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Archive for Outdoor

ASSS: Heart In Distress

Advertising Agency: lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriters: Mathieu Belley, Luc Du Sault
Art Director: Vincent Bernard
Photography: Marc Couture
Mac Artist: David Boivin
Account Managers: Catherine Darius, Christine Larouche
Producer: Julie Pichette, 3PG Marketing/Michel Grenier
Sound Engineer: Boogie Studio


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Hino Trucks: Huge

huge

We took advantage of our loading dock (cargo bay) doors, and with the aid of our outdoor made them look like the back of a Hino Truck. At the moment in which delivery trucks arrived with merchandise, it gave the ilusion that they were depositing thier deliveries into a Hino Truck.

Advertising Agency: P4 Ogilvy & Mather, Panama
Chief Creative Officer: Pinky Mon
Director Creative: Jonathan Lasso
Copywriters: Humberto Alvarado, Dennis Icaza
Art Directors: Roberto Perez, Edmar Quiros
Executive Producer: Raynier Villalobos
Account Manager: Liseth Fong
Photographer: Abdel Perez
Print Producer: A.S Graphics


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LG Optimus: 3D Fisherman


LG Optimus 3D was the first 3D smartphone, we wnated to transmit the 3D effect on our billboards. On rush hour the main avenues in Panama are packed, so during 15 days we had live models standing on key hours to maximize the 3D effect with their interactions to surprise the people walking by or riding on their cars. When people saw it was a real person not a dummy they were amazed and took pictures and even stopped their cars to ask about the phone.

Advertising Agency: Y&R Brands, Panama
Creative Director: Ricardo Walter Lopez
Art Director: Ernesto Lara
Planner: Oliver Duarte
Account Executive: Ali Zelaya


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Opticentro: Anti-myopia Mirror

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luís Silva Dias
Art Directors: Filipa Pinto, Ricardo Silveira
Copywriter: Viton Araújo
Photographers: Paulo Andrade, Jarbas Teixeira Alves
Producer: Manuela Fonseca
Art buyer: Paula Gomes
Account supervisor: Carlos Baptista


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Marcado Magazine: Hope

Mercado Magazine is a journal of analysis of world politics and economics. Its readers are professionals and business people who work mostly in the downtown area. For budget reasons until now, the only media the magazine counted with to communicate with the readers was the same journal. To break that boundary, we created a 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Crative Officer: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Production: Buenamano Realizaciones
Client Contact: Miguel Ángel Diez


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PMU: Millionnaires’ Renovations

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Art Director: Benoit Blumberger
Copywriter: Bangaly Fofana


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Subway Children’s Obesity Awareness: Feed Them Better

subway_2

Advertising Agency: DDB Latina, Puerto Rico


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Axe: Revolving Doors

axe_7

Images of different women were placed on revolving doors. Every time the doors were turned it appeared as the guy is sleeping with a different girl.

Advertising School: Hanyang University, South Korea
Creative Director / Art Director: Dongmin Shin
Copywriter: Jinuk Seok
Art Director: Jeongin Nam


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Hipoglós Rash Cream: Eye, Lamp

“When your baby cries, every second lasts an eternity. Hipoglós, The best baby rash cream.”

Advertising Agency: Grey 141, Sao Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Director: Pedro Cappeletti
Art Director: Ricardo Sarno, Patrícia Medeiros
Copywriter: Pedro Lazera
Art Buyer: Cris Medeiros
Account Manager: Raquel Alvares


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St Vincent de Paul Society: Steve, Greg, Jacques

steve

greg

jacques

Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: Julian Watt
Creative Director / Art Director: David Joubert
Creative Group Head / Copywriter: Bart Pawlak
Account Director: Paul Coles
Agency Producer: Matthew Comensoli
Agency Producer: Roma Stein
Designer: Nathan Dunn


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Kellogg’s Crunchy Nut Corn Flakes: Break In

crunchyspecialbuildsmaller

In the spirit of the Kellogg’s Crunchy Nut Corn Flakes campaign, comes a new outdoor execution created by JWT Sydney. The 15 sites around Australia create the impression that lovers of the tasty flakes have used spoons to try to force their way in to the box inside. The metrolites and shopalites are running in conjunction with a larger path-to-purchase campaign.

Advertising Agency: JWT, Sydney, Australia
Creative Directors: Angus Hennah, Mark Harricks
Art Directors: Will Edwards, Chris Badger
Copywriters: Will Edwards, Chris Badger
Illustrator: Steven Cicala
Account Services: Cori McLeod, Rachel Kinder
Production Manager: Graeme Mahn


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Westpac Private Bank: Zeo, Full Stop, Comma

theartofmoney_thezero

theartofmoney_thefullstop

theartofmoney_thecomma

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Chairman: Nick Worthington
Art Director: Lachlan Palmer-Hubbard
Copywriter: Graeme Clarke
Deputy Creative Director: Mick Stalker
Planner: Andy McLeish
Group Account Director: Paul Wilson
Account Director: Rebecca Richardson
Agency Producer: Sheridan Derby
Designer: Kate Slavin
Account manager: Lucy Sparks
Printer: Grant Longley


