Advertising Agency: 10, Belgium
Creative directors: Olaf Meuleman, Jeroen Goossens
Copywriter: Olaf Meuleman
Art Director: Jeroen Goossens
Archive for Design
Advertising Agency: 10, Belgium
Advertising Agency: Ogilvy & Mather, New Delhi, India
Client: Qalamkaari Creative Calligraphy Trust
Art Director: Nasheet Shadani
Copywriters: Riazat Ullah Khan, Ajay Gahlaut, Nasheet Shadani
Calligraphers: Mushtaq Ahmad, Nasheet Shadani, Srikant Behera
AV coutesy: Team Saheb Productions, KcPandey
Festival Videos and Photos: Aseem Asha Foundation, Flying Birds of India.
Creative Director: Preeti Koul Chaudhry
Executive Creative Director: Ajay Gahlaut
For New Years Day, we had to design a calendar for our client KRRISH, a construction and real estate firm. The objective was to establish the brand identity through a well-crafted design and build stronger relationships with prospective associates. Execution: Just like our client brings architectural marvels to life, we gave life to a simple paper calendar by crafting it into a set of 4 innovative table-top skyscrapers. Result: The calendar portrayed KRRISH as a contemporary and innovative brand in cluttered market space. It found its place on the tables of famous architects, associate business firms and prospective clients.
Advertising Agency: Dentsu Marcom, Gurgaon, India
Art Director: Sumit Vashisth
Copywriters: Anish Nath, Kumar Saurabh
Production: Rajesh Bhargava
Printing and fabrication: DI Concepts
Advertising Agency: Det, Stockholm, Sweden
Art Director: Gustaf Boman
Copywriter: Sara Paborn
Additional credits: Påhl Sundström, Nina Malén, Anna Sjöberg
Brief: Watania Steel, a well established Saudi company that specializes in manufacturing Rebar Steel products wants to promote the launch of its latest product, Flat Steel Sheet.
Solution: A DM was created for Watania’s current and potential clients in a simple and cost efficient manner. The DM will consist of a rolled paper in the form of a Rebar Steel. When the Rebar Steel is unrolled it reveals the shape of the Flat Steel sheet product with the message, “Now flat steel available in addition to our rebar steel”.
Advertising Agency: Drive Dentsu, Jeddah, Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Directors: Jimi Imad, Abdullah Kurdi
Copywriter: Ridad Alem
Designers: Rasha Sabano, Ruba Al-Yamani
Advertising Agency: TDI Group, Minsk, Belarus
Creative Director: Vitaliy Semenenko
Art Director: Alexandr Mitskikh
Designer: Vladimir Fedorov
Throwing trash in the right place is just as easy as turning this page. When you don’t throw the trash in the right place, it can come back to you in some way. In the majority of times, as a disease. Do your part, throw the trash in the trash can. It’s simple. It’s easy. Nature thanks you.
Advertising Agency: Art&C Comunicação, Natal, Brazil
Creative Director: George Wilde
Art Director: Thiago Palitot
Copywriter: Rafael Paulino
Photographer: Giovanni Sérgio
The large variety of hair-growth shampoos available in Japan is indicative of the large population of people concerned about thinning hair. Japanese law, however, prohibits any advertising in this category
that directly refers to product efficacy. We needed to find another delivery method to convey the efficacy of “Zero Scalp” hair-growth shampoo to its young target in an impactful and powerful way.
In stationery stores frequented by the target (salaried workers in their 30’s) we placed scribble pads that had an ad for the shampoo printed alongside cartoon heads of bald men across the paper. The stationery store customers were encouraged to test their pens on the pads by drawing hair on the bald heads … thereby simulating the efficacy of Zero Scalp themselves.
The unique ad captured the attention and interest of many people, due to the clever way it tapped into people’s natural desire to doodle. The Nude Noodle Doodle went viral on social media channels and
reached a great number of the target audience … all with no media cost!
Advertising Agency: BBDO J WEST, Fukuoka, Japan
Creative Director / Copywriter / Planner: Kairi Manabe
Designer: Daisuke Yamashita
Advertising Agency: TWBC Marcom, Cochin, India
Creative Director / Art Director / Illustrator: Syamkumar S
Copywriter: Rajeev TR
Advertising Agency: Marcel, Paris, France
Chief Creative Officer: Anne De Maupeou
Executive Creative Director: Dimitri Guerassimov
Creative Director: Dimitri Guerassimov, Eric Jannon
Art Director: Anais Boileau
Copywriter: David Buff, Dimitri Guerassimov, Eric Jannon
Director/Director of Photography/Cameraman: Cedric Dubourg, Yacine Saadi
Developer: Nicolas Chesné
Technique Account Manager: Samson Tat
Creative Technologist: Etienne Durand
Account Manager: Josephine Lipp, Jeanne Neuschwander
Account Supervisor: Olivier Sebag
Chief Creative Officer: Anne De Maupeou
One of the biggest childhood fears is dark because the dark is that monsters live. We will promote the film Monsters University and his beloved characters in a way that helps children lose the fear.
We created a card that goes in front of headlights of cars that are parked in malls and colleges. Once the beacon is lit, the magic happens.”
