Sanofi Targifor: Minute to minute agenda
Advertising Agency: Publicis, Sao Paulo, Brazil
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Archive for Direct Marketing
Domino’s Pizza: Dominos’ Pizza Disc
Advertising Agency: Artplan, Sao Paulo, Brazil
Executive Creative Director: Roberto Vilhena
Creative Director: Rodrigo Moraes
Copywriter: Tiago Trindade, Rodrigo Sanches
Art Director: Diogo Barbosa, Guilherme Grotti
Account Director: Guilherme Juliani, Viviane Sade
Account Manager Fernanda Cunha
Media: Lilian June, Karla Villela, Andréa Ferreti, Adriana Muniz
Planner: Katia Barros, Aline Alonso
Art Buyer: Vivian Tomaz
Graphic Production: Bruno Werner
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DAM: Lego Campaign
E-commerce rivalry is very high. Hence all competitors have to reduce costs wherever possible. Online stores of home appliances are special as they also deliver goods, assembly and mount them. DAM is a logistic company which does not only deliver home appliances but also provides its assembly and mounting. Goal: to be spotted by major online stores selling home appliances. Idea: To give online stores original presents which will literally show DAM’s competitive advantage over its rivals. Solution: We used LEGO bricks to assembly toy washing machines which were placed on a DAM-branded pedestal. Them these authentic pieces were placed into stylized carton boxes and later delivered to prospective clients.
Advertising Agency: TWIGA, Moscow, Russia
Creative Director: Mikhail Elagin
Art Director: Grant Abovyan
Copywriter: Sergey Fedorov
Designer: Mikhail Chebanu
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Discovery Channel: Discovery Button
Challenge:
Everyday more than 200 channels compete for the viewers’ attention on Pay TV.
How could the Discovery Channel stand out among so many options?
Idea:
We decided to use the remote controls in our favor. So we created a special button that transports viewers directly to the Discovery Channel, turning it into an easy and handy choice. The remotes were produced in partnership with a major Pay TV operator in Brazil and are being delivered to each of its new customers.
Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Director: Alessandro Cassulino, Hugo Rodrigues
Art Director: Antonio Correa, Kevin Zung
Copywriters: Luis Felipe Figueiredo
Production Company: Margarida Filmes
Audio Production: MugShot
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Greenpeace: The Fashion Duel
Advertising Agency: Grey, Milan, Italy
Associate Creative Directors: Francesco Fallisi, Simona Angioni
Art Directors: Alice Pozzi, Andrea Pioppi
Copywriters: Francesca Andriani, Serena Pulga
Tv Producer: Monica Cadringher
Head of Print Production: Emilano Bianchi
Account Supervisors: Chiara Soloni, Elisa Rizzuto
Case Movie Soundtrack: Matteo Buzzanca
Web Designer & Interactive Creative Director: Beppe Bizzarro
Web Developer: Purple Network
Production Company: The Family
Executive Producer: Stefano Quaglia
Line producer: Alessandra Bracaglia
Producer: Carlotta Magnani
Director: Anna Negri
Director of Photography: Alessandro Pavoni
Editor: Alessio Doglione
Scenographer: Emita Frigato
Makeup Artist: Dalia Colli
Hairstylist: Rodolfo Sifari
Special Effects: Leonardo Cruciano
Music Composer: Dominik Scherrer
Color Correction and CGI: Bloompix
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Smart Fortwo: It can park anywhere
“Smart fortwo. It can park anywhere.”
Advertising Agency: RMG Connect, Madrid, Spain
Creative Directors: Nacho Rojo, Nacho Herranz
Art Director: Nacho Rojo
Copywriter: Nacho Herranz
Producer: Antonio Ortega
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Shell V-Power: Call Batman
Advertising Agency: The Marketing Store, Sao Paulo, Brazil
Creative Directors: Alexandre SIlva, Rodrigo Allgayer
Art Directors: Levy Mota, Lucas Haeser, Marcelo Monteiro
Copywriter: Paulo Vasconcellos
Illustrator: Levy Mota
Photographer: Casa de Video
Planner director: Albano Neto
Additional credits: Rafael Eackmann, Leonardo Linden, Ingrid Buckmann, Rodrigo Costa, Blanda Grazi, Marcos Salotto
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Volkswagen Golf GTI: Scratch Off Calendar
Advertising Agency: Grabarz&Partner, Hamburg, Germany
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Clavin: Erection Blister
Advertising Agency: Ogilvy & Mather, Prague, Poland
Creative Directors: Will Rust, Tomas Belko
Copywriter/art director: Jiri Langpaul
Account director: Frantisek Mares
Head of art: Daniel Kupr
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Bon Vivant: Grater Card
Advertising Agency: JWT, Brazil
Executive Director of Creation: Ricardo John
Creative Director: Rodolfo Amaral and Ricardo Marques
Creatives: Fernando Christo, Filipe Matiazi
Production: Flávio Schafer, Eduardo Santini, Alessandra Carvalho
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Éxito Dental Floss: Postcard
Advertising Agency: Sancho BBDO, Bogotá, Colombia
VP Creative: Hugo Corredor – Giovanni Martinez
Creative Directors: Damian Montañez, Cristian Alzate
Art Directors: Camilo Jiménez, Daniel Marín
Copywriter: Jose Luis Rueda
Account Manager: Natalia Pérez
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Aniquem Association for the Help of Burned Children: The Firecracker Project
Every year, fireworks and firecrackers of dubious origins cause a large number of accidents in Peru. Unfortunately, the primary victims are children. That is why ANIQUEM, Association for the Help of Burned Children, asked us to create a message for parents to be aware of this serious problem and to make them realize that firecrackers are not and should not be treated as a game for their kids.
