Advertising Agency: lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriters: Mathieu Belley, Luc Du Sault
Art Director: Vincent Bernard
Photography: Marc Couture
Mac Artist: David Boivin
Account Managers: Catherine Darius, Christine Larouche
Producer: Julie Pichette, 3PG Marketing/Michel Grenier
Sound Engineer: Boogie Studio

We took advantage of our loading dock (cargo bay) doors, and with the aid of our outdoor made them look like the back of a Hino Truck. At the moment in which delivery trucks arrived with merchandise, it gave the ilusion that they were depositing thier deliveries into a Hino Truck.

Advertising Agency: P4 Ogilvy & Mather, Panama
Chief Creative Officer: Pinky Mon
Director Creative: Jonathan Lasso
Copywriters: Humberto Alvarado, Dennis Icaza
Art Directors: Roberto Perez, Edmar Quiros
Executive Producer: Raynier Villalobos
Account Manager: Liseth Fong
Photographer: Abdel Perez
Print Producer: A.S Graphics

LG Optimus 3D was the first 3D smartphone, we wnated to transmit the 3D effect on our billboards. On rush hour the main avenues in Panama are packed, so during 15 days we had live models standing on key hours to maximize the 3D effect with their interactions to surprise the people walking by or riding on their cars. When people saw it was a real person not a dummy they were amazed and took pictures and even stopped their cars to ask about the phone.

Advertising Agency: Y&R Brands, Panama
Creative Director: Ricardo Walter Lopez
Art Director: Ernesto Lara
Planner: Oliver Duarte
Account Executive: Ali Zelaya

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luís Silva Dias
Art Directors: Filipa Pinto, Ricardo Silveira
Copywriter: Viton Araújo
Photographers: Paulo Andrade, Jarbas Teixeira Alves
Producer: Manuela Fonseca
Art buyer: Paula Gomes
Account supervisor: Carlos Baptista

Mercado Magazine is a journal of analysis of world politics and economics. Its readers are professionals and business people who work mostly in the downtown area. For budget reasons until now, the only media the magazine counted with to communicate with the readers was the same journal. To break that boundary, we created a 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Crative Officer: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Production: Buenamano Realizaciones
Client Contact: Miguel Ángel Diez

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Art Director: Benoit Blumberger
Copywriter: Bangaly Fofana

Advertising Agency: DDB Latina, Puerto Rico

Images of different women were placed on revolving doors. Every time the doors were turned it appeared as the guy is sleeping with a different girl.

Advertising School: Hanyang University, South Korea
Creative Director / Art Director: Dongmin Shin
Copywriter: Jinuk Seok
Art Director: Jeongin Nam

“When your baby cries, every second lasts an eternity. Hipoglós, The best baby rash cream.”

Advertising Agency: Grey 141, Sao Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Director: Pedro Cappeletti
Art Director: Ricardo Sarno, Patrícia Medeiros
Copywriter: Pedro Lazera
Art Buyer: Cris Medeiros
Account Manager: Raquel Alvares

Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: Julian Watt
Creative Director / Art Director: David Joubert
Creative Group Head / Copywriter: Bart Pawlak
Account Director: Paul Coles
Agency Producer: Matthew Comensoli
Agency Producer: Roma Stein
Designer: Nathan Dunn

In the spirit of the Kellogg’s Crunchy Nut Corn Flakes campaign, comes a new outdoor execution created by JWT Sydney. The 15 sites around Australia create the impression that lovers of the tasty flakes have used spoons to try to force their way in to the box inside. The metrolites and shopalites are running in conjunction with a larger path-to-purchase campaign.

Advertising Agency: JWT, Sydney, Australia
Creative Directors: Angus Hennah, Mark Harricks
Art Directors: Will Edwards, Chris Badger
Copywriters: Will Edwards, Chris Badger
Illustrator: Steven Cicala
Account Services: Cori McLeod, Rachel Kinder
Production Manager: Graeme Mahn

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Chairman: Nick Worthington
Art Director: Lachlan Palmer-Hubbard
Copywriter: Graeme Clarke
Deputy Creative Director: Mick Stalker
Planner: Andy McLeish
Group Account Director: Paul Wilson
Account Director: Rebecca Richardson
Agency Producer: Sheridan Derby
Designer: Kate Slavin
Account manager: Lucy Sparks
Printer: Grant Longley

Advertising Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Director: Sompat Trisadikun, Keeratie Chaimoungkalo
Art Director: Sanpathit Tavijaroen, Sompat Trisadikun, Park Wannasiri
Copywriter: Fuad Ahmad, Puttipong Pattanapongsagorn
Deputy Creative Director: Sanpathit Tavijaroen
Agency Producer: Rungrudee Chinpratan, Jirateep Sangsuwan

Advertising Agency: Propeg, Brazil
Chief Creative Director: Ana Luisa Almeida
Chief Executive Officer: Carlos Pereira
Creative Director / Copywriter: Emerson Braga
Creative Director / Art Director: Edson Rosa
Director of Integration: Vitor Barros
Planning Director: Melina romariz
Manager Operations: Renata Matos
Manager Account: Sheyla Rocha
Manager Media: Maria José
Executive Planning: Mylene Alves
Executice Account: Raphaelly Farini
Producer RTVC: José Oliveira / Paulo Pinto
Production Company:
Nove90
Director: John Oliveira
Director of Photography: Lazaro Santana
Preparation of Cast: Leonardo Duarte
Producer Sound: Elos Studios
Music Producer: Dito Martins, Flavio Morgade
Approval: Caio Batista

