Guarana Antarctica: Weather Alarm
Advertising School: ESPM/SP, Brazil
Art Director: Augusto Antunes
Copywriter: Raphael Valenti
Archive for Mobile
Volkswagen: QR Code
Advertising Agency: RC Comunicação, Belo Horizonte, Brasil
Creative Director: Guilherme Araújo
Copywriter: Guilherme Araújo e Gustavo Costa
Art Director: Eduardo Araújo, Lucas Bandeira
Illustration: Geraldo Fernandes
Digital Project Manager: Marlos Carmo
Web Design: Bruno Magalhães
Technology Coordinator : Ruy Adorno
Account Director: Carolina Souto
Account Executive: Marta Maia
Planner: Daniele Almeida, Eduardo Noronha
Approval: Eric Tambasco
Ray-Ban: Bright Light
Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn’t always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced “Bright Light”, it’s an application that helps people to get the most out of the sun and their sunglasses.
Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Directors: Eva Wallmark, Michal Sitkiewicz
Copywriter: Rickard Beskow
Thirst Global Awareness: Thirst-flusher App
It’s known that women don’t like the fact that others can hear them
while they are in the W.C. So in order to disguise these sounds they Flush and waste water. About 219,000,000 liters of water wasted every year, just from needless flushing. To raise awareness and conserve water Publics E-dologic, a leading interactive agency in Israel teamed up with THIRST global water awareness organization and came up with an innovative idea – meet The Thirst flusher app! Thirst Flusher will cover for you without wasting water.
Just set the sound, Hit the button And See how much water you saved. The result: Millions will be exposed and save water all around the world. So next time you’re on the way to the W.C remember to use Thirst flusher app. Now free at the APP store: http://itunes.apple.com/us/app/thirstflusher/id525420486?mt=8
Advertising Agency: Publicis E-Dologic, Israel
Chief interaction Manger: Enon Landenberg
Creatives: Aviv Stein
C.T.O : Yacov Zoaretz
Project Manager: Yogev Reinhold
Creative & art Director: Bechor Bar-Tur
Copywriters: Ilay Rotem, Idan Kligerman, Dana Blum
Designer: Alex Trublenkov
The Village Newspaper: Parking Douche
Parking Douche: a way to stop wrong parking in your area through geo-location, IP targeting and FB shares
“Douche parking” is a huge problem in cities in Russia. Online city newspaper The Village (www.the-village.ru) has decided to stop it using digital media. The Village has created a free app that allows to take pictures of wrongly parked cars, recognize car number plates, the car model and color. The data is streamed live to banner ads that are targeted through IP addresses to locations where these cars were parked. These banners appear as pop-ups on web-sites, interrupting you while you’re trying to read an online article. When you roll your cursor over the banner it let’s you know that this particular car is annoying people in a certain street in your city right now. To remove the banner you simply share the douche in FaceBook.
Advertising Agency: Look At Media, Russia
Creative Director: Katya Bazilevskaya, Rob Ikki
Art Director: Vladimir Shreyder
Digital creatives: Alexey Artukhov, Vladimir Shreyder
Project manager: Alya Gabdurakhmanova
Technical Director: Alexander Rybyakov
Front end developer: Anton Platonov
Flash developer: Alexander Redinger
Mobile developer: Alexander Simonov
Google and WWF: Free-a-tree App
Wherever you are – in a library, store, coffee shop or elsewhere – the app will identify any book by its cover, count the number of pages, then determine density and format of the paper. The app will then show how much timber it took to produce the book and offers to opt for an electronic version of it.
As the purchase happens, a certain saved percentage is added to one of the trees in the app: you can grow five types of trees that are most commonly used in paper production.
Along with the purchase, a percentage of the proceeds can be donated to WWF by partner bookstores.
Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Grisha Sorokin
Art Director: Grisha Sorokin, Mikhail Derkach, Andrey Sergeev
Senior Account Manager: Marina Andzhich, Anna Evdokimova
Producer: Alexey Kolokolnikov
Avis: Porsche 911 alphabet
Advertising Agency: Saatchi & Saatchi, Berlin, Germany
Executive Creative Director: Oliver Kapusta
Creative Director: Anne Petri
Art Director: Christopher Jones
Copywriter: Kathrin Schaller
Photographer:Stefan Grütter, Oliver Paffrath
Additional credits: KRANE & RABE, Saatchi & Saatchi Düsseldorf
The Blimp Factory: Tallywag
Advertising Agency: The Blimp Factory, Toronto, Canada
Art Director: Barry Lachapelle
Technology: Jason Byck
Greenpeace: Greenpeace Mode
People care about what’s happening in the world. But we rarely show it and it’s hard to know which organization that works for the issues you care about. Greenpeace Mode helps people to spread their personal message at the same time as you get to focus during meetings or school. All while spreading the issues Greenpeace works for. Advertising Agency: Berghs School Of Communication, Stockholm, Sweden
Art Directors: Andreas Ekelund, Max Alm
Copywriter: Viktor Jacobsson
Unicef: Save The Real One
Advertising Agency: ABJ Genius, Seoul, Republic of Korea
Creative Director: NOH Da Hye
Art Directors: SON So Hyun, SON Sang MIn
Copywriter: Jung Kyu (RHYS)LIM
Planner: Jung Kyu (RHYS)LIM
Illustrator: SON So Hyun
Photographer: SON Sang Min
LEGO: Builders of Sound
Brief:
Create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D.
Idea:
We also brought LEGO to a new dimension: By turning LEGO into music – with a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets we wanted to promote, integrated into four fascinating Star Wars worlds (Hoth, Tatooine, Endor and the Death Star).
Around the time of the premiere, the organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and order the sets built on the organ via a QR-Code and a microsite.
Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alex Schill
Executive Creative Director: Matthias Harbeck
Creative Director: Oliver Palmer, Alexander Rehm
Art Director: Andreas Balog, Marijo Sanje
Graphic Design: Anna Tracy Wodera
Copywriter: Nicolas Becker, Lorenz Langgartner
Leo Burnett Iberia: Fred’s
Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Supervisor: Fred Bosch
Copywriter: Fred Bosch, Juan García-Escudero
Art Director: Gilberto Barros
Digital Creative: Fred Bosch, Gilberto Barros, Juan García-Escudero
Head of Digital: Asier García
Head of Programming: Víctor Moreno
Programmer: Luis Marcano
Head of Online PR: Sarah Okrent
Animator: Lucas Pasquini
Transport for London: Rendezvous On The Go
Advertising School: MiamiAdSchool, UK
Art Director /Copywriter: Lisa Zeitlhuber
Creative: Steven Rowing-Parker
Tic Tac: Shake It Up
IDEA: The Shake It Up campaign took basic human truths and asked people to shake them up. Using the TIC TAC VIEWR app, users could interact directly with the ads, which were also Augmented Reality markers. The AR experiences were all directly tied to the ad, and came with 3D graphics, SFX and music.
RESULTS: The app was downloaded over 11,000 times (11x the average branded app) and was played with, on average, for over 10 minutes. The campaign generated more than 250,000 new Facebook fans and the marketing mix helped deliver a 9% increase in sales compared to one year ago. All within the first 2 months of launch.
