Mercado Magazine is a journal of analysis of world politics and economics. Its readers are professionals and business people who work mostly in the downtown area. For budget reasons until now, the only media the magazine counted with to communicate with the readers was the same journal. To break that boundary, we created a 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.
Advertising Agency: JWT, Buenos Aires, Argentina
Chief Crative Officer: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Production: Buenamano Realizaciones
Client Contact: Miguel Ángel Diez
“When your baby cries, every second lasts an eternity. Hipoglós, The best baby rash cream.”
Advertising Agency: Grey 141, Sao Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Director: Pedro Cappeletti
Art Director: Ricardo Sarno, Patrícia Medeiros
Copywriter: Pedro Lazera
Art Buyer: Cris Medeiros
Account Manager: Raquel Alvares
Advertising Agency: George Patterson Y&R, Sydney, Australia Executive Creative Director: Julian Watt Creative Director / Art Director: David Joubert Creative Group Head / Copywriter: Bart Pawlak Account Director: Paul Coles Agency Producer: Matthew Comensoli Agency Producer: Roma Stein Designer: Nathan Dunn
In the spirit of the Kellogg’s Crunchy Nut Corn Flakes campaign, comes a new outdoor execution created by JWT Sydney. The 15 sites around Australia create the impression that lovers of the tasty flakes have used spoons to try to force their way in to the box inside. The metrolites and shopalites are running in conjunction with a larger path-to-purchase campaign.
Advertising Agency: JWT, Sydney, Australia Creative Directors: Angus Hennah, Mark Harricks Art Directors: Will Edwards, Chris Badger Copywriters: Will Edwards, Chris Badger Illustrator: Steven Cicala Account Services: Cori McLeod, Rachel Kinder Production Manager: Graeme Mahn
Advertising Agency: Propeg, Brazil Chief Creative Director: Ana Luisa Almeida Chief Executive Officer: Carlos Pereira Creative Director / Copywriter: Emerson Braga Creative Director / Art Director: Edson Rosa Director of Integration: Vitor Barros Planning Director: Melina romariz Manager Operations: Renata Matos Manager Account: Sheyla Rocha Manager Media: Maria José Executive Planning: Mylene Alves Executice Account: Raphaelly Farini Producer RTVC: José Oliveira / Paulo Pinto Production Company: Nove90 Director: John Oliveira Director of Photography: Lazaro Santana Preparation of Cast: Leonardo Duarte Producer Sound: Elos Studios Music Producer: Dito Martins, Flavio Morgade Approval: Caio Batista
Cork boards are widely used for highlighting the important dates and evens. This calendar is the cork board (65 x 100 cm) with the map and the dates for the whole year. Specially produced Geo-tagging pins let consumer track the motion of Mitsubishi SUV on day to day basis.
Advertising Agency: Kaffeine, Kiev, Ukraine Creative Directors: Anze Jereb, Dima Tsapko Art Directors: Roman Davydyuk, Dima Tsapko Copywriter: Nadya Skrynnyk Illustrator: Roman Davydyuk
April 17, 2012 at 00:44 · Filed under Outdoor, Print
Advertising Agency: Anomaly, London, United Kingdom
Executive Creative Director: Mike Byrne
Creative Director: Kevin Lyons, Ian Toombs
Copywriter: Sean McLaughlin
Art Director: Coral Garvey
Photographer: Magnus Haukdal Jonsson, Kristin Vicari