Advertising Agency: Memac Ogilvy Label, Tunisia
Creative Director: Nicolas Courant
Copywriters: Mehdi Lamloum, Asma Kanzari, Yosri Mimouna
Art Director: Yassine Boughaba
Producer: Imed Marzouk
Director: Fedh Chabbi
Agency Producers: Moez Nemsi, Aziz M’Bazaia, Bedis Benamor
Other Credits: Gerald Heraud, Cherifa Benslamia

Advertising Agency: JWT, Toronto, Canada
Creative Directors: Martin Shewchuk, Paul Wales
Associate Creative Director: Don Saynor
Art Director: Jason Soucé
Copywriter: Gord Yungblut
Agency Producer: Geraldine McMulkin
Account Services: David Gibb, Urmilla Coelho
Illustrator: Jessica Nichols, Jason Soucé
Graphic Designer: Michelle Preast

Cork boards are widely used for highlighting the important dates and evens. This calendar is the cork board (65 x 100 cm) with the map and the dates for the whole year. Specially produced Geo-tagging pins let consumer track the motion of Mitsubishi SUV on day to day basis.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Directors: Roman Davydyuk, Dima Tsapko
Copywriter: Nadya Skrynnyk
Illustrator: Roman Davydyuk

Advertising Agency: Propeg, Brazil
Chief Creative Director: Ana Luisa Almeida
Copywriter: Emerson Braga
Art Director: Vinicius Ipojucan, Edson Rosa
Creative Director: Emerson Braga, Edson Rosa
Account: Raphaelly Farini, Gilmara Santos, Raphaelly Farini
Producer: José Oliveira
Planner: Mylene Alves
Assistant Producer: Paulo Pinto
Chief Executive Officer: Vitor Barros, Carlos Pereira
Account Manager: Renata Matos, Sheyla Rocha

Advertising Agency: DDB, São Paulo, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Sergio Valente
Creative Director: Daniel Bottas, Joáo Mosterio, Andre Pedroso
Copywriter: Gustavo Diehl
Art Director: Carlos Eduardo Duarte Lopes, Rodrigo Tórtima
Photographer: Ricardo Barcellos
Account Manager: Gabriela Guzzardi, Andre Silveira, Ricardo Zanella

Advertising Agency: Anomaly, London, United Kingdom
Executive Creative Director: Mike Byrne
Creative Director: Kevin Lyons, Ian Toombs
Copywriter: Sean McLaughlin
Art Director: Coral Garvey
Photographer: Magnus Haukdal Jonsson, Kristin Vicari

Advertising Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Producer: April Haffenden

Advertising Agency: McCann, Nairobi, Kenya

Advertising Agency: Droga5, NY, USA
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer, Nik Studzinski
Creative Directors: Maja Fernqvist, Joakim Saul
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Head Of Integrated Production: Sally-ann Dale
Executive Producer: Ben Davies
Associate Producer: Sarah Frances Hartley
Head Of Strategy: Jonny Bauer
Account Director: Steven Panariello

Breast lumps are often discovered by womens partners. As a part of communication launching Breast Unit Prague (clinique for preventing and curing breast cancer) we produced this poster targeting men in male areas. When they placed their hands on the poster a pair of breasts would appear. Headline: ‘Touch them to ensure that they don’t disappear.’

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Lauren van Aswegen
Copywriter: Igor Paleta
Photographer: Goran Tačevski

For the month of March, dog walkers won’t have to worry if they forget to bring poop bags to Trinity Bellwoods Park, in Toronto, Ontario, thanks to Mars Canada Inc.’s latest Pedigree® bus shelter campaign. To help promote Pedigree® Chicken & Rice+ Dry Food with prebiotics, Proximity BBDO in Toronto developed the first-ever bus shelter ad that also dispenses poop bags. The idea was simple: When it comes to healthy digestion, the proof is in the poop. People walking their dog can grab a bag and put it to use. Most importantly, they can also give some thought to the quality of their dog’s “back end performance” while doing so.

Advertising Agency: Proximity BBDO, Canada
Creative Directors: John Gagne, Dave Stevenson
Art Director: Rebecca Dunnet
Copywriter: Shiran Teitelbaum
Account Director: Priyanka Goswami
Account Supervisor: Megan Epstein
Senior Print Producer: Sophia Miller
Producer: Jessica Valentini

Advertising Agency: Taxi 2, Toronto, Ontario, Canada
Creative Director: Dave Watson
Art Directors: Craig Ferguson, Stephen Tasker
Copywriter: Tal Wagman
Illustrator: Paul Rivoche
Mac Artist: Dave Kinsella
Designer: Stephen Tasker
Print Producer: Tara Greguric
Account Manager: Tae Kohara

