To address depression issues that 4.5million Filipinos face, Campaigns & Grey partnered with the Natasha Goulbourn Foundation (NGF), an establishment to promote awareness and better understanding of depression as a medical condition, for this campaign. The main objective of this campaign was to raise funds to support the Foundation’s advocacy, information, education and communication (IEC) program. To be current and appealing, Campaigns & Grey’s design abides by today’s minimalist fashion with merely a subtle reference to our advocacy. The agency collaborated with watchmaker, Happy Hour, on a design that is intended to lift the spirits of both wearer and spectator. The face of the timepiece features literally, a human face with two dots for eyes and hour/minute hands transforming into a smile or frown.

Advertising Agency: Grey, Singapore
Chief Creative Officer: Ompong Remigio
Art Directors: Natasha Bautista, Tina de Torres
Copywriter: Jameilee Que

Advertising Agency: Piko, Moldova
Art Director: Eugen Catruc, Constantin Sarcov

In Case of Emergency: Eat this Book.

While Land Rover vehicles can take on any obstacles in the desert, it cannot be said the same of their owners. Scorching temperatures, deadly animals and sinkholes are just a few things they might encounter. And when they venture deep into it, even the most experienced drivers can quickly succumb to the harshness of the desert. We wanted to create something that would cut through the clutter and that these people would like to keep. So we created a survival guide, which explained the basics for staying alive in the Arabian Desert, and packaged it in a way that would spur the attention of our target audience.

We researched every indigenous animal and plant, people could encounter in the Arabian Desert and how they could be used to survive. We studied the topography of the region to guide people to safety. We used a reflective packaging similar to army rations, which could be used to signal for help, and bound the book with a metal spiral, which could be used for cooking. Finally, we even took an extra step so that in case of emergency, people could always EAT the book. It was made out of edible ink and paper, and it had a nutritional value close to that of a cheeseburger.

We sent the book to 5,000 existing customers, gave it away as a supplement to the cars’ manual and made it freely available in sports shops.

The initial response was very positive. And the client was so happy with the concept that they asked us to include the book as an insert in the next edition of a car magazine, with a 70,000 circulation.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director/Illustrator: Joseph Bihag
Copywriter: Guillaume Calmelet
Designer/Copywriter: Khaled Said
Retoucher: Gitten Tom
Head Of Production: Amin Soltani
Producer: Leng Panganiban
Account Supervisor: Sarah Locke
Account Manager: Pierre Farra
Photographer: Mojtaba Komeili

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Copywriter: Simon Vicars
Art Director: James Tucker
Agency Producer: Sheriden Derby
Photographer: Mat Baker
Retoucher: Tias Somers, Carl Baker
Photographer: Warren Payne
Designer: Kate Slavin
Senior Account Director: Tim Ellis
Senior Account Manager: Stefanie Robertson

Urban Knitting by easyJet, an original artwork inspired by easyJet European network.

Advertising Agency: NextIdea, Paris, France
Creative Director: Hugo Fromont, Pierre Ayroles
Art Director: Emilie Basset
Copywriter: Fabien Berger
Photographer: Jane Schinasi
Additional credits: Béatrice Chêne, Renaud Brebion, Maud Durand

December is flooded by paper cards and tschotschkes celebrating the holidays, many of which end up in the recycle bin. Rather than add to the clutter with yet another corporate card, we created a holiday experience that would be uniquely Cole &Weber and add value to the recipient‘s holiday. What better holiday moment than settling in with a bottle of wine and a warm fire in those cold, long months? We took logs of fresh pine and milled them to hold a wine bottle and a box of customized matches. Inside the log was a cheerful greeting and instructions on how to properly enjoy the gifts. Not only did we create a great shipping container for the wine, but that container was the backdrop for a great holiday experience that could last beyond its opening.

Advertising Agency: Cole & Weber United, Seattle, USA
Executive Creative Director: Todd Grant
Art Director: Lance Wei
Copywriter: Jacob Baas
Director Of Integrated Production: Pete Anderson
Artist: Sean Onart
Digital Artist: Sean Onart
Production: Peter Orr
President: Mike Doherty

Strategy: Currently global warming is the critical issue that inevitably affects all of us, one way or another. Responsibility is probably the key solution. We then conceptualize it to create awareness among people in offices. The most familiar office stuff like trash bin is what we play with to help them change the habits of producing trash.

Concept: Our trash bins are designed to have a clear panel at both sides for the purpose that users can see the amount of trash inside and indicate the level of crisis in the conception of ‘More Trash, Result More.’

Result: We sent our trash bins to clients and the result shows that most of them give us a good cooperation and take better care of the earth. The amount of trash in their office is remarkably low compared to the past.

Advertising Agency: Y&R, Bangkok, Thailand
Creative Director: Phayungsak Jaruphun
Copywriter: Sittichai Okkararojkij
Graphic Group Head: Piyanuch Pochanapan
Graphic Designer: Parinya Pichetsiriporn

Brief: Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing. Oh, and of course the invite had to be cost-effective.

Solution: So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born out of a mere sheet of A4 sized paper. We then went on to create five unique characters so as to encourage greater curiosity, creativity and playfulness among our tiny TG.

Advertising Agency: Happy, Bangalore, India
Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Art Director: Shatrughan R
Copywriter: Megha Ramesh
Account Executive: Ajay Kumar

Advertising Agency: Draft FCB + Ulka, New Delhi, India
National Creative Director: K S Chakravarthy
Creatives: Vasudha Misra, Kavita Ojha

Usual arm sling are boring and monochromatic. So we created a new custom media, which was distributed to hospitals and orthopedic clinics. This is a way to promote Rugby in a fun and unusual way.

Advertising Agency: Talent Comunicação e Planejamento, São Paulo, Brazil
Creative Directors: João Livi, Felipe Luchi, Philippe Degen
Art Director: Paulo Almeida
Copywriter: Erick Mendonça
Photographer: Mario Coelho
Additional credits: Ingo Santos, Matias Santos, Hadolpho Correa

There are head shops in every neighbourhood in every city across the world. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn’t cost them an arm and a leg. Combining this with the desire to rebrand, Bos, Toronto created a business card that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you’d hold onto and refer to, as frequently as you smoked.

Advertising Agency: Bos, Toronto, Canada
Creative Director / Copywriter: Gary Watson
Art Director: Jennifer Saunders

Advertising Agency: Euro RSCG, Toronto, Canada
Creative Director: Jon Freir
Art Director / Copywriter: Natasha Romanelli
Additional credits: Mike Pallister

Objective: Create a direct marketing to release Klein Bier’s new beer.

The Solution: The ESB style was born in England. It’s one of the most consumed beers in the country. Therefore, to release this new beer to the specialized media and for the pub owners, we developed a direct marketing based on one of Britain` most famous Icons: The Big Ben.

The Concept used on this mailing: “The beer that came at the right time.” An analogy about punctuality of the world’s most famous clock.

