Joupi: Bag
Advertising agency: Euro RSCG 360, Paris, France
Chief Creative Officer: Hugues Pinguet
Creative director: Jean-Louis Goineau
Art director: Sabrina Leva
Advertising Manager: Marie-Claude Morat
Account supervisor: Anne-Flore Seringe
Archive for Direct Marketing
Projektil: Notebook
“Got a project? We’ll launch it for you.”
Advertising Agency: Imago advertising agency, Zagreb, Croatia
Creative Director: Vanja Blumenšajn
Art Director: Jagoda Jurišić
Photographer: Saša Perić
Additional credits: Jurica Ćorluka, Iva Kaligarić
Avis: Offline-Mailing
Advertising Agency: Saatchi & Saatchi, Berlin, Germany
Creative Directors: Oliver Kapusta, Anne Petri
Art Director: Christopher Jones
Copywriter: Kathrin Schaller
Red Balloon: Kids Business Cards
Although Brazil is getting more important in the worlds scenario, only 5% of brazilians speak english. How could Red Baloon, an english school for kids show the importance of english in kids future? We start by asking Red Balloon students from our 30 units in Brazil a simple question: What do you want to be when you grow up? Based on their answers, we made Kids Business Cards. Portraying kids real and unique dreams, we were able to make a point: that every dream starts with english. Kids were so proud of their cards that they handed it out to friends at their primary school, neighbourhood and family turning them into a sales force of 12 000 kids. In the end, we had more kids believing in their dreams, more parents believing in the importance of English on their kids future and a 11% raise on subscriptions.
Advertising Agency: Ogilvy, São Paulo, Brazil
Airborne Express & Logistics: Business Card
“No delivery too small.”
Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Suhas Rege, Vijay Kumar
Art Director: Navkriti Shrikhande
Copywriter: Vijay Kumar
Additional credits: Sagar Rege, Rahul Jhangira
Komercni Banka: Money Maker
Advertising Agency: EURO RSCG Prague, Czech Republic
Creative Directors: Eda Kauba, Pavel Sobek
Art Directors: Tereza Janečková, Jakub Kolařík
Copywriter: Robert Valentin
Mariner Boating Holidays: Tie A Knot
This direct mail piece, created by Kastner & Partners for their client Mariner Boating Holidays, demonstrates how easy it is to go sailing. As the card is opened, the reader ties a perfect knot.
Advertising Agency: Kastner & Partners, Sydney, Australia
Creative Director / Copywriter: Ben O’Brien
Art Director: Daniel Foster
ADNIP Group: Calendar
Brief: Since our client ADNIP is an integral part of Abu Dhabi, we were asked to create a calendar that showcases the stunning growth of ‘the richest city in the world’ as Fortune magazine put it.
Solution: A calendar printed on transparent sheets that shows a ‘progression’ of how Abu Dhabi was built – from a fishing hamlet to a bustling city. The growth is tracked with each passing month and, by the end, the complete city is ‘built’ on the pages of the calendar.
Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Suhas Rege, Vijay Kumar
Art Director: Brubex Castelino
Copywriter: Vijay Kumar
Additional credits: Sagar Rege, Navkriti Shrikhande, Rahul Jhangira
Box Agency: Big Postcards
A week before Christmas we created very big postcards with a greeting “Everyone needs a lot of love”. We invited people to send these big postcards to people they love the most.
Advertising Agency: Box, Vilnius, Lithuania
Creative Director: Paulius Rymeikis
Art Directors: Aurelija Banaitytė, Paulius Rymeikis
Copywriters: Paulius Rymeikis, Lukas Šidlauskas
Illustrator: Monika Puzauskaitė
Liqui-Fruit: Orange, Pineapple
Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Art Director: Tim Jones
Copywriter: Ruan AJ Coetzee
Account Director: Owen Kley
Account Manager: Nadia Railoun
AOK Health Insurance: The Non-Smokers-Art Calendar
“One year without cigarettes. And your lungs can breathe again.”
Brlef: Create a spectacular, high-quality calendar to promote the online non-smoking-program from AOK Health Insurance – www.lch-werde-mchtrau- cher.de This special piece of artwork will be sent to opinion leaders and influential people in the target-group.
Solution: A typographic art calendar made from high quality paper. each month showing a black pair of smokers lungs. Using an innovative laser tech-no- logy. the lungs have a filigree pattern cutout of them making the underlying pages also With each passing month, as the pages are re-mo-ved, the lungs become lighter and lighter until, in December, the lungs are almost clear. Our message: A year without cigarettes and your lungs can breathe again.
Advertising Agency: Serviceplan Health & Life, Munich, Germany
Creative Director: Mike Rogers
Art Director: Wolfgang Nagel
Copywriter: Christoph Bohlender
IAL Saatchi & Saatchi: Brief
To celebrate the new year, IAL Saatchi & Saatchi sent a creative brief to all its clients asking them to design a greeting card for the agency.
Advertising Agency: IAL Saatchi & Saatchi, Pakistan
Chief Creative Officer: Ali Mumtaz
Creative Director: Jamal Husain
Strategy Director: Nida Haider
Art Director: Shahrukh Raza
Copywriters: Sarwat Azeem, Assam Khalid
Mr. Creative Rebel: Blast Santa Claus
A direct mailing for Christmas lovers and haters as well. Just everybody’s darling at christmas. Send to friends, partners and clients.
Advertising Agency: Mr Creative Rebel, Munich, Germany
Creative Director: Dominik Heinrich
Illustrator: Lilian Neunhoeffer
San Li Tun Village: Let’s Play XXL
Advertising Agency: McCann Erickson, Shanghai, China
Creative Director: Johnson Sheng
Art Directors: Johnson Sheng, Bill Bo, Yao Sheng
Copywriter: Terry Pan, Doris Lu
CSU Director: Patrick Koo
Account Director: Fiona Lam
Shopping Pátio Dom Luís: Breast Cancer Bra
“Prevent breast cancer. Do the self-examination.”
Advertising Agency: Bolero, Fortaleza, Brazil
Creative Directors: André Mota, Alex Moreira
Art Director: Kendy Shirasu
Copywriter: Julio Temporal
Additional credits: Clarissa Menezes Thiliê Aragão, Thómas Fernandes