Advertising Agency: TBWA London
Creative Director: Alasdhair MacGregor-Hastie
Creatives: Fabio Abram & Braulio Kuwabara
Account Management: Ewan Veitch, Celina Eude, Eva Gotteland, Thien-Huong Pham, Gaelle Guillou

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Matthew Pullen
Copywriter: Craig Ross
Copywriter: Jacques Massardo
Art Director: Gareth McPherson
Account Director: Ryan Laubscher, Greg Tebbutt
Retoucher: Morgan van Heerden
Account Manager: Gemma Thompson

Brief
Promote the CowParade Santa Catarina in a relevant way, and invite the public to see the painted fiberglass cows that comprised the exhibition

Idea
We created a poster with a die-cut in the shape of a cow. These posters were placed upon grafitti artwork in over 100 locations. Once positioned upon the artwork, each poster showed a different “painted cow”. This allowed us to show the diversity of artistic styles of the CowParade.

Results
Over a million people have seen the exhibition. The painted cows were auctioned, raising more than R$ 480.000, half of which went to charities. After the exhibition the posters were removed, leaving intact the grafitti.

Advertising Agency: Propague, Florianópolis, Brazil
Creative Director: Rogério Alves
Art Director: Luis Bacellar, Gilberto Cunha
Copywriter: Jason Braun
Photographer: Michelle Costa

We needed to help launch our ‘Share a Coke’ campaign with a bang. With activity going live across TV, OOH, Radio and Digital, we needed a little something extra to capture people’s attention – an idea with mass appeal that would create buzz, disrupt, excite and truly engage our target in the sharing and connecting of our campaign. On each night of our launch weekend, we unveiled an interactive digital projection over Sydney’s iconic, heritage listed Coca-Cola sign. We then handed it over to the public, inviting passerbys to text their friend’s name to see it up in lights. People could also share this iconic moment virtually with friends via Facebook and email. The event was a hit and helped launch our campaign with a bang.

The Service Civique is a state device that enables 16-25 years old people to take some social action (help the homeless, restore monuments, build houses…) TBWAParis is taking part of this intervention with a media arts operation, taking place in the street : the Service Civique choose the clean tag technique to convey its message, away from traditional ways. Clean tag is a technique consisting in washing a wall following a stencil. The clean zone then pops out, like a tag. This technique acts in complete coherence with the message the Service Civique conveys.

Advertising Agency: TBWA, Paris, France
Creative Directors: Rémi Noel, Eric Holden
Art Director: Mohamed bareche
Copywriter: Daniel Perez

The specific ad space and location itself is an important factor in making the ad effective. The location of the ad gives time for transit commuters to interact with it as they are stationed on the train for a period of time. A mirrored ceiling ad placed on rapid transit trains gives follicly challenged commuters a panoramic view of their comb overs. Panorama Hair provides solutions for those suffering from hair loss.

Advertising Agency: Rethink, Toronto, Canada

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Leia Rogers
Photographer: David Niddrie
Account Manager: May Nguyen
Producers: Cary Emley, Sue Wilkinson
Studio: Jan Day

Campaign for D’Addario Strings with a poster that you can actually play.

Advertising Agency: Musical Express, São Paulo, Brazil
Art Directors: Rafa Oliveira, Ed Nogueira
Illustrators: Gustavo Masías, Ed Nogueira, Rafa Oliveira
Photographer: Rodrigo Pirim
3D: MMJ Studio and Eduardo Gomes
Retouch: André Santos / Malagueta Studio

Advertising Agency: Elvis, London, UK
Creative Director: John Treacy
Art Director: Seth Jones
Copywriter: David McCullough
Copywriter: Rae Stones

Advertising Agency: Draftfcb, New York, USA
Executive Creative Director / Copywriter: Gary Resch
Group Creative Director / Art Director: Roald van Wyk
Associate Creative Director / Art Director: Rodrigo Burdman
Sr. Art Director: Jackie Anzaldi
Art Directors: Kelly Saucier, Pablo Vizcaino / Greenhouse

“This is a delivery hotline: when you call up, the police are sent to the criminals’ door. The Report Hotline: 22531177.”

First, Graham Bell surprised the world with the telephone. Then he surprised the criminals. The Report Hotline. 22531177.

“Crimes are like crossword puzzles: the more lines you get, the closer the solution. The Report Hotline: 22531177.”

Advertising Agency: Giovanni+Draftfcb, Rio De Janeiro, Brazil
Chief Creative Officer: Adilson Xavier
Executive Creative Director: Adilson Xavier
Creative Director: Cristina Amorim
Copywriter: Daniel Brito, Fábio Penedo
Art Director: Felipe Gomes, Thiago Di Gregório
Illustrator: Felipe Gomes E Thiago Di Gregório
Typographer: Paulo Moraes
Art Buyer: Joelma Egito
Account Supervisor: Gustavo Oliveira
Advertiser’s Supervisor: Zeca Borges
Account Manager: Gustavo Oliveira
Planner: Márcia Amorim
Grafitti: Tito Senna

Advertising Agency: Pickle Lintas, New Delhi, India
Creative Director: Sujit Das
Art Director: Rajnish Tripathi
Copywriter: K.Deepak Kumar
Photographers: K.Deepak Kumar, Sachin Saj

To coincide with temperatures hitting 42 degrees in Perth at this time of year, RAC Roadside Assistance, via The Brand Agency, Perth has produced this special build, 3D poster on the remote Forrest Highway to remind motorists of the drawback of not being an RAC member.

