Kenny Powers is back, and he’s running just about everything, in the latest installment of the Tubes campaign for KSwiss, out of 72andSunny and directed by Caviar’s Jody Hill. Here he takes on the role of K-Swiss CEO, enlisting some star athletes to help him steer the company and the world. The campaign also includes a digital component that lets shoppers use their mobile phone and Microsoft tags to access “secret content” as well as R-rated Powers performances on Funny or Dieand Facebook.
Advertising Agency: 72andSunny, Los Angeles, USA
Chief Creative Officer: Glenn Cole
Creative Director: Barton Corley, Matt Murphy
Copywriter: Matt Heath, Teddy Miller
Junior Designer: Ben Dean
Director: Jody Hill
Director of Film Production: Sam Baerwald
Film Producer: Danielle Tarris
Director of Interactive Production: Rebekah Jefferis
Production Company: Caviar
Advertising Agency: M&C Saatchi, London, United Kingdom
Director: Simon Stock
Creative Director: graham fink
Copywriter: Orlando Warner
Art Director: Orlando Warner
Account Director: Sadie Westwood
Agency Producer: Bruce McKelvie
Account manager: Sam Houlston
Advertising Agency: Wieden+Kennedy, Portland, USA Chief Creative Officers: Dan Wieden, John Jay Executive Creative Directors: Mark Fitzloff, Susan Hoffman Creative Directors: Alberto Ponte, Ryan O’rourke Art Director: Taylor Twist Copywriter: Caleb Jensen Agency Producer: Erika Madison Advertiser’s Supervisors: Todd Pendleton, Meiwa Tei, Omar Johnson Planners: Rebecca Stambanis, Chris Cummings Account Supervisors: Karrelle Dixon, Alyssa Ramsey Production Company: Imperial Woodpecker Director: Stacy Wall Producers: Doug Halbert, Dina Oberley Editors: Robert Duffy, Healy Snow Sound Design: Stimmung, Gus Koven, Jack Catlin, Ceinwyn Clark Music: Jan Hammer Post Production: Tony Smoller, James Allen, Rachel Kaminek
Advertising Agency: DDB, Sydney, Australia Executive Creative Director: Dylan Harrison Creative Directors: Steve Wakelam, Nick Pringle Digital Creative Director: Matt Grogan Digital Art Director: Ramon Rodriguez Managing Partner: Nicole Taylor Planning Director: Nick Andrews Business Management: Patrice Bougouin, Josette Addinall, Dave Murphy Project Director: Todd Osbourne Agency Producers: Brenden Johnson, Sam Meehan Digital Producer: Ellie Campbell Digital Design / Production: Per Thoresson, Mauricio Massaia, Marcio Puga, Orrr Production Manager: John Wood
Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Xanthe Hohalek
Art Director: John Baker
Copywriter: Chris Jones
Senior Producer: Mila Davis
Assistant Producer: Stephanie Dziczek
Production Co: Pytka
Director: Joe Pytka
EP: Tara Fitzpatrick
Editorial Co: Nomad Editorial
Editor: John Murray
EP: Susye Melega
Producer: Nicole Steele
VFX Co: QuietMan
VFX Artist: Johnnie Semerad
EP/Partner: Carey Gattyan
Music: Montell Jordan “This is How We Do It”
Advertising Agency: Leo Burnett, Melbourne, Australia Creative Director: Jason Williams Art Director: Justin Nagorcka Copywriter: Sarah McGregor Director: Marcus Flack, David Schmidt / Liquid Creations
Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected.