Advertising Agency: Merkley + Partners, New York, USA
CCO: Andy Hirsch
Creative Directors: Saks Afridi, Eddie Van Bloem
Art Director: Saks Afridi, Jessica Giles, Katie Willman, Alex Gross,
Copywriter: Eddie Van Bloem, Chris Schifando, Austin Hamilton, Amanda Cornwall
Illustrator: ilovedust
Additional credits: Total Immersion
Gol Televisión: One Short
Advertising Agency: Tapsa, Madrid, Spain
Executive Creative Director: Adolfo Gonzalez, Tute Ostiglia
Creative Director: Adrián Rios
Copywriter: Juan Cenóz, Javier de la Vara
Art Director: Raul Barbolla, Miguel Molina, Borja Escriba
Production Companies: Refresh
Akatu: Fake Shower App
Couples who live or travel together suffer from a lack of privacy when it’s time to perform their bodily activities. Usually a very thin wall separates the one who is in the bathroom from the ones in the bedroom. To mask the unpleasant noises that come from the bathroom, the most common resource is starting the shower. Which means: gallons of water are wasted simply to prevent an embarrassment. So Leo Burnett Tailor Made created an iPhone app for Akatu, the institute that works for the awareness of society in sustainable consumption. The Fake Shower simulates the noise of a running shower or tap. When the user goes to the restroom – with someone on the outside – all he needs is to activate the app to mask the noises emitted when you are… doing a number 2. At the end, the user receives the information of how many gallons of water were not wasted by using the app.
Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Director: Ruy Lindenberg
Art Director: Murilo Melo
Copywriter: Julio D’Alfonso
Agency Producers: Celso Groba, Fernanda Moura, Marcelinho Romero, Camila Aquilo, Rafael Messias
Account Managers: Isabel Coletta, Laura Morano, Soraya Joukhadar, Maytê Godoy
Client Approval: Helio Mattar, Ana Wilheim, Ludmila Frateschi
Mobile Agency: PorQueNão?
Managers: Igor Saraiva, Vinícius Porto
Designer:Carlos de Lemos, Carol Saravalli
UX Designer: Raphael Lopes
Project Manager: Marco Júlio
Movie Production: Vagalume Animation Studios
Movie Director: Heber Conde
Movie Art Direction: Heber Conde and Thiago Almeida
Composition: Yohann da Geb e Heber Conde
Rigging: Luciano Nazario
Animation: Ricardo Jost e Fabiano Gama
Render: Yohann da Geb
Modelling: Bruno Hakk Coimbra
Illustrator: Thiago Almeida
Manager: Thiago Fogaça
Sound Production: S de Samba
Sound Producer: Ale Marcondes
Maestro: Henrique Nicolau
Volkswagen: The legend of Saci iPad Book
The app is an interactive book that tells the story of the most famous folk-tales of the Brazilian Folklore narrated by Joao Gordo, the leader of the biggest punk rock band in the country.
Saci is known for playing tricks on people. He shows up everywhere in Brazil, and has a different name in different parts of the country. In the interactive book, you will find out all of its nicknames, make Saci jump with on leg only, see how he scares travelers and watch him French-braid a horse’s mane. During the adventure, our hero, Space Cross, plays with Saci until it manages to capture it. The folk-tale is told by means of 3-D animations to the sound of rock music mixed with Brazilian rhythms. At the end, you can find out detailed information on Volkswagen’s new model. A fun way to find out more about Brazilian popular culture, highly recommended for parents and children.
Space Cross. Any adventure you imagine will fit.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Raul Arantes, Julio Andery
Copywriters: Luciana Haguiara, Rynaldo Godin
Technology Director: Fernando Boniotti
Producer Company: Vetor Zero
Volkswagen App Book: The Legend of Saci
The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci.
During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Raul Arantes, Julio Andery
Copywriters: Luciana Haguiara, Rynaldo Godin
Technology Director: Fernando Boniotti
Producer Company: Vetor Zero
Post from Japan: Visit Japan
Since the catastrophe in spring 2011 Japan have lost 36 percent of their tourists. In order to bring them back Japan need to show that now, one year later, it’s both a safe and beautiful country to visit. We created a campaign where we get existing tourists to share their photos to the rest of the world. And thereby helping Japan to change its image.
Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Director: Michal Sitkiewicz, Eva Wallmark, Kristofer Salsborn
Copywriter: Rickard Beskow
Voicez Sound Producer: Stories
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Cicero Souza
Copywriter: Ricardo Porto
Peixe Urbano: Collective iAd
For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
VP Creative: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu
Art Directors: Tiago Marcondes, Guiga Giacomo
Copywriter: Ricardo Wolff, Marcelo Pignatari
