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La Cucina Italiana: Santa Claus, Befana

Filippo — Tue, 09 Mar 2010 18:06:45 +0000

“The real protagonists this festive season will be your dishes. La Cucina Italiana.”

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Pier Giuseppe Gonni
Copywriter: Lorenzo Crespi
Photographer / Illustrator: Alessandro Bavari

Parmalat Panna Chef: Chef Jobs

Filippo — Tue, 09 Mar 2010 09:14:47 +0000

[See post to watch Flash video]

Here the print.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Director: Vincenzo Gasbarro
Released: December 2009

Feltrinelli Editore: Glattauer, Hamerow

Filippo — Tue, 09 Mar 2010 09:09:39 +0000

Advertising Agency: Tita, Milan, Italy
Art Director: Emanuele Basso
Copywriter: Giuseppe Mazza
Photographer: Matteo Macchiavello
Producer: Sonia Rocchi
Published: January, 2010

ENPA – Ente Nazionale Protezione Animali: Make up

Filippo — Mon, 08 Mar 2010 18:49:25 +0000

Social campaign against animal testing for cosmetic products. The aim of the campaign is raising funds to build a rehab center for the animals that survived the tests.

“Help us to cure the victims of cosmetic tests. Send a sms to 48585 to give 1 euro and to contribute creating a rehab center.”

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Umberto Casagrande, Mauro Manieri
Art Director: Lorena Cascino
Copywriter: GB Oneto
Photographer: Mauro Turatti
Post-producer: Mattia Giani
Published: Settembre, 2009

Seat Leon Cupra: Bull

Filippo — Mon, 08 Mar 2010 16:20:07 +0000

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Francesco fallisi
Copywriter: Paolo Moretti
Art Buyer: Virginia Salvucci
Photographer: Lorenzo Scolari
Post production: Lucy CGI
Account Director: Germano Guerriero
Account Supervisor: Ilaria Tozzi
Account Executive: Romina Cattaneo

Audi: Upside Down Tee

Filippo — Mon, 08 Mar 2010 10:27:30 +0000

Print for the new edition of Audi Quattro Cup, the golf tournament annually sponsored by Audi.

“Unleash Control. Audi Quattro Cup 2010.”

Advertising Agency: DDB, Milan, Italy
Creative Director: Francesco Taddeucci, Luca Albanese
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Michele Gastl

AIA: Aladdin

Filippo — Mon, 08 Mar 2010 10:22:45 +0000

AIA, Agricola Italiana Alimentare, is one of the prime italian farm in the meat industry.

Advertising Agency: DDB, Milan, italy
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Artout Creative Group

Arena: Baywatch Los Angeles Swimmer

Filippo — Mon, 08 Mar 2010 09:31:58 +0000

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Cristian Comand
Copywriter: Vicky Gitto
Production: BRW USA
Director: Michele Nocchi

Volkswagen Multivan 4Motion: Ski run

Filippo — Thu, 25 Feb 2010 09:21:57 +0000

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Photographer: FM Photographers

SPI: Ghosts

Filippo — Fri, 19 Feb 2010 14:08:38 +0000

“SPI insulating windows. When you want to shut out the world.”

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Copywriter: Giovanni Salvaggio
Art Director: Anselmo Tumpic
Illustrator: Petar Meseldžija

Greenpeace: UFOs

Filippo — Tue, 16 Feb 2010 22:06:39 +0000

Advertising Agency: The Name, Rome, Italy
Creative Director: Carlos Anuncibay
Art Director: Carmen Matarrese
Copywriter: Filippo Testa
Published: January 2010

Feltrinelli Publisher: Leash

Filippo — Tue, 09 Feb 2010 23:20:51 +0000

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Enzo Monzino
Published: October 2009

Feltrinelli: Blah Blah

Filippo — Tue, 09 Feb 2010 23:20:28 +0000

Ad for a book written by Daniele Luttazzi, one of the most “antiberlusconian” and controversial comedian in Italy.

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Enzo Monzino
Published: December 2009

Audi First Choice: Labyrinth

Filippo — Tue, 09 Feb 2010 14:08:26 +0000

“Now it’s easier to get in. Audi First Choice used cars.”

Advertising Agency: DDB, Milan, Italy
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Mozart
Published: February 2010

Heineken: New Beer Gloss

Filippo — Tue, 09 Feb 2010 06:30:13 +0000

[See post to watch Flash video]

On Valentine’s Day, the gift for her that makes you happy too.

Advertising Agency: JWT, Milian, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Cristiana Boccassini, Andrea Farina, Vito La Brocca
Copywriter: Bruno Bertelli, Elisa Binda
Production Company: FabbricaVirali Haibun
Published: 02/2010

Legambiente: Calendar

Filippo — Sat, 06 Feb 2010 15:16:33 +0000

[See post to watch Flash video]

Don’t throw away what can be used again: even an old calendar becomes new again every 28 years. Start the new year with a resolution: recycle. Please, don’t waste this page. Remove it and hang it on your wall.