Advertising Agency: Mais Propaganda, Brazil
Executive account: Edjane Rodrigues
Creative Director: Breno Ribeiro
Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director: Ryan Reed
Copywriters: Dario Albuquerque, Jed Dawson
Art Directors: Ryan Reed, Dane Ogilvie
Account Supervisor: Nazek Fawaz
Advertiser’s Supervisor: Elham Bourani
Producers: Amin Soltani, Binnu Cherian
Visual Effects Artist: Helgi Oskarsson
“The ad that helps people to go further
In 2012, Ford launched the all-new EcoSport. It was the first global campaign with the brand’s new concept: Go further. So we decided to make a print ad that could literally take people further.
We started a partnership with a road toll company in Rio de Janeiro, Brazil – Auto Expresso – and placed pre-paid chips inside every ad. The ads allowed for one free pass through the automatic tolls.
Over 70% of ads were used as toll payment, helping the New EcoSport to achieve the leadership in its segment with record sales in december.
1. Take away the adhesives.
2. Stick the ad on the car’s windshield.
3. Pass through an Auto Expresso toll and have a nice trip.”
Advertising Agency: JWT, Brazil
CCO: Toby Barlow
Creative Director: Fabio Brandão
Art Director: Fábio Santoro
Copywriter: Pedro Furtado
Planner: Newton Nagumo
Media: Ricardo Medeiros, Camilla Rodrigues, Gabriela Dib e Beatriz Guerzoni
Account: Sergio Silveira, Daniel Baena, Graziela Guido e Camila Marcondes
Rtvc: Luana Aghata e Fernanda Peixoto
Graphic producers: Flávio Schaefer / Flavio Colella
Director: Diogo Cunha
Advertising Agency: Y&R, South Africa
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Copywriter: Carmen Lambrianos
Art Director: Grant Sellar
Photographer: Vernon Reid
Designer: Grant Sellar
Production Manager: John Gouws
Chief Executive Officer: Graham Lang
Designer: Mikhael Cohen
Background: A tiny optician’s has been launched in a traditional market in Jeju, South Korea. The main target of this market is middle-aged men and women between 50~70 years old and the elderly.
Drawbacks: 1. The advertiser’s limited budget. 2. The elders in the area do not acknowledge their eyesight and they are accustomed to their poor vision. A specialized optometry is urgently needed.
Mission: 1. Let them experience themselves the visional discomfort with minimum budget. 2. Let them recognize ‘Myungdong optician’s=For those with low vision’
Ideas: Self-optometry business card; Create a card that examines people’s eyesight. Just reach out your hand and the business card converts to an eyesight chart.
Results: 1. Printed 500 ‘cards’ with only 30.000 Korean won. 2. Delivered 500 ‘cards’ to the surrouding business district, including the traditional market in Jeju, and 99.9% of residents particiated. 3. The majority of the clients recognized ‘Myungdong optician’s’. Also after the card advertisement, over 90% of the residents visited the optician’s in a mere month.
Advertising Agency: Black Pearl Creative, Seoul, South Korea
Executive Creative Director: Peter Kim
Creative Director: Damien Kim
Art Directors: Sabina Moon, Stella Kim
Copywriters: Jeremy Nam, Rose Kim
Account Director: Peter Chanel Ko
I TO NIJE SVE! came up with a new answer to the question – “Who are your clients and what campaigns you’ve done?” We’ve wrapped “out the box” ideas and designs “inside the box”, it is neither more nor less than the audio cassette and is naturally called “Best of I TO NIJE SVE!”
Advertising Agency: I TO NIJE SVE, Zagreb, Croatia
Creative Director: Alen Kekic
Art Director: Zvonimir Mandic
Copywriter: Martin Mrzljak
Graphic Designer: Petra Ruzman
Advertising Agency: DDB Mudra, India
Chief Creative Officer: Bobby Pawar
Creative Directors: Sreejith Kodoth, Ranjith Sasidharan
Art Director: Sreejith Kodoth
Designer: Sreejith Kodoth
Copywriters: Vaspar Dandiwala, Ranjith Sasidharan
Illustrators: Dhanil, Sreejith Kodoth
Photographer: Yuvraj Vivek
What matters is the size of the idea, not the size of the budget.
The challenge: Avec creativo (mexican creative agency) wanted to attract new clients by using a simple message that anybody or any brand loves to hear: it will be cheap but effective. One of our main limitations was money, we had to make the campaign work with a very tight budget.
The idea: Flyers are one of the cheapest ways to advertise so we came up with the idea to use flyers to do so, but flyers with a difference.
We designed an origami penguin (agency mascot) that serves as a flyer and whose cuteness makes it almost impossible to get rid of. our penguin, unlike ordinary flyers, is something that our potential clients will notice and want to keep rather than throw in the trash.
Advertising Agency: Avec Creativo, Guadalajara, Mexico
Creative Director: Javier Berecochea
Art Director: Marco A. fernandez
Copywriter: Alejandro Montalvan
Illustrator: Fernando Larsen
Photographer: Fernando Larsen
Additional Credits: Xavier Oropeza, Iñigo Cañedo