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Canon: Photo Fighters

Advertising Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Director: Sompat Trisadikun, Keeratie Chaimoungkalo
Art Director: Sanpathit Tavijaroen, Sompat Trisadikun, Park Wannasiri
Copywriter: Fuad Ahmad, Puttipong Pattanapongsagorn
Deputy Creative Director: Sanpathit Tavijaroen
Agency Producer: Rungrudee Chinpratan, Jirateep Sangsuwan


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Insinuante Stores: Appliances By The Pound

appliances_by_yhe_pound

Advertising Agency: Propeg, Brazil
Chief Creative Director: Ana Luisa Almeida
Chief Executive Officer: Carlos Pereira
Creative Director / Copywriter: Emerson Braga
Creative Director / Art Director: Edson Rosa
Director of Integration: Vitor Barros
Planning Director: Melina romariz
Manager Operations: Renata Matos
Manager Account: Sheyla Rocha
Manager Media: Maria José
Executive Planning: Mylene Alves
Executice Account: Raphaelly Farini
Producer RTVC: José Oliveira / Paulo Pinto
Production Company:
Nove90
Director: John Oliveira
Director of Photography: Lazaro Santana
Preparation of Cast: Leonardo Duarte
Producer Sound: Elos Studios
Music Producer: Dito Martins, Flavio Morgade
Approval: Caio Batista


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Engagement Citoyen: The Return Of Dictator Ben Ali


Advertising Agency: Memac Ogilvy Label, Tunisia
Creative Director: Nicolas Courant
Copywriters: Mehdi Lamloum, Asma Kanzari, Yosri Mimouna
Art Director: Yassine Boughaba
Producer: Imed Marzouk
Director: Fedh Chabbi
Agency Producers: Moez Nemsi, Aziz M’Bazaia, Bedis Benamor
Other Credits: Gerald Heraud, Cherifa Benslamia


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Halls Defence: Wrestler, Police, Ninja, Jacques, Viking, Rambo, Poster

Advertising Agency: JWT, Toronto, Canada
Creative Directors: Martin Shewchuk, Paul Wales
Associate Creative Director: Don Saynor
Art Director: Jason Soucé
Copywriter: Gord Yungblut
Agency Producer: Geraldine McMulkin
Account Services: David Gibb, Urmilla Coelho
Illustrator: Jessica Nichols, Jason Soucé
Graphic Designer: Michelle Preast


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Mitsubishi: Explore The 2012 Cork-Board Wall Calendar

aow explore 2012

Cork boards are widely used for highlighting the important dates and evens. This calendar is the cork board (65 x 100 cm) with the map and the dates for the whole year. Specially produced Geo-tagging pins let consumer track the motion of Mitsubishi SUV on day to day basis.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Directors: Roman Davydyuk, Dima Tsapko
Copywriter: Nadya Skrynnyk
Illustrator: Roman Davydyuk


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Joevanza: Mobility for Everyone

Advertising Agency: Propeg, Brazil
Chief Creative Director: Ana Luisa Almeida
Copywriter: Emerson Braga
Art Director: Vinicius Ipojucan, Edson Rosa
Creative Director: Emerson Braga, Edson Rosa
Account: Raphaelly Farini, Gilmara Santos, Raphaelly Farini
Producer: José Oliveira
Planner: Mylene Alves
Assistant Producer: Paulo Pinto
Chief Executive Officer: Vitor Barros, Carlos Pereira
Account Manager: Renata Matos, Sheyla Rocha


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Clean & Clear Anti Acne Gel: Student

jj cleanclear anti   acne gel   2 of 2   student 2   ddb brasil   sao paulo

jj cleanclear anti   acne gel   1 of 2   student 1   ddb brasil   sao paulo

Advertising Agency: DDB, São Paulo, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Sergio Valente
Creative Director: Daniel Bottas, Joáo Mosterio, Andre Pedroso
Copywriter: Gustavo Diehl
Art Director: Carlos Eduardo Duarte Lopes, Rodrigo Tórtima
Photographer: Ricardo Barcellos
Account Manager: Gabriela Guzzardi, Andre Silveira, Ricardo Zanella


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Diesel Jeans: Be Stupid

diesel   6 of 6   youll make more friends   anomaly   new york

diesel   5 of 6   theres no cure for stupid   anomaly   new york

diesel   4 of 6   youll eat better   anomaly   new york

diesel   3 of 6   it takes two to stupid   anomaly   new york

diesel   1 of 6   youll create more   anomaly   new york

Advertising Agency: Anomaly, London, United Kingdom
Executive Creative Director: Mike Byrne
Creative Director: Kevin Lyons, Ian Toombs
Copywriter: Sean McLaughlin
Art Director: Coral Garvey
Photographer: Magnus Haukdal Jonsson, Kristin Vicari


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McDonald’s: Reflective Billboard


Advertising Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Producer: April Haffenden


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Taystee Chili Sauce: Burned Billdoabrd

Advertising Agency: McCann, Nairobi, Kenya


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