To celebrate its 30th anniversary, which fell at Christmas time, Legambiente draws attention to recycling and responsible consumption with a gift. Every 28 years, dates match. This proves that even an old calendar becomes new again. So, we created a special insert where people could remove the calendar to hang on the wall. A rubber stamp wished Happy Old Year and encouraged commitment to start the year with a resolution: RECYCLE.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Luca Ghilino
Copywriter: Michele Picci
Music: “We all need to be alone” by The Record’s
Published: December, 2009

Feltrinelli: Burqa

Filippo — Wed, 03 Feb 2010 09:02:35 +0000

“Behind what the media say.”

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Matteo Macchiavello
Published: February 2010

Feltrinelli: Spaghetti

Filippo — Wed, 03 Feb 2010 09:01:12 +0000

“The eternal fascism of the italians.”

Parmalat Panna Chef: Lifeguard, Shipwright, Airport

Filippo — Tue, 02 Feb 2010 14:12:31 +0000

“Parmalat Panna Chef. You won’t need chefs in the kitchen anymore.”

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Photographer: Zona 13
Released: December 2009

New Volkswagen Multivan: Skiers

Filippo — Tue, 02 Feb 2010 12:06:36 +0000

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci.
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Post Production: Carioca
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Published: January 2010

Legambiente: Lined paper, Checkered paper

Filippo — Mon, 01 Feb 2010 06:55:05 +0000

“Don’t waste. Responsible consumption multiplies resources.”

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Luca Ghilino
Copywriter: Michele Picci
Photographer: LSD
Published: January 2010

Meltin’Pot: Start a revolution

Filippo — Mon, 25 Jan 2010 15:24:58 +0000

Start a Revolution. This is what Meltin’pot’s new spring/summer campagin is all about. The campaign treats war as a funny game and features the new 001 jeans collection. What better way to introduce 001, than a “revolution”? The Meltin’pot fashion army makes fun of the classic war features and turns them into glamour icons. Here we present not only the print and outdoor campaign, but also an ironic and keen point of sales project. Featured here are a special series of revolutionary posters, with a taste of pop, that introduce the product and become a decoration element for all Meltin’pot stores.

Advertising Agency: Armando Testa, Milan, Italy
Executive Creative Director: Michele Mariani
Art Directors: Francesco Guerrera, Laura Sironi
Copywriters: Nicola Lampugnani, Maria Meioli
Illustrator: Laura Sironi

Enpa (society for the protection of animals): Smart Creatures

Filippo — Fri, 22 Jan 2010 00:44:55 +0000

“There’s more life in animals than you think. Respect it.”

Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Marco Cremona
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Illustrator: H-57
Design: H-57
Published: 12,2009

Casa Do Menor: Hands

Filippo — Thu, 21 Jan 2010 12:05:48 +0000

“Certain things hang on forever. Set the kids free from abuse and violence.”

Advertising Agency: Mccann Erickson, Milan, Italy
Executive Creative Director: Marco Cremona, Gaetano Del Pizzo
Copywriter: Valerio Millefoglie
Art Director: Federico Fanti
Photographer: Akim Lipphot
Postproduction: The Scope

Meltin’Pot: Start a revolution

Filippo — Thu, 21 Jan 2010 09:36:14 +0000

“Start a revolution. The new MP 001.”

Yamaha X-MAX: Exceptional transportation

Filippo — Thu, 14 Jan 2010 13:37:22 +0000

“New X-MAX. Exceptional transportation.”

Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Serena di Bruno, Francesco Poletti
Art Director: Nicola Bolfelli
Copywriter: Emanuele Accurli Abenante
Photographer: Fulvio Bonavia
On Air: January 2010

LIPU (Italian League for Birds Protection): Promotional sale, Special offer, Total sale

Filippo — Wed, 13 Jan 2010 08:27:17 +0000

Advertising Agency: Ogilvy, Milan, Italy
Executive Creative Director: Roberto Greco
Creative Directors: Giordano Curreri, Marco Geranzani
Art Director: Matteo Ruisi
Copywriter: Marco Geranzani
Illustrator: Matteo Ruisi
Published: November 2009

Top Digital: Baby, Frog

Filippo — Sun, 10 Jan 2010 21:55:02 +0000

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Sound Design: Top Digital

Motor Show: Toys

Filippo — Thu, 07 Jan 2010 23:07:41 +0000

“Come and play.”

Campaign for the Motor Show Exhibition in Bologna, an international car show.

Advertising Agency: Armando Testa, Milan, Italy
Creative Directors: Nicola Lampugnani, Francesco Guerrera
Art Director: Nicola Rinaldi
Copywriter: Federica Saraniti Lana
Photographer: LSD
On air: November 2009

Renault Megane Sportour: Ink

Filippo — Sat, 12 Dec 2009 16:55:52 +0000

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Production Company: Kapsel Productions
Director: Luca Perazzoli