Inside the packaging: a bottle of ESB and a royal soldier shaped tag. Within this tag goes the following text: “The ESB style, as known as Extra Special Bitter, is a classic type of beer from England. A country known as home of the most important breweries of the world. And now, the Klein brewery is releasing their own ESB. One of the first to produce this style in industrial scale in the country, with a fine selection of imported malts and hops, from it’s origins: England.

Advertising Agency: Beats, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Ronaldo Shimizu, Edson Vaz
Copywriter: Sulivan Cruz

Creativity has no rules. Well, almost no rules. We’ve found our personal ones and wrote them down. Or, to be more precise, drew them on paper, cut out the pieces and glued them on a big cardboard. By the end of the project, we realized that these rules are what really guide us every single day. Anyway, just doing this poster was a way to abide by our very first rule: have fun in what you do.

“18 new commandments freshly made!”

Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Director: Matteo Civaschi, Gianmarco Milesi
Copywriter: Gianmarco Milesi, Matteo Civaschi
Typographer: Matteo Civaschi, Anna Barisani
Account Director: Sabrina Di Gregorio

Advertising Agency: Bart, Turkey
Creative Director: Doris Dagistanli
Art Director: Ergin Emir

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Cícero Souza
Copywriter: Ricardo Porto

Brief: Create a business card for the RSX Hoteis e Resorts

Solution: Since this is an office that represents hotels and also works as a travel agency, we are inspired by the warnings of “Do Not Disturb” placed on the doors of hotel rooms. The business card is like the difference because it can also be used as a promotional piece. To disclose the RSX, the card was placed in the door handles of residential buildings.

Advertising Agency: Beats, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Emerson Ferreira
Copywriter: Sulivan Cruz

“No delivery too small.”

Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Suhas Rege, Vijay Kumar
Art Director: Navkriti Shrikhande
Copywriter: Vijay Kumar
Additional credits: Sagar Rege, Rahul Jhangira

If you could go on sabbatical anywhere in the world, selecting twelve stages to your dream destination, where would your imagination carry you? And what would you bring home… what from all the different places you visited would you choose to fill your luggage with? This is the concept behind Fontegrafica’s 2012 calendar, produced in collaboration with the designer Azzurra Bacchetta. The concept began with a simple yet unsettling proposal: that Fontegrafica allow Azzurra “white paper” to realise a graphic design dream, free from any constraints and ensuring the possibility to bring about any idea. A Fontegrafica- type proposal was taken on most diligently by Azzurra, who, without hesitation, turned the brief into a dream trip. So the twelve months became an open airline ticket of twelve stages. Azzurra detailed her travel plans to colleagues, friends, acquaintances and family, inviting them to report on what was the first thing that came to mind for each “visited” site. A natural and very real brainstorming, a collective pondering of figures, faces and objects resulted in a charming outcome. The tables are full of details, cleverly arranged like pieces of a puzzle. Fontegrafica provided the canvas on which these parts are formed, associating to each table specific inks and papers that fit perfectly with the places represented. The result displays the structure of the trip, the colors of the nations, the smells of the locations, the simple communication of a postcard and the emotion of a work of art. To you, who are preparing to visit the boards of the 2012 Fontegrafica’s calendar, we wish you all a good trip!

Advertising Agency: Leo Burnett, Milan, Italy
Designer: Azzurra Bacchetta
Printer: Fontegrafica

Advertising Agency: Mais e Mais Vendas, Brazil
Art Director / Copywriter: Dennis Campos

Ad for the organics food brand Ja! Natuerlich in a special edition to mark the Vienna Design Week.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Franz Merlicek, Rosa Haider
Copywriter: Arno Reisenbuechler
Art Director: Roman Steiner
Photographer: Bernhard Angerer
Graphic Design: Stefan Oehner
Account Supervisor: Katharina Schmid
Art Buying: Ilona Urikow
Final Art Work: Mario Goldsteiner

Using the flipbook technique, special business cards were created for Ginga Filmes, a video production company. The last piece is detachable, making it possible for the client to keep just a regular card, if he wants.

Advertising Agency: Art&C, Natal, Brazil
Creative Director: George Wilde
Art Director: Jackson Williams
Copywriter: Daniel Felix
Account Director: Aline Pampalon

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Creatives: Guilherme Souza, Breno Costa
Producer: Camilo Rojas
Agency Producers: Adrian Aspani, Lucila D’Amico
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Microwave product development: Marcelo Da Torre / Creavis
Production Company: Pank
Directors: Pablo Fusco, Juan Chappa
Executive Producer: Lucas Urquiza
Photography Director: Federico Cantini
Post Production Company: La Sociedad Post
Music: Diego Grimblat
Advertiser’s Supervisors: Ezequiel Devoto, Viviana Insaurralde

Problem: The design students at Tama Art University was challenged by professors to create a font without using computers.

Result: A font in a medium that most of us take for granted every day – hair. Kanazawa has manipulated leg hair – not her own leg, but a friend’s – into the alphabet, both lower case and upper case. Adidas, for one, was so impressed that they used the font for an outdoor ad promoting a sale.

Advertising School: Tama Art University, Tokyo, Japan
Art Director: Mayuko Kanazawa
Designer: Mayuko Kanazawa

Advertising Agency: Miami Ad School, Miami, USA
Art Director: Arvindh Lochan
Copywriter: Jimmy Adatni

The Limited Edition Collectible Toys is a miniatures, collectible figures and statues shop. To promote the brand and attract new customers, we scattered around the store living statues that mimicked the classic toy soldiers. The action attracted the attention of pedestrians, who photographed, recorded and posted on social networking.

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cicero Souza
Copywriter: Daguito Rodrigues

Brief Explanation:
We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics.

Describe the brief from the client:
To promote the Multi Airflow system in Electrolux freezers that preserves and freezes food perfectly.

Description of how you arrived at the final design:
We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics.

Indication of how successful the outcome was in the market:
The Multi Airflow system was a runaway success during the summer months when this activity was conducted. Electrolux registered a 45% increase in enquiries and increased their share of the freezer market by a factor of 3. In fact, this campaign is set to be released by Electrolux in other countries to promote sales of deep freezers.

Advertising Agency: Mudra Communications, Mumbai , India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Nirmal Pulickal
Creative Director: Raylin Valles
Art Director/Designer: Raylin Valles
Designer: Latheesh Lakshman
Designer: Hari Singh
Copywriter: Raylin Valles

Brief Explanation:
Making clear that a tool specially designed for peeling works better than an ordinary knife.

Describe the brief from the client:
Show how sharp WMF peelers are.

Description of how you arrived at the final design:
Peeling with WMF peelers becomes a piece of art. They cut so precise the headline is artfully build from the skin of fruits or vegetables.

Indication of how successful the outcome was in the market:
Lots of clients came to the WMF stores and asked specifically for WMF peelers.

Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Kay Eichner, Tim Krink, Ulrike Wegert
Art Director: Julian Heidt, Thomas Thiele
Copywriter: Dieter Kolaja
Photographer: Peter Backens
Management Supervisor: Kirsten Kohls

Brief Explanation:
Set deep in the heart of Germany’s Ruhr region, where hardly anyone is interested in classical music, the Dortmund Concert Hall has to offer something pretty unusual to attract new visitors. So we invented a completely new medium to make our classical music ‘tasty’ to people: milk. Since it has been scientifically proven, that classical music has a positive effect on cows’ milk yield, we played music from selected artists of the new season to them. Asa result, the cows produced the very first music worldwide for the taste buds. This special milk was then bottled directly on the farm.

Describe the brief from the client:
The new season at the Dortmund Concert Hall will start soon. We need a campaign that raises huge levels of awareness for our claim: experience music like never before. And of course – we have no money, so make it cheap.

Description of how you arrived at the final design:
The bottles we came up with say ‘milk’ and ‘music’ at the same time and their high class design supports the standards of the Dortmund Concert Hall. On the front a musical note serves as a label, while all information about the specific artist and the milk itself were placed on the back.

Indication of how successful the outcome was in the market:
The media reported on this widely. The Concert Milk was featured in blogs and news around the world. It inspired people who otherwise hardly encounter classical music, increased the subscriptions by 19% and theatre occupancy to 72%.

Advertising Agency: Jung Von Matt, Hamburg , Germany
Executive Creative Director: Sascha Hanke
Creative Director: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Direction: Damjan Pita
Copywriter: Henning Robert, Jan-Hendrik Scholz
Graphic Design: Sven Gabriel, Christoph Maeder, Nicolas Schmidt-Fitzner
Account Manager: Dajana Crantz
Account Assistant: Marijke Fisser

Brief Explanation:
To boost the sales of a stylish shoe that’s already a cult product, we created new packaging that made the brand even more desirable in terms of look and functionality.

Describe the brief from the client:
Create a packaging design for Görtz 17’s Converse Collection to engage consumers at the point of sale.

Description of how you arrived at the final design:
The first recyclable shoebox that makes the plastic bag unnecessary. Its minimalist design draws attention to the handles, which can be removed and used as an extra pair of shoelaces. The series consists of five colour-coordinated designs that match perfectly with Görtz 17’s Converse Collection.

Indication of how successful the outcome was in the market:
The shoelace boxes were free of charge if you bought an item of Görtz 17’s Converse Collection. During the campaign, sales increased by 15% and, in the first two weeks alone, 5,000 fewer plastic bags were required.

Advertising Agency: Kempertrautmann, Hamburg , Germany
Creatives: Tim Belser, Heiko Freyland, Christiane Eckhardt, Peter Ruessmann, Alexander Kate

Brief Explanation:
N.C.D.V. is about immediate action. A fast, free emergency service that gets the victim away from the root of the problem – the abuser. Specifically, the hands of the abuser. By hiding the headline within the typographic hands, we wanted to convey a feeling that abuse isn’t something victims need to keep secret. They don’t need to suffer in silence. Our aim was to draw people in, question what they are seeing and then learn that help is out there.

Describe the brief from the client:
With 1 in 4 women suffering domestic violence during their lifetime the client wanted a piece of creative that conveyed a sense of this being a problem that is always suffered in silence, hidden behind closed doors – and that needn’t be the case, offering sufferers an escape, a helping hand. Without resorting to shock tactics, they also wanted us to find a way of conveying a real feel for the physical side of domestic violence, the intolerable pain of it.

Description of how you arrived at the final design:
Domestic abuse lurks beneath the veneer of society – behind closed doors – we wanted to reflect this hidden nature of the problem in the final design. With the abuser’s hands physically being the root of the problem, we concluded they were the perfect vehicle to typographically portray the solution offered by the charity.

Indication of how successful the outcome was in the market:
Driving awareness that help is out there was the key objective, giving them somewhere to turn, letting them know they are not alone. If we helped one victim of domestic violence we would have deemed the communication successful. The helpline received a marked increase in calls.

Advertising Agency: JWT, London, United Kingdom
Executive Creative Director: Russell Ramsey
Copywriter/Art Director/Typographer: Philip Meyler
Copywriter/Art Director/Typographer: Darren Keff
Account Manager: Emily Medhurst
Art Buyer: Sue Clifford
Photographer: Tal Silverman

Brief Explanation:
To Make A Cardboard City Manifesto As A Homage To Ivity´s Client Brands.

Describe The Brief From The Client:
Each Year Ivity Celebrates Its Successes With Their Clients. In Times Of Crisis, Creativity Counts Even More. We Need To Show Our Clients That A Crisis Is Not The End Of The World.

Description Of How You Arrived At The Final Design:
It Took 5,000 M2 Card, 750 Bullets, 70 Box Cutters, 200kg Of Glue, 50 Pistols, Eight Fingers Cuts, 5,400 Hours And An Endless Amount Of Creative Energy To Create The Coca-Cola Square, The Leya Store With More Than 200 Hand-drawn Books, Novopca Cranes, Sata Aircraft, Sonae Clouds, Adega Mayor Wineries, A Portuguese Sidewalk, Tables, Chairs, Lamps, Markers And Even I-pads. It Was Built In The Ivity Empty Room, A World Of Card That Declares The Power Of Ideas Over The Availability Of Resources, That Defies The Crisis With An Army Of Talent, And That Reclaims That The Domain Of Imagination.

Indication Of How Successful The Outcome Was In The Market:
This Life Size Installation Was Created For A Cycle Of Seminars And Early Year Meetings We Have With Our Clients. The Result Was An Overwhelming Reaction Of Awe And Surprise That Worked As A PR Event All Year Long.

Advertising Agency: Ivity Brand Corp, Portugal
Chief Communications Officer: Paulo Rocha
Creative Director: Ricardo Gaspar
Ivity Team: Team

Brief Explanation:
Show The Affected People That (plant-based) Nobilin Has The Power To Aid Digestion.

Describe The Brief From The Client:
Develop A Promotional Product Design For A Special Edition Of Nobilin In Order To Raise Awareness For The Brand.

Description Of How You Arrived At The Final Design:
A Promotional Product Design That Seperates Nobilin From Other Brands At The Point Of Sale.

Indication Of How Successful The Outcome Was In The Market:
Due To Largely Positive Feedback From Both Retail Markets And Consumers, The Promotional Period Of Our Special Edition Was Successfully Extended.

Advertising Agency: BBDO, Germany
Chief Creative Officer: Jan Harbeck, David Mously, Wolfgang Schneider
Art Director: Daniel Schweinzer
Illustrator: Daniel Schweinzer
Copywriter: Lukas Liske
Junior Account Manager: Gülcan Demir

Brief Explanation:
Since Animals Are Not Able To Speak For Themselves, The Destruction Of Their Habitat Leaves Them Suffering In Silence. The Objective Was To Highlight The Responsibility People Have In Letting Animal Species Thrive In Their Natural Environment. In Other Words, We Have A Choice In Keeping Things The Way Mother Nature Intended Them To Be.

