For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Management Creation: Arno Lindemann, Bernhard Lukas
Creative Directors: Markus Kremer, Thomas Heyen
Creatives: Teja Fischer, Moritz Frehse, Tobias Schröder
Consultants: Jascha Oevermann, Gero Quast

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Director: Ant Keogh
Art Director: Anthony Phillips
Copywriter: Richard Williams
Photographer: David Rosendale
Agency Producer: Mary Darzi
Account Director: Nick Cohen
Account Manager: Brendan Taylor

“There are more than enough stinky things in the world.”

Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director: Leo Macias
Art Director: Elias Carmo
Copywriter: Leandro Leal
Agency Producer: Diogo Piccinino
Photographer: Ivan Berger
Account manager: Fátima Pastorello
Account manager: Giovanna Tucci

Where do billboards go when they die? Well, in this case, they went into the hands and onto the shoulders of everyday people. On September 25th 2010, the Cruze launched with one of the biggest media buys in Chevrolet Canada’s history. From billboards and transit shelters, to bus wraps and station dominations, the urban landscape was wallpapered with Cruze ads. But rather than just taking the materials down and shipping them to landfills, we wanted them to live on in a meaningful way. So we collected all the outdoor vinyl, combined it with recycled seatbelts and bicycle inner tubes, then created messenger bags, laptop sleeves, plus oversize totes. The result? Hundreds of highly functional bags made from 100% locally sourced, upcycled materials. But this is just the beginning. Stay tuned for what’s next on facebook.com/chevroletcanada Turning ads into bags is just one more way Chevrolet is Driving Our World Forward, one billboard at a time.

Advertising Agency: MacLaren McCann, Canada
Creative Director: Sean Davison
Group Creative Directors: Frank Lepre, Joe Musicco
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Account Supervisors: Kristina Allinson, Marc Michaels
Designers/ Manufactures: Totem Bags
Public Relations: Jill Thomas Myrick

To show the people the dimension of this job, Raf Comunicacao organised gigantic signs imitating sewer pipes were strategically placed in areas of high traffic of people.
From afar the format of the signs would attract people, who would get close for a better look and get to know the work that the Parnamirim city hall was doing.

Advertising Agency: Raf Comunicação, Brazil
Director: Rogério Nunes
Creative Director: Mark Wynkler
Art Director: James Williams
Copywriter: Saulo Sousa
Head of Art: James Williams
Photographer: Shutterstock

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Creative Director: James Clunie
Art Director / Designer: James Clunie
Copywriters: James Clunie, Chris Beresford-Hill
Photographer: Billy Seigrist

“Insurance is boring.
So we made saving easy.”

Advertising Agency: WAX, Calgary, AB Canada
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriters: Max May, Shayne McBride
Production Manager: Kelly Sembinelli
Fabrication: Bleeding Art Industries

Advertising Agency: OgilvyAction, Düsseldorf, Germany
Creative Director: Martin Seele
Art Directors: Tobias vonAesch, Simon Goebel
Copywriters: Mike Dawe, Nadja Franke
Account Manager: Jennifer Parry

Advertising Agency: OgilvyAction, Düsseldorf, Germany
Creative Director: Martin Seele
Art Directors: Tobias vonAesch, Simon Goebel
Copywriters: Mike Dawe, Nadja Franke
Account Manager: Jennifer Parry

“The road is not a war zone. Slow Down.”

Advertising Agency: Yehoshua/ TBWA, Tel Aviv, Israel
VP Creative: Tal Raviv
Creative Director: Tomer Polishuk
Art Director: Udi Ovadia
Copywriter: Oshrat Slama
Creative Leader: Amit Stoler
Post Production: Julya Titov, Assaf masud

“It’s great to be small.”

Advertising Agency: Agence .V., Saint-Ouen, France
Creative Director: Christian Vince
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Olivier Foulon

“Ignoring stop signs is the main cause of car accidents.”

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Director: Sagi Blumberg, Roy Cohen
Art Director: Shira Ronen
Copywriter: Ido Cohen

GAMMA is Hollands largest DIY chain. Their campaign reads: ‘Isn’t it beautiful.’ So we decided to paper the most hideous public spaces we could find with their beautiful wallpaper. Isn’t it beautiful. GAMMA.

Advertising Agency: TBWA\NEBOKO, Amsterdam, The Netherlands
Art Director: Dani Polak
Copywriter: Laura Bording
Photographer: Paul Theunis

Challenge: With a very limited budget promote The Walking Dead, iPhone4s Give Away.
Solution: In the true spirit of the zombie world, these tear-off posters enabled people to tear off body parts.

“The Walking Dead. New Season. Big Contest. Win a new iPhone4s.”

