Sanofi Targifor: Batt App
Advertising Agency: Publicis, Brazil
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Archive for Mobile
Philharmoniker Hamburg: The Acousticons
Advertising Agency: Draftfcb, Hamburg, Germany
Creative Directors: Patrik Hartmann, Michael Okun
Art Directors: Vitali Nazarenus, Markus Schmidt
Copywriters: Saemi Sebastian Bouchareb, Verena Kessler
Account Executives: Susanne Knauff, Sabine Classen
Agency Producers: Estelle Bolin, Holger Siegle
Graphic Designers: Semjon Janzen, Elena Balzer
Animators: Petra Delitsch, Patrick Günther, Renato Klieger, Florian Weyh, Marc Goecke, Michael Gottschalk, Babette Kahn, Julian Sarnes, Markus Geerts / Optix Digital Pictures
Producer: Thomas Harig / Optix Digital Pictures
Audio Engineers: Matthias Brattik, Vanessa Dankers / Loft Tonstudios
Producer: Christoph Hallmann / onehousemedia
Editor: Malte Schlieker / onehousemedia
Cinematographer: Sebsatian Wagner / onehousemedia
Programmer: Ben von der Recke / Akryl digital Agency
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Mercedes-Benz BlueEFFICIENCY: Technology In Your Pocket
Advertising Agency: FHV BBDO, Amsterdam, Netherlands
Creative Director: Mark Muller, Martin Cornelissen
Art Director: Thomas Overweg
Copywriter: Tim Visser
Client Service Director: Peggy Wijtzes
Account Manager: Christine Van Der Schilden
Strategy Executive: Vincent Seeber
Technical Director: Sebastian Kersten
Technical Director: Eric Lammertsma
Manager Marketing/communications: Peter Zijlstra
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Bradesco Life Insurance: The Most Valuable Stock Images
Advertising Agency: AlmapBBDO, Brazil
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros e Andre Kassu
Co Creative Directors: Luciana Haguiara e Sandro Rosa
Art Director: André Leotta e Pedro Rocha
Copywritter: Leo Avila
Production Company: The GoodFellas
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91 Rock: 91 Rock Clock
Advertising Agency: JWT/CASA, Brazil
CCO: Ricardo John
CIO: Mauro Cavaletti
Creative Director: Rodolfo Amaral, Ricardo Marques e Gustavo Costi,
Creative team: Gisah Ramos, Àile Carvalho, Thiago Ferreira, Annelize Ortega e Guilherme Claudino
Production: Felipe Gomide
Client Service: Valéria Lopes e Marianah Mikosz
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Wrangler: Mileage
Wrangler has launched a new mobile brand platform to reignite your instinctive nature for adventure and discovery. Created by TBWA’s Digital Arts Network Hong Kong, Wrangler Mileage is a mobile app that once installed on your mobile device, runs silently in your back pocket and creates your own personal map of the world that can be uncovered as you journey through life.
The app is available on App Store for iOS users.: http://wrangler-ap.com/hk/mileage
Advertising Agency: TBWA\Digital Arts Network, Hong Kong
Managing Director: Joanne Lao
Head of Digital Arts Network: Luke Eid
Creative Director: Lincoln Damen
Senior Digital Art Director: Joe Choi
Digital Art Director: Mike Choy
Account Director: Ida Mak
Senior Account Manager: Christina Suen
Digital Executive Producer: Anne Chan
Head of Creative Technology: Victor Norgren
Head of Planning: Terence Ling
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Nissan: Self Healing Paint
Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It’s a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It’s simple, unassuming but very highly disruptive and efficient communication piece.
Advertising Agency: TBWA\G1, Paris, France
Executive Creative Director: Rudi Anggono
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Content Manager: Nicolas Rocca-Serra
Web Developer: DAN Paris
Digital Innovative Media Director: Benjamin Levy
Nissan Europe Advertising Director: Arnaud Charpentier
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Catholic Church of Montreal: You have our blessing
This unique web app gives visitors the opportunity to receive a blessing with just two glides. Suggestive of the popular iPhone interface by Apple, the initiative aims to draw attention on the Annual Collection of the Catholic Church of Montreal.