Advertising Agency: Due North Communications, Toronto, Canada
Creative Director: Karen Howe
Art Directors: Shawn Wells, Yilma Campbell, Mike Jones
Copywriters: David Gee, Sarah Watton, Dave Pigeon, Sam Zivot
Production Company: Hear Gear
Advertising Agency: Ogilvy, Johannesburg, South Africa Executive Creative Director: Fran Luckin Creative Director: Mike Martin Art Director: Alexa Craner Copywriter: Irene Styger Agency Producer: Liske Van Tubbergh Production Company: Bouffant Director: Erik Van Wyk Producers: Shannon Gloyne, Melina McDonald Executive Producer: Melina McDonald DOP: Tim Pike Sound: Universal/”Your Song” original by Ellie Goulding/Louis @ Produce Sound Post Online: Sinister Post/Pudding/Blade Post Offline: Upstairs Post
Advertising Agency: Selection, Milan, Italy
Creative Team: Christian Karlsson, Tommy Carlsson
Director: Margherita Castellani
TV Producer: Marta Stella
Account Director: Tina Saccà
Production Company: SMUGGLER
Director: Guy Shelmerdine
Executive Producers: Patrick Milling Smith, Brian Carmody
Producer: Dave Bernstein
DP: Darko Suvak
Editorial Company: The Whitehouse
Editor: John Smith
Producer: Joanna Manning
Post VFX: Mass Market
Producer: Blythe Dalton
2D Supervisor: John Shirley
3D Supervisor: Chris Sage
Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands Executive Creative Directors: Mark Bernath, Eric Quennoy Nike Global Creative Directors: Alberto Ponte, Ryan O’Rourke Creative Directors: Mike Farr, Pierre Janneau Copywriter: Sean Vij Art Directors: Ignasi Tudela Calafel, Mathew Jerrett Broadcast Director: Erik Verheijen Agency Producer: Tony Stearns Group Account Director: Jesse Long Account Director: David Anson Account Manager: Frederic Point Head of Design: Joe Burrin Planning: Andy Grayson, Graeme Douglas Global Communications Planning Director: Daniel Sheniak Global Group Account Director: Jason White Management Supervisor: Karrelle Dixon Business Affairs Manager: Barrie Williams Project Management: Sharon Kwiatkowski
Advertising Agency: Saatchi & Saatchi, Los Angeles, USA Executive Creative Directors: Chris Adams, Margaret Keene Creative Director: Erich Funke Associate Creative Director / Art Director: Susan Alinsangan Art Director: Joel Franke Copywriters: Julia Regan, Ryan Kutscher Designer: David Hsia Director of Integrated Production / Multimedia: Tanya LeSieur Executive Producer: Richard Bendetti Broadcast Producer: Tamsin Prigge Associate Integrated Producer: Jamye Graham Project Managers: Rick Gutierrez, Maya Sweet Account Director: Andrew Corpman, Rebecca Albert Account Supervisor: CourtneyMues Account Executive: Roarke O’Brien Executive Communications Director: John Lisko Communications Director: Nicole Scandaliato Media Supervisors: Adeline Kim Media Planners: Kristin Bemowski Planning: Caryn Wiley, Shauna Axton Business Affairs Manager: Carie Bonillo, Stephen Duncan Client Name: Tim Morrison, Dionne Colvin Production Company: Arts & Sciences Editing Company: Arcade Finish: Airship Music: Beacon Street Sound Design: 740 Sound Design
Advertising Agency: Goodness Manufacturing, Los Angeles, USA
Executive Creative Director: Thomas Adams
Creative Director: Adam Levite
Art Director: Anja Duering
Copywriter: Carl Corbitt
Executive Producer: Rupert Samuel
Integrated Producer: Akash Khokha
Production Company: Ghost Robot
Director: Joey Garfield, Adam Levite
Production Company: Ghost Robot
Executive Producer: Zach Mortensen, Mark De Pace
Staff Producer: Stine Moisen
Color Correction: Smoke & Mirrors
Colorist: Ben Eagleton
Executive Producer: Paul O’Beirne
Advertising Agency: Deutsch, New York, USA
SVP/Creative Director: Morgan Carroll, George Decker
Associate CD/Copywriter: Judd Counsell
Partner/CCO: Greg Dinoto
Associate Producer: Nicole Euell
Art Director: Robert Fraze
Production Company: Hungry Man
Director: Bryan Buckley
EP/Managing Partner: Kevin Byrne
Line Producer: Mino Jarjoura
Director of Photography: Scott Henriksen
Editorial Company: Cosmo Street
Editor: Tom Scherma
Assistant Editor: Mark Potter
Producer: Jennifer H. Parikh
Effects: The Mill
Colorist: Fergus McCall
Producer: Charlotte Arnold
Graphics: Tristian Wake
Music/Sound Design: Human
Composer: James Leibow
Sound Designer: Mike Jurasits, Daryl Pinsdorf
Audio Post Company: Sound Lounge
Mixer: Philip Loeb
Advertising Agency: AMV BBDO, London, United Kingdom
Creative Director: Mark Fairbanks
Art Director: Tim Vance, Jeremy Tribe
Copywriter: Prabhu Wignarajah, Paul Knott
Director: The Glue Society
Production Company: Independent
Post production: The Mill
Advertising Agency: Red Urban, Canada Creative Director: Christina Yu Art Director: Joel Pylypiw Copywriter: Dave Barber Agency Producers: David Isaac, Andrea Hull Account Supervisor: Sonia Ruckemann Production Company: Untitled Films Director: Hubert Davis Executive Producer: Lexy Kavluk Line Producer: Tuula Hopp Director of Photography: Adam Marsden Editorial: Rooster Post Editor: Dave De Carlo Post Production: The Vanity Compositor: Naveen Srivastava Music and Sound Design: Eggplant Music Producer: Adam Damelin
Brief Explanation: This important and unsettling film was developed to question the ambiguities around the issue of consent and ask the viewer “Where is your line?”. The objective of the film was to raise awareness of The Havens, a London based Crisis Centre that helps rape and sexual assault victims, and to foster debate amongst young people about what constitutes rape. The film follows a survey commissioned by The Havens, which revealed that almost half of men aged between 18-25 do not think it’s rape if the person changes their mind during sex and that over 5% of young men reported that if they thought the woman was drunk that they would try and have sex with her even if she said no. The film shows a young girl and boy meeting at a party. As the young girl gets steadily more drunk, the film works by inviting the viewer to click when they feel that the line has been crossed by the young man. Once the viewer clicks on the film, a line is drawn for them and statistics from the survey are revealed. The statistics used relate directly to the images being shown – i.e. kissing, touching, being drunk, pushing away, crying etc. The viewer is then invited to continue watching the film to its conclusion. If the viewer watches the film to the end without clicking on the screen, the titles reveal that they have in fact ‘crossed the line’ and that ‘if there’s no consent, it’s rape’. The interactive element was therefore a way of handling the dilemma over to the viewer. For the limited budget available to The Havens, it was decided that YouTube would be the best platform through which the target market of 18-25 year olds could be reached. The launch was also supported on Facebook and Twitter. Without any funding for seeding, to date it has received 160,000 hits online. It is also being supplied as a DVD package to London schools as part of a Havens outreach programme.