Advertising Agency: Frank, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Jason Kinsella
Copywriter: Erik Heisholt

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Director: Yaneev Avital
Creative Director: Dror Nachumi
Art Director: Tom Zakai
Copywriter: Oren Ben-Naim
Visual: Ofer Avioz
Chief Client Director: Adam Polachek
Executive Client Director: Daniel Meirovich
Account Supervisor: Dikla Tzemach
Account Manager: Shira Maidan
VP Planning: Yoni Lahav
Head of Planning Team: Hila Tamir
Planner: Nili Rabinowitz

Hyundai Race, the Interactive Racing Game in New York Times Sqaure. How exciting would it be to play an interactive racing game in New York Times Sqaure? It is an unexpected experience that only HYUNDAI can bring to the most famous screen in the world. You can play ‘Hyundai Race’ using your iPhone as a controller, just by downloading the app from the App Store.

Advertising Agency: Momentum, New York, USA
Game Developer: 2XL Asia, Seoul, Korea

Challenge: With a very limited budget promote The Walking Dead, iPhone4s Give Away.
Solution: In the true spirit of the zombie world, these tear-off posters enabled people to tear off body parts.

Advertising Agency: Frank, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Jason Kinsella
Copywriter: Erik Heisholt

Since December 14th ABSOLUT Vodka has taken over one of Avenue de l’Opéra’s bus shelters in Paris, giving Parisians the chance to appreciate a poster of extreme purity. This unique poster, created from just one sheet of blank paper by artist Simon Schubert, embodies purity to the extreme. Portraying the limited edition multi-sided bottle released at the end of the year, this creation was made without ink or chlorine, on 100 % cellulose paper, and formed only from folds revealed by a play on light and shadows.

Advertising Agency: TBWA\BEING, Paris, France

Advertising Agency: King, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriters: Hedvig Hagwall Bruckner, Jens Englund
Art Director: Lotta Ågerup
Photographer: Petrus Olson / Adamsky

Advertising Agency: WhybinTBWATequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creatives: Cece Chu, Ryan Price
Post production: Michelle Hong
Illustrator: Elena Panaita

Aspirin ads were wrapped on the backs of buses all around the city of Toronto. The ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain. As Toronto is one of the worst cities for traffic, the message especially hit home for commuters stuck behind these buses.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Art Director: Jonathan Guy
Copywriter: Frank Macera
Account Director: Steve Groh
Account Supervisor: Nevena Djordjevic
Production: SGL Communications

A salon team so talented even their ad posters have extensions.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Designer: Shon Tanner
Account Services: Mandy Hurford

Advertising Agency: Direct, London, United Kingdom

To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.

Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva
Programmer: Steffen Knoblich / plan.net

We created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh’s self portrait and build a masterpiece with our masterpiece Navarro Correas wine.

Advertising Agency: Leo Burnett Colombiana / Alpha245, Bogota, Colombia
General Creative Directors: Mauricio Sarmiento, Fernando Hernandez, German Espitia
Creative Directors: Carlos Orozco, Pablo Acosta, Juan Manuel Gaitan
Art Directors: Andres Moncayo, Carlos Orozco, Pablo Acosta
Graphic Designers: Esteban Diavanera, Jennifer Rincon
Copywriter: Juan Carlos Cardenas
Account Director: Maria Elvira Guerrero
Account Manager: Stephani Bello
Photographer: Alejandro Acosta
Agency Producer: Jaime Cordoba
Production: Direktor Films
Director: Felipe Suarez
Executive Producer: Ana Maria Mazo
Music: Juan Galeano
Mechanical Design: Mecanimation

We illustrate a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic colour splash also went outside the traditional frames of advertising billboards in a very literal way.

Advertising Agency: Lowe Brindfors, Sweden
Copywriter: Peter Laurelli
Art Director: Rickard Villard
Photographer: Ian Crawford
Graphic Designer / Typographer: Jeanette Andersson
Art buyer: Caroline Agné
Account supervisors: Maria Lundvall, Marie Klinte
Account managers: Anette Nygårds, Karolina Jansson
Retouching: Roland Lindgren, Andreas Lindström / Bildinstitutet

Our Volvo Cross Country models take you further in and higher up and help you reach locations that you could never get to in a regular car. That’s why we’ve launched: Volvo Cross Country Travels – the guide to the top 50 most spectacular adventures in Scandinavia. From a killer whale safari in Narvik to ice climbing in Rjukan.