Advertising Agency: DentsuBos, Montreal, Canada
Creative Directors: Simon Beaudry, Roger Gariépy, Hugo Léger
Art Directors: Simon Beaudry, Sébastien Deland
Copywriters: Cédric Audet, Xavier Blais
Account Director: Sylvie Marsan
Account Executives: Vanessa Labrecque, Stéphanie Harton
Digital Strategy: Jean-François Deschamps
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UOL 89FM: Rock Snooze
Advertsing Agency: Agencia Africa, Brazil
Executive Creative Director: Sergio Gordilho
Projects Creative Director: Evandro Soares
Creative Directors: Sergio Gordilho, Guy Costa, Luiz Gonzaga
Copywriter: Henrique Zirpoli
Art Director: Alex Alves
Account team: Marcio Santoro, Marcelo Passos, Regina Madeira, Carlos Larotonda
TV Production: Rodrigo Ferrari, Stella Gafo
Project Manager: Marcos Valeta
Media: Luiz Fernando Vieira, Paulo Ilha
Motion Design: Andre Finhana
Editing: Jose Ernesto Neto, Raphael Enes, Celso Vilalba
Technology Production: Instituto de Artes Interativas
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Kidum school: QR Code
Advertising Agency: Yehoshua/TBWA, Tel Aviv, Israel
Heads of creative department: Tal Raviv, Amit Stoler
Creative manager: Zack Feldman
Art Director: Dinat zisner Catz
Copywriter: Nava Ben Moshe
Photoshop: Julya Titov
Strategist: Tomer Cohen
Client manager: Erez Barkats
Account manager: Tal Tuvbin
Interactive studio manager: Asaf Netzer
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Antarctica: The beer turnstile
During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking.
We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
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Loducca: Tag Talk App
Tag Talk: using Instagram photo-tagging feature to make photos talk.
It’s not an app. It’s a way of using photo-tagging for a different purpose. Just tag the photos with usernames that are like phrases.
For a list of phrases to use, they can check who’s @tag_talk is following. Simple and fun as that.
Advertising Agency: Loducca, Brazil
Creative Team: Fernando Saú, Marcelo Rosa, Raphael Franzini, Ricardo Lins
Creative Directors: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
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Birra 08: Cats In The Dark App
As we all know “at night all cats are grey”. Therefore, the “Cats In The Dark” app from Birra 08 (a traditional beer from Barcelona) measures how much our perception of reality changes given the time and the number of beers consumed. You just have to select the sex of the person you want to rate and enter a subjective rating. The camera of the application analyses the facial geometry and weights all the data to give an “objective” rating of the person selected. Now, the night will no longer confuse you.
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Director: Jaume Badia
Art Director: Silvia Cutillas
Copywriter: Javier Nuñez
Technical Director: Emilio González
Digital Partners: RSB Media
Production Company: Igloo Films
Director: Dani de la Orden
Producer: Mireia Martinez
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Audi Start-Stop Technology: Start-Stop App
Short rationale: Everyday we have several applications working in the background which use up the resources of our Smartphone unnecessarily. To solve this, we’ve created the Audi start-stop app, an app which applies the same principle as the Audi start-stop system: a system of energy saving that turns off the engine when the car stops at a traffic light and turns it on again when the car starts. So we made this simple app that uses this same principle to save phone battery. The app detects which applications have been open longest without being used and sends an alert to the user to close them. This way it saves battery and makes the phone an even more efficient tool.
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Director: Jaume Badia
Copywriter: Andrés Travi
Art Director: Javier Rodríguez
Technical Director: Emilio González
Account Director: María José Moreno
Account Executive: Meri Cots
Digital Partners: RSB Media
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Hammaspeikko Dental Clinic: Before and After
Hammaspeikko is a new and fresh dental clinic in Finland. That’s why they wanted us to come up with a fresh ‘never seen before’ -poster. A poster that would tell people about Hammapeikkos SUPERB dental whitening.
In addition to that WE wanted to SURPRISE with this somewhat dated medium and give its viewer a real reason to come to the clinic.
So we came up what we think is rather unique poster-meets-mobile-loyalty-rewarding exectution that really GETS THE ATTENTION AND WORKS (…on any mobile device with no network connection or app download wait-time).
So when you shoot the poster on your mobile phones camera with flash on, you instantly see the surprising effect of dental whitening visualized on your phones screen. Plus now you have the clinics number and a discount voucher on your cell phone.
Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen, Janne Uotila
Copywriters: Tuomas Perälä, Timo Silvennoinen, Jyrki Poutanen
Art Directors: Jyrki Poutanen, Janne Uotila
Assistant Art Directors: Hanna Kinnunen, Kalle Oksa
Graphic Designers: Janne Uotila, Hanna Kinnunen
Producers: Yrjö Haavisto, Jyrki Poutanen
Account Director: Yrjö Haavisto
Photography: Shutterstock
Photoretouch: Jari Riihimäki
Others: Kaapo Kamu
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Nescafé: Nescafé Galão App
The first alarm clock that goes off when it’s time to go to sleep. Nescafé Galão is a ready to drink breakfast mix that gives you all the energy you need to start your day. So we were asked to create a mobile App that helped people prepare for the day ahead. How? It should all start the night before, so we developed a unique alarm clock App: The first alarm clock that goes off when it’s time to go to sleep. Making sure you get your 8 hours of rest.
Result in only one month:
- 39.393 sample requests
- 244.108 page views
- 2.515 app downloads
And after 2 months:
- One FWA Mobile of the Day award and were invited to showcase the App at the Google Creative Sandbox.
Advertising Agency: OgilvyOne, Lisbon, Portugal
Creative Director: Jorge Coelho
Art Director: Miguel Coré
Copywriter: Maria João Venâncio
Additional credits: Thing Pink
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APM: Call
Advertising Agency: Longplay 360, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Additional credits: Sound Producer YB
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Gollog Express: Streetview Delivery
Gollog Express is Gol Airlines’ delivery service that finds recipients fast, no matter where they are. To prove this in digital magazines we created an ad that combined geolocation with the Google Street View API. In the ad, the reader saw the street view image of the exact location he or she was at, followed by an animated hand delivering the Gollog package.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, Andre Kassu, Bruno Prosperi, Renato Simões
Art Director: Guiga Giacomo, Tiago Pinho
Copywriter: Ricardo Wolff
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Volkswagen Front Assist system: The Crash Zoom
The Front Assist system uses a radar sensor to detect when the distance of the vehicle in front is critical. In dangerous situations, it alerts the driver with visual and acoustic signals and with a warning jolt of the brakes. If the driver doesn’t react, it generates the necessary braking pressure to avoid the collision. We had to find a technologic and surprising way to to make the new Front Assist understandable to anyone. We convey the Front Assist’s benefit directly to the characteristics and usability of an iPhone or an iPad.
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Copywriter: Iratxe Cabodevilla
Art Director: Aldo Ferretto
Technical Director: Emilio González
Business Director: Gorka Lozano
Account Director: Javier Villalba
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Scribe: #ScribeBillboard
Background: How to make Scribe, a Mexican notebooks brand with 50 years of tradition, become once more beloved by the people and, especially, the newer generations? By reconnecting with the adult consumer, awakening their inner child and starting a dialogue with the newer generations. With this thought, a new brand essence -“Spaces for your inspiration”- was created, and a new image and positioning consequently. We wanted the brand to become inspirational more than aspirational, and to bring the notebook’s consumers to the experience.
Case description: The ScribeBillboard was an interactive live action billboard located on one of the most important streets in Mexico City. It housed the artist Cecilia Beaven during 10 days, with the only purpose to transform a huge white canvas into a work of art filled with color and the ideas that she received from Twitter. Everything that happened during these days was available for tracking on social networks, a blog, webisodes and live streamings. Tv celebrities and other artists visited her, and Molotov (mexican band) played live from the billboard. As she painted, other billboards were completed at the same time all over the city. The whole story was also brought to movie theaters and television. Small billboard replicas were printed for those whose requests were drawn by Cecilia.
Results: In just 10 days, impacts on Twitter went over 100 million (resource: topsy.com), 12,000 drawings were requested, more than 65,000 users were logged at the same time for the live streaming and 99% of the conversation was positive. National and international media talked about the action and radio stations broadcasted from our location.
Advertising Agency: La Agencia Viva! & La Doblevida, Ciudad de México, México
General Creative Director: Juan Pablo Manazza, Manuel Camacho
Art Director: Roberto Flores, Xavier Fajardo, Ivan Mayorquín
Copywriter: Eduardo García, Carlos Perez
Account Services Director: Miguel Mendiola
Project Leader: Claudia Caballero
Illustrator: Cecilia Beaven (Billboard Artist)
Account Grouper: Ezequiel Daneri
Account Director: Pilar Gilbert
Account excecutive: Alejandra Vera
Producer: Nancy Vilchis, Iza Peñafiel
Digital Producer: Adriana Dreves
Planner: Ariana Gonzales
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