Advertising Agency: The Brand Agency, Perth, Australia
Executive Creative Director: Garry Horner
Creative Director: Craig Buchanan
Account Director: Kerri Hall
Model Maker: Daniel Browne

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Management Creation: Arno Lindemann, Bernhard Lukas
Creative Directors: Markus Kremer, Thomas Heyen
Creatives: Teja Fischer, Moritz Frehse, Tobias Schröder
Consultants: Jascha Oevermann, Gero Quast
Film Production: Markenfilm Crossing, Hamburg/Germany
Director: Tibor Glage
Producer: Henrike Boege, Martin Schoen

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Director: Ant Keogh
Art Director: Anthony Phillips
Copywriter: Richard Williams
Photographer: David Rosendale
Agency Producer: Mary Darzi
Account Director: Nick Cohen
Account Manager: Brendan Taylor

“There are more than enough stinky things in the world.”

Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director: Leo Macias
Art Director: Elias Carmo
Copywriter: Leandro Leal
Agency Producer: Diogo Piccinino
Photographer: Ivan Berger
Account manager: Fátima Pastorello
Account manager: Giovanna Tucci

Where do billboards go when they die? Well, in this case, they went into the hands and onto the shoulders of everyday people. On September 25th 2010, the Cruze launched with one of the biggest media buys in Chevrolet Canada’s history. From billboards and transit shelters, to bus wraps and station dominations, the urban landscape was wallpapered with Cruze ads. But rather than just taking the materials down and shipping them to landfills, we wanted them to live on in a meaningful way. So we collected all the outdoor vinyl, combined it with recycled seatbelts and bicycle inner tubes, then created messenger bags, laptop sleeves, plus oversize totes. The result? Hundreds of highly functional bags made from 100% locally sourced, upcycled materials. But this is just the beginning. Stay tuned for what’s next on facebook.com/chevroletcanada Turning ads into bags is just one more way Chevrolet is Driving Our World Forward, one billboard at a time.

Advertising Agency: MacLaren McCann, Canada
Creative Director: Sean Davison
Group Creative Directors: Frank Lepre, Joe Musicco
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Account Supervisors: Kristina Allinson, Marc Michaels
Designers/ Manufactures: Totem Bags
Public Relations: Jill Thomas Myrick

To show the people the dimension of this job, Raf Comunicacao organised gigantic signs imitating sewer pipes were strategically placed in areas of high traffic of people.
From afar the format of the signs would attract people, who would get close for a better look and get to know the work that the Parnamirim city hall was doing.

Advertising Agency: Raf Comunicação, Brazil
Director: Rogério Nunes
Creative Director: Mark Wynkler
Art Director: James Williams
Copywriter: Saulo Sousa
Head of Art: James Williams
Photographer: Shutterstock

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Creative Director: James Clunie
Art Director / Designer: James Clunie
Copywriters: James Clunie, Chris Beresford-Hill
Photographer: Billy Seigrist

“Insurance is boring.
So we made saving easy.”

Advertising Agency: WAX, Calgary, AB Canada
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriters: Max May, Shayne McBride
Production Manager: Kelly Sembinelli
Fabrication: Bleeding Art Industries

Advertising Agency: OgilvyAction, Düsseldorf, Germany
Creative Director: Martin Seele
Art Directors: Tobias vonAesch, Simon Goebel
Copywriters: Mike Dawe, Nadja Franke
Account Manager: Jennifer Parry

Advertising Agency: OgilvyAction, Düsseldorf, Germany
Creative Director: Martin Seele
Art Directors: Tobias vonAesch, Simon Goebel
Copywriters: Mike Dawe, Nadja Franke
Account Manager: Jennifer Parry

“The road is not a war zone. Slow Down.”

Advertising Agency: Yehoshua/ TBWA, Tel Aviv, Israel
VP Creative: Tal Raviv
Creative Director: Tomer Polishuk
Art Director: Udi Ovadia
Copywriter: Oshrat Slama
Creative Leader: Amit Stoler
Post Production: Julya Titov, Assaf masud

“It’s great to be small.”

Advertising Agency: Agence .V., Saint-Ouen, France
Creative Director: Christian Vince
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Olivier Foulon

“Ignoring stop signs is the main cause of car accidents.”

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Director: Sagi Blumberg, Roy Cohen
Art Director: Shira Ronen
Copywriter: Ido Cohen

GAMMA is Hollands largest DIY chain. Their campaign reads: ‘Isn’t it beautiful.’ So we decided to paper the most hideous public spaces we could find with their beautiful wallpaper. Isn’t it beautiful. GAMMA.

Advertising Agency: TBWA\NEBOKO, Amsterdam, The Netherlands
Art Director: Dani Polak
Copywriter: Laura Bording
Photographer: Paul Theunis

Challenge: With a very limited budget promote The Walking Dead, iPhone4s Give Away.
Solution: In the true spirit of the zombie world, these tear-off posters enabled people to tear off body parts.

