For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.
Management Creation: Arno Lindemann, Bernhard Lukas Creative Directors: Markus Kremer, Thomas Heyen Creatives: Teja Fischer, Moritz Frehse, Tobias Schröder Consultants: Jascha Oevermann, Gero Quast
Advertising Agency: Clemenger BBDO, Melbourne, Australia Creative Director: Ant Keogh Art Director: Anthony Phillips Copywriter: Richard Williams Photographer: David Rosendale Agency Producer: Mary Darzi Account Director: Nick Cohen Account Manager: Brendan Taylor
“There are more than enough stinky things in the world.”
Advertising Agency: Z+ Comunicação, São Paulo, Brazil Executive Creative Director: Alan Strozenberg Creative Director: Leo Macias Art Director: Elias Carmo Copywriter: Leandro Leal Agency Producer: Diogo Piccinino Photographer: Ivan Berger Account manager: Fátima Pastorello Account manager: Giovanna Tucci
January 31, 2012 at 01:02 · Filed under Ambient, Outdoor
Where do billboards go when they die? Well, in this case, they went into the hands and onto the shoulders of everyday people. On September 25th 2010, the Cruze launched with one of the biggest media buys in Chevrolet Canada’s history. From billboards and transit shelters, to bus wraps and station dominations, the urban landscape was wallpapered with Cruze ads. But rather than just taking the materials down and shipping them to landfills, we wanted them to live on in a meaningful way. So we collected all the outdoor vinyl, combined it with recycled seatbelts and bicycle inner tubes, then created messenger bags, laptop sleeves, plus oversize totes. The result? Hundreds of highly functional bags made from 100% locally sourced, upcycled materials. But this is just the beginning. Stay tuned for what’s next on facebook.com/chevroletcanada Turning ads into bags is just one more way Chevrolet is Driving Our World Forward, one billboard at a time.
Advertising Agency: MacLaren McCann, Canada Creative Director: Sean Davison Group Creative Directors: Frank Lepre, Joe Musicco Art Director: Arron Isaac Copywriter: Natalie Greenspan Account Supervisors: Kristina Allinson, Marc Michaels Designers/ Manufactures: Totem Bags Public Relations: Jill Thomas Myrick
To show the people the dimension of this job, Raf Comunicacao organised gigantic signs imitating sewer pipes were strategically placed in areas of high traffic of people. From afar the format of the signs would attract people, who would get close for a better look and get to know the work that the Parnamirim city hall was doing.
Advertising Agency: Raf Comunicação, Brazil Director: Rogério Nunes Creative Director: Mark Wynkler Art Director: James Williams Copywriter: Saulo Sousa Head of Art: James Williams Photographer: Shutterstock
Advertising Agency: BBDO, New York, USA Chief Creative Officer: David Lubars Creative Director: James Clunie Art Director / Designer: James Clunie Copywriters: James Clunie, Chris Beresford-Hill Photographer: Billy Seigrist
Advertising Agency: WAX, Calgary, AB Canada Creative Director: Joe Hospodarec Art Director: Brad Connell Copywriters: Max May, Shayne McBride Production Manager: Kelly Sembinelli Fabrication: Bleeding Art Industries
Advertising Agency: OgilvyAction, Düsseldorf, Germany Creative Director: Martin Seele Art Directors: Tobias vonAesch, Simon Goebel Copywriters: Mike Dawe, Nadja Franke Account Manager: Jennifer Parry
Advertising Agency: OgilvyAction, Düsseldorf, Germany Creative Director: Martin Seele Art Directors: Tobias vonAesch, Simon Goebel Copywriters: Mike Dawe, Nadja Franke Account Manager: Jennifer Parry
January 13, 2012 at 14:43 · Filed under Ambient, Outdoor
“It’s great to be small.”
Advertising Agency: Agence .V., Saint-Ouen, France Creative Director: Christian Vince Art Director: David Derouet Copywriter: Emmanuel de Dieuleveult Photographer: Olivier Foulon
GAMMA is Hollands largest DIY chain. Their campaign reads: ‘Isn’t it beautiful.’ So we decided to paper the most hideous public spaces we could find with their beautiful wallpaper. Isn’t it beautiful. GAMMA.
