October 13, 2011 at 18:14 · Filed under Ambient, Outdoor
The challenge: The ugly scenes of violence had spread across the length and breadth of the capital in August 2011. Although raised the number of the police, they could not manage to stop the spread of rioting and looting. Who can stop the riots?
The insights: Most looters and riots were young teenagers who wore with hoody and mask. Shamefully these anti-behaviours were caused by their lack of the awareness of the consequence. After the riots, the broken window covered by wood lock represent the trace of consequence.
The ideas: In order to raise the awareness of anti-behaviour, the message is printed “When anger rises, think of the consequences.” on the center of cracked image in the acrylic mirror. These reflect image and message let them reconsider their intend of the attempt. Shown the picture will affect on their behaviour. Eventually the acrylic mirror can be stronger than wood lock for security.
Creative Director / Art director: Kwan Hee Cho Copywriter: Deuk Young Cheong
“i-Miev. Australia’s first volume produced electric car is on sale now.”
Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy, Mike Spirkovski
Creative Group Head: Adam Whitehead, Matt Vandermark
Art Director: Adam Whitehead
Copywriter: Matt Vandermark
Group Account Director: David Hallett
Agency Producer: Vincent Prochillo
Retoucher: Toby and Pete
Advertising Agency: Invisible Advertising, Guangzhou, China Creative Director: Kent Ruan Art Directors: Kent Ruan, Alan Jove Copywriters: Liya Leung, Rocky Ye Photographer: Will So Retouchers: Ben Hu, Sunny Tian
On Monday, 9/19 at the corner of Broome and Crosby in SoHo, Manhatten, 90,000 people walked by a giant 46 foot long chalkboard with only a twitter handle (@giantchalkboard) and website (giantchalkboard.com). On Tuesday, the chalkboard began to reveal an elaborate equation full of challenging twists and turns that combines mathematics with numbers that are significant to scientific human achievements throughout history. As the painters were writing out the mathematical poem over a 4 day time span, there was only a banner that teased, “Solutionism. The new optimism.” Throughout the execution, people – both math enthusiasts and everyday passers-by – were invited to participate and guess portions of the equation through the website and the twitter handle, which provided clues and prompts to the significance of the numbers. On the fifth day, the answer was revealed to be 7 billion, which represents the soon-to-be world population.
Advertising Agency: Draftfcb, Chicago, USA Executive Creative Director: Todd Tilford Group Creative Directors: Doug Behm, Jon Flannery Creative Director: Ron D’Innocenzo Art Director: Derek Julin Copywriter: Terin Izil Agency Producer: John Bleeden Community Manager: Maxwell Julius Strategic Planner: Lakshmi Rengarajan
Advertising Agency: Wonder, Calgary, Canada Creative Director: Christopher Heatherington Associate Creative Director: Jack Adamson Art Director: Christina Wu Copywriter: Jack Adamson Media Manager: Janie Sinnathamby Photographer: Shaun Robinson Make-up: Madison Farwel
September 23, 2011 at 10:07 · Filed under Ambient, Outdoor
Advertising Agency: Lowe Roche, Toronto, Canada Creative Directors: Steph Mackie, Mark Biernacki Art Director: Glen D’Souza Copywriter: Mike Takasaki Producers: Beth Mackinnon, Terri Vegso, Liz Walker Planner: Andrew Carty Account Executive: Sarah Jawad Microbiologist, CURB Media: Dr. Patrick Hickey Production Companies: CURB Media, Untitled Films Director: Tyler Williams, Dean Vargas
September 21, 2011 at 10:04 · Filed under Ambient, Outdoor
Ambient for Beneva Foundation, to raise awareness about the rising cases of domestic abuse against women in Romania.
Context
One in four women gets abused in Romania. Our client, Beneva Foundation, thought more people needed to be made aware of this worrying trend.
What we did
Using the line “One in four women get beaten instead of getting flowers”, we created, with the help of a well-known flower stylist, a bouquet that had at its centerpiece not a flower, but a baseball bat, as a
metaphor for the abuse women have to put up with.