“The Walking Dead. New Season. Big Contest. Win a new iPhone4s.”

Advertising Agency: Frank, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Jason Kinsella
Copywriter: Erik Heisholt

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Director: Yaneev Avital
Creative Director: Dror Nachumi
Art Director: Tom Zakai
Copywriter: Oren Ben-Naim
Visual: Ofer Avioz
Chief Client Director: Adam Polachek
Executive Client Director: Daniel Meirovich
Account Supervisor: Dikla Tzemach
Account Manager: Shira Maidan
VP Planning: Yoni Lahav
Head of Planning Team: Hila Tamir
Planner: Nili Rabinowitz

Hyundai Race, the Interactive Racing Game in New York Times Sqaure. How exciting would it be to play an interactive racing game in New York Times Sqaure? It is an unexpected experience that only HYUNDAI can bring to the most famous screen in the world. You can play ‘Hyundai Race’ using your iPhone as a controller, just by downloading the app from the App Store.

Advertising Agency: Momentum, New York, USA
Game Developer: 2XL Asia, Seoul, Korea

Challenge: With a very limited budget promote The Walking Dead, iPhone4s Give Away.
Solution: In the true spirit of the zombie world, these tear-off posters enabled people to tear off body parts.

Advertising Agency: Frank, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Jason Kinsella
Copywriter: Erik Heisholt

Since December 14th ABSOLUT Vodka has taken over one of Avenue de l’Opéra’s bus shelters in Paris, giving Parisians the chance to appreciate a poster of extreme purity. This unique poster, created from just one sheet of blank paper by artist Simon Schubert, embodies purity to the extreme. Portraying the limited edition multi-sided bottle released at the end of the year, this creation was made without ink or chlorine, on 100 % cellulose paper, and formed only from folds revealed by a play on light and shadows.

Advertising Agency: TBWA\BEING, Paris, France

Advertising Agency: King, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriters: Hedvig Hagwall Bruckner, Jens Englund
Art Director: Lotta Ågerup
Photographer: Petrus Olson / Adamsky

Advertising Agency: WhybinTBWATequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creatives: Cece Chu, Ryan Price
Post production: Michelle Hong
Illustrator: Elena Panaita

Aspirin ads were wrapped on the backs of buses all around the city of Toronto. The ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain. As Toronto is one of the worst cities for traffic, the message especially hit home for commuters stuck behind these buses.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Art Director: Jonathan Guy
Copywriter: Frank Macera
Account Director: Steve Groh
Account Supervisor: Nevena Djordjevic
Production: SGL Communications

A salon team so talented even their ad posters have extensions.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Designer: Shon Tanner
Account Services: Mandy Hurford

Advertising Agency: Direct, London, United Kingdom

To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.

Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva
Programmer: Steffen Knoblich / plan.net

We created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh’s self portrait and build a masterpiece with our masterpiece Navarro Correas wine.

Advertising Agency: Leo Burnett Colombiana / Alpha245, Bogota, Colombia
General Creative Directors: Mauricio Sarmiento, Fernando Hernandez, German Espitia
Creative Directors: Carlos Orozco, Pablo Acosta, Juan Manuel Gaitan
Art Directors: Andres Moncayo, Carlos Orozco, Pablo Acosta
Graphic Designers: Esteban Diavanera, Jennifer Rincon
Copywriter: Juan Carlos Cardenas
Account Director: Maria Elvira Guerrero
Account Manager: Stephani Bello
Photographer: Alejandro Acosta
Agency Producer: Jaime Cordoba
Production: Direktor Films
Director: Felipe Suarez
Executive Producer: Ana Maria Mazo
Music: Juan Galeano
Mechanical Design: Mecanimation

We illustrate a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic colour splash also went outside the traditional frames of advertising billboards in a very literal way.

Advertising Agency: Lowe Brindfors, Sweden
Copywriter: Peter Laurelli
Art Director: Rickard Villard
Photographer: Ian Crawford
Graphic Designer / Typographer: Jeanette Andersson
Art buyer: Caroline Agné
Account supervisors: Maria Lundvall, Marie Klinte
Account managers: Anette Nygårds, Karolina Jansson
Retouching: Roland Lindgren, Andreas Lindström / Bildinstitutet

Our Volvo Cross Country models take you further in and higher up and help you reach locations that you could never get to in a regular car. That’s why we’ve launched: Volvo Cross Country Travels – the guide to the top 50 most spectacular adventures in Scandinavia. From a killer whale safari in Narvik to ice climbing in Rjukan.

Advertising Agency: Forsman & Bodenfors, Sweden
Copywriter: Fredrik Jansson
Art Directors: Staffan Lamm, Andreas Malm
Designer: Mikko Timonen
Account Supervisor: Anders Bothen
Account Manager: Anna Levegård
Advertiser’s Supervisor: Bengt Junemo

In the Netherlands, approximately 7,000 accidents involving household chemicals occur each year. In most cases, the victims are children under the age of 5. By showing a kitchen cabinet through the eyes of a child, we allowed parents to see the potential danger of their everyday household products. The lenticular technique enabled the viewer to switch between a real world view and that of a child. The Consumer Safety Institute strives to continually increase the safety of all citizens, young and old, by reducing accident-related injuries. The strength of the organisation lies in its ability to educate people in both accident-related information and accident prevention. In doing so, they consider more than just figures; behaviour, the surrounding environment and technology are also taken into account. This combined knowledge is used to create extremely effective campaigns.

