This campaign drives Chileans to sign a digital petition so that the presidential candidates in the current election commit to uphold human rights in Chile if put in office. The main idea is that by being able to make a simple digital gesture, one makes a human one. The integrated campaign includes print, radio, web, a music video and smartphone app. In addition to making one’s digital gesture via the app, the user can also “interact” with the presidential candidates in an innovative way.
Advertising Agency: Atalah & Viveros, Santiago, Chile
Creative Directors José Atalah, Eduardo Viveros
Creatives: Felipe Díaz, Alexander Rengifo
Executive Producer: Crystal Campbell
Art Director: Vinicius Costa
Designer: Vinicius Costa, José Checa
Directors: Leo Mena, Rodrigo Marín
Executive Producer: Wladimir Martínez
Head of Production: Alejandro Castillo
Production Assistant: Gonzalo Ziegele
Director of Photography: Enrique Warnken
Art Director: Patricio Roldán
Stylist: Renno Dakota
Technical Producer: Cristián González
Gaffer: Galo Macaya
Grip: Diego González
Makeup Artist: María Paz Gómez
Camera Assistant: Rodrigo Mancilla
Colorist: Plataforma Digital
Editor: Daniel Heusser
The first WhatsApp campaign to communicate the exclusive Absolut Unique launch party in Argentina.
Advertising Agency: Woonky, Buenos Aires, Argentina
Executive Creative Director: Tomás Wells
Creative Director: Juan Manuel Gentile
Art Director: Siro Rodriguez, Gastón Quevedo
Copywriter: Alejo Rodriguez Saravia
Community Manager: Florencia Domato
Development Manager: Pablo Oliver
Motion Designer: Pablo Drut
Account Manager: Natasha Romanin
Responsible for Client: Juan García Espil / Jean Del Pino
Over the last ten years, sports brands have offered athletes applications, GPS watches and ever more advanced technologies to train with.
The real challenge was to launch a service that is new and useful to people while differtiating the brand from the existing ones.
That’s why we created a new professional profile: Gatorade social trainers.
For six months we’ve offered the service for free: personal training plans, trainer’s advice, a forum to chat with the other athletes and most importantly – all the boost that a real personal trainer can give you.
Advertising Agency: DLV BBDO, Milan, Italy
Executive creative directors: Federico Pepe, Stefania Siani
Digital creative directors: Andrea Jaccarino, Emanuele Viora
Art director: Vittorio Perotti
Copywriter: Dario Lo Nardo
Art director digital: Vittorio Perotti, Luca Guarini
Account digital: Cristina Pontello, Ilaria Milanino
Account ATL: Daria D’Angelo, Lucia Scaffardi
Project Manager: Alessandro Peroncini, Lorenzo Ferrante
Agency TV Producer: Tommaso Fajdiga, Marijana Vukomanovic
September 29, 2013 at 01:15 · Filed under Mobile, Web
Simply transfer your needless calories for the benefit of malnourished children! A mobile app designed for dieting people. It keeps up their motivation every time they manage to beat a calorific craving and at the same time it encourages them to make an SMS donation for children in need.
Advertising Agency: John Pitcher, Warsaw, Poland
Creative Directors: Wojciech Dagiel, Andrzej Jakubczyk
Art Director: Marcin Sosiński
Copywriter: Zofia Smełka
Illustrator: Kacper Chlebowicz
Additional credits: Agata Zambrowicz, Maciej Sobieski, Krzysztof Romanowski, Robert Skolimowski, Marek Kobyliński, Rafał Gałka
Soundtrack To Your Life is a special app, that automatically matches songs to your mood, and creates a unique soundtrack just for you, using a simple, 100$ EEG headset and Polish Radio music database. We publicly released Soundtrack To Your Life on the Science Picnic, and with 0 Media Budget, we attracted over 150.000 people, who could personally take part in the beta test and sneak peek into the future of broadcasting.