Advertising Agency: Youth Club, London, United Kingdom
Creative Director: Steve Cook
Art Director: Sara Dunlop
Copywriter: Sara Dunlop
Production Company: Rattling Stick
Director: Sara Dunlop
Producer: Stuart Bentham
Editor: Bill Smedley
Animation: Darren Groucutt
Brief:
Based around the central idea of ‘Voices for Freedom’ to tell the story of Dhondup Wangchen to draw attention to the campaign site. Dhondup Wangchen is a Tibetan imprisoned in 2008 for the making of ‘Leaving Fear Behind’ a documentary exposing the true feelings of native Tibetans about the Chinese rule and the then impending 2008 Beijing Olympic Games.
Background:
Leo Burnett’s campaign for Amnesty International addresses the silencing of civil activists worldwide. One such activist, Dhondup Wangchen was imprisoned in 2008 for the making of his documentary ‘leaving fear behind’ which describes the feelings of modern day Tibetans regarding Chinese rule and the then impending Beijing Olympic Games. Following his imprisonment in 2008 a massive wave of unrest tore through Tibet in the form of the rioting of Buddhist monks resulting in the disappearance of over 1000 monks unaccounted for until this day. Dhondup’s story became a resounding analogy of a much greater worldwide struggle against authoritarian rule and the use of power to silence the minority.
Synopsis:
Leo’s poignant slogan for the Amnesty campaign ‘Voices for Freedom’ was the starting point for our animation leading us to narrate the story of Dhondup’s own discovery and loss of his freedom of speech. It was important for us to convey the identity of Tibet which seems to have been trampled by Chinese rule, as was it seems the identity of Dhondup himself. Our script was influenced strongly by Bhuddist and Tibetan proverbs which significantly inform the beliefs of the Tibetan people. The narrative involves many symbolic animals which are central to religion and lifestyle in Tibet, the Yak, Tiger and antelope are all Bhuddist prayer animals while the crane is a national symbol in China. Key to our story was the idea that a single voice can influence thousands of others, represented in our animation as dandelion seeds free with the potential to create a thousand others but on a journey that may also end in an instant. Our final message is that one voice will always prevail through the masses who are silenced to inform a thousand others.
Advertising Agency: Leo Burnett Iberia
Executive Creative Director Iberia: Chacho Puebla
Executive Creative Directors Lisbon: Erick Rosa/Renato Lopes
Art Directors/Copywriters: Oliver Durant, Bruna Guerreiro
Production Company: Captive
Direction/Script: Oliver Durant / Bruna Guerreiro
Illustrator: Emiliano Ponzi
Animation: Oliver Durant / Bruna Guerreiro / Anne Calandre / Matthias Hoegg
Voiceover: Adelaide de Sousa
Soundtrack: Jamie Masters
Sound Production: Leon Dixon-Goulden at Adelphoi Music
Voiceover recording and mix: Indigo Lisbon
Advertising Agency: The Red Brick Road, London, United Kingdom
Chief Creative Officer: Paul Weinberger
Creative Director: Justin Tindall
Art Director: Pete Heyes
Copywriter: Matt Lee
Agency Producer: Charles Crisp
Advertiser’s Supervisor: Paul Bartlett
Planner: Paul Hackett
Account Supervisor: Oilver Clark
Production Company: Stink
2nd Production Company: Cherokee Films
Director: Ivan Zacharias
Producer: Nick Landon
Editor: Filip Malasek
Sound Design: Jungle
Music: Mark Campbell, Robert Taggart
Cameraman: Jan Velicky
Post Production: The Mill
Advertising Agency: John St, Toronto, Canada
Creative Director: Stephen Jurisic, Angus Tucker, Chris Hirsch
Art Director: Andrew Livingston
Copywriter: Simon Bruyn
Agency Producer: Michelle Orlando
Production Company: Sons and Daughters, Toronto, Canada
Director: Andrew Livingston, Simon Bruyn
Producer: Dan Ford
Editor: Chris Murphy