Advertising Agency: Lemz, Amsterdam, Netherlands
Copywriter: Chester de Vries
Art Director: Bram Tervoort
Illustrator: INDG

Advertising Agency: Out of the Box, Delhi, India
Chief Creative Officer: Viral Pandya
Art Directors: Komal Tandon, Viral Pandya
Copywriters: Vaibhav Pandey, Viral Pandya, Sabu Paul
Illustration: Bombay Duck Designs
Typographer: Ajay Yadav

Advertising Agency: 358 Helsinki, Finland
Creative Director: Ale Lauraéus
Strategist: Panu Nordlund
Copywriters: Valtteri Väkevä, Verneri Leimu
Art director: Ale Lauraéus
Graphic designer: Iiris Ojanen
Client Team Director: Sonja Eiramo
Producer: Krista Durchman
Photographer: Riku Pihlanto

“Cow Parade’s official Ad Agency.”

Advertising Agency: Propague, Florianópolis, Brasil
Creative Director: Rogério Alves
Art Director: Luis Bacellar, André Pedrini, Victor Vasconcellos, José Alexandre Faria, Leonardo Pires
Copywriter: José Alexandre Faria

Advertising Agency: kevin and carl, Roseville, CA USA
Creative Directors: Kevin Miles, Carl Koestner
Art Director: Carl Koestner
Copywriter: Kevin Miles
Photographers: Alexandria Koestner, Shelli Koestner, Rebecca Eaves
Retouchers: Matt Corkhill, David Walker

“You’re not you when you’re hungry.”

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Art Director: Alex Daff
Copywriter: Mircea Andronescu
Account Director: Irina Grase
Account Manager: Julia Martynova

“An ugly ad? I’d rather go naked.”

Advertising Agency: The Hangline, USA
Creative Directors: Todd Turner, Chad Hutchison
Creatives: Eddy Herty, Gaby Manuel, Craig Stevens, Shannon Bromley, Adam Owen, Drew Bolen, Curtis Petraglia, Laura Sanders
Printing House: Camel City Posters

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by “Fry Lights” on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

Advertising Agency: Leo Burnett, USA
Global Creative Director: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Avery Gross, Brian Shembeda
Art Director: Tim Ratchford
Copywriter: Jason Curry
Executive Producer: Denis Giroux
Sr. Producer: Bridget Rose
Producer: Samantha Howes
Production Manager: Gretchen Hernandez
Talent Manager: Jeff Cowie
TV Production: O Positive / New York
Director: Kenny Herzog
Editorial: Whitehouse Post
Editor: Nikki Vapensky

Advertising Agency: Spot Communications, Tirana, Albania
Creative Director: Renato Tata
Art Director: Alban Fejzaj, Renato Tata
Additional credits: Daniel Wiesner

Advertising Agency: Fabrica, Treviso, Italy
Advertising Agency: 72andSunny, Amsterdam, Netherlands
Creative Director: Carlo Cavallone, Eric Ravelo, Paulo Martins
Designer: Paulo Martins, Robert Nakata, Wendy Richardson
Brand Director: Judson Whigham
Brand Manager: Frederic Point
Print Producer: Maria Perez
Retouching: Loupe Digital Imaging
Retoucher: Gareth Jones, Guillaume Koening
Film Producer: Ellen Pot
Director: Sam Baerwald, Laurent Chanez
Prod. Co.: Identity
Exec Producer: Joe Masi
Line Producer: Claire Barnier
DOP: Arnaud Potier
Post Production: Mikros Image
Editor: Mario Battistel
Exec. Producer: Fabrice Damolini
Post Production: Elise Dutartre
Post Producer: Sandrine de Monte
Color Correction: Sebastien Mingam
Music and Audio Mix: Kouz Productions
Executive Producer: Gregoire Couzinier, Thomas Couzinier
Composer: Frederic Kooshmanian
Sound Engineer: Bruno Porret
Musician: Anne Gravoin, David Braccini, Emmanuel Blanc, Ericmaria Couturier

Advertising Agency: I.D.E.A.S., Sydney, Australia
Creative Directors / Art Director / Copywriter: Max Landrak, Jane Caro
Illustrator: Electric Art
Photographer: Stephen Stewart
3D: Electric Art

Advertising Agency: Nickandjack, Paris, France
Art Directors / Copywriters: Nicolas Dumenil, Jacques Denain

