13th Street: Shivers Guaranteed
Advertising Agency: Nickandjack, Paris, France
Art Directors / Copywriters: Nicolas Dumenil, Jacques Denain
* * * *
Archive for Outdoor
Scotiabank: FLUXe Interactive Art Experience
Advertising Agency: Capital C, Toronto, Canada
Creative Director: Steve Di Lorenzo
Creative Director: Mary Pallattella
Art Director: Steve Di Lorenzo, Nick Cangialosi
Copywriters: Sarah Jane Bowler, Steve Di Lorenzo, David Horovitch
Artist: Eduardo Recife, Nanami Cowdroy, Lorenzo Petrantoni, Alex Kurina, Eric Chan, Eric Chan, Hugh Elliott, Janice Kun, Zena Holloway
Curated By: Steve Di Lorenzo / Pixel
Technology: Rob King, Craig MacKenzie, Kenith Chau, Tao Zhang, Nelly Radfar
Sound Design: Graham Miller
Event Produced By: Mary Pallattella, Themmy Papas
Account Managers: Jason West, Angela Lowe, Kim Sanderson
Project Manager: Gillian Lai
Information Architect: Andrew Lovett-Barron
Social Media: Aubrey Podolsky, Marc Schwartz
* * * * ½
National Geographic: Live Augmented Reality
For the launch for National Geographic and UPC, we built a unique, large scale way of immersing people in some of the most amazing scenes from National Geographic’s extensive archive. It allowed us to place people right inside the content, allowing people to see themselves next to the content. In short we built 5 broadcast quality 3D scenes of: leopards, astronaut, dolphin, storms and dinosaurs. We had a huge reaction when launched last week, with tens of thousands of people interacting and 1000s more sharing pics and vids on Facebook. The event is currently running in Hungary, with three 5 day deployments.
Advertising Agency: Appshaker, London, United Kingdom
Creative Directors: Alex Poulson, Kevin Jackson
Art Director: Barnabas Nanay
3D: Vertigo Digital
Production Director: Adam Trost, Szabolcs Turányi-Vadnay
* * * * ½
Israir: Invisible Price
Eilat is the leading holiday destination in Israel, drawing hundreds of thousands of people trom all around the country to fly there for vacation. When lsrair decided to come out with a special price for Eilat residents @,
we understood that this special price mustn’t anger those who reached the city by flight and paid full price. So we created a campaign where only Eilat residents could see the price. To do so, we handed out tens of thousands pairs of special glasses to every house in the city, thus generated a campaign that only Eilat’s residents could see its message.
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Clint Name: Israir – Airline Company
Chief Creative Officer: Guy Bar
Creative Director: Danny Yaacobowich
Head Of Creative Team: Igal Ezra
Copywriter: Ico Ifrah
Art Director: Liav Gutstein
VP Clint Service: Elika Merhavi
Supervisor: Inbal Verner
Account Manager: Sara Avraham
* ½
Israir: You are here! Too bad
In order to promote flights to dozens of destinations around the world, the airline company “lsrair” decided to make use of city maps in a unique manner, accompanied with the message: You are here! Too bad. We printed dozens of posters, each with a map that indicates the posters precise location. So no matter where you are in the city, the poster is always relevant.
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Creative Director: Danny Yaacobowich
Head Of Creative Team: Igal Ezra
Copywriter: Cobby Levy
Art Director: Elada Levy
VP Clint Service: Elika Merhavi
Supervisor: Inbal Verner
Account Manager: Sara Avraham
* * ½
Kellogg’s Crunchy Nut: The World’s Biggest Cuckoo Clock
We built the world’s largest cuckoo clock and put it in the middle of Hollywood. And every hour for 24 hours, one man came out as a character from wherever it was morning at that moment. Each time, he entertained the
crowd with a comedic performance and encouraged them to enjoy new Kellogg’s Crunchy Nut cereal because it’s morning somewhere.
Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Reed Collins, Derek Sherman, Bob Winter
Art Directors: Ryan Dillon, Stephanie Simpson
Designer: Dan Forbes
Copywriters: Dave Derrick, David Schermer
Creative Collaborator: Matt Walsh
Production Company: Native
Agency Producer: Ellie Simcoe
* * * * ½
Wrigley Orbit: After Every Meal
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Creative Director: Shani Gershi
Head Of Creative Team: Hadas Liwer
Copywriter: Ronni Azulay
Art Director : Moshe Saikevich
Clint Manager: Yuval Vaingest
VP Client Service: Dror Tankus
Supervisor: Yeal Meltzer
Account Manager: Avia Sagie
* * * *
Volkswagen Beetle: Juiced Up
Advertising Agency: Red Urban, Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation / Design: Bully! Entertainment
Video Director / Editor: Tyler Williams
* * * *
Calgary International Film Festival: Speech Bubbles, Hump Night Popcorn Boxes
Advertising Agency: WAX, Canada
Creative Director: Joe Hospodarec
Art Directors: Marije Terluin, Brad Connell
Copywriters: Max May, Shayne McBride
Production Manager: Kelly Sembinelli
Account Manager: Jennifer Kavalinas
Printer: UNICOM graphics
* ½
WVRST: Favourite Animals
Advertising Agency: TAXI 2, Canada
Executive Creative Director: Lance Martin
Art Director: Mike Lee
Copywriter: Alexis Bronstorph
* * *
Bacardi: Real Time Party Pic Projection
Advertising Agency: Fitzroy Amsterdam, The Netherlands
* * * * ½
Metropolitan Police: Introspection Mirror
The challenge: The ugly scenes of violence had spread across the length and breadth of the capital in August 2011. Although raised the number of the police, they could not manage to stop the spread of rioting and looting. Who can stop the riots?
The insights: Most looters and riots were young teenagers who wore with hoody and mask. Shamefully these anti-behaviours were caused by their lack of the awareness of the consequence. After the riots, the broken window covered by wood lock represent the trace of consequence.
The ideas: In order to raise the awareness of anti-behaviour, the message is printed “When anger rises, think of the consequences.” on the center of cracked image in the acrylic mirror. These reflect image and message let them reconsider their intend of the attempt. Shown the picture will affect on their behaviour. Eventually the acrylic mirror can be stronger than wood lock for security.
Creative Director / Art director: Kwan Hee Cho
Copywriter: Deuk Young Cheong
* ½
Mitsubishi i-Miev: iMiEV Electric Billboard
“i-Miev. Australia’s first volume produced electric car is on sale now.”
Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy, Mike Spirkovski
Creative Group Head: Adam Whitehead, Matt Vandermark
Art Director: Adam Whitehead
Copywriter: Matt Vandermark
Group Account Director: David Hallett
Agency Producer: Vincent Prochillo
Retoucher: Toby and Pete
* * * * *
Mercedes-Benz Vito: The nature friendly Vito
“The nature friendly Vito E-CELL.”
Advertising Agency: N=5, Amsterdam, The Netherlands
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
* * *
Siose: Bus Doors
“Where there is smell, there is staying away.”
Advertising Agency: Invisible Advertising, Guangzhou, China
Creative Director: Kent Ruan
Art Directors: Kent Ruan, Alan Jove
Copywriters: Liya Leung, Rocky Ye
Photographer: Will So
Retouchers: Ben Hu, Sunny Tian
* * * *
MINI Cooper: Tongue
“The 4 door, 5 seat mini countryman. Search “Mini big things”.”
Advertising Agency: WCRS&Co, London, UK
Creative Director: Dave Johnson
Art Director: Christen Brestrup
Copywriter: Bertie Scrase
Designer: Brad Eagles
Project Manager: Sophia Cliffe
* * *
International Spy Museum: Nothing is what it seems
“Nothing is what it seems.”
Advertising Agency: Red Tettemer + Partners, USA
* * ½
