Advertising Agency: 18 Feet & Rising, London, United Kingdom
Creative Director: Stephen de Wolf
Creatives: Alex Delaney & Oli O’neil
Agency Producer: Emily Hodgson
Executive Agency Producer: Julia Methold
Production Company: Blink
Production Company Producer: Tiernan Hanby
Executive Production Company Producer: James Bretton
Editor: Mark Aarons
Post Production Company: The Electric Theatre Company
Post Production Company Producer: Helen Sutermeister
VFX Supervisor: Andrew Stewart
Colourist: Steffan Perry @ Framestore
Sound Engineer: Tony Rapaccioli @ Wave Studios
Advertising Agency: Ponce, Buenos Aires, Argentina
Copywriter: Nicolás Chanseaud
Art director: Nachito Pérez de Muro
Creative Directors: Mario Crudele, Lucas Cambiano
Production Company: Park Pictures, Labhouse
Director: 300 ml
Executive Producer: Flora Fernandez Marengo
Producer: Maria Jose Garofali
DOP: Lula Carvalho
AD: German Zecchi
Production Designer: Julain Romera
Editor: Marcelo Moraes
Post Production: Che Revolution Post
Summary of the Campaign
Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration, and this number grows to 35% at indian children
In essence, this means they have no official identity. With the upcoming presidential election, our job was to work with UNICEF, to make our candidates commit to this.
Presidential campaigns are sensible to media topics. So, we need to do a message with big media impact.
Soccer is the favorite spot in Paraguay. The Paraguayan soccer selection matches has high rating in tv and radios.
In association with 2 tv channels and 4 radios which conveyed the party Uruguay vs Paraguay for Brazil 2014 world cup qualifying, Unicef generated brand content to send a big message to presidential candidates.
Unicef generated “No name match”: during the opening minutes of Uruguay vs Paraguay soccer match (Paraguayan last chance to keep alive the chances to go to Brazil 2014 World Cup), 2 tv channels and 4 highest rated radios broadcasted live the game without saying the player´s names.
After that, our message was reveal:
Like these players, we all need a name and nationality.
In Paraguay, before the year, 1 of 4 children is not enrolled in the civil registration
What does your candidate think about that? Ask him
The Situation
Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration, and this number grows to 35% at indian children.
In essence, this means they have no official identity. With the upcoming presidential election, our job was to work with UNICEF, to make our candidates commit to this.
The Goal
In Paraguay, social awareness is not as respected as the law. So, Unicef needs the commitment of presidential candidates to work in children registration if they were elected.
The Strategy
Soccer is the favorite spot in Paraguay. The Paraguayan soccer selection matches has high rating in tv and radios. The strategy was send a message throws a soccer match.
In association with 2 tv channels and 4 radios which conveyed the party Uruguay vs Paraguay for Brazil 2014 world cup qualifying, Unicef send a big message to presidential candidates.
Execution
Unicef generated “No name match”: during the opening minutes of Uruguay vs Paraguay soccer match (Paraguayan last chance to keep alive the chances to go to Brazil 2014 World Cup), 2 tv channels and 4 highest rated radios broadcasted live the game without saying the player´s names.
After that, our message was reveal:
Like these players, we all need a name and nationality.
In Paraguay, before the year, 1 of 4 children is not enrolled in the civil registration
What does your candidate think about that? Ask him
Once the message was sent, we activate celebrities on social media to reply the same message using #nonamematch
Results
- It was viewed by 4.000.000 from 7.000.000 Paraguayans
- With an investment of U$S 5.000, we got a U$S 800.000 worth of earned media
- Free Publicity worth U$S 200.000
- UNICEF got to an agreement with the presidential candidates, where each one of them committed to generate specific actions for children and teenagers if they were to be elected.
Advertising Agency: ONIRIA/TBWA, Paraguay
Chief Executive Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Jorge Tercarioli, Arturo Valiente
Creative: Jorge Tercarioli, Daniel Achával, Camilo Guanes, Arturo Valiente, René López, Jorge Collar, Sergio Sevega
Planner: Rodrigo Weiberlen
Producer: Poli Achával
Other Credits: Metropolis Films, El Bagre Productora, LFZ, Inthependiente
Advertising Agency: Leo Burnett, Berlin, Germany
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Andreas Laeufer
Creative Director: Axel Tischer, Gabriel Mattar
Art Director: Gabriel Mattar
Copywriter: Ricky Lupo
Agency Producer: Gabriele Sanchez-Palacio
Account Manager: Lennart Wittgen
Production Company: Tony Petersen Film GMBH
Producer: Fabian Barz
Director: Zoran Bihac
D.O.P: Felix Leiberg
Lighting: Theo Lustig
Editor: Ilka Risse
Editing Company: First Eight Berlin
Music: Artist/Title Fritz Ratwg @ You Guys Music
Sound Design/Arrangement: Hesse Studios Berlin
Post Production: Arri Mitte Berlin
“85 Seconds” is the story of a couple that meets in their childhood, separate when teenagers and meet again when adults. Each one’s life possibilities and the meeting are told in a minute and a half, only with a sound track, no dialogues. From beginning to end, a counter shows the seconds of the film. In the end, it accelerates until it reaches the total Getty Images videos, but in time: 63,103,983 seconds. The campaign concept signs the film: “63 million seconds of videos. Infinite possibilities.”
