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Saatchi & Saatchi Colombia: The World Ends In One Year

saatchi__saatchi

This ad was released on 21 December 2011 to invite that we only have 366 days to make the best year.

“THE WORLD ENDS IN ONE YEAR. WHAT A JOY!
How many times has it been said that the world will end on the 21st of
December of 2012? It’s a good Hollywood script, a great theme to sell
books, and a good oportunity to tell the unwary to give away all because
a ship will save them. The truth is that at dawn no one will be able to save
them from bankruptcy or unpredictable weather. Everything is based on prophecies like the ones made by the Maya
Culture. In our theory, the sculptor of the Mayan calendar completed the
full circle when he was in the year 2012, as he could have also ended it in
1986. But there is something more within the environment, we are going
through difficult times, and advertising does not escape from it. There is
fear, there is despair. There is a drought of ideas, and also a flood of bad
ideas; there is hunger for good ideas, and an economic crisis is going on,
and again, there is a lack of ideas. Is this the end of the ideas? Is the business not as fun as it used to be? Maybe we feel this way in our busines because publicists are now only
interested in winning awards with adds that never air, those that people
never see and that we all miss so much, and while the pessimistic reason
expects the year 2012 to be apocalyptic and obscure, we at Saatchi &
Saatchi will appeal to love and change. And if it is to be true that we
have only one year left, we will continue on our path to the good, to what
things used to be like. So if this is to be our last year, lets do it well, lets make it the best year
on the planet, lets make it with special love, with no time for doubt or
discussion. We must do things that exite us, that make us laught, that
make us share, and if for any reason the world must come to an end,
at least it will end leaving us happy, with our hearts fulfilled. And if it
doesn´t end, then it will be a year worth learning that with love children
are born happier, kinder cities are built, and advertising will want to be
seen and shared again. So, what a joy! This is the way think at Saatchi & Saatchi, The Lovemark Company.”

Advertising Agency: Saatchi & Saatchi, Bogotá, Colombia
Executive Creative Director: Juan Pablo Navas
Creative Directors: Juan Carlos González, Margarita Olivar
Art Director: Margarita Olivar
Copywriters: Juan Carlos González, Juan Pablo Navas


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The Gold Coast Bulletin: The Secret To Bigger Better Fishing

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Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Blake Duerden
Copywriter: Kelly Denning
Account manager: Lyndal Dashwood


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Vodafone: Hoop, Pots, Mud, Fall

hoop

pots

mud

fall

Advertising Agency: Rainey Kelly Campbell Roalfe/Y&R, London, UK
Executive Creative Director: Mark Roalfe
Art Director: Martin Casson
Copywriter: Martin Davey
Planner: Saul Betmead
Account Director: Ben Caulfield
Agency Producer: Kelly Sands
Photographer: David Stewart


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Guinness: Pint Pass

guinness_6

Advertising Agency: Irish International BBDO, Dublin, Ireland
Art Director: Paddy Geraghