While the successful MINI Driving Dogs campaign was running, we wanted to give all the other SPCA animals a chance to drive too. So we gave newly adopted puppies a free car which they could drive home in. OK, it wasn’t really a car, but it looked just like one. We created a special carry box shaped just like a MINI. With a convertible roof the box also transformed into a dog bed where puppies could happily spend the first 8 weeks of their lives. The MINI-box was available in three authentic MINI colours to suit your pet and your personality. And like all MINIs, new owners had the option to customise with an alphabetic sticker sheet to create a personalised license plate. It was also accompanied by an owner’s manual. Thanks to MINI, all dogs had the opportunity to drive.
Advertising Agency: Draftfcb, London, United Kingdom
Executive Creative Director: Regan Grafton, Tony Clewett
Art Director: Leisa Wall
Copywriter: Scott Kelly
Regional Executive Creative Director: James Mok
Designer: Matt Oak
Head of Art: Nick Smith
Planner: David Thomason
Group Account Director, Toby Sellers
Account Director: Sally Willis
Retoucher: Anton Mason
Photographer: Charles Howells (The Collective Force)
Production Manager: Eric Thompson
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues, Cicero Souza
Copywriters: Daguito Rodrigues, Ricardo Porto, Nicholas Bergantin
March 10, 2013 at 22:54 · Filed under Design, Print
Riposa is a swiss bed-manufacturer launching a new sleeping-concept : the innovative colorful beds. Our idea was that if one sleeps colorful, one will also dream in a colorful way 250 authors followed our call to compose together on Facebook the longest and most colorful chain-novel ever written: In every single contribution appeared at least one color. After the closure of the 5th chapter, we turned this online work into a real book. Elabourated in a profoundly artistic way, the book appeared attached with some visionary illustrations implemented into posters. The illustrations are directly linked to the story and were written from different authors following the folding principle.
Advertising Agency: Havas Wordwide Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Andrea Huber
Copywriter: Wolfgang Bark
Illustrators: Andrea Huber, Anne-Marie Pappas
Brief:
The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers).
Solution:
3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container’s cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.
Advertising Agency: Scholz & Friends, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Direction: Robert Krause, Wolf Schneider
Copy: Nils Tscharnke
Art Direction: Sebastian Frese, Ralf Schroeder
Agency Producer: Benito Schumacher
Account Manager: Josef Hoehnow
Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they’re at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4.
Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Joseph Bihag
Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Producer: Leng Panganiban
Production Manager: Binnu Cherian
Business Director: Zaakesh Mulla
Account Manager: Pierre Farra
Account Manager: Farid Hobeiche
Account Executive: Dara Al Faqih
Client: Jean Atik, Marketing Manager, Jaguar Land Rover MENA
Production Company: Pixel Plus Media
Production Company: DeJavu Dubai
Photographer: Jacqui Nightscales Photography
Post Production Supervisor: Subash Mishra
Retoucher: Gitten Tom
3D Designer/Illustrator: Vineet Naik Parrikar
L’Accueil Bonneau, a charitable organization that has been at the service of Montreal’s homeless population for the past 135 years, wanted to create an event which would mobilize hunting enthusiasts within Montreal’s business elite to a Wild Game Benefit Dinner in order to raise funds for its operations. For the occasion, we created a unique direct mail piece featuring a rifle bullet encased in a wooden box with a message that read: “This bullet could save lives”. A paper housed inside the cartridge invited the recipients to register for the benefit dinner online. In just one evening, we raised over $65,000.
Advertising Agency: BCP Montreal Canada
Creative Directors: Etienne Bastien, Jonathan Rouxel
Art Director / Designer: Antoine Dasseville
Copywriters: Jonathan Rouxel, Dom Bulmer
Account Manager: Michèle Bastien
Agency Producer: Frédérique Bissonnet
Africa has a severe shortage of doctors and other healthcare professionals. So Africa Health Placements sent a direct mail containing a pressure activated device to recruit foreign doctors to work in Africa. Once opened, a message prompts doctors to place their stethoscope on the device, this activates a pre-recorded MP3 that speaks directly to them. The audio for the ad was recorded at a low level so that it was only audible through a stethoscope. Turning something that every doctor possesses into an advertising medium to create the world’s first stethoscope audio ad.
Advertising Agency: Boomtown Strategic, Port Elizabeth, South Africa
Creative Director: Andrew MacKenzie
Art Director: Tim Jones
Copywriter: Gary Welsh
Designer: Jedd McNeilage
Editor: Steven Carter
Additional credits: Rooftop Productions
Advertising Agency: Preuss und Preuss, Berlin, Germany
Creative Director: Michael Preuss
Art Director: Kathrin Schiebler
Copywriters: Michael Preuss, Nicolas Blättry
Consultant: Lucille Lincoln-Codjoe
Advertising Agency: McLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Mike Meadus
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Retouching: JP
Production: Craft Toronto
Helsingin Sanomat (Scandinavian´s biggest newspaper) is sponsoring Skate school at Kontula skatepark every saturday and here are Hesari´s first skateboards for kids who attend the school.
Advertising Agency: 358, Helsinki, Finland
Creative Director: Ale Lauraéus
Designers / Art DirectorD: Leo Karhunen, Ville Kovanen
Copywriter: Ville Kovanen, Ale Lauraéus, Leo Karhunen
Client Team Director: Maria Falcken
Agency producer: Peggy Petrell
Advertising Agency: Talent, São Paulo, Brazil
Chief Creative Officer: João Livi
Creative Director: Alexandre Nego Lee, Rodrigo Bombana
Art Director: Fabiano Pinel
Copywriters: Ricardo Dolla
Agency Producer: Mário Coelho
Account Manager: Rafael Barajas
Illustration: Gelmi
January 23, 2013 at 11:38 · Filed under Design, Print
The objective of Clemenger BBDO, Sydney was to position GE as innovative jet engine providers to a niche audience those who order them.To achieve this our ad appeared in Aviation Business Asia Pacific Magazine, a subscription publication with 12,000+ readers. This received distribution at the Australian Airports Association National Convention, where a copy was handed to every delegate 250 of whom order jet engines. By innovating the way we used print to deliver the message, we were able to position GE as innovators themselves.
Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Seb Vizor
Copywriter: Joshua Braithwaite
Retoucher: Ben Greenfield, Giles Davies
Print Producer: Henry Welch
Designer: Tim McPherson
Senior Account Manager: Victoria Edwards
For business cards of private detective Y. Shorohov we prepared a congreve plate. An image is “developed” like a photo by a client himself with the means of pencil or by the means of a special staff used to lift fingerprints. An information about our PI can be revealed to the needed extent. PI gives the client a business card is no causes the painted. Client’s of the PI are involved in a little investigation. We can also make an Easter egg.
Advertising Agency: Street Art, Yekaterinburg, Russia