Advertising Agency: TBWA\NEBOKO, Amsterdam, The Netherlands Art Director: Dani Polak Copywriter: Laura Bording Photographer: Paul Theunis
Challenge: With a very limited budget promote The Walking Dead, iPhone4s Give Away. Solution: In the true spirit of the zombie world, these tear-off posters enabled people to tear off body parts.
“The Walking Dead. New Season. Big Contest. Win a new iPhone4s.”
Advertising Agency: Frank, Oslo, Norway Creative Director: Erik Heisholt Art Director: Jason Kinsella Copywriter: Erik Heisholt
Hyundai Race, the Interactive Racing Game in New York Times Sqaure. How exciting would it be to play an interactive racing game in New York Times Sqaure? It is an unexpected experience that only HYUNDAI can bring to the most famous screen in the world. You can play ‘Hyundai Race’ using your iPhone as a controller, just by downloading the app from the App Store.
Advertising Agency: Momentum, New York, USA Game Developer: 2XL Asia, Seoul, Korea
December 23, 2011 at 00:28 · Filed under Outdoor, Print
Challenge: With a very limited budget promote The Walking Dead, iPhone4s Give Away. Solution: In the true spirit of the zombie world, these tear-off posters enabled people to tear off body parts.
Advertising Agency: Frank, Oslo, Norway Creative Director: Erik Heisholt Art Director: Jason Kinsella Copywriter: Erik Heisholt
Since December 14th ABSOLUT Vodka has taken over one of Avenue de l’Opéra’s bus shelters in Paris, giving Parisians the chance to appreciate a poster of extreme purity. This unique poster, created from just one sheet of blank paper by artist Simon Schubert, embodies purity to the extreme. Portraying the limited edition multi-sided bottle released at the end of the year, this creation was made without ink or chlorine, on 100 % cellulose paper, and formed only from folds revealed by a play on light and shadows.
December 19, 2011 at 12:54 · Filed under Outdoor, Print
Advertising Agency: King, Stockholm, Sweden Creative Director: Frank Hollingworth Copywriters: Hedvig Hagwall Bruckner, Jens Englund Art Director: Lotta Ågerup Photographer: Petrus Olson / Adamsky
Advertising Agency: WhybinTBWATequila, Auckland, New Zealand Executive Creative Director: Andy Blood Creatives: Cece Chu, Ryan Price Post production: Michelle Hong Illustrator: Elena Panaita
Aspirin ads were wrapped on the backs of buses all around the city of Toronto. The ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain. As Toronto is one of the worst cities for traffic, the message especially hit home for commuters stuck behind these buses.
Advertising Agency: BBDO, Toronto, Canada Executive Creative Directors: Carlos Moreno, Peter Ignazi Art Director: Jonathan Guy Copywriter: Frank Macera Account Director: Steve Groh Account Supervisor: Nevena Djordjevic Production: SGL Communications
To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.
Advertising Agency: serviceplan, Hamburg, Germany Chief Creative Officer: Alexander Schill Creative Directors: Christoph Nann, Maik Kaehler Art Directors: Manuel Wolff, Savina Mokreva Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva Programmer: Steffen Knoblich / plan.net
December 9, 2011 at 15:53 · Filed under Ambient, Outdoor
We created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh’s self portrait and build a masterpiece with our masterpiece Navarro Correas wine.
Advertising Agency: Leo Burnett Colombiana / Alpha245, Bogota, Colombia General Creative Directors: Mauricio Sarmiento, Fernando Hernandez, German Espitia Creative Directors: Carlos Orozco, Pablo Acosta, Juan Manuel Gaitan Art Directors: Andres Moncayo, Carlos Orozco, Pablo Acosta Graphic Designers: Esteban Diavanera, Jennifer Rincon Copywriter: Juan Carlos Cardenas Account Director: Maria Elvira Guerrero Account Manager: Stephani Bello Photographer: Alejandro Acosta Agency Producer: Jaime Cordoba Production: Direktor Films Director: Felipe Suarez Executive Producer: Ana Maria Mazo Music: Juan Galeano Mechanical Design: Mecanimation
