February 15, 2012 at 18:35 · Filed under Mobile, Web
To mark a Global Day of Action on Revolutions in Middle East and North Africa, Amnesty International Portugal is giving these protesters a voice, setting their words free and amplifying their message through social media networks. We’re launching the Freedom Dictionary project, a collective dictionary that holds 155 thousand words. These words will be set free by people, through the internet. To take part in this project, just go to www.freedomdictionary.org, choose a word and share using social media networks. The chosen word will bear the name of the person who released it, crediting those who choose to participate. On World Press Freedom Day, 11 copies of the dictionary will be printed and mailed to eleven countries where revolutions are taking place. The names of the people who released the words will also be featured on the printed version. Words that are not released will not be printed in the dictionary, being replaced by a blank space.
Advertising Agency: Torke Lisbon
Chief Creative Officer: André Rabanea
Digital Production Company: Wiz Interactive
Creative Director: Nuno ‘Ninja’ Mendes and Frederico Roberto
Creative Supervisor: Bob Ferraz
Copywriter: Bob Ferraz
Art Director: José Sobral and Rui Pica
Art Assistant: Joana Mateus
Developer: Luís Dias
Creative Project Manager: Pedro Patrício and Frederico Ferreira
Editor: Tiago Soares
Music: Kaazim Zareb, Tareeq Sahraawee
Created by Toronto-based digital creative agency Kolody in partnership with Teletoon Canada, Johnny Test is based on the popular animated franchise of the same name. In the game, kids can choose to play as hero Johnny Test or his dog Dukey to sandwich baddies and slingshot each other around the colourful roller derby world. Multiple people can play the game together through an innovative feature that harnesses Bluetooth to allow users to pair mobile devices and combine screen real estate, making Roller Johnny the first iOS gaming experience with co-operative screen play, individual leaderboards and timed play.
Director Interactive: Gavin Friesen Producer: Colin Turnbull Producer: Mark Kolody Creative Director: Chad Borlase Interactive Production: Kolody
Pilao Coffee is a traditional Saralee’s brand coffee in Brazil. To promote their new 5 flavors we make an alarm clock app. Now you are going to wake up in a different and exciting way. There are 30 alarm clocks divided into 5 different flavours: Classic: you can wake up like your great grandparents used to be. Dark: wake up no matter what. Smooth: for an easy and refresh wake up. Decaf: wake up in a slowly way and Organic: wake up with the sounds of nature.The app is currently available on Apple and Android devices.
Advertising Agency: Talent, Sao Paulo, Brazil Executive Creative Director: Joao Livi Creative Directors: Alexandre Nego Lee, Rodrigo Bombana Copywriter: Ligia Mendes Art Director: Bruno Trad Account Managers: Conrado Tourinho, Manuela Ramalho, Marilia Opice Account Director: Ricardo Nociti Account Interactive Director: Claudia Quintas Account Interactive Manager: Pedro Laguardia Interactive Developer: Indigo
January 16, 2012 at 01:33 · Filed under Mobile, Web
URL: http://stevejobsmomentofsilence.org
The Steve Jobs Moment of Silence is an 8 second silent audio file officially available on iTunes. The 8 seconds symbolise the 8 years Steve Jobs fought pancreatic cancer. This small break in our iTunes library will remind us to never forget the man who brought us the very device The Steve Jobs Moment of Silence will live on.
Advertising Agency: KNARF, New York, USA Executive Creative Director: Frank Anselmo Art Directors: Hyui Yong Kim, Bryan Wolff Schoemaker Writers: Bryan Wolff Schoemaker, Hyui Yong Kim Designers: Bryan Wolff Schoemaker, Hyui Yong Kim, Frank Anselmo Client: Moment of Silence Inc.
January 10, 2012 at 18:34 · Filed under Mobile, Web
Couple Up to Buckle Up – The 2 For 1 offer you need to be 2 to see. Scandinavian Airlines want their members to enjoy rather than stack air miles. We know couples usually book a trip when they take time to sit down together. Therefore we made them an offer that required just that.
