Archive for Italian Adv
May 25, 2009 at 00:46 · Filed under Ambient/Outdoor/Direct, Italian Adv
Launch of the new positioning of Super Attack “Don’t throw it away. Papair it”. The client has requested the agency to identify a communication instrument able to tell about the brand in an original and enthralling manner, particularly for the sales force. The agency came up with the idea of a Limited Edition of business cards to be distributed during sales force Conventions. The idea consists of inserting into small plastic envelopes the cut up business cards of the managers of the Henkel Group Glues Division. Getting the business cards in this way, the dealers have to change to concretely try out in first person the new Super Attak idea that suggest repairing and reusing even what you would have thrown away in the past.
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Aureliano Fontana, Cristina Marcellini
Copywriters: Valerio Le Moli, Bruno Vohwinkel
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May 25, 2009 at 00:36 · Filed under Italian Adv, Print/Poster
“Water instinct.”
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director: Stefano David
Copywriter: Helga Pellegrini
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May 21, 2009 at 16:00 · Filed under Italian Adv, Print/Poster
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Cristina Marcellini
Copywriter: Valerio Le Moli
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May 11, 2009 at 18:54 · Filed under Italian Adv, Print/Poster
Advertising Agency: Saatchi&Saatchi, Milan, italy
Creative Directors: Agostino Toscana, Alessandro Orlandi, Sandro Esposti
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Account Director: Valerie Alexandre
Illustrator: Nathan Ota
Photographer: Andrea Marzagalli
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May 11, 2009 at 15:23 · Filed under Italian Adv, Print/Poster
Advertising Agency: Leo Burnett, Milan, Italy
Agency website: http://www.leoburnett.it
Creative Director: Enirco Dorizza, Sergio Rodriguez
Art Director: Roberto Piazza
Copywriter: Matteo Lazzarini
Published: 10/2008
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April 29, 2009 at 21:38 · Filed under Ambient/Outdoor/Direct, Italian Adv
“It takes little to tidy up the kitchen.”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Published: April 2009
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April 28, 2009 at 12:30 · Filed under Italian Adv, Print/Poster
Grazia magazine, one of the most well-known Italian women’s magazines, has challenged some of the largest Italian advertising agencies to create an advertisement dedicated to its own readers. McCann Erickson Milan created this advertisement to encourage men to look after their appearance a bit more, especially in the little details.
“Remember, women notice the details first.
Grazia Magazine. Fashion is in the little things”
Advertising Agency: Mccann Erickson, Milan, Italy
Creative Directors: Marco Cremona, Milka Pogliani
Art Director: Erick Loi
Copywriter: Chiara Castiglioni, Francesca Pagliarini
Photographer: Zona 13
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April 24, 2009 at 12:09 · Filed under Italian Adv, Print/Poster
“Did you fight with your computer? Computer Io Posso. The course to make it up with your Computer.”
Advertising Agency: Mccann Erickson, Milan, Italy
Executive Creative Director: Marco Cremona
Creative Director: Gaetano Del Pizzo
Art Director: Davide Mosconi
Copywriter: Daniele Aliata
Photographer: Giovanni Pirajno
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April 20, 2009 at 12:45 · Filed under Italian Adv, Print/Poster
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Art Director: Nicola Bolfelli
Copywriter: Emanuele Accurli Abenante
Photographer: Alessandro Bavari
Post Production: Alessandro Bavari
Art Buyer: Maria Benenati
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April 17, 2009 at 10:31 · Filed under Italian Adv, Print/Poster
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director: Alessandro Bedeschi
Copywriter: Massimo Ambrosini
Photographers: Francesco Zizola, Simon Larbalestier, Sebastian Bolesch
Post Production: Thomas Lavezzari
Published: November 2008
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April 16, 2009 at 12:23 · Filed under Italian Adv, Print/Poster
All the prints were produced without using a computer. Here you can see the making of.
Advertising Agency: Saatchi&Saatchi, Milan, italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Federico Galvani – Happycentro
Typographer: Andrea Manzati – Happycentro
Photographer: Federico Padovani
Digital Artist: Marco Oliosi
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April 16, 2009 at 10:38 · Filed under Italian Adv, Print/Poster
“Wipes out nasal congestion.”
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Daniele Dagrada
Copywriter: Simona Angioni
Photographer: 3D: Martin & Rainone
Director: Lilli Guacci
Published: February 2009
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