Advertising Agency: Capital C, Toronto, Canada
Creative Director: Steve Di Lorenzo
Creative Director: Mary Pallattella
Art Director: Steve Di Lorenzo, Nick Cangialosi
Copywriters: Sarah Jane Bowler, Steve Di Lorenzo, David Horovitch
Artist: Eduardo Recife, Nanami Cowdroy, Lorenzo Petrantoni, Alex Kurina, Eric Chan, Eric Chan, Hugh Elliott, Janice Kun, Zena Holloway
Curated By: Steve Di Lorenzo / Pixel
Technology: Rob King, Craig MacKenzie, Kenith Chau, Tao Zhang, Nelly Radfar
Sound Design: Graham Miller
Event Produced By: Mary Pallattella, Themmy Papas
Account Managers: Jason West, Angela Lowe, Kim Sanderson
Project Manager: Gillian Lai
Information Architect: Andrew Lovett-Barron
Social Media: Aubrey Podolsky, Marc Schwartz

For the launch for National Geographic and UPC, we built a unique, large scale way of immersing people in some of the most amazing scenes from National Geographic’s extensive archive. It allowed us to place people right inside the content, allowing people to see themselves next to the content. In short we built 5 broadcast quality 3D scenes of: leopards, astronaut, dolphin, storms and dinosaurs. We had a huge reaction when launched last week, with tens of thousands of people interacting and 1000s more sharing pics and vids on Facebook. The event is currently running in Hungary, with three 5 day deployments.

Advertising Agency: Appshaker, London, United Kingdom
Creative Directors: Alex Poulson, Kevin Jackson
Art Director: Barnabas Nanay
3D: Vertigo Digital
Production Director: Adam Trost, Szabolcs Turányi-Vadnay

Eilat is the leading holiday destination in Israel, drawing hundreds of thousands of people trom all around the country to fly there for vacation. When lsrair decided to come out with a special price for Eilat residents @,
we understood that this special price mustn’t anger those who reached the city by flight and paid full price. So we created a campaign where only Eilat residents could see the price. To do so, we handed out tens of thousands pairs of special glasses to every house in the city, thus generated a campaign that only Eilat’s residents could see its message.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Clint Name: Israir – Airline Company
Chief Creative Officer: Guy Bar
Creative Director: Danny Yaacobowich
Head Of Creative Team: Igal Ezra
Copywriter: Ico Ifrah
Art Director: Liav Gutstein
VP Clint Service: Elika Merhavi
Supervisor: Inbal Verner
Account Manager: Sara Avraham

In order to promote flights to dozens of destinations around the world, the airline company “lsrair” decided to make use of city maps in a unique manner, accompanied with the message: You are here! Too bad. We printed dozens of posters, each with a map that indicates the posters precise location. So no matter where you are in the city, the poster is always relevant.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Creative Director: Danny Yaacobowich
Head Of Creative Team: Igal Ezra
Copywriter: Cobby Levy
Art Director: Elada Levy
VP Clint Service: Elika Merhavi
Supervisor: Inbal Verner
Account Manager: Sara Avraham

We built the world’s largest cuckoo clock and put it in the middle of Hollywood. And every hour for 24 hours, one man came out as a character from wherever it was morning at that moment. Each time, he entertained the
crowd with a comedic performance and encouraged them to enjoy new Kellogg’s Crunchy Nut cereal because it’s morning somewhere.

Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Reed Collins, Derek Sherman, Bob Winter
Art Directors: Ryan Dillon, Stephanie Simpson
Designer: Dan Forbes
Copywriters: Dave Derrick, David Schermer
Creative Collaborator: Matt Walsh
Production Company: Native
Agency Producer: Ellie Simcoe

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Creative Director: Shani Gershi
Head Of Creative Team: Hadas Liwer
Copywriter: Ronni Azulay
Art Director : Moshe Saikevich
Clint Manager: Yuval Vaingest
VP Client Service: Dror Tankus
Supervisor: Yeal Meltzer
Account Manager: Avia Sagie

Advertising Agency: Red Urban, Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation / Design: Bully! Entertainment
Video Director / Editor: Tyler Williams

Advertising Agency: WAX, Canada
Creative Director: Joe Hospodarec
Art Directors: Marije Terluin, Brad Connell
Copywriters: Max May, Shayne McBride
Production Manager: Kelly Sembinelli
Account Manager: Jennifer Kavalinas
Printer: UNICOM graphics

Advertising Agency: BBDO, Toronto, Canada

Advertising Agency: TAXI 2, Canada
Executive Creative Director: Lance Martin
Art Director: Mike Lee
Copywriter: Alexis Bronstorph

Advertising Agency: Fitzroy Amsterdam, The Netherlands

The challenge: The ugly scenes of violence had spread across the length and breadth of the capital in August 2011. Although raised the number of the police, they could not manage to stop the spread of rioting and looting. Who can stop the riots?

The insights: Most looters and riots were young teenagers who wore with hoody and mask. Shamefully these anti-behaviours were caused by their lack of the awareness of the consequence. After the riots, the broken window covered by wood lock represent the trace of consequence.

The ideas: In order to raise the awareness of anti-behaviour, the message is printed “When anger rises, think of the consequences.” on the center of cracked image in the acrylic mirror. These reflect image and message let them reconsider their intend of the attempt. Shown the picture will affect on their behaviour. Eventually the acrylic mirror can be stronger than wood lock for security.

Creative Director / Art director: Kwan Hee Cho
Copywriter: Deuk Young Cheong

“i-Miev. Australia’s first volume produced electric car is on sale now.”

