Opel was going to launch the new electric car Ampera. It is revolutionary: The first fully electric car for real everyday use, rechargeable on any power socket. But to convince the people from the Ampera, we first had to convince a very critical target group: The motoring journalists. So we were looking for the help of a charming and surprising testimonial to speak for the Ampera: Electricity itself. And thanks to some small electronics we made electricity speak for the Ampera. The motoring journalists got a parcel with a simple power socket. And we just asked them, to use it. When they did, they experienced a surprise they would never forget: Electricity spoke to them – out of the power socket. The Ampera got the best motoring press coverage in Opel’s history and finally became Car of the Year 2012.
Advertising Agency: Wien Nord Werbeagentur, Vienna, Austria Creative Directors: Eduard Böhler, Edmund Hochleitner, Bernd Wilfinger Art Directors: Andreas Lierzer, Stefan Kopinits Account Manager: Markus Mazuran
One out of eleven deaths caused by car accident has to do with driving after drinking. To raise awareness we created radiospots describing the accident by the deceased victim himself: a radio ghost. The extraordinary about it: We installed small radiostations in the shape of wooden death crosses in Hamburg, at real places where car accidents caused by alcohol happened. These small radiostations streamed the story of the deceased victim as a radiospot directly to the cars stopping nearby.
Advertising Agency: Serviceplan, Munich, Germany Creative Directors: Till Diestel, Marc Vosshall Copywriter: Andreas Schriewer Production Company: German Wahnsinn Team Chief Creative Officer: Alexander Schill Producer: Philipp Feit Producer: Eduardo Garcia Creative Producer: Florian Panier Account Supervisor: Ines Herbold, Kristian von Elm
Selmore is a creative agency based in Amsterdam and named after a small American town in the state of Missouri. To thank our clients for shopping at Selmore town we created a series of ‘innocent’ shopping bags. So they can take the work home and advertise the agency at the same time.
Brief
Design a packaging for rubber boots with the aim to:
-distinguish the brand on the shelf among competitors in the specialized stores and to attract
the consumers’ attention.
-create a contemporary and appealing image of the “Fisherman” boots as a very high-quality
specialized footwear for fishing and emphasize the features of the product!
Idea
Everybody is aware of boots primary function – protection from water. However, there are many advantages that are not obvious at the first glance and consumer might not be aware of. «Fisherman» boots are able to protect the wearer from a wide range of dangers: environmental debris, biological threats, natural, chemical and electrical hazards.
We realized that probably the best way to communicate protective functions of the boots would be using the example of underwater creatures. This topic is very relevant for fishermen and creates an excellent opportunity to combine several types of risks in one visual.
Solution
The package itself is designed as a mini-stand and works as an eye catcher. An illusion of boots immersed in water draws attention focus consumer’s attention to all protective properties of the “Fisherman” boots.
Description
Design a packaging for rubber boots. Rubber boots for fishermen: basic design, up to 40 centimetres in height, recommended for the coastal fishing and movement in the water no deeper than 40 centimetres. Packaging will be used to promote the product in stores.
All adults know: healthy eating is important. The organic supermarket chain Fresh`N´Friends benefits from that situation. There is just one small problem: kids hate healthy food but they love sweets. And worst of all: kids won´t listen to logical arguments. Therefore, our task was to convince the kids without lecturing them. Instead of calling attention to that problem with a traditional ad campaign we chose to solve the problem. The solution was a new product: fruit figures. To make fruits as appealing as sweets for kids we designed fruit arrangements that suit children. Boring fruits were designed in shape of teddy bears, kittens, flowers – all the things kids love. Just like ordinary fruit salads the fruit figures were sealed, put in a tray and sold in Fresh´N´Friends stores. And to open the design process for those who should really be involved, we let the kids design their own fruit figures. Over 3,500 designs from children were submitted. The rabbit figure of five-year-old Dario got the most votes and was therefore added to the product range.
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Martin Pross, Matthias Spaetgens, Wolf Schneider Mathias Rebmann, Florian Schwalme
Art Director: Alexander Doepel, Sandra Krebs, Bjoern Kernspeckt, René Gebhardt, Loic Sattler, Jinhi Kim
Photographer: Attila Hartwig
Account Manager: Benjamin Baader, Masa Matejic, Anna Kubitza, Sebastian Vetter, Miriam Spahrbier
Postproduction: Maren Boerner
Graphics: Peter Schoenherr, Simon Rossow
The idea was to make four million unique bottles, so that each and every bottle becomes a limited edition in itself.But how do you do that? We had to rebuild the production line and use every possible aspect of glass decoration in a new and randomized,but controlled, way. We defined colors,coatings,patterns, and paint methods and then waited to see what the machines would create. Every bottle is numbered (1-4,000,000) and the numbers are mixed before the cases are sent out to the world. In most markets ,bottles are sold at the regular price for a bottle of Absolut.
