ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by an adult their aggressor?
Knowing the average height for adults and children under 10, we have created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.
Advertising Agency: Grey, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Director: Javier García Monserrat
Creative Directors: Fernando Riveros, Matías López Navajas, María Salomón
Art Director: Jesús Martínez, Nacho Capelo, Javier García. Maestro
Copywriter: Álvaro Montes, Nuño Martín
Art Buyer: Mayte Carabias
Account Director: Lucía Gómez Hortigüela
Account Executive: Mar Portela
Client Contact: Tomás Lagunas, Marisa Sarralde, Benjamín Ballesteros, Marta Ruiz-Castillo
April 29, 2013 at 18:54 · Filed under Outdoor, Print
If talking about weather is usually considered as trite, winter of ’13 was the cause of depression. Lithuanians got really tired from a half year of cold as well as crushed when snowmen paved the sidewalks during the Easter. No sun, cold and with no spring in sight got on our nerves, and we, an ad agency called New!, decided to act upon this. We collaborated with outdoor experts JC Decaux to run a outdoor campaign in the capital Vilnius, called “Good things – coming soon”. We drew posters announcing that summer is coming along and as soon as that happens negative things will be replaced by positive, like sea, beaches, less clothes, more berries, variety of birds, sunshine, colors. Campaign was so well received, that we’ve got a call from… Luxembourg asking to share the posters. “Good things – coming soon” is now running for almost a month and despite weather finally warming up, it’s still very relevant in it’s promise of upcoming summer. The best thing is that we, as an advertising agency, did something with no logos, products or services to sell with a goal to make people, if only for a second, more happier and upbeat.
Advertising Agency: New!, Vilnius, Lithuania
Creative Director / Copywriter: Tomas Ramanauskas
Designer: Lina Marcinonyte
lllustrator: Lina Vysniauskaite
Hammaspeikko is a new and fresh dental clinic in Finland. That’s why they wanted us to come up with a fresh ‘never seen before’ -poster. A poster that would tell people about Hammapeikkos SUPERB dental whitening.
In addition to that WE wanted to SURPRISE with this somewhat dated medium and give its viewer a real reason to come to the clinic.
So we came up what we think is rather unique poster-meets-mobile-loyalty-rewarding exectution that really GETS THE ATTENTION AND WORKS (…on any mobile device with no network connection or app download wait-time).
So when you shoot the poster on your mobile phones camera with flash on, you instantly see the surprising effect of dental whitening visualized on your phones screen. Plus now you have the clinics number and a discount voucher on your cell phone.
Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen, Janne Uotila
Copywriters: Tuomas Perälä, Timo Silvennoinen, Jyrki Poutanen
Art Directors: Jyrki Poutanen, Janne Uotila
Assistant Art Directors: Hanna Kinnunen, Kalle Oksa
Graphic Designers: Janne Uotila, Hanna Kinnunen
Producers: Yrjö Haavisto, Jyrki Poutanen
Account Director: Yrjö Haavisto
Photography: Shutterstock
Photoretouch: Jari Riihimäki
Others: Kaapo Kamu
Advertising Agency: The Marketing Store, São Paulo, Brazil
Creative Director: Rodrigo Allgayer
Art Director: Levy Mota
Copywriter: Paulo Vasconcellos
Photographer: Casa de Video
Illustrator: Levy Mota
Advertising Agency: Fuel, Lisboa, Portugal
Creative Directors: Marcelo Louren Ço, Pedro Bexiga
Copywriter: Marcelo Lourenço
Art Director: Pedro Bexiga
Tv Producers: Pedro Silva, Rita Santos
Account: Sérgio Resende
Production Company: Sync
Director: Flávio De Sousa
Dop/editor: Bruno Calado
Graphic Producer: Luis Silva
Media Planner: Teresa Pereira Da Costa / Havas Media
Media Provider: Teresa Lopes / Jc Decaux
To raise awareness on the important issue of girls’ low body image, we build a huge folded billboard in Tel Aviv’s biggest square. The billboard invited
mothers to join the conversation.
“Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.”
