Advertising Agency: Verba, Milan, Italy
Executive Creative Director: Michelangelo Cianciosi, Luca Cortesini
Art Director: Daniel Cambò
Copywriter: Giovanni Adamo
Photographer: Max Sarotto
Strategic Planning Director: Antonio Ognissanti
Account Director: Guido Cavallini
Advertising Agency: Inter Publicity, Mumbai, India
Chief Creative Officer: Anil Warner
Copywriter: Anil Warner
Art Director: Sourabh Choudhary
Brief:
Every year in Germany, more than 100,000 children and young people are reported missing. So on behalf of “Initiative Vermisste Kinder” (Missing Children’s Initiative), we launched a unique campaign designed to track them down: Deutschland findet euch (Germany will find you). The brief was to quickly establish the facebook page as a high-profile cause.
Solution:
At the match of FC Bayern Munich versus Real Madrid, Bayern captain Mark van Bommel entered the playing field without a player escort kid holding his hand to accompany him. Instead, the Munich player was carrying a poster with a photo of the missing girl Debbie and a reference to the website www.deutschland-findet-euch.de. Media had already been informed in advance and sports reporter Béla Réthy informed viewers live in 40 countries about the “Deutschland findet Euch” campaign.
Broadcasted live in over 40 countries, the kick-off put the fate of missing children at the forefront of public attention nationwide for the very first time. The game was watched by 15 million TV viewers. Followed by more than 40,000 new facebook fans recruited. There were uncountable reports in numerous print and online media, including all main TV channels. Today, over 100,000 Facebook fans are currently participating via “Deutschland findet Euch”.
Results:
By using a range of media in combination we were able to establish “Deutschland findet euch“ as the world’s largest network for tracing missing children. But the best statistic of all is that, to date, one missing child has already been traced via our platform and the mother has offered her grateful thanks – on our website.
• 15.000.000 Euro Media coverage
• 40.000 new Facebook-Fans in one week
• A total global exposure of 55.000.000
• 69.000 viewers in the stadium
• 15.000.000 TV viewers worldwide
Advertising Agency: Kempertrautmann, Hamburg, Germany
Advertising Agency: Fischerappelt, Hamburg, Germany
Creative Director: Marcell Francke, Patrick Matthiensen
Account Manager: Marcell Francke, Patrick Matthiensen, Carolin Panier, Biljana Retzlik
Programming: Patrick Matthiensen
Art Director: Leif Johannsen
Graphic Designer: Leif Johannsen, Bruno Luglio
Copywriting: Sebastian Merget
Production: Alexander Kate
Involved Agency: Fischerappelt
Case Film Preparation: Nhb Video
Mercedes-Benz Trucks has chosen an innovative approach to promoting the clean Euro 6 engine. The entire campaign is literally created by nature. That’s because it is vitally important that we switch to cleaner engines for the sake of nature. And who can convince you to switch better than nature itself How have animals made the posters? Cut-outs of letters are put on canvas posters and then placed in nature so that rabbits, hedgehogs, boars and other animals can create the advertisements with their pawprints. They do this by leaving behind their muddy pawprints on the canvas posters. So this is how the cut-out letters are gradually filled in. The posters can be seen at car shows and in outdoor advertising together with a link to the making of.
Advertising Agency: N=5, Amsterdam, The Netherlands
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
Producer: Guy van der Hoop
Director: Danny van den Bersselaar
Production Company: Big Shots
Advertising Agency: JWT, São Paulo, Brazil
Executive Creative Director: Roberto Fernandez, Ricardo John
Creative Director: Fabio Brandão
Art Director: Lucas Aguiar
Copywriter: Raul Palhares
Photographer: Max Schendel
Advertising Agency: JWT, Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Art Director: Aurelien Bigot
Assoc Creative Director: Karen Muck
Agency Producer: Gerri Hamill
Account manager: Laurent Pastorelli
Art Glass Solution: Jane Cowie
Advertising Agency: Bozell, USA
Creative Director: Jerry Stoner
Art Director: Ryan Dillon
Copywriter: Michael Johnson
Advertising Agency: WhybinTBWATequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative: Devon Wood, Stacey Vergis
Retoucher: Frank Turner
Illustrator: Elena Panaita
Account manager: Tineke van der Walle
Production: Michelle Hong
24” x 36” glow-in-the-dark poster, mounted over hotel bed. In daylight, poster appears nearly solid black, with faint headlights and a prominent BMW M car logo. At night, headlights shine in green and copy reads, “Don’t count sheep. Count RPMs.” Body adds, “To reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge”.
Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: Paul Tuorto
Copywriter: Chad Temples
Glow-in-the-dark printer: Classic Graphics
We produce a pop-up poster that manipulates a state of fatigue.
Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Chiu Wai Hung, Mio Pang, Jeff Lai
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan
This is an idea about empathy. We simulate how people feel when they are suffered from headache. The feeling should be a pricking! That;s why a head shot was formed by pins on a notice board. It tells how much pain the head is suffering. If you feel the same, OSIM uCrown is the solution.
Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Jeff Lai, Chiu Wai Hung
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: Regan Grafton
Creatives: Freddie Coltart, Matt Williams
Group Account Director: Toby Sellers
Agency Producer: Eric Thomson
Retoucher: Anton Mason
Account managers: Jess Sheffield, Anna Samson
Senior Account Manager: Sally Willis
“This is the 1st step of lung cancer
And tuberculosis, chronic bronchitis, high blood pressure, heart attack, cardiopulmonary failure, pneumonia, diabetes and over 80 diseases. Be smart. Stop smoke today.”
Advertising Agency: Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Directors: Daniel Edmundson, David Alfonso, Bertone Balduino
Copywriters: Ricardo Santiago, Ian Thomé
Illustrator: Bertone Balduino
Account director: Maria Edith
Account managers: Cyntia Beltrão, Diego Espíndola
Advertising Agency: DraftFCB, New Zealand
Executive Creative Director: Regan Grafton
Creatives: Freddie Coltart, Matt Williams
Group Account Director: Toby Sellers
Agency Producer: Eric Thomson
Photographer: Meek
Retoucher: Adrian Fitzgerald
Account managers: Jess Sheffield, Anna Samson
Senior Account Manager: Sally Willis
Insights, Strategy & the Idea: Power conservation is considered by many to be a bother and something that isn’t worth doing. In order to encourage British Columbians to adopt power saving behaviour, BC Hydro showed that they practice what they preach by creating an out of home campaign that actually conserved electricity.
This unusual strategy grabbed people’s attentions while at the same time showcasing how easy it can be to save power.
Creative Execution: BC Hydro reminded people how they could reduce their power consumption by doing it themselves. In this case they installed a motion sensor to a backlit transit shelter. The shelter only lit up when someone was present to view it. Their energy efficient out of home campaign saved over 100 Kwh of electricity.
Results: This execution was part of a multi-media campaign that is attributed with convincing 84,000 additional households across the province to do more to conserve electricity. Recent research has found that a record breaking 91% of British Columbians are now practicing energy conscious behaviour in their homes.
Advertising Agency: DDB, Vancouver, Canada
Creative Director: Dean Lee, Cosmo Campbell
Copywriter: Neil Shapiro
Art Director: Chris Moore
Producer: Courtney Smith
Account Manager: Terra Cochrane
Production Artist: Studio 17
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: Regan Grafton
Creatives: Freddie Coltart, Matt Williams
Group Account Director: Toby Sellers
Agency Producer: Eric Thomson
Retoucher: Adrian Fitzgerald
Photographer: Meek
Account managers: Jess Sheffield, Anna Samson
Senior Account Manager: Sally Willis
DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.
Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Designer:Niral Parekh
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano
Director / Editor: Alec Helm
Music: Justin Tricomi
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: Regan Grafton
Creatives: Kevin Walker, Melina Fiolitakis
Group Account Director: Toby Sellers
Account Director: Sally Willis
Agency Producer: Eric Thompson
Retoucher: Adrian Fitzgerald
Designer: Will Pickering
Account manager: Anna Samson
Finished Artist: Bex Wells