Describe The Brief From The Client:
ACRES Is An Animal Protection Organisation That Aims To Create A Caring And Socially Responsible Society Where Animals Are Treated As Sentient Beings. The Challenge Was To Raise Awareness And Educate The Public On The Plight Of Animal Species Due To Human Activity – Mainly, The Destruction Of Rainforests That Serve As A Natural Habitat For Wildlife
To Live In Harmony.
Description Of How You Arrived At The Final Design:
The Lives Of Animals Revolve Around Their Living Space – The Rainforest. In Order To Communicate This, We Used A Visual Metaphor Of Tree Rings. And As We All Know, Each Ring Followed By The One That Lies In Its Outer Core Represents The Ageing Of A Tree. By Using Animals To Make Up The Rings, We Communicate The Idea That The More We Let A Tree Grow, The More Wildlife It Can Sustain. Hence, We Should Keep Things The Way They Are And Not Simply Let Lifestyle Choices Destroy Rainforests And Dictate The Lives Of Animals.

Indication Of How Successful The Outcome Was In The Market:
The Posters Garnered Positive Responses From The Public. Although Media Placement Was Selective And Minimal, It Managed To Make Its Way Via Word-of-mouth And Even Online, Through Forums And Social Media Platforms. We Even Had People Requesting For Copies Of The Posters To Be Put Up In Schools And Public Spaces. It Simply Showed How Good Design Can Bring To Light An Even Greater Cause.

Advertising Agency: DDB, Singapore
Product: Wildlife Preservation
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Gary Lim
Art Director: Aaron Koh
Copywriter: Khairul Mondzi
Digital Artist: Chris Ng
Chief Client Officer: Rowena Bhagchandani

Advertising Agency: Manajans/JWT, Istanbul, Turkey
Creative Directors: Emine Noyan, Kaan Tanman
Copywriter: Cemre Tutar
Art Director: Orkun Yontem
Graphic Designer: Sinan Özçelik
3D Design: f/2.8 photograph studio

Brief Explanation:
To communicate to potential clients what we do, what we are and how we do it is difficult considering the proof of this is in so many different media spaces and formats. We needed a way, to not only engage our audience but immerse them in everything we stand for and give them the full Leo Burnett experience.

Describe the brief from the client:
We’re very proud of our work, and we want to let people know about who we are, what we believe in, what we’ve done, and where we’re going. So we needed to design a communications piece to send to potential clients that embodied everything we are in a visually stunning, interesting and engaging way.

Description of how you arrived at the final design:
Inspired by Leo Burnett, who in the grip of a great depression, placed a bowl of apples in reception as an act of hospitality in a hungry world. We bought this kind of personal and selfless act to life through a blend of old world, hand made design and crafting with cutting edge technology that communicate the personal touch, and the belief’s in our unique brand of advertising, that tells the full story of Leo Burnett in a visual engaging and hands on way.

Indication of how successful the outcome was in the market:
We received overwhelmingly positive feedback from each CEO who received the AppleBox with personal calls made to our head of new business. Not only did they express their gratitude for sending them such a beautiful and unique piece, but our Leo i-Pad inside was extremely well received and enabled us to begin an open dialogue with the recipients about working with us in the future.

Advertising Agency: Leo Burnett,Sydney , Australia
Product: Leo Burnett Advertising Agency
Executive Creative Director: Andy DiLallo
Art Director: Jim Walsh
Copywriter: Brad Grey
Producer: James Rogers
Illustrator: John-Henry Pajak
Artist/Modeller: Vlad Malkovich
Digital Producer: Ed Larossa
Digital Developer: Kevin Brown, Will Parry

Brief Explanation:
The campaign for transmediale is inspired by the simplicity of one line and one dot, as in the 1 and the 0 – the basic pattern of the binary system – and DNA, thus a code connecting man and machine and allowing for infinite words and images.

Describe the brief from the client:
The art and media festival transmediale.11 has the name »response:ability«, which is about the relationship between people and the internet.

Description of how you arrived at the final design:
We searched for a idea that is simple and – maybe – cheap enough, but that was also flexible for different options.

Indication of how successful the outcome was in the market:
The festival was the best festival ever, and the merchandise was sold out.

Advertising Agency: Ruddigkeit, Germany
Creative Director: Raban Ruddigkeit, Dirk Heider, Kristina Brasseler, Gianna Pfeifer
Director: Michael Fragstein, Emilia Forstreuter, Marcel Weber
Media Officer: Christian Vogel, Marc Bieling

Brief Explanation:
We Discovered That The Formula “give Pity, Then Ask For Help” Was An Invention Of Advertising And Not A Reflection Of What The Kids Really Wanted: TO SHARE THEIR JOY, So We Needed To Change That Way Of Thinking To Reach The Goal For 2010.

Describe The Brief From The Client:
Last Year, Teleton Didn’t Reach Its Goal Of 2 Million Soles. This Year, The Challenge Was To Find The Way To Reach It.

Indication Of How Successful The Outcome Was In The Market:
The Activation And TVC Had More Than 11,000 Fans In The First 48 Hours. Plenty Of Mass Media Covered The Event An The Total Amount Of Money Raised Was 3 Million 346 Thousand 8 Soles. Teleton Surpassed The Goal By 67%, But Most Importantly, The Idea Generated A Change In Attitude In All Peruvians And From Now On, They Help With A Smile.

Advertising Agency: JWT, Lima, Peru
General Creative Director: Fernando Iyo
Creative Planning Director: Javier Grana
Art Director: Jorge Rocca
Copywriter: Juan Pablo Peschiera
General Producer: Monica Torres
Producer: Eduardo Sasco
Art Director / Artist: Koening Johnson
Artists: Merida Brothers
Photographer: Enrique Valdez
Account Manager: Alex Traugott
Account Executive: Alvaro Montufar
General Manager: Milagros Plaza
Planner: Paola Tealdo

Brief Explanation:
Designing a Bible cover that would attract young people (e.g. pupils), as well as twentysomethings and adults is a challenge in itself. The design had to stand out among different new German Bible translations entering the market in the same year, so it was even more important to communicate the style of the language, and the particular benefits of the translation. In addition to that, the client had tried to place and sell parts of the New Testament (single books and the Synoptic Gospels) on the German book market for several years, with the same name but different designs and concepts, without success.

Describe the brief from the client:
The task by our client was to develop a product design for a new German translation of the new testament called “BasisBibel NT”. The DGB is also rights holder and publisher of the first and revolutionary Bible translation of Martin Luther from Greek and Hebrew to the German language in 1522 and following translations. The all new “BasisBibel NT” uses a very clear, modern language and is still very close to the original text. The textual structure and typography is optimised for better reading comprehension. In addition to that, the BasisBibel is cross-media optimised.

