By using the “classic” foldable ad to promote fragrances, we clearly stated the main attribute of our product: a good fragrance makes a big difference. By lifting the folded part of the ad, we are able to see how the model on the ad becomes more attractive, and simultaneously, we announce our new Arturo Calle fragrances.
Advertising Agency: Lowe-SSP3, Bogotá, Colombia
Executive Creative Director: Jose Miguel Sokoloff
Creative Director: Alejandro Benavides, Jaime Duque
Art Director: Camilo Monzon, Memo Siachoque, Daniel Delgado
Copywriter: Carlos Camacho
Agency Producer: Sonia Llanos, David Gallo
Photographer: Fernando Decilis
Account Director: Lina Betancur
Account Manager: Mariana Guzman, Lorenzo Wills
“No more lottery buying wine. You’ll find a perfect wine for every occasion at Wine9.”
Advertising Agency: Box, Vilnius, Lithuania Creative Director: Paulius Rymeikis Art Director: Nerijus Jasinskas Copywriters: Vytautas Šimanskas, Paulius Rymeikis
FBTO is an online insurance company. Yet there are customers who still receive information by post. To let them know that they can control all their FBTO business online, FBTO sends just an empty envelope. The text printed inside points them to fbto.nl/noletter. After filling in their personal code, they can leave their e-mail address. They’ll then receive future correspondence by e-mail.
Advertising Agency: KOEN Merkactivatie, Amsterdam, The Netherlands Creative Director: Geert Ploeger Art Director: Tim van de Rijdt Copywriter: Mark van der Heijden
In an effort to get press about Red Bull Soapbox Race, we brought a little Red Bull Soapbox Race to the press. Over 70 local publications promoted the event. Over 115,000 spectators filled the streets of Downtown LA the day of the race.
Advertising Agency: Kastner & Partners, USA Chief Creative Officers: Tim Braybrooks Executive Creative Directors: Tim Braybrooks Art Directors: Jason Roberts Copywriter: Annie Elliott Production Company: Blackout Signs Production Manager: Jenny Wu Account Manager: Rena Banks Short
Join us for our ‘Waste not, Want not’ evening dinner.
Here at Fareshare we want to reduce the amount that’s bagged up and binned. Especially when it comes to the 8.3 million tonnes of food that’s sent to landfill each year. It’s a real heartburning issue for us, as most of this food is in date and can be redistributed to organisations that work with the needy or hungry in our local community. So for starters, we’d like to invite you to join us for a Black. Tie evening dinner where you can taste for yourself what many disadvantaged people could be missing out on if all this perfectly good food ended up in the bin.
Advertising Agency: Bray Leino, Bristol, UK
Creative Director: Jack Kramer
Art Director: Anthony Webber
Copywriter: Adam Bodfish
Advertising Agency: Fields, Brasília, Brazil Creative Directors: Pedro Henrique Garcia, Fernando Lopes Art Director: Paulo Ribas Copywriter: Erick Moneró Photographer: Studio Trazzi
“Do you know what driving 195mph feels like? Well, this is how it smells.”
Advertising Agency: Baldwin&, Raleigh, USA Creative Directors: David Baldwin, Bob Ranew Art Director / Bottle Design: Rob Frasketti Copywriter: Haley Reaver
A mailing that demonstrates the promptness and simplicity of the Mercedes-Benz windshield repair services already while opening it. Just open the envelope and pull out the glass damage.
Advertising Agency: Drehmoment Agentur für kreatives Marketing, Hamburg, Germany Art Director: Eugen Trubatschow Copywriter: Christoph Rieckmann Additional credits: Graphics: Melanie Gabriel, Tim Glashoff
As part of its work with Hell Pizza, Barnes, Catmur & Friends, Auckland came up with the concept of Mis-Fortune Cookies. Currently being sold through all 66 Hell Pizza stores these have darker messages than the traditional Chinese variety. You have been warned.
Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand Executive Creative Director: Paul Catmur, Daniel Barnes Copywriter: Paul Catmur, Jesse Stevens, Matt Weavers Account Director:Sally Willis
Advertising Agency: Saatchi & Saatchi, Ljubljana, Slovenia Creative Director: Matej Kodric Art Director: Aleksandar Jordacevic Copywriter: Matej Kodric
Background: The biggest challenge was coming up with a design for the mailshot that worked completely without words, was very different from conventional mailshots and was attention-grabbing as well as making a noticeable reference to the sender’s mission.
Brief: The International organization Reporters without Borders supports innocently detained journalists worldwide and fights for their discharge. To generate donations to support the organisation’s work and to at the same time achieve media support from newspapers, a mailshot was to be created for the International Human Rights Day that made reference to the organisation’s mission in an unconventional way and immediately set the mailshot apart from others at first glance.
Solution: A special postage stamp and a specially-designed postmark were designed and, with the support of the Austrian Postal Service, circulated for International Human Rights Day (10.12.2010). This uniquely designed, special edition postmark was used to imprint over a postage stamp depicting an imprisoned journalist. The result showed the portrayed journalist as if behind bars. Together, the portrait ‘Behind Bars’ was created and the mission of the organization made unmistakable. So we communicated our message to the receiver even before it was actually opened. Results: The mailing was a great success. As a result news articles supporting the organization Reporters without Borders appeared in 28 newspapers in Germany, Austria and Switzerland. This in turn generated donations and publicity.
Advertising Agency: Serviceplan, Germany Chief Creative Officer: Alex Schill Creative Directors: Christoph Everke, Cosimo Möller, Alexander Nagel Account Supervisor: Nadine Wintrich Graphic Designers: Elena Ressel, Annalena Bottmann
To celebrate GMC’s 25-year partnership with the Calgary Stampede, we created something everyone except the competition could enjoy; Dirty Floss. Inspired by our print ad, we gave thousands of Stampeders a taste of GMC’s power throughout the 10 day event. It was pretty sweet.
Advertising Agency: MacLaren McCann, Toronto, Canada Group Creative Directors: Cam Boyd, Troy McGuinness Creative Director: Sean Davison Art Director: Arron Isaac Copywriter: Natalie Greenspan Digital Illustrator: JP Goulet
The calendar is made as an imitation of real safe, where each page contains a description of one of safe’s characteristic. The safe guards so well, that thieves will rather get tired than open it. The calendar has a metal looking handle, and anyone can select necessary week by simply turning it. Each page has a gap for said handle, so the user won`t be able to turn the page for the next month before the handle is positioned correctly. The color of the all pages is similar to actual safe`s color, pages are combined with special retainers. The last page contains discount coupons for future purchases. The calendar will be presented as a gift to the corporate clients and partners.
Advertising Agency: Publicis, Sao Paulo, Brazil Creative Directors: Hugo Rodrigue, Tony Goes Art Director: Sidney Araujo Copywriter: Rodrigo Strozenberg
SITUATION:
Most people are familiar with the repairing feature of glue. but few have tried how easy it is to repair completely broken household object back to its perfect original shape by using Sekunda glue.
SOLUTION:
We sent an Origami DM paper showing a completely broken Chinese vase. By following the simple folding instructions you could see how the broken vase pieces where put back to its orlglnal form without any cracks.
RESULTS:
Most customers who received our mailer changed their long-time prejudice from a generic. complicated glue into a smart, easy to use, all-purpose quality glue. Raising Sekunda’s purchase preference and sales.
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Andres Vergara, Luis Tauffer
Art Director: Anna Kautenchzhi
Copywriter: Andres Vergara
Photographer: Anna K.
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