Volkswagen: Snow tire service

October 8, 2008 at 1:37 am · Filed under Italian Adv, Print/Poster

“Don’t trust the road in winter. Volkswagen snow tire service.”

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Photographer/Retoucher: Pixelway/Corbis

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Fly Pizza’s: Smoking paper

September 30, 2008 at 10:08 pm · Filed under Ambient & Outdoor, Italian Adv

“Delivery for sudden hunger attacks”

Challange: To increase awareness of FLY PIZZA’s night delivery service especially among young target.

Solution: Many FLY PIZZA’s customers are young smokers and save money by rolling up cigarettes, so we created a special business card, made of smoking paper branded package, in order to be always within reach of the smokers and hit them during hunger attacks.

Result/Outcome: The initiative was a total hit among FLY PIZZA’s customers: they took home smoking paper packages and delivery phone calls increased sensibly.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Art Director: Patrizia Modena
Copywriter: Cinzia Crociani
Strategist: Francesco Ungaro

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Skoda Superb: Balloons

September 29, 2008 at 12:04 am · Filed under Italian Adv, Print/Poster

“New Skoda Superb. Elegance is never empty.”

Advertising Agency: Cayenne, Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Matteo Airoldi
Copywriter: Federico Bonriposi
Photographer: Davide Bodini
Digital Retouching/3D: Martin Rainone

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Freddy: One Man Theater

September 16, 2008 at 2:53 pm · Filed under Italian Adv, Print/Poster

“Freddy supporting the movement for inner joy and happines”

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Giorgio Cignoni, Federico Ghiso
Art Director: Giorgio Cignoni
Copywriter: Federico Ghiso
Photographer: Riccardo Bagnoli
Set Designers: Dafydd Griffith, Ben Moolhuysen

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Meltin’Pot: Beast, Car, Girls

September 9, 2008 at 9:46 pm · Filed under Italian Adv, Print/Poster

Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Michele Mariani, Luca Cortesini
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Dario Digeronimo, Maria Meioli
Photographer: Eugenio Recuenco

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Volkswagen Caddy Maxi: Painter, Electrician

September 4, 2008 at 10:00 am · Filed under Italian Adv, Print/Poster

“Relax while working.”

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Photographer: Winkler & Noah

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Volkswagen Caddy: Thief

September 2, 2008 at 3:32 pm · Filed under Italian Adv, Print/Poster

“Fire and theft won’t scare you anymore.”

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Photographer: Winkler & Noah

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Volkswagen: Exponent

August 4, 2008 at 8:24 am · Filed under Italian Adv, Print/Poster

“Genuine Volkswagen Accessories®”

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Massimo Valeri
Copywriter: Vicky Gitto

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