Advertising Agency: Isobar, Poland
Creative Director: Maciej Nowicki
Copywriter: Jan Cieślar
Art Director: Krzysztof Jagieło
Account Manager: Sylwia Biegaj
Digital Production: Michał Pęczalski, Juliusz Rutkowski, Piotr Goździejewski, Borys Georgijew
Advertising Agency: Union, Toronto, Canada
Executive Creative Director: Lance Martin
Senior Art Director: Glen D’Souza
Senior Copywriter: Mike Takasaki
Designer: Emmanuel Obayemi
Agency Producers: Jennifer Dark, Julie Riley
Group Account Director: Cheryl McKenzie
Account Supervisor: Daniella Casasanta
Planner: Andrew Carty
Director of User Experience: Eric Sorensen
Community Manager: Alex Avendaño
Developers: Orange Sprocket
September 13, 2013 at 19:16 · Filed under Mobile, Web
Advertising Agency: GarnierBBDO, San José, Costa Rica
General Creative Director: Manuel Travisany
Creative Director: Diego Vásquez
Art Director: Manuel Méndez
Copywriters: Luis Aguilar, Sergio Chinchilla
Development of interactive hologram in which the user can customize his Peugeot 208.
Can remotely configure the 3D car, change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims.
And it boasts bicycle carrier, carries snowboard / sky, changing tire centers, add the tow.
You can choose the version with roof sky!
This was at the 6th International Motor Show 2013 in Buenos Aires.
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Ariel Serra
This is how mobile allowed football fans to be instrumental in their team’s success:
2 years after the Arab Spring, tension amongst the Tunisian remained. For security reasons, the Government decided that all professional Football League games had to be played without any audience in stadiums, forcing teams and their fans into a frustrating long distance relationship.
At the end of a football season with average results, Tunis team C.S Hammam-Lif faced a critical situation. Ties with their fans had eroded, and the most important game of the year approached: the deciding moment whether C.S Hammam-Lif stayed in the league or not. The team really needed its fans back.
Idea: We created the 12th Man App and brought back fans into the stadium. The 12th Man is a downloadable mobile application that connects every fan to 40 speakers placed inside the stadium.
The app enables them to support their team while watching the game live on TV.
A simple tap on sound icons is instantly turned into powerful support: cheering, clapping, drumming, singing… The more people press, the louder the sound in the stadium.
The 12th man app turned phones, which were only used to talk about games, into a tool to influence the result of the game. By merging two screens and linking fans to stadiums, we empowered them again. Vice versa, the app gave C.S Hammam-Lif the support it needed to win the crucial game and positioned the club as one that truly cares about its fans, keeping them involved in the game against all odds.
A virtual experience turned real and made football an event again.
Results: The 12th Man app made Headline news. It allowed 93.100 fans to recreate a cherished experience they were being denied. 1.2m people watched the game on TV. Energized by the support of their fans, C.S Hammam-Lif won by 1-0, securing their place in the league. 1.2m others watching the game. If you’re a football fan, you can probably agree: the 12th man app saved the meaning of life.
Up next: the Tunisian Handball and Basketball League.
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Creative Directors: Andreas Brunsch, Thomas Dempewolf, Tobias Heinze
Art Directors: Ciro-Andreas Buono, Patrick Mess, Kaloyan Yanev, Mark Köhler
Copywriters: Fabian Bill, Thomas Dempewolf
Managing partner: Reinhard Patzschke
Group Head Creation: Timm Weber
Idea: Fabian Bill
Digital concept: Niklas Rieger
Motion Design: Steven König
Project manager: Josephine Sagna, Cordula Möller
Agency producers: Patrick Cahill, Judith Uhrlau, Henriette Ahrens, Tim Felicetti
Final artwork: Mareike Dörries
Advertising Agency: Cossette, Montréal, Canada
Chief of Creation: Antoine Bécotte
Creative Director: Christian Desrosiers
Art Director: Maxime Sauté
Copywriters: Patrick Michaud, David Purkis
Infographic: Martin Lemay
Account executive: Olivier Charbonneau
Media strategy: Mélissa Desrosiers