“There are more than enough stinky things in the world.”
Advertising Agency: Z+ Comunicação, São Paulo, Brazil Executive Creative Director: Alan Strozenberg Creative Director: Leo Macias Art Director: Elias Carmo Copywriter: Leandro Leal Agency Producer: Diogo Piccinino Photographer: Ivan Berger Account manager: Fátima Pastorello Account manager: Giovanna Tucci
Where do billboards go when they die? Well, in this case, they went into the hands and onto the shoulders of everyday people. On September 25th 2010, the Cruze launched with one of the biggest media buys in Chevrolet Canada’s history. From billboards and transit shelters, to bus wraps and station dominations, the urban landscape was wallpapered with Cruze ads. But rather than just taking the materials down and shipping them to landfills, we wanted them to live on in a meaningful way. So we collected all the outdoor vinyl, combined it with recycled seatbelts and bicycle inner tubes, then created messenger bags, laptop sleeves, plus oversize totes. The result? Hundreds of highly functional bags made from 100% locally sourced, upcycled materials. But this is just the beginning. Stay tuned for what’s next on facebook.com/chevroletcanada Turning ads into bags is just one more way Chevrolet is Driving Our World Forward, one billboard at a time.
Advertising Agency: MacLaren McCann, Canada Creative Director: Sean Davison Group Creative Directors: Frank Lepre, Joe Musicco Art Director: Arron Isaac Copywriter: Natalie Greenspan Account Supervisors: Kristina Allinson, Marc Michaels Designers/ Manufactures: Totem Bags Public Relations: Jill Thomas Myrick
To show the people the dimension of this job, Raf Comunicacao organised gigantic signs imitating sewer pipes were strategically placed in areas of high traffic of people. From afar the format of the signs would attract people, who would get close for a better look and get to know the work that the Parnamirim city hall was doing.
Advertising Agency: Raf Comunicação, Brazil Director: Rogério Nunes Creative Director: Mark Wynkler Art Director: James Williams Copywriter: Saulo Sousa Head of Art: James Williams Photographer: Shutterstock
Advertising Agency: BBDO, New York, USA Chief Creative Officer: David Lubars Creative Director: James Clunie Art Director / Designer: James Clunie Copywriters: James Clunie, Chris Beresford-Hill Photographer: Billy Seigrist
Advertising Agency: WAX, Calgary, AB Canada Creative Director: Joe Hospodarec Art Director: Brad Connell Copywriters: Max May, Shayne McBride Production Manager: Kelly Sembinelli Fabrication: Bleeding Art Industries
GAMMA is Hollands largest DIY chain. Their campaign reads: ‘Isn’t it beautiful.’ So we decided to paper the most hideous public spaces we could find with their beautiful wallpaper. Isn’t it beautiful. GAMMA.
Advertising Agency: TBWA\NEBOKO, Amsterdam, The Netherlands Art Director: Dani Polak Copywriter: Laura Bording Photographer: Paul Theunis
Hyundai Race, the Interactive Racing Game in New York Times Sqaure. How exciting would it be to play an interactive racing game in New York Times Sqaure? It is an unexpected experience that only HYUNDAI can bring to the most famous screen in the world. You can play ‘Hyundai Race’ using your iPhone as a controller, just by downloading the app from the App Store.
Advertising Agency: Momentum, New York, USA Game Developer: 2XL Asia, Seoul, Korea
Since December 14th ABSOLUT Vodka has taken over one of Avenue de l’Opéra’s bus shelters in Paris, giving Parisians the chance to appreciate a poster of extreme purity. This unique poster, created from just one sheet of blank paper by artist Simon Schubert, embodies purity to the extreme. Portraying the limited edition multi-sided bottle released at the end of the year, this creation was made without ink or chlorine, on 100 % cellulose paper, and formed only from folds revealed by a play on light and shadows.