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros, Renato Simões e Bruno Prosperi
Creation: Marcos Kotlhar, Sophie Schoenburg
Agency Producer: Vera Jacinto, Rafael Motta, Charles Nobili
Production Company: ZOLA
Director: João Simi e Marcos Kotlhar
Head of Art: Gustavo Vockos
Research: Marcos Kotlhar, João Simi, Procuradoria de Filmes, Beto Araújo, Sacha Bastos, Gustavo Vockos
Motion: Marcos Kotlhar, João Simi, Daniel Lemos, Rafael França
Music: Satélite
Music Producer: Kito Siqueira, Roberto Coelho
Editor: Beto Araújo e Sacha Bastos
Executive Producer: Jimmy Palma
Post Production: CLAN vfx
Project Manager: Markinhos Fagundes, Claudio Costa
Production: Amelinha Lobo, Pedro Bueno
Account Supervisor: Cristina Chacon, Tássia Massumi Nishida
Media: Paulo Camossa, Patricia Moreton
Advertiser’s Supervisor: Renata Simões
Advertising Agency: AMV BBDO, London, United Kingdom
Executive Creative Director: Paul Brazier
Creative Director: Mark Fairbanks
Creative: Andy Clough, Richard McGrann
Director: thirtytwo
Sound: Anthony Moore
Sound Studio: Factory
Editing Company: Trim
Post production: The Mill
Agency Producer: Adam Walker
Editor: Paul Hardcastle
Music: Kyle Walker @ Richmusicsource
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Creative Director/ Copywriter: Alexander Kalchev
Producer: Pierre-Yves Bronsart
Production company: Crac Paris
Copywriter / Art Director: Alexis Benbehe, Pierre Mathonat
DoP: Benjamin Roux, Romain Alary
Sound Studio: THE
Client Team Director: Richard Mathiau
Music: Clement Tery
Account: Mathieu Roux, Olivier Massanella
First AD: Antoine Levi, Florent Michel
Advertiserâs Supervisor : Valerie Larousse
Advertising Agency: Ogilvy & Mather, Cape Town
Executive Creative Director: Chris Gotz
Agency Producer: Cathy Day
Art Director: Cuan Cronwright
Copywriter: Justin Endelstein
Production Company: Velocity Films
Director: Tristyn von Berg
Producer: Chantel Kriel
Director of Photography: Shaun Harley Lee
Editor & Company: Regardt Voges @ POST
Music: Noah and the Whale, “First Days of Spring”.
Sound Design: Arnold Vermaak @ WeLoveJam
Poem: Sea Fever by John Masefield
Advertising Agency: Leo Burnett, Berlin, Germany
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Andreas Laeufer
Creative Director: Axel Tischer, Gabriel Mattar
Copywriter: Rodrigo Linhares
Art Director: Felipe Cury
Agency Producer: Gabriele Sanchez-Palacio
Account Supervisor: Kirstin Schmitt
Advertiser’s Supervisor: Giuseppe Fiordispina
Account Manager: Allessia Bellini
Hunger, disease and cold are not the worst human problems. The worst one is indifference. We decided to fight it by showing how ugly and stupid is to be indifferent, contrasting it with the reality of thousands of Peruvians in extreme poverty.
Advertising Agency: McCann, Lima, Peru
General Creative Director: Mauricio Fernandez-Maldonado
General Creative Director: Nicolás Romanó
Head of Art: Giovanni Macco
Art Director: Luis Beltrán
Copywriter: Mauricio Fernandez-Maldonado
Producer: Jacky Salhuana
English is the universal language. Knowing how to speak and understandit is now a necessity and it’s best to be learned as a child. That’s why the newspaper El Comercio decided to launch bilingual tales for children.