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy, Mike Spirkovski
Creative Group Head: Adam Whitehead, Matt Vandermark
Art Director: Adam Whitehead
Copywriter: Matt Vandermark
Group Account Director: David Hallett
Agency Producer: Vincent Prochillo
Retoucher: Toby and Pete

“The nature friendly Vito E-CELL.”

Advertising Agency: N=5, Amsterdam, The Netherlands
Art Director: Ed van Bennekom
Copywriter: Jasper Diks

“Where there is smell, there is staying away.”

Advertising Agency: Invisible Advertising, Guangzhou, China
Creative Director: Kent Ruan
Art Directors: Kent Ruan, Alan Jove
Copywriters: Liya Leung, Rocky Ye
Photographer: Will So
Retouchers: Ben Hu, Sunny Tian

“The 4 door, 5 seat mini countryman. Search “Mini big things”.”

Advertising Agency: WCRS&Co, London, UK
Creative Director: Dave Johnson
Art Director: Christen Brestrup
Copywriter: Bertie Scrase
Designer: Brad Eagles
Project Manager: Sophia Cliffe

“Nothing is what it seems.”

Advertising Agency: Red Tettemer + Partners, USA

“Solutionism. The new optimism.”

On Monday, 9/19 at the corner of Broome and Crosby in SoHo, Manhatten, 90,000 people walked by a giant 46 foot long chalkboard with only a twitter handle (@giantchalkboard) and website (giantchalkboard.com). On Tuesday, the chalkboard began to reveal an elaborate equation full of challenging twists and turns that combines mathematics with numbers that are significant to scientific human achievements throughout history. As the painters were writing out the mathematical poem over a 4 day time span, there was only a banner that teased, “Solutionism. The new optimism.” Throughout the execution, people – both math enthusiasts and everyday passers-by – were invited to participate and guess portions of the equation through the website and the twitter handle, which provided clues and prompts to the significance of the numbers. On the fifth day, the answer was revealed to be 7 billion, which represents the soon-to-be world population.

Advertising Agency: Draftfcb, Chicago, USA
Executive Creative Director: Todd Tilford
Group Creative Directors: Doug Behm, Jon Flannery
Creative Director: Ron D’Innocenzo
Art Director: Derek Julin
Copywriter: Terin Izil
Agency Producer: John Bleeden
Community Manager: Maxwell Julius
Strategic Planner: Lakshmi Rengarajan

Advertising Agency: Wonder, Calgary, Canada
Creative Director: Christopher Heatherington
Associate Creative Director: Jack Adamson
Art Director: Christina Wu
Copywriter: Jack Adamson
Media Manager: Janie Sinnathamby
Photographer: Shaun Robinson
Make-up: Madison Farwel

“Theatre Exit Summer Nights.”

Theatre Exit Summer Nights bus stop posters can be completely seen only during the night.

Advertising Agency: Bruketa&Zinic OM, Zagreb, Croatia
Art Director: Nebojsa Cvetkovic
Illustrator: Nebojsa Cvetkovic
Account Executive: Ana Sutic

Advertising Agency: Lowe Roche, Toronto, Canada
Creative Directors: Steph Mackie, Mark Biernacki
Art Director: Glen D’Souza
Copywriter: Mike Takasaki
Producers: Beth Mackinnon, Terri Vegso, Liz Walker
Planner: Andrew Carty
Account Executive: Sarah Jawad
Microbiologist, CURB Media: Dr. Patrick Hickey
Production Companies: CURB Media, Untitled Films
Director: Tyler Williams, Dean Vargas

Ambient for Beneva Foundation, to raise awareness about the rising cases of domestic abuse against women in Romania.

Context
One in four women gets abused in Romania. Our client, Beneva Foundation, thought more people needed to be made aware of this worrying trend.

What we did
Using the line “One in four women get beaten instead of getting flowers”, we created, with the help of a well-known flower stylist, a bouquet that had at its centerpiece not a flower, but a baseball bat, as a
metaphor for the abuse women have to put up with.

How we took it further
We then placed the bouquets, along with a card explaining the problem and urging to help, in lots of flower shops around Bucharest. Giving flowers to women is a very wide spread habit in Bucharest, so by doing this we targeted people most likely to get involved — those that already care about the women in their lives.

Conclusions
After running for two weeks, the campaign significantly increased the number of hits on Beneva’s webpage, and put the bases for a healthy discussion of the problem, both online and between the people exposed to the campaign.

Agency: Jandl Bratislava, Slovakia
Creative Director: Pavel Fuksa
Copywriter: Eugen Suman
Art Director: Alexis Blanco

Advertising Agency: GSD&M, USA
Group Creative Director: Luke Sullivan
Creative Directors: Robert Lin, Jeff Maki
Art Director: Matt Barker
Copywriter: Colin Gray
Executive Producer: Shannon Worley
Producer: Becky Carrel
Directors: Ben Hurst, Dave Thomas
Editing Company: Sam Selis, Ariel Quintans, Jason Uson / Beast Editorial
Account service: Norah Rudyk, Shannon Hearon
Strategy & Insights: Madhavi Reese
Production Company: Fueld Films
Executive Producer: Brady Anderton
Producer: Summer Finley