The first ever ‘infectious’ wrapping paper has gone on sale today to help raise awareness and funds for homeless people this Christmas. Designed to look like snowflakes, the festive gift wrap re-creates viruses which pose serious health risks to people sleeping rough this winter including the common cold, influenza and pneumonia. All proceeds will go to St Mungo’s, the charity which helps people who are homeless or at risk of homelessness to rebuild their lives. The innovative idea is the work of creative agency WCRS who came up with the idea and decided to donate 100% of the proceeds from the sale to the charity. It follows reports that Britain is facing one of the coldest winters yet with long-range forecasters predicting freezing winds and heavy snow until February. A total of 6,437 people were seen rough sleeping by outreach workers in London during 2012-13 – a 13 per cent increase on the year before. Of these people 4,353 are new rough sleepers – the equivalent to 12 new rough sleepers a day. Nationally, the number of rough sleepers is also escalating – with an increase of 31 per cent over the last two years.
Advertising Agency: WCRS, London, UK
Creative Director: Ross Neil
Creatives: Doug Fridlund, Mikael Alcock
Account Director: Olenka Lawrenson
Design: Tomek Drozdowski
SOS Children’s Villages provides family based care for abandoned children. 10 children live together in 1 house. 7 to 15 houses are grouped in a ‘village’. For the renovation of their biggest village in Belgium, Chantevent, they needed funding, huge funding.
Let’s not ask money from a broad audience, let’s target those who really can make a difference: 6 captains of industry. But how to reach them? You won’t be able to get hold of them by mail, phone or letter.
Advertising Agency: darw!n, Diegem, Belgium
Creative Director: Guido Goffeau
Copywriter: Robby Sallaets
Art Director: Jeremy Vanmaele, Guido Goffeau
Marionnaud, one of Europe’s largest perfume retailers, celebrated “10 years’ expertise in fragrance”. For the jubilee we were asked to create a staff incentive.
Our idea: the first Memory game without pictures. The cards had been finished with a fragrance coating and, when rubbed, released scents of ingredients used in perfume manufacture. First rub, then sniff – that was the only way to identify the pairs. A piece of cake for the professionals from Marionnaud.
Advertising Agency: Wirz BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Copywriter: Marietta Mügge
Art Director: Barbara Hartmann
Production Company: Carton Ideen
Agency Producer: Mario Müller, Michael Kohli
Account Manager: Urs Hirschi, Merja Rinderli
Dengue fever is the most deadly mosquito-borne viral illness in the world. In the Philippines, hundreds upon hundreds die from it every year. What people don’t know is that simple technology is available to prevent it. All it takes is clean water–plus brown sugar and yeast placed in a bottle. Producing carbon dioxide, the mixture attracts mosquitoes, trapping and killing them inside the bottle. Maynilad, a company that supplies clean water to the Philippine capital, distributed hundreds upon hundreds of these bottle mosquito traps to Filipinos.
Advertising Agency: Y&R, Philippines
Copywriter: Badong Abesamis
Art Director: Gra Benesa
Agency Producer: Ariel Bautista
Chief Creative Officer: Marcus Rebeschini, Badong Abesamis
Account Management: Mary Buenaventura, Ags Almasan, Kathleen Camus
Brief: After the streets of Bundaberg were inundated by the worst floods in its history, a limited edition rum was created to draw people back to the town. Called ‘Road to Recovery’, the bottles were emblazoned with the names of Bundy’s flood-affected streets. All proceeds from the rum would be donated to restoring the streets of Bundaberg. We needed to produce a package that would capture the spirit of this idea.
Creative solution: This unique package perfectly replicates the streets of Bundaberg, reclaiming them from the floodwaters. They were auctioned off at the Distillery event, raising money for the relief effort.
Results: 6000 people came to Bundy injecting an estimated 2.5 million into the local economy. Sales of Road to Recovery raised $300,000 for flood relief.
Advertising Agency: Leo Burnett, Sydney, Australia
Creative Director: Andy DiLallo, Vince Lagana, Grant McAloon
Copywriter: Michael Dawson, Mark Schoeller
Art Director: Ben Alden, Chris Moreira
Photographer: Christopher Ireland
Laser Embellishing: Blazze Laser Embellishing
How to emphasise the main advantage of a steak bar and make the skeptics visit it for the first time with the help of one print?
Visually demonstrate the size of the main dish!