Advertising Agency: Family Business, Sweden
Creative Director: John Lagerqvist, Mårten Knutsson
Copywriter: Tove Norström
Art Director: Fredrik Lindquist
Photographer: Jens Mortensen
Account Manager: Anna Andrén
Account Director: Cecilia Steenberg Forsberg
Final Art: Andy Chong, Anna Jarl
Artist: Julia Schilleras, Fredrik Källqvist
Existing problem:
Make the JOUPI signs more visible, but also entertain in stores our targets: parents and children.
Suggested strategy:
Our strategy has been to differentiate ourselves in this very competitive market.
The challenge was to illustrate the slogan of our sign “Expert en sourires d’enfants” on basic communication tools and to find promotional tactics in the absence of major investments in the media.
Description of the launch of the campaign and of its implementation:
Creative axis: We created an animated and interactive paper bag that can demonstrate visually and directly to our customer the effect the toy he just bought will have on his kid. Simple: the bag is empty, the child’s face is sad but when the customer holds the bag by its handles, the child’s face shows a big smile. The success was huge therefore the client decided to continue this year and distribute the bag in over 100 outlets during the christmas activity peak season.
Advertising Agency: Havas 360, Paris, France
Creative Director: Thomas Derouault
Art Director: Sabrina Leva, Thomas de Belleville
Executive Creative Director: Thomas Derouault, Hugues Pinguet
Advertising Manager: Marie-Claude Morat
Account Supervisor: Anne-Flore Seringe
PR: Delphine Le Floch
CEO: Vincent Mayet, Matthieu Habra
Advertising Agency: Milk Reklambyrå, Sweden Copywriters: Rasmus Andersson, Anders Holmström, Torkel Norling Art Directors: Peter Eriksson, Gunnar Skarland Digital creative: Axel Tagg
Schoolarship is an organization that provides education grants to students in need. We created a business card that visually demonstrates what Schoolarship grants can help post-secondary students achieve – a diploma/degree.
Advertising Agency: Red Lion Publicis Groupe, Toronto, Canada Creative Director: Brett Channer Art Director: Anand Iyer Copywriter: Dave Pigeon
Based on the use that skaters do to cover torn parts of the sneakers, a business card has been developed for Bronx Skate Store. In case the skater has his sneaker torn, he is also able to use the card to cover the damaged sneaker.
Advertising Agency: Todacor Comunicação, Fortaleza, Brazil Creative Director / Art Director: Eduardo Prado Copywriter: Marcel Barros Additional credits: Kiko Cameron
Montreal based high-end electronics store KébecSon recently face-lifted it’s packaging to better communicate it’s love and passion for all things sound and image.
Initiative carried out at toll stations by the Rio Grande do Sul Department of Motor Vehicles. Drivers were handed out completely crumpled fliers. As they straightened them out, they would see a message warning against reckless driving.
Advertising Agency: Escala, Porto Alegre, Brazil Creative Director: Régis Montagna Art Director: André Blanco Copywriter: Maurício Cardoso
To promote the early November opening of Rashers, a shop dedicated to bacon sandwiches, we created the greatest Halloween treat ever: chunks of crispy, salty double-smoked bacon wrapped to look like traditional Halloween goodies.
Advertising Agency: Ogilvy & Mather, Toronto, Canada Chief Creative Officer: Ian MacKellar Art Directors: Glen D’Souza, Todd Cornelius Copywriters: Jamie Marcovitch, Mike Takasaki Print Production Manager: Louise Dagenais
Electronic book store “Four Directions” is an environmentally friendly business. Naturally, the book store was looking for ways to advertise offline that wouldn’t be harmful to the environment. Rather than using printed flyers to distribute a QR code, Grey Hong Kong invented an environmentally friendly advertising medium with only HKD40,000 budget- QR cookies.
Advertising Agency: Grey Group, Hong Kong Executive Creative Director: Keith Ho Creative Directors: Kym Ma, Jeff Tsang Copywriter: Kristie Chen Art Directors: Jeff Ng, Dia Nip Typographer: Jeff Ng
When’s the last time you felt compelled to look into your pension plan? Jung von Matt Stockholm went on a hunt for meaningful, snail mail letters in order to encourage Swedes to read their yearly mailing from client Collectum about how to maximize their pension plans. The agency searched for life-changing letters from social media and retirement homes, and selected the best ones to feature in outdoor ads, showing how a single piece of mail could change their lives. The result? 30% more people decided to open the Collectum letters.
Advertising Agency: Jung von Matt, Stockholm, Sweden
Advertising Agency: Fire Comunicação, Brazil Creative Directors: Elisa Quadros, Daniel Galvão Art Directors: Daniel Galvão, Radael Jr. Copywriter: Elisa Quadros Photographer: Rodger Savaris Production manager: Stanley Stein