Description of how you arrived at the final design:
We were looking for a design solution that would be as laconic and straightforward as the style of the translation, the language itself. The overall symbol for the Bible and particularly for the New Testament is the Cross. The idea was to reduce the book design to this simple and strong icon – a white cross on a coloured background. The innovation would be that the cross would encompass the whole body of the book, and required a partial coloured edge. It came out that one bookbinding business could realise the technical challenge with the typical India paper in brilliant quality.

Indication of how successful the outcome was in the market:
Since the implementation on the Frankfurt Book Fair in October 2010, the DBG sold circa 20,000 copies from a total number of 26,000 copies. After 5 months the purple edition was sold out. These were sensational results for a partial issue of the Bible, the New Testament. Also very interesting: the other colors (green, petrol, blue) sell in the same range, and orange was available after the event. In addition, there is a magnificent increase in media coverage about the innovative book design, the campaign motives, and the translation itself that is very positive without exception.

Advertising Agency: Gobasil, Hamburg, Germany
Creative Direction: Eva Jung
Art Direction: Oliver Popke
Creative Direction: Nico Mühlan
Product Management: Florian Theuerkauff

Brief Explanation:
The main objective was to make Paul stand out from the crowd and to drive people to his website.

Describe the brief from the client:
Paul Thompson, a London based photographer asked us to consider designing a second DM campaign following the success of our last campaign with him. He asked us for something different from the typical direct mail pieces that people receive from photographers.

Description of how you arrived at the final design:
Our approach was to focus on the personality of the photographer rather than his work. After all most photographer’s are capable of taking good shots. What really makes the difference is them – the relationship between art director, client and photographer is key. We developed an idea which wouldn’t feature photographs at all. Just a beautiful and engaging description, which was exactly 1,000 words. This would encourage the recipient to go to his website and discover the picture it described. Each description is set to exactly the same proportions as the picture and uses a typeface which mirrors the subject.

Indication of how successful the outcome was in the market:
Early indications have shown there has been an increase in traffic to Paul Thompson’s website as well as an increase in enquiries about his services.

Advertising Agency: The Chase Creative Consultancy, Manchester, United Kingdom
Creative Director/Copywriter: Ben Casey
Creative Director: Peter Richardson
Typographer/Copywriter: Lionel Hatch
Typographer: Harry Heptonstall
Copywriter: Jim Davies
Copywriter: Nick Asbury
Artworker: Rachel Pratt
Account Handler: Paul Waters

Brief Explanation:
Our aim was to create an experience that engages with the band’s young & tech savvy fans in a new way, and find a way to allow them to become a part of the video itself. Another challenge was to overcome the $0 budget. We used the crowd funding service ‘Kickstarter’ and successfully raised the $5,000 to use for the production. This was actually a nice way to start involving the core fans of the band and create an early buzz about the new video release.

Describe the brief from the client:
The brief was to come up with a new music video for the song ‘MIRROR’ by the Japanese indie band SOUR.

Description of how you arrived at the final design:
The song Mirror sings about the fact that everyone around you is a mirror that reflects who you are. This gave us an idea of a journey to find yourself through your connections with the people online. So we created an interactive music video, which gives every single viewer a different customized experience by connecting to their Facebook, Twitter & webcam. You can also add yourself into the video by following @SOUR_official on Twitter. Please try the experience for yourself at http://sour-mirror.jp.

Indication of how successful the outcome was in the market:
When the site was launched, it gained over 150,000 viewers in just the first 3 days. Average time spent on the site was more than 3 minutes, which is an amazing number for a microsite. This music video has gained SOUR a lot of free PR on renowned news sites and blogs. 2/3 of the visitors were accessing from outside of Japan, proving that this video has created buzz around the world, which is a big achievement for a Japanese indie band.

Advertising Agency: Masashi, Qanta, Saqoosha, Hiroki, Tokyo, Japan
Creative Director/Director: Masashi Kawamura
Technical Director/Director/Programmer: Qanta Shimizu
Director/Programmer: Saqoosha
Director: Hiroki Ono
Programmer: Yuma Murakami
Film Producer: Yasuhito Nakae
Film Producer: Hisaya Kato
Film Project Manager: Hidetoshi Nagamine
Musician: Sour

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Art Director: Staffan Forsman

Copywriter: Martin Ringqvist
Designer: Christoffer Persson, Staffan Håkansson
Account Supervisor: Susanna Fagring
Account Manager: Linda Tiderman
Publisher: Göteborgstryckeriet
Photographer: Patrik Andersson
Photostudio: Grafia
Advertiser’s Supervisor: Max Markusson

Brief Explanation:
To resolve the challenge, a promotion was designed, which is not only colourful and eye-catching but also transfers knowledge about our local world of birds in a playful way.
In the foreground was not only one particular product but also the opportunity to bring attention to the children’s sections by optical and playful means of promotion so parents will become a part of the Görtz costumer card programme.

Describe the brief from the client:
Görtz runs not only in the Alstertal shopping centre as a special children’s shop but also controls many children’s sections in Görtz shoe stores all over Germany. In these sections, you will find highly skilled experts, who offer shoes and accessories for children in between the ages of 0 and 12 years. In order to push these children’s sections and popularize them more, it was the task to create a promotion, which will bring up the customer frequency in these sections and win new customers for the Görzt customer card programme.

Description of how you arrived at the final design:
The colourful Görtz world of birds presents itself in all the Görtz sales areas set aside for children’s shoes. Simple shoelaces were transformed into colourful small worms in the beaks of five lovingly designed bird characters, which served as eye-catching packaging. They show different native types of birds that invite play and collection. The aim, with the help of the packaging as part of the campaign, was to increase customer frequency in the Görtz sales areas for children’s shoes and, at the same time, to win customers for the Görtz store card.

Indication of how successful the outcome was in the market:
In the past years there have been many promotions with the intention of stimulating the Görtz children’s sections and to win more costumers for the Görtz card. Comparing to the Görtz world of birds all of them were much more complex and resulted in more cost. Regardless of other arrangements, in order to be successful it comes down to new applications for the Görtz costumer card programme. The Görtz world of birds was colourful and eye-catching. It spread the passion of collection, caused hundreds of applications for the Görtz card and was more effective than any promotion before.

Advertising Agency: Gürtlerbachman, Hamburg, Germany
Creative Director: Uli Gürtler
Art Directior / Illustrator: Merle Schröder
Head of Marketing: Michael Jacobs
Account Manager: Anne Kennel
Copywriter: Claudia Oltmann

Brief Explanation:
It was key to create something that would stand out amidst all the political campaigning in the city. As there was basically no budget, the campaign needed to create a lot of media attention in order to make the topic important in public debate. It was also key to win supporters to make the campaign happen in the first place. In the end the real goal was to help shift the election in a favorable direction: from the conservative to a more social government.