Advertising Agency: McCann Lima, Perú
General Creative Director: Mauricio Fernandez-Maldonado
General Creative Director: Nicolás Romanó
Head of Art: Giovanni Macco
Art Director: Luis Beltrán
Copywriter: Martín Vigo
Illustrator: Luis Beltrán
Producer: Jacky Salhuana
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Jeep: GPS to get lost
Advertising Agency: Leo Burnett, Buenos Aires, Argentina.
Chief Creative Director: Luis Sanchez Zinny, Carmelo Maselli
Creative Director: Dauquén Chabeldín
Art Director: Emiliano Jabiú
Copywriter: Francisco Ibarrola
Account Director: Lucía Villamil
Account Executive: Candela Calvo
Digital Production: Santiago Greco, Sofía Saraví, María Köllikers, Lula Di-Chiara
Agency Producer: Francisco Tanto
Production House: Pank
Director: Facundo Españon, Pablo Fusco
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Volkswagen Rear-view Assist: Rear View Collar
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Director: Guillermo Santaisabel
Art Director: Cristina Rodriguez
Copywriter: Guillermo Santaisabel, Cristina Rodriguez
Executive Producer: Enrique Feijoo
Agency Producer: Elena Carrasco
Art Buyer: Carmen Torrado
Photographer: Alberto Escudero
Business Director: Gorka Lozano
Account Director: Javier Villalba
Production Company: Fandango Films/Antiestatico
Director: Fever
Executive Producer: Pablo Perez-Paya
Producer Manager: Alex Martin
Producer: Natacha Martin
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Greenpeace: Turtle Cans
Advertising Agency: Saatchi & Saatchi, Australia
Executive Creative Director: Damon Stapleton
Creatives: Gene Brutty, Timothy Seddon, Darren Borrino, Stuart Turner
Group Account Director: Jasmin Barnes
Account Executive: Elizabeth Bourke
Producer: Claire Colohan
3D Designer: Mark Sterne
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Recipeace: Differences
Advertising Agency: Leo Burnett, Chicago, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Susan Credle
Executive Creative Director: Jeanie Caggiano
Creative Directors: Phil Jungmann, Matt Miller
Design Director: Alisa Wolfson
Copywriter: Adam Ferguson
Art Director: Kate Harding-Jackson
Senior Designers: Kelly Dorsey, Kyle Poff, Peter Ty
Designer: Casey Martin
Executive Producer: Rob Tripas
Senior Producer: Laurie Gustafson
Production Designer: Chris Apap
Account Director: Karla Flannery Josh Raper
Assistant Account Executives: Riley Bernardin, Dane Gunderson
Creative Resource Manager: Joe Maggiore
PR: Tina Stanton, Lynsey Roumell, Megan Maupin
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Pure Canadian Gaming: Business Card
Advertising Agency: ThinkTank, Edmonton, Canada
Creative Director: Dale Bochon
Art Director: Bryan MacNeill
Copywriter: Dale Bochon
Additional credits: Aaron Kroetsch, Kathy Watts, Ed Langer
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BACI: Hunting Season
“Hunting season is open. Adult lingerie.”
Advertising Agency: Mademoiselle Scarlett, Paris, France
Creative Director: Olivier Bouas-Laurent
Art Director / Copywriter: Christophe Mallus
Photographer: Guido Friedrich
Account manager: Séverine de Nazelle
Model: Elle Liberachi
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Megaman Light Bulbs: The Megaman Lightbulb Calendar
Advertising Agency: Grabarz und Partner, Germany
Executive Creative Director: Ralf Heuel
Creative Director: Andre Price, Jan-Florian Ege
Art Director: Andre Price, Jana Mehrgardt, Jan Riggert
Group Head: Mathias Lamken
Producer: Oliver Fleischer
Designer: Sönke Jansen
Account manager: Fanny Pribbernow
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Budweiser: The Buddy Cup
Advertising Agency: Africa, São Paulo, Brazil
Creative Director: Sérgio Gordilho, Rodrigo Saavedra, Vico Benevides, Paulo Junger
Art Director: Rafa Oliveira, Pedro Chequer
Copywriter: Henrique Martins
Projects Creative Director: Evandro Soares
Projects Manager: Hassan Ayoub e Marcos Valeta
Tecnology Producer: Estúdio de inovação Bolha
Case Study Producer: Fuego
Motion Design: Andre Luiz Finhana
Editor: Raphael Enes
TVC Producer: Rodrigo Ferrari, Stella Gafo
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Ben Egnal: Wine Bottle Resume
A bottle of wine with a custom-printed label and a handwritten note was sent to creative directors in lieu of a traditional resume. Because it’s not polite to show up empty handed.
Art Director: Ben Egnal
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