Advertising Agency: Forsman & Bodenfors, Sweden
Copywriter: Fredrik Jansson
Art Directors: Staffan Lamm, Andreas Malm
Designer: Mikko Timonen
Account Supervisor: Anders Bothen
Account Manager: Anna Levegård
Advertiser’s Supervisor: Bengt Junemo

In the Netherlands, approximately 7,000 accidents involving household chemicals occur each year. In most cases, the victims are children under the age of 5. By showing a kitchen cabinet through the eyes of a child, we allowed parents to see the potential danger of their everyday household products. The lenticular technique enabled the viewer to switch between a real world view and that of a child. The Consumer Safety Institute strives to continually increase the safety of all citizens, young and old, by reducing accident-related injuries. The strength of the organisation lies in its ability to educate people in both accident-related information and accident prevention. In doing so, they consider more than just figures; behaviour, the surrounding environment and technology are also taken into account. This combined knowledge is used to create extremely effective campaigns.

Advertising Agency: Lemz, Amsterdam, Netherlands
Copywriter: Chester de Vries
Art Director: Bram Tervoort
Illustrator: INDG

Advertising Agency: Out of the Box, Delhi, India
Chief Creative Officer: Viral Pandya
Art Directors: Komal Tandon, Viral Pandya
Copywriters: Vaibhav Pandey, Viral Pandya, Sabu Paul
Illustration: Bombay Duck Designs
Typographer: Ajay Yadav

Advertising Agency: 358 Helsinki, Finland
Creative Director: Ale Lauraéus
Strategist: Panu Nordlund
Copywriters: Valtteri Väkevä, Verneri Leimu
Art director: Ale Lauraéus
Graphic designer: Iiris Ojanen
Client Team Director: Sonja Eiramo
Producer: Krista Durchman
Photographer: Riku Pihlanto

“Cow Parade’s official Ad Agency.”

Advertising Agency: Propague, Florianópolis, Brasil
Creative Director: Rogério Alves
Art Director: Luis Bacellar, André Pedrini, Victor Vasconcellos, José Alexandre Faria, Leonardo Pires
Copywriter: José Alexandre Faria

Advertising Agency: kevin and carl, Roseville, CA USA
Creative Directors: Kevin Miles, Carl Koestner
Art Director: Carl Koestner
Copywriter: Kevin Miles
Photographers: Alexandria Koestner, Shelli Koestner, Rebecca Eaves
Retouchers: Matt Corkhill, David Walker

“You’re not you when you’re hungry.”

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Art Director: Alex Daff
Copywriter: Mircea Andronescu
Account Director: Irina Grase
Account Manager: Julia Martynova

“An ugly ad? I’d rather go naked.”

Advertising Agency: The Hangline, USA
Creative Directors: Todd Turner, Chad Hutchison
Creatives: Eddy Herty, Gaby Manuel, Craig Stevens, Shannon Bromley, Adam Owen, Drew Bolen, Curtis Petraglia, Laura Sanders
Printing House: Camel City Posters

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by “Fry Lights” on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

Advertising Agency: Leo Burnett, USA
Global Creative Director: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Avery Gross, Brian Shembeda
Art Director: Tim Ratchford
Copywriter: Jason Curry
Executive Producer: Denis Giroux
Sr. Producer: Bridget Rose
Producer: Samantha Howes
Production Manager: Gretchen Hernandez
Talent Manager: Jeff Cowie
TV Production: O Positive / New York
Director: Kenny Herzog
Editorial: Whitehouse Post
Editor: Nikki Vapensky

Advertising Agency: Spot Communications, Tirana, Albania
Creative Director: Renato Tata
Art Director: Alban Fejzaj, Renato Tata
Additional credits: Daniel Wiesner

Advertising Agency: Fabrica, Treviso, Italy
Advertising Agency: 72andSunny, Amsterdam, Netherlands
Creative Director: Carlo Cavallone, Eric Ravelo, Paulo Martins
Designer: Paulo Martins, Robert Nakata, Wendy Richardson
Brand Director: Judson Whigham
Brand Manager: Frederic Point
Print Producer: Maria Perez
Retouching: Loupe Digital Imaging
Retoucher: Gareth Jones, Guillaume Koening
Film Producer: Ellen Pot
Director: Sam Baerwald, Laurent Chanez
Prod. Co.: Identity
Exec Producer: Joe Masi
Line Producer: Claire Barnier
DOP: Arnaud Potier
Post Production: Mikros Image
Editor: Mario Battistel
Exec. Producer: Fabrice Damolini
Post Production: Elise Dutartre
Post Producer: Sandrine de Monte
Color Correction: Sebastien Mingam
Music and Audio Mix: Kouz Productions
Executive Producer: Gregoire Couzinier, Thomas Couzinier
Composer: Frederic Kooshmanian
Sound Engineer: Bruno Porret
Musician: Anne Gravoin, David Braccini, Emmanuel Blanc, Ericmaria Couturier

Advertising Agency: I.D.E.A.S., Sydney, Australia
Creative Directors / Art Director / Copywriter: Max Landrak, Jane Caro
Illustrator: Electric Art
Photographer: Stephen Stewart
3D: Electric Art