Describe the brief from the client:
Hinz&Kunzt streetmagazine had identified a big problem: in rich Hamburg, Germany, thousands of people are homeless and even more people cannot afford to rent anymore, while at the same time over 1.4 million square meters of flats and offices are left vacant on purpose. As city hall elections were coming up, this important topic and unbelievable imbalance needed to be made public in order to influence voting behaviour. The audience: 1.2 million residents of Hamburg eligible to vote.

Description of how you arrived at the final design:
A guerilla campaign was launched in order to directly mark hundreds of vacant buildings. The posters used corrugated cardboard in a special way: portraits of homeless people were cut into the top layer. Punchy headlines were added. This unique design was also used for floor posters (including a 300 m2 version) were placed in shopping areas to maximise reach and create media buzz. All materials included a call to action: vote against homelessness, discuss online, participate in our survey. In short: nontraditional media and unconventional design were used to create maximum awareness – and images that the press picked up.

Indication of how successful the outcome was in the market:
Prior to launch, the design idea, the topic and content of the campaign helped to gain more than 20 companies to contribute work and materials (printing, media space, etc). This was key in order to be able to produce a campaign that really reaches the whole city. Only 19,000EUR invested created an advertising value of nearly 300,000EUR – which equates to 22 million contacts in Hamburg! Over 3,000 campaign postings online, close to 1,000 active participants, more than 10 TV editorials and countless articles followed. In the end, the ruling conservative party lost and a new, more social mayor won!

Advertising Agency: JWT, Hamburg, Germany
Copywriter: Michael Muck
Art Direction: Petra Sievers
Illustrator: Isabelle Göntgen (Isabelle Illustration)
Chief Communications Officer/Creative Director: Till Hohmann
Client Service Director: Dirk Haase
Project Manager: Cornelia Fleig
Art Direction: Regina Groffy
Graphic Design: Ainara del Valle Perez-Solero
Creative Director/Managing Director: Cedric Ebener
Project Manager: Annika Jungclaus, Kim Sattler
Creative Producer: Benjamin Nadjib
Photographer: Philipp Rathmer
Finaliser: Claudia Klein
Producer/Managing Director: Jörg von Malottky

Brief Explanation:
The main challenge we faced was limiting our ideas to an achievable (both financially and timely) end product. Having an open creative brief was in many ways difficult yet extremely exciting.

Describe the brief from the client:
Make it cool. The canvas was blank with only one requirement – feature the names of the key presenters at Offf 2010 in Paris.

Description of how you arrived at the final design:
The textures, contours, and fibres of the characters are the threads that bind the piece together – from the characters and environments to the typography itself. On top of that, my long-lasting argument of ‘machine is a product of nature’ found its way in where I wanted to balance the textural beauty with something heavy, robotic and harsh like the cubic mountains and mechanic additions to some of the animals. Working with art directors and designers, we created beautifully abstract scenes which were then brought to life by equally talented CG artists who added their own vision of artistic detail.

Indication of how successful the outcome was in the market:
The titles were an industry sensation – only a month after the show, over 42 industry websites and blogs had written about their creative merits. Two goals were accomplished – the one client requirement, which was feature the names of the key presenters at Offf 2010 in Paris, and our own – to debut our integrated design and animation team.

Advertising Agency: The Mill, New York, USA
Creative Director: Jeff Stevens
Editor: Moss Levenson
Executive Producer: Boo Wong
3D Lead Artist: Rob Petrie
Illustrator: Kim Dulaney
Art Director: Emmet Dzieza
Designer: Gap Yossanun
2D Artist: Melissa Graff, Marco Giampolo, Bashir Hamid, Jeff Robins, Gigi Ng, Tim Haldeen
3D Artist: Tom Bardwell, Ruben Vanderbroek, Michael Panov, Joshua Merck, Jeffrey Dates, Ian Brauner

Brief Explanation:
The latest generation of Loewe 3D TVs stands for the next dimension in premium television. The advantages of owning a three-dimensional television in familiar Loewe quality should be communicated in an intelligent and minimalistic way.

Describe the brief from the client:
Three-dimensional TVs represent a trend with huge potential in the home entertainment industry. 3D blockbusters are extremely popular at box offices, and TV channels are increasingly broadcast with 3D content. Loewe aims to accommodate this development with its own premium concept. Thanks to 3D technology, viewers will even be able to experience older movies in a whole new way. A teaser campaign is intended to attract attention to the planned market launch of the latest generation of 3D TVs with full HD LCD technology and LED backlighting in the first quarter of 2011.

Description of how you arrived at the final design:
The latest generation of Loewe 3D TVs stands for the next dimension in premium television. The advantages of owning a three-dimensional television in familiar Loewe quality should be communicated in an intelligent and minimalistic way.

Indication of how successful the outcome was in the market:
Loewe turns an ordinary 2D movie into an unparalleled 3D movie experience.
Unforgettable movie quotes from international blockbusters such as James Bond (“Shaken, not stirred.”), Star Wars (“May the Force be with you.”), Forrest Gump (“Run, Forrest! Run!”), Apollo 13 (“Houston, we have a problem.”) and Terminator 2 (“Hasta la vista, baby.”) will be conveyed in a whole new dimension – “a new reality”.

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens, Wolf Schneider
Art Director/Copywriter/Illustrator/Designer/Typographer/Concept/Idea: Gito Lima
Managing Director/Consultant: Stefanie Wurst
Art Director: Juergen Krugsperger
Art Director: Desiree Denner
Consultant: Joris Junker

Brief Explanation: Being one of Montreal’s most anticipated events of the year, every year our key challenge is to create a wow factor and impress the audience as much as the evening itself will – with just a theme, a menu, and no budget. We believe in giving back to our cultural community in Montreal, and have involved suppliers to contribute to this event as well.

Describe the brief from the client: Montreal’s well-established Théâtre du Nouveau-Monde hosts, once a year, a benefit event that consists of a thematic dinner theatre entitled Cena. Guests are seated on the stage and enjoy performances from the actors, making the evening a one-of-a-kind experience. A renowned guest chef develops a gastronomic menu for 500 people consistent with the year’s chosen theme – this year’s being Russian.

Description of how you arrived at the final design: We created the theme “Cenakovski,” and proposed to transform the menu into a series of posters to not only promote the event, but also to serve as a take-home souvenir for the attendees. A double-sided monochromatic poster in fluorescent red was created in offset printing, consisting of a unique design on the front, and three different Russian symbols on the back presenting the menu: a Russian doll, a bottle of vodka and a space shuttle.

Indication of how successful the outcome was in the market: Year after year, we succeed in creating intrigue and anticipation for what the following year’s event will hold.