Advertising Agency: CP+B, Miami, USA
Executive Creative Didrector: Gustav Martner
Creative Director:Tobias Carlson, Jonas Wittenmark
Copywriter: Annica Brinck
Business Director: Therese Olander
Content Manager: Michaela Winckler
Motion Designer: Jörgen Bengtsson, Daniel Svärd
Interactive Developer: Patrick Chan
Junior Interactive Developer: Bogdan Orlov
Creative Technology Director: Marcus Åslund
Email Marketing Director: Johan Björtin
Visual Designer: Hannah Willen
Senior Visual Design: Daniel Kvist
Visual Designer: Anders Svensson
Final Art: Petter Brink
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Director: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Ricardo Pocci
Copywriter: João Paulo Testa
Illustration: Marcelo Forlani
Project Manager: Ana Carolina Cintra
Producer: Maya
Technology Director: Fernando Boniotti
Sound: Hilton Raw
Account: Vanessa Previero, Rodrigo Falcão, Leilaini Holdorf, Aline Macedo e Roberta Prevedello
January 7, 2012 at 07:03 · Filed under Mobile, Web
Advertising Agency: TBWA\, Vietnam Executive Creative Director: Patrick Tom Associate Creative Director: Fanindra Jain Art Directors: Khanh Mai, Patrick Tom Copywriter: Patrick Tom, Fanindra Jain Designer: Tram Tran Account management: Tan Nguyen
Advertising Agency: Åkestam Holst, Sweden Executive Creative Director: Andreas Ullenius Art Director: Björn Kusa Copywriter: Patrick Dry Planner: Lars Friberg Account Manager: Jessica Söder Account Director: Nico Hasselström Film Editor: Oskar Törnros
January 4, 2012 at 13:59 · Filed under Mobile, Web
Heineken wanted to introduce its new brand message: Open Your World during the Heineken Opener Festival 2011. To do that we created the U-Code, a new social tool that allowed people to open themselves. U-code is a special QR-code with information about you. People could scan your code, thanks to that they had a perfect icebreaker. It turned out that scanning a U-code is a great excuse to approach someone new. In the end, thousand of people opened themselves and some of them even started new friendships.
Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Heinze Iwinski
Copywriter: Anna Gadecka, Kamil Kowalczyk
Art Director: Yigit Unan, Nina Lupinska, Robert Chudzik
Account Manager: Jacek Pilachowski
Account Executive: Dominika Gowik
Photographer: Lukasz Murgrabia
Art Buyer: Monika Jaworska
January 4, 2012 at 13:55 · Filed under Mobile, Web
There’s something about a physical book. There’s something about an ebook. Wouldn’t it be lovely to combine these two into a most wanted book: the App Book. An innovative combination of old and new media, with a physical book and a digital app that interacts with and adds to the written interviews. We created The Next Ten: a book that highlights the constant need for innovation to anticipate and respond to the expected challenges and opportunities of the coming 10 years. With inspiring Dutch thinkers – and doers – in a wide range of fields. People like Rem Koolhaas, Onno Ruding and Boris Veldhuijzen van Zanten talk about the business and social themes they believe will be relevant in the next 10 years, and the innovative ways they expect the business community and the world at large to respond to this rapidly changing world. They provide insight into changes that will affect how we live, how we work, how we view the world and how we interact. The App Book has been created in close collaboration with Accenture the Netherlands, celebrating its 10th anniversary with its sights set firmly on the future.
Advertising Agency: Fitzroy, Amsterdam, The Netherlands Creative Director: Jur Baart Art Director: Wouter Vanharen Copywriter: Merlijn Vliet Photographer: Tim Stet Printing: Spinhex
January 2, 2012 at 17:01 · Filed under Mobile, Web
Advertising Agency: Mccann Digital, Israel VP Creative: Nir Refuah Creative Director: Ami Alush Copywriters: Elav Horwitz, Daniel Barak Art director: Nir Hersztadt
December 31, 2011 at 16:52 · Filed under Mobile, Web
Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate’s paper wrapper. This trend had been celebrated in TV commercials for decades. A recent change to a plastic wrapper, meant people couldn’t use Lacta as a medium for love messages any more. Enter the mobile app by OgilvyOne Athens, that lets people compose messages on their smartphones and then send them to their loved ones, by selecting from their Facebook friends. The recipient gets notified to download the app in order to see the “hidden” message displayed on a Lacta chocolate through Augmented Reality, thus recreating the tradition in the modern age, while also driving sales of chocolates!
Advertising Agency: OgilvyOne Athens, Greece Creative Director: Panos Sambrakos Art Director: Konstantinos Penlidis Copywriters: Konstantina Chatzaki, Fratzeska Galafti Head of IT: Manolis Mavrikakis Programmer: Angelos Veglektsis Production Company: Elias Skenderidis, Dimitris Moutsatos / Warr Account Director: Christina Alifakioti Account Manager: Katerina Makridou-Oraiopoulou