ACE: Disappearing Stains

May 5, 2008 at 7:26 am · Filed under Italian Adv, Print/Poster

Ace Bleach is the ultimate stainbuster and these ads demonstrates its stain removal power to the viewer by actually letting the stain disappear, leaving only a white, immaculate fabric. The idea leverages on the blind spot we all have in our eyes and the ability of the brain to reconstruct the missing information filling the emtpy space with the same texture and color that surround it.

Advertising Agency: Grey Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director / Copywriter: Barbara Cicalini
Art Director: Daniele Freuli
Photographer: Andrea Pisapia
Post-production: Sprint

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BMW Motorrad: Globe

April 29, 2008 at 10:42 am · Filed under Italian Adv, Print/Poster

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Director: Luca Scotto di Carlo
Art Director: Anselmo Tumpic
Copywriter: Marco Venturelli
Photographer: Paolo Franco

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BMW R 1200 R: Maze

April 25, 2008 at 11:18 am · Filed under Italian Adv, Print/Poster

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Director: Luca Scotto di Carlo
Art Director: Anselmo Tumpic
Copywriter: Marco Venturelli
Illustrator: Alessanro Bavari

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Manpower: Glassworker wanted

April 21, 2008 at 2:13 am · Filed under Ambient & Outdoor, Italian Adv

Manpower, a “360 solution provider” in human resources management, has sometimes been victim of objections and vandalic actions. The creative idea is to communicate how Manpower is able to turn problems into actual job opportunities. The ambient media activity conceived to convey this concept is based on two simple materials: a transparent sticker that simulates a crack in the window, and a sign saying “Glassworker wanted”. This two materials will be stuck on the windows of all Manpower branch offices.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Bruno Miotto
Copywriter: Francesca Andriani
Photographer: Marco Vacca

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Goodyear: Playmate

April 16, 2008 at 11:55 pm · Filed under Italian Adv, Print/Poster

Advertising Agency: Leagas Delaney, Milan, Italy
Creative Director:Stefano Campora and Stefano Rosselli
Art Director: Selmi Bali Barissever
Copywriter: Fabrizio Tarussio
Photographer: Davide Bodini

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Seat Leon Cupra: Windmills

April 13, 2008 at 1:09 pm · Filed under Italian Adv, Print/Poster

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Stefano Fantini
Copywriter: Paolo Moretti
Photographer: Winkler&Noah

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Strep: Strep-tease

April 12, 2008 at 12:10 pm · Filed under Italian Adv, Print/Poster

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: francesco emiliani
Art Director: Letizia Bozzolini
Copywriter: Livia Cappelletti
Photographer: Winkler&Noah

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Nintendo Brain Training: Lineup

April 10, 2008 at 4:57 am · Filed under Italian Adv, Print/Poster

“Need some?”

Advertising Agency: Leo Burnett, Rome, Italy
Executive Creative Directors: Enrico Dorizza, Sergio Rodriguez
Creative Director: Licia Martella
Art Director: Silvia Santarelli
Copywriter: Saverio Lotierzo
Photographer: Riccardo Bagnoli

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