Advertising Agency: Cossette, Montreal, Canada
Chief Creative Officer: Michel De Lauw
Executive Creative Director: Antoine Bécotte, Carlos Garavito
Creative Director: Barbara Jacques
Art Director: Marc-André Rioux
Copywriter: François Forget
Account Manager: Sylvie Giroux
Designer: Marc-andré Rioux, Isabelle Allard
Graphic Designer: Daniel Cartier, Nathalie Boucher
Illustrator: Marc-André Rioux

Brief Explanation: To raise awareness of the amount of species that are nearing extinction across the globe, while giving people the opportunity to donate or to find out more by visiting the BBC Wildlife Fund website.

Describe the brief from the client: The BBC Wildlife Fund raises awareness and funds to save threatened wildlife and places around the world. We were briefed to develop an awareness campaign that could convey the ongoing serious issue of the large variety of species which become extinct each year.

Description of how you arrived at the final design: A calendar was developed to keep the fund at front of stakeholders minds each day, whilst also directly showing the effect mankind is having on the planet. Sent out on January the 1st (with a red pen), the calendar prompts the recipient to cross out a different species everyday of the year.

Indication of how successful the outcome was in the market: There has been an increase in traffic to the website. It is too early to tell if there has been any significant increase in donations.

Advertising Agency: The Chase Creative Consultancy, Manchester, United Kingdom
Creative Director: Oliver Malty
Designer: Chris Challinor, Rebecca Low, Dulcie Cowling

Brief Explanation: Shu’s deals with all sorts of creative professionals. Different types of individuality and uniqueness generate a “chemical reaction,” and a chemical reaction creates a work of art offering an unprecedented value. The challenge was to generate completely different colours and textures in one envelope to express “chemical reaction.”

Describe the brief from the client: Shu’s Production is a visual production company who offers creativity and strong uniqueness. They requested us to develop a company tool that reflects who they are in a way that’s completely different than other companies so as to provide newness to the receiver. They wanted a never-seen-before tool that couldn’t be imitated by any other company.

Description of how you arrived at the final design: 4-colour offset printing is rendered on usual envelopes, but for Shu, the objective was to generate a completely different, extraordinary texture. As a printing technique, we used foil, which can be soldered through heat, in order to create deep, vivid colours and luster that wouldn’t be generated by the usual printing method. For material, we utilised rough-textured tant paper. Foil develops luster with deep and vivid colors. Tant paper creates rough and vivid colours. The two facets create a “collision” between colours and textures, contributing to a halation effect which expresses “chemical reaction.”

Indication of how successful the outcome was in the market: More than 5,000 pieces were sent to people in the industry. The receivers responded well and because of the envelope the number of inquiries and new assignments went up. In Japan, it received a pre-nomination from the Art Directors Club Tokyo Award.

Advertising Agency: Ogilvy & Mather, Japan
Executive Creative Director: Shingo Ichimura
Executive Creative Director: David Morgan
Copywriter: Batistuta Bazooka
Art Director: Yasutaka Akagi

Brief Explanation: A normal wall calendar is to be thrown away after a year but our wall calendar can be turned into 12 modelling kits to be assembled and displayed for others to see.

Describe the brief from the client: Tamiya wanted to seize the New Year as an occasion to connect and build a lasting bond with its customers.

Description of how you arrived at the final design: Every month make a different model. The anticipation for each month to end so another model can be built adds to the fun and excitement that lasts throughout the year.

Indication of how successful the outcome was in the market: As a premium gift, the calendar pulled more customers into the stores during the holiday season. It created not only brand exposure but also brand interaction throughout the year, and became a bounding tool that strengthened the connection between the brand and modelling enthusiasts.

Advertising Agency: Creative Juice TBWA, Bangkok, Thailand
Chief Creative Officer: Thirasak Tanapatanakul
Art Director: Thirasak Tanapatanakul
Graphic Designer: Thirasak Tanapatanakul, Tienchutha Rukhavibul, Manasit Imjai, Chalermpun Punjamapirom, Nitipong Tancharoen, Kingkanok Munkongcharoen, Kantaphat Witwasin, Irada Sribyatta, Chittiporn Chittapootti, Manamai Rodpetch, Sermpan Bunyalumlerk

Advertising Agency: FP7/BAH, Manama, Bahrain
Creative Director: Fadi Yaish
Graphic Designer: Ryan Atkinson
Copywriter: Steve De Lange
Typographer: Ryan Atkinson

Brief Explanation:
The challenge was to create a piece of communication that really spoke to creative people in a meaningful and interesting way. We wanted people to not just look at our communication, but make them think.

Describe the brief from the client:
After implementing several highly successful digital media campaigns, the Fortune Promoseven Network wanted to come up with a campaign establishing itself as an expert on digital media, and the leader of the field in the Middle East.

Description of how you arrived at the final design:
We created a series of posters under the heading of “The Evolution will not be Televised”. These copy/design driven posters – which were aimed at advertising professionals – imparted various truths and words of wisdom relating to digital media in particular and advertising in general in an engaging, sometimes humorous way. These posters were handed out to all attendees of the Mena Cristal Awards 2011, where FP7/Bahrain won multiple awards for their digital media entries, as well as the Cyber Grand Cristal for Mena/Europa.

Indication of how successful the outcome was in the market:
Hundreds of people experienced ‘The Evolution will not be Televised’ posters at the Mena Cristal awards. In addition, the posters featured on the frontpage of the Behance.net page, Designyoutrust.com as well as hundreds of other design sites and blogs, allowing them to be exposed to an even wider audience.

Advertising Agency: Hasan&Partners, Finland
Creative Director: Eka Ruola
Copywriter: Mick Scheinin
Art Director: Sanna Veijalainen
Illustrator: Tarja Sinkkonen
Account executive: Heidi Gutekunst
Project manager: Tanja Ijäs
Client: Fazer
Leipomot: Ismo Nikkola, Kirsi Nordberg

“Design Invasion – They came from another galaxy. So they were a bit tired.
“Monstrous creatures: half men, half designer! A story of terror, fear,
typography!”

Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Director: Matteo Civaschi, Gianmarco Milesi
Graphic Designer: Matteo Civaschi
Copywriter: Gianmarco Milesi
Account Director: Sabrina Di Gregorio
Published: 12-2010

“May the force of Typography be with you”

Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Director: Matteo Civaschi, Gianmarco Milesi
Account Director: Sabrina Di Gregorio
Typographer: Matteo Civaschi
Published: November 2010

Advertising Agency: Stockholm Design Lab, Stockholm, Sweden

Brief Explanation: A big challenge was the distance work from Sweden to Italy. The key objective: to communicate the theme “making worlds”. A challenge was also to find a theme with a large number of applications and formats and to create a strong identity which does not ‘compete’ with the exhibited art work of the Biennale art exhibition.