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
Executive Creative Director: Nir Levi
Copywriter: Lior Shoham
Art Director: Sarit Rotman
Photographer: Ohad Romano
Illustrator: Eli Azarzar
Producer: Inbal Fanan
Account Supervisor: Adi Oren, Dikla Pinhasi
Account Manager: Daniella Shlomo-Spiegel, Alona Zaharenko
Planner: Ravid Tiber, Alon Roded
April 22, 2013 at 01:28 · Filed under Outdoor, Print
Hendrix Studio is a musical rehearsal studios, where young bands perfect their skills.
Problem: Musicians stop rehearsing as the way to the big stage seems too hard for them.
Insight: Young musicians doubt their talent. Idea: Telling young musicians that there is a rock star in every one of us.
Solution: Poster in which a spermatozoon which reached the ovule first is metaphorically compared to a rock star on the stage. And there is a crowd of admiring fans before the stage. These fans are also spermatozoa which never reach the ovule so they never become rock stars.
Advertising Agency: Twiga, Moscow, Russia
Creative Director: Mikhail Elagin
Art Director: Grant Abovyan
Copywriter: Sergey Fedorov
Designer: Mikhail Chebanu
Advertising Agency: Contagion, New Zealand
Executive Creative Director: Bridget Taylor
Art Director: Daniel Walton
Associate CD / Copywriter: Verity Dookia
Designer: Phila Lagaluga
Account manager: Emma Woods
Production: Bootleg
Nike is using holographic 3-D advertising to promote their new “Free” running shoe. The first-of-their-kind ads, which are running in outdoor locations in Amsterdam, project a holographic image demonstrating the key feature of the shoe—its flexibility. Nike free shoes are specifically designed to let your feet move more naturally and freely than traditional athletic shoes. Over time, this helps make your feet stronger. The hologram shows the shoe bending forward and back to simulate its flexibility. The ads sit in a Holocube, which is transparent so people can see the shoe from all angles, and brightly lit to attract attention of passersby—day or night.
Advertising Agency: Lg2 Quebec, Canada
Creative Director: Luc Du Sault
Art Director: Vincent Bernard
Copywriter: Vincent Bernard
Accountant: Eve Boucher
Producer: Julie Pichette
Illustrator: David Boivin
Photographer: Marc Couture
Advertising Agency: Cossette, Vancouver, Canada
Co-Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Michael Milardo
Art Director: Cameron McNab
Copywriter: Kate Roland
Producer: April Haffenden
TSA Stunt Manufacturer: Metropolitan Fine Printers
Group Account Director: Anne Buch
Account Director: Karen Babiak
Account Executive: Shirley Lam
Media: OMD
April 5, 2013 at 10:23 · Filed under Outdoor, Print
28 years in prison. These billboards were published in central and specific points on Obama’s planned road trip during his official visit to Israel on 20-22, and were there to greet him on his way. Jonathan Pollard is an American who passed classified information to Israel while working as an American civilian intelligence analyst. He pleaded guilty and received a life sentence in 1987. Because his crime occurred prior to November 1, 1987, he is eligible for parole, and may be released on November 21, 2015.
Advertising Agency: Saatchi & Saatchi, Tel Aviv, Israel
Executive Creative Director: Nadav Pressman
Art Director: Kamil Mekhti
Copywriter: Oren Meir
Production: Dorit Gvili
Media: Gabi Attal
March 17, 2013 at 02:43 · Filed under Outdoor, Print
The outdoor ad campaign uses the illustrations of Noma Bar to depict both sides of a core political debate in the US: individual freedom versus government regulation. These illustrations will appear at key locations in New York, Chicago, Los Angeles and San Francisco as outdoor ads and mobile billboards. Each illustration represents one side of an issue; when flipped it cleverly illustrates the opposite view. People are encouraged to take a photo of the side they support and upload the photo to Instagram and/or Twitter using the hashtag #VoiceYourView. A microsite (www.guardiannews.com/VoiceYourView) will capture submissions and track votes on all the issues. The site will also include Guardian articles to introduce readers to open journalism and the Guardian as a whole.
Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Creative Director: Caprice Yu
Art Director: Devon Hong
Copywriter: Matt Clark
Art Buyer: Deb Spokony
Print Production: Lauren Fertitta
Head of Strategy: Sarah Watson
Strategy Director: Colleen Leddy
Strategists: Sam Jesse, Angela Sun
Account Director: Rossa Hsieh
Account Coordinator: Marshall Kerns
Mechanical Artist: John Connolly