Don’t you believe?
Just check it!
We have given everyone the opportunity to cut the area of print and compare it with the actual size of the steak.
If the size of the dish did not meet expectations, the guest got it for free.
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Harrisov
Art Director: Yulia Uzkih
Copywriter: Ivan Sosnin
Illustrator: Egor Holkin
Designer: Natasha Kotovskaya
Photographer: Kate Bamby
Account manager: Olga Burlakova
Paris and its new agency wishes you a happy new year.
The brief : When sending our New Year wishes for 2013, we focused on the name change the agency underwent at the end of 2012
The idea : We took advantage of the fact that Paris is now part of the agency’s name to revisit the city by creating logos for various neighbourhoods.
Advertising Agency: Havas, Paris, France
Creative Director: Christophe Coffre
Copywriter: Nicolas Gadesaude
Art Director: Julien Saurin
Typographer: Julien Saurin
We designed a practical Personal Extinction Prevention Book as a giveaway to all Land Rover owners. We researched every dangerous creature and the effects of different natural oils, scents, and everyday ingredients on them. The book not only gives tips to survive against some of the animals someone might encounter in the wild, but it actively protects its owner. Each page is a resealable packet that contains wet wipes coated with natural oils or an everyday ingredient that will repel or neutralize dangerous creatures.
Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shair Zag
Creative Director: Shahir Zag, Joseph Bihag
Copywriter: Shahir Zag, Guillaume Calmelet
Art Director: Joseph Bihag, Khaled Said
Photographer: Jeevan Nambiar
Head of Production: Amin Soltani
Agency Producer: Leng Panganiban, Binnu Cherian
Producer: Khaled Said
Account Supervisor: Zaakesh Mulla
Advertiser’s Supervisor: Jean Atik
Account Manager: Pierre Farra
To promote the new Samsung Wireless Audiodock, the only dock that also plays music via Bluetooth and wifi, we developed a promo activation called The Invisible Jukebox. We put our Audiodock within a transparent Jukebox and installed this in some premium restaurants in Sao Paulo. Consumers were asked to select the songs they want to play, but instead of getting up to place chips, they used their smartphones to select the songs from where they were.
Advertising Agency: Cheil, Brazil
Creatives: João Gabriel Gragnani, Marcelo Ferreira, Raphael Berthoud, Alex Matsumoto, Márcio Bittencourt, José Borba, Mario Amadei, Marcelo Maciel, Aila Ferreira, Mariana Leite
Creative Directors: Augusto Moya, Maurício Machado
Accounts: Patricia Fraiha, Fernando Silva
Approval: Sofia Almeida, Erico Traldi
RTVC/Art Buyer: Fabíola Camilo
Production Company: W3 Filmes
Director: Wallace Barbezan
Cinematographer: Danilo Padrin
Post-production: Rafael Bergamini
Europe Mall is a premium mall that uses individual approach to every client. And the way to client’s heart lays through … his pet.
In collaboration with fashion designer Nastya Khokhlova (Kh) we developed the unique pair T-shirts for clients and their four footed friends.
The master was honourably wearing a portrait of his favourite pet on his chest.
And the dog’s T-shirt contained advertising:
“In our clothes you don’t look as nice, as your pet. But you need it more. Europe mall.”
Stylish design + the most trusted source of communication = customers’ loyalty increasing + four footed outdoor advertising.
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Art Director: Irina Korotich
Copywriter: Ivan Sosnin
Photographer: Ekaterina Demidova
Additional credits: Kate Bamby, Evgeny Harchenko, Maria Samoilina, Nastya Khohlova
In Thailand, OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it.
A specially designed box for lost property was made and sold to restaurants, spas and museums to raise money for research about dementia. Items that no one claimed, were sold for the benefit of dementia research.
Presented in collaboration with the Dementia Association
We all forget things sometimes, it’s natural. But when we get older forgetfulness can be a ﬁrst sign of dementia. Support our struggle, give a donation to the Dementia Fund, pg 90 08 58-2. Or leave your things in the box and they will be sold to the beneﬁt of the Dementia Fund.”
Advertising Agency: Pool, Stockholm, Sweden
Art Director: Johan Gustafsson
Copywriter: Ulf Rönnbäck
Account Manager: Therese Andersson
Photographer: Marcus Kurn/Sylvie
Additional credits: Södermalms snickeri, Silkscreen i Solna