Brief from the client: The assignment was to create a new, strong visual identity that would communicate the theme “Making Worlds”. The visual identity should both reflect the atmosphere of the Art Exhibition, keep all activities together and create an extraordinary interest. Description of how you arrived at the final design: The design concept for “Making Worlds” is a graphic language with a visible connection to the world, that communicates its message clearly. Stockholm Design Lab combined elements from something truly universal – all the flags of the world – and created something new by deconstructing the flags in neverending combinations. The making of worlds with abstract forms.

How successful the outcome was in the market: The 53rd International Art Exhibition closed on Sunday 22nd November with a record number of visitors: 375,702 visitors (319,332 in the previous edition, increase of 18%) with an average daily visitor number of 2.223. Exceptional media coverage: 5,868 accredited journalists (5,691 in the previous edition), and 104 television channels from around the world. Extraordinary presence of young audiences and students, totalling 132.185. The 53rd Exhibition saw the participation of an unprecedented number of national entries (77) and collateral events (44)

Brief Explanation: Designed with a purpose for everyday use, these eraser/usbs are meant to serve as a constant reminder of Alzheimer’s New Zealand’s importance, as well as help New Zealanders realise how important our memories are, and how difficult life can be for those living with this disease.

Brief from the client: Design a memorable piece of communication that raises awareness of the disease’s early warning signs, like memory loss, as well as reminding everyday New Zealanders of the importance of Alzheimers New Zealand.

Final design: Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them.’ On the reverse side was the Alzheimer’s New Zealand logo and website. The place you can turn for more information and support. alzheimers.co.nz.

Indication of how successful the outcome was in the market: Alzheimer’s New Zealand distributed these eraser/usbs amongst the public, sent them to various local organisations, as well as distributed them to local politicians, with a letter, in an attempt to raise awareness of the charity. They have received positive feedback and they’ll hopefully continue to leave people with some sort of understanding of what people with Alzheimer’s go through everyday, and where they could turn for more information and support.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Copywriter/Art Director: Jonathan McMahon
Art Director/Copywriter/Designer: Lisa Fedyszyn
Account Manager: Stefanie Robertson
Planner: Hayley Pardoe
Agency Producer: Phil Newman
Designer: Phila Lagaluga

Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Copywriter: Gianmarco Milesi
Graphic Designer: Matteo Civaschi
Published: 12/2009

International campaign launched through the most important magazines in the world in the sector of graphic design, communications and trends (Creative Review, Print, I-D…). The campaign questions the idea of designers as artists, defining them as workers, professionals, ironically using highly “artistic” executions and positioning the school as a place that introduces professionals for the labour market.

Advertising Agency: Soon in Tokyo, Barcelona, Spain
Directors: Johnny Kelly, Matthew Cooper
Creative Directors: Angelo Palma, Javi Donada
Copywriter: Angelo Palma
Designer: Thiago Monteiro
Designer: Javi Donada

Jean-Yves Lemoigne for Amusement magazine

Even if the guy’s dressed in his favorite old white tee shirt, with this napkin at his neck he’ll actually look like he made the effort to get “dressed for dinner”. A great conversation piece at any party. 20 paper napkins to a package; five of each design. Cello wrapped. Measure 13” x 13”.

Marisa Schmidt, a couple therapist, had low budget and the need for a new, simple and direct publicity to reach new clients. Therefore, they decided to create a business card that would have the same impact as publicity piece.

Advertising Agency: Master Promo, Curitiba, Brazil
Creative Director: Marcos Minini
Art Director: Renan Molin

La Cambre Architecture founded in 1927, La Cambre is the best-known architecture school in belgium. It offers its students courses based on “creation” and “practice”. They prposed a new business card that best defines this school in the most unique way. The new business card of this school now takes the form of a Lego brick. This new business card perfectly represents La Chambre- Architecture where the “imagination” and “construction” are at the base of the formation of the young architects.

Advertising Agency: Leo Burnett, Belgium
Creative Director: Jean-Paul Lefebvre
Art Director: Marie-laure Cliquennois
Copywriter: Gregory Ginterdaele

Design Studio: Mutado, Milan, Italy

The models of Gerd George arena’s models. But people on the street, people next door. That’s why he sends a telephone directory which looks like a typical model-book.

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative Directors: Ekki Frenkler/Carlos Obers
Copywriters: Cosima Halt/Michael Reill/Carlos Obers
Art Director: Ekki Frenkler
Graphic Designer: Sonja Färber

Where were you the last time you had a great creative idea? Were you in your office, laptop ready to record every detail? Or were you out at a restaurant, coffee shop or bar, scrambling to capture your brilliance on shreds of caffeine- or booze-soaked cocktail napkins? For many creative people, entrepreneurs, artists and designers alike, the situation frequently tends to be the latter.

For this reason, global advertising agency Euro RSCG Worldwide has developed the Napkin Notebook, a spiral-bound collection of cocktail napkins ready to be filled with notes, sketches… and the next great business idea. Available soon at the MoMA store, each Napkin Notebook comes with its own pen. Pics of the notebook, taken by photographer Dan Lipow.

At www.napkinnotebook.com, you can sketch or write on the notebook, and email your creation or idea to a friend.

The Oh it´s fresh! – milk udder packaging. At the coffee shop chain “Oh it’s fresh!” – as the name might suggest – freshness is the name of the game, whether you go for tasty bagels, freshly squeezed juices or specialty coffees. And how better to demonstrate this commitment to freshness than by reflecting it in even the tiniest details in “Oh it’s fresh!” stores: the unusually designed single portions of milk with a little udder printed on them – the milk pretty much goes straight from the cow into your coffee!

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Arno Lindemann/Bernhard Lukas
Copywriter: Tom Hauser
Art Director: Soeren Porst
Graphic Designer: Lisa Port

Agency: Struck
Art Director: Brandon Knowlden
Copywriter: Rich Black
Letter Press: Athenaeum Press

The Smoking Jacket, by Fiona Carswell, has a built-in pair of lungs on the front that act as an iconographic “warning system”. The polite smoker can blow the smoke into a “container” at the collar, in order to avoid blowing it in the faces of people around them. The smoke then filters into a set of see-through lungs at the front of the jacket. Over time the lungs, which have an air-filter back, should darken from cigarette smoke.

Bootleg celebrates the creativity and style of a new generation of Italian winemakers by offering a collection of daring interpretations of classic Italian wines. Many Italian wine labels follow the usual formula of a hard to pronounce name and an illustration of the winery. We wanted to give a new twist to the tired cliche of the shape of Italy as a boot. The result is a sexy expression of contemporary Italian style that appears to wrap the bottle in skin-tight zippered leather.

Agency: Turner Duckworth, London, Great Britain
Creative Directors: David Turner & Bruce Duckworth
Art Directo: Shawn Rosenberger
Illustrator: Jonathan Warner
Client: Click Wine Group

Agency: John St., Toronto, Canada
Creative Directors: Stephen Jurisic / Angus Tucker
Art Director: Nellie Kim
Copywriter: Chris Hirsch

Designer: Hakuhodo Inc