Advertising Agency: Nickandjack, Paris, France
Art Directors / Copywriters: Nicolas Dumenil, Jacques Denain

Advertising Agency: Capital C, Toronto, Canada
Creative Director: Steve Di Lorenzo
Creative Director: Mary Pallattella
Art Director: Steve Di Lorenzo, Nick Cangialosi
Copywriters: Sarah Jane Bowler, Steve Di Lorenzo, David Horovitch
Artist: Eduardo Recife, Nanami Cowdroy, Lorenzo Petrantoni, Alex Kurina, Eric Chan, Eric Chan, Hugh Elliott, Janice Kun, Zena Holloway
Curated By: Steve Di Lorenzo / Pixel
Technology: Rob King, Craig MacKenzie, Kenith Chau, Tao Zhang, Nelly Radfar
Sound Design: Graham Miller
Event Produced By: Mary Pallattella, Themmy Papas
Account Managers: Jason West, Angela Lowe, Kim Sanderson
Project Manager: Gillian Lai
Information Architect: Andrew Lovett-Barron
Social Media: Aubrey Podolsky, Marc Schwartz

For the launch for National Geographic and UPC, we built a unique, large scale way of immersing people in some of the most amazing scenes from National Geographic’s extensive archive. It allowed us to place people right inside the content, allowing people to see themselves next to the content. In short we built 5 broadcast quality 3D scenes of: leopards, astronaut, dolphin, storms and dinosaurs. We had a huge reaction when launched last week, with tens of thousands of people interacting and 1000s more sharing pics and vids on Facebook. The event is currently running in Hungary, with three 5 day deployments.

Advertising Agency: Appshaker, London, United Kingdom
Creative Directors: Alex Poulson, Kevin Jackson
Art Director: Barnabas Nanay
3D: Vertigo Digital
Production Director: Adam Trost, Szabolcs Turányi-Vadnay

Eilat is the leading holiday destination in Israel, drawing hundreds of thousands of people trom all around the country to fly there for vacation. When lsrair decided to come out with a special price for Eilat residents @,
we understood that this special price mustn’t anger those who reached the city by flight and paid full price. So we created a campaign where only Eilat residents could see the price. To do so, we handed out tens of thousands pairs of special glasses to every house in the city, thus generated a campaign that only Eilat’s residents could see its message.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Clint Name: Israir – Airline Company
Chief Creative Officer: Guy Bar
Creative Director: Danny Yaacobowich
Head Of Creative Team: Igal Ezra
Copywriter: Ico Ifrah
Art Director: Liav Gutstein
VP Clint Service: Elika Merhavi
Supervisor: Inbal Verner
Account Manager: Sara Avraham

In order to promote flights to dozens of destinations around the world, the airline company “lsrair” decided to make use of city maps in a unique manner, accompanied with the message: You are here! Too bad. We printed dozens of posters, each with a map that indicates the posters precise location. So no matter where you are in the city, the poster is always relevant.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Creative Director: Danny Yaacobowich
Head Of Creative Team: Igal Ezra
Copywriter: Cobby Levy
Art Director: Elada Levy
VP Clint Service: Elika Merhavi
Supervisor: Inbal Verner
Account Manager: Sara Avraham

We built the world’s largest cuckoo clock and put it in the middle of Hollywood. And every hour for 24 hours, one man came out as a character from wherever it was morning at that moment. Each time, he entertained the
crowd with a comedic performance and encouraged them to enjoy new Kellogg’s Crunchy Nut cereal because it’s morning somewhere.

Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Reed Collins, Derek Sherman, Bob Winter
Art Directors: Ryan Dillon, Stephanie Simpson
Designer: Dan Forbes
Copywriters: Dave Derrick, David Schermer
Creative Collaborator: Matt Walsh
Production Company: Native
Agency Producer: Ellie Simcoe

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Creative Director: Shani Gershi
Head Of Creative Team: Hadas Liwer
Copywriter: Ronni Azulay
Art Director : Moshe Saikevich
Clint Manager: Yuval Vaingest
VP Client Service: Dror Tankus
Supervisor: Yeal Meltzer
Account Manager: Avia Sagie

Advertising Agency: Red Urban, Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation / Design: Bully! Entertainment
Video Director / Editor: Tyler Williams

Advertising Agency: WAX, Canada
Creative Director: Joe Hospodarec
Art Directors: Marije Terluin, Brad Connell
Copywriters: Max May, Shayne McBride
Production Manager: Kelly Sembinelli
Account Manager: Jennifer Kavalinas
Printer: UNICOM graphics

Advertising Agency: BBDO, Toronto, Canada

Advertising Agency: TAXI 2, Canada
Executive Creative Director: Lance Martin
Art Director: Mike Lee
Copywriter: Alexis Bronstorph

Advertising Agency: Fitzroy Amsterdam, The Netherlands