Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Hugo Gallardo, Francesco Guerrera
Copywriter: Nicola Lampugnani
Production Company: Movie Magic
Director: Marcus Walter
Post Production Company: La Maison
Nothing respects the colours of your clothes and preserves their brightness from the flow of time like Ace Gentile does. The idea starts from that statement to tell that Ace Gentile gives a new life to colours at every wash. We tried to give it back throughout a synthetic key-visual that uses the metaphor of blood-flowing under the “skin” of the clothes. The concept is that colours are alive when you wash your clothes with Ace Gentile: a shirt sleeve is outlined by human veins and the headline completes the ad talking of “Lively Colours”.
Advertising Agency: Grey Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Federica Facchini
Copywriter: Marco Carucci
Post production: Studio Ros
“Blocked nose? Otrivin.”
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Company Name: Saatchi & Saatchi Simko, Geneve
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: Rob Perry
Photographer: Davide Bodini
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Company Name: Saatchi & Saatchi Simko, Geneve
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Production Company: The Family
Director: Stefano Quaglia
Post Production Company: X-changes VFX
Sound design: Greenmovie
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Massimiliano Traschitti
Copywriter: Salvatore Li Vecchi
Photographer: Fulvio Bonavia
Advertising Agency: Leo Burnett, Milan, Italy
Creative Executive Directors: Enrico Dorizza, Sergio Rodriguez
Creative Director: Stefano Volpi
Art Director: Roberto Piazza
Copywriter: Davide Valenti
Photographer: Davide Bodini
“Believe us, cinema can still astonish you.”
Advertising Agency: Leagas Delaney, Milan, Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Eustachio Ruggieri
Copywriter: Stefano Campora
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Supervisors: Federico Ghiso, Vincenzo Gasbarro
Art Director: Christian Longhi
Copywriter: Georgia Ferraro
Photographer: Giovanni Altana
Art Buyer: Maria Benenati
Account Supervisor: Manuela Bandiera
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