How we took it further
We then placed the bouquets, along with a card explaining the problem and urging to help, in lots of flower shops around Bucharest. Giving flowers to women is a very wide spread habit in Bucharest, so by doing this we targeted people most likely to get involved — those that already care about the women in their lives.
Conclusions
After running for two weeks, the campaign significantly increased the number of hits on Beneva’s webpage, and put the bases for a healthy discussion of the problem, both online and between the people exposed to the campaign.
Agency: Jandl Bratislava, Slovakia
Creative Director: Pavel Fuksa
Copywriter: Eugen Suman
Art Director: Alexis Blanco
Advertising Agency: GSD&M, USA Group Creative Director: Luke Sullivan Creative Directors: Robert Lin, Jeff Maki Art Director: Matt Barker Copywriter: Colin Gray Executive Producer: Shannon Worley Producer: Becky Carrel Directors: Ben Hurst, Dave Thomas Editing Company: Sam Selis, Ariel Quintans, Jason Uson / Beast Editorial Account service: Norah Rudyk, Shannon Hearon Strategy & Insights: Madhavi Reese Production Company: Fueld Films Executive Producer: Brady Anderton Producer: Summer Finley
September 18, 2011 at 15:00 · Filed under Mobile, Outdoor
Play snowballs with billboard! In the Urals snow stays for half- year. Naturally, people get tired of it and dream of holidays in warm countries. In outdoor advertising of tourist agency “Charter” snow helped Ural people move far from snow. One had to choose a country shown on the board, hit it with snowball and take a picture of successful throw. The picture gave a discount for the trip to the chosen country. The news about playing snowballs with outdoor advertising appeared in many local media. Several hundred of accurate townspeople went on holidays. During a month of off-season promotion the number of “Charter” clients exceeded the figure of peak season.
Advertising Agency: Voskhod, Yekaterinburg, Russia Creative Director: Andrey Gubaydullin Art Director: Vladislav Derevyannykh Copywriters: Evgeny Primachenko, Aleksandr Parkhomenko Illustrators: Yana Akhmetshina, Dmitry Maslakov
In July 2011, Chicago saw Evian transform their brilliant TV advert into an interactive Out of Home experience. This first digital campaign for the brand ran for 4 weeks across 5 touch-screens and 38 backlit bus shelter panels.
Advertising Agency: lg2, Quebec City, Canada Creative Director / Copywriter: Luc Du Sault Art Director: Vincent Bernard Illustrators: Vincent Bernard, Marc Rivest, Julie Pichette Producers: Richard Cayouette, Marie-Eve Boulet Account Management : Sylvain Morin, Christine Larouche, Eve Boucher, Stéphane Mailhiot
CHALLENGE:
Tango, the first private mobile phone operator in Luxembourg and Vodafone partner, wanted to promote the new benefit of its roaming offer: a very low price for calls received when travelling abroad.
SOLUTION:
To get the attention of the concerned public during the summer holidays, we choose to rely on a representative element of holidays: the postcard. Unlike the postcard, which doesn’t leave enough space to detail the
journey, Tango roaming rates allow people to take their time on the phone without blowing their budget. The campaign shows cropped visuals of famous landmarks and holiday scenes, which reinforce the following
message: Take your time to tell everything. In addition to traditional medias usage, this campaign is conveyed by an original display giant postcards replacing the usual billboards but also through a postcard distribution network that covers strategic places such as travel agencies.
Advertising Agency: WHYBIN\TBWA, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Craig Farndale, Connan James
Art Director: Kurt Strong, Matt West
Account Manager: Mark Wilson
Using a simple optical illusion we created a print ad with a changing message. The displayed message changes by a decreased or increased distance to the poster.
Advertising Agency: Publicis, Munich, Germany Executive Creative Director: Stephan Ganser Art Director: Andreas Fisser Copywriter: Stephan Ganser Illustrator: Andreas Fisser Published: July 2011
Often not-stuttering people (accidentally) interrupt people who stutter, by finishing their sentences. This billboard tells them this isn’t necessary: most of the time just having a little patience is enough.
Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Creative Directors: Marq Strooy, Robin Zuiderveld
Art Director: Marq Strooy
Copywriter: Robin Zuiderveld