Advertising Agency: McCann, Lima, Peru
General Creative Director: Mauricio Fernandez-Maldonado
General Creative Director: Nicolas Romano
Head of Art: Giovanni Macco
Art Director: Luis Beltrán
Copywriter: Mauricio Fernandez-Maldonado
Producer: Jacky Salhuana
Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Agency Producer: Juliana D’Antino
Production: André Pulcino
Director: Luciano Neves
Production Company: CLAN vfx
Music: Happy Together Musica
Sound Design: Happy Together Musica
Advertising Agency: JWT, Atlanta, USA
Chief Creative Officer: Perry Fair
Creative Directors: Jeremy Jones, Dustin Tamilio
Integrated Producers: Daryll Merchant, Chrissy Lucas
Account Supervisor: Dan McGuire
Account Director: Erin McGivney
Director of Strategic Planning: Michael Dezso
Strategic Planner: Alexandra Stieber
Global Planning Director: Shekhar Deshpande
Director / Content Production: Jackson+Karinja
Production Company: Rabbit
Post-Production Company: Company 3
Colorist: Billy Gabor
Editing Company: Bijou Editorial
Editor: Ross Birchall
Tok&Stok and DDB Brasil present “Village”, a super production created in partnership with Fulano Filmes. The film conveys the brand’s concept “easy to assemble furniture” in a way never before seen in the brand’s communication history. The brand has been in the market for 35 years. In the ad, young men from a small villa get ready to go on an “initiation trip”, to become grown men. As they leave to go to the woods, their mothers, girlfriends, wives and fathers wait with anticipation. Alone, the young men continue on their journey, scared, walking carefully and spend the night in the woods. Until the day comes and they return to the villa as heroes, as men, bringing something with them: their own furniture. The caption for the film: “Tok&Stok. Easy to assemble furniture”.
Advertising Agency: DDB Brasil, Sao Paolo, Brazil
Executive Creative Director: Marco Versolato
Creative Directors: Marco Versolato, João Mostério, André Pedroso
Copywriter / Art Director: Una Rubia en el Avión
Agency Producers: Giberto Pires, Ana Lúcia Marques
Account Supervisors: Mônica de Carvalho, Suzana Poli, Marcelo Trivilato
Production House: Fulano Filmes
Executive Production: Krysse Mello, Natasha Louckevitch
Director: Mariana Youssef
Photography: Jan Velicky
Lighting: Miro Zila
Edit: Rami D’Aguiar
Music: Supercharango
Sound Desing and Mixagem: Big Foot
Sound Design: Gianni Dusio, Gabriel Soster, Chris Jodão Equipe
Post Production: Fulano Filmes
Production: Sirena Films, Prague
Advertiser’s supervisor: Regis Dubrule, Ghislaine Dubrule, Flavia Lucena
The campaign equates faucets to instruments and uses music to tell the story of the faucet’s reliable, precise control.
To demonstrate the concept of Touch2O faucets as precisely tuned instruments, we collaborated with Glenn Kotche, drummer from the Grammy Award winning band Wilco, and a world-renowned percussionist and composer in his own right.
Glenn used his knowledge of experimental percussion to recreate the American Motown classic, “Reach Out, I’ll Be There” using only Touch2O faucets and their water hitting various kitchen and bathroom items. He spent a day at Delta’s Dream2O Showroom in Chicago experimenting and recording the individual and specific notes needed to recreate the song.
Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Charley Wickman
Creative Director: Jo Shoesmith
Associate Creative Director / Art Director: Greg Nobles
Associate Creative Director / Copywriter: Brooke Anderson
Account Director: Cindy Blikre
Account Supervisor: Jennifer Kalseim
Executive Producer: Tom Keramidas
Producers: Rod Wilson, Matthew Scoville
Music Director: Gabe McDonough
Production Company: Furlined
Director: Stuart Parr
Editorial: Final Cut
Editor: Adrianna Tomasetting
Director of Photography: Max Goldman
Advertising Agency: Loud&Clear, Australia
Director: Jordan Prosser
Creative Director: keith Walsh
Copywriter: Tait Ischia
Producer: Steven Jablonski
Executive Producer: Joel Beath
DoP: Mark Morris
Advertising Agency: BBH, London, United Kingdom
Creative Director: Nick Allsop
Creatives: Rory McCaskill, Will Holmes, Matt Fitch, Mark Lewis
TV Producer: Helen Powlette
Production Co: Passion Pictures
Director: John Robertson
Producer: Julie Murnaghan
Executive Producer: Samantha Plaistead, Gerri McCarthy
Sound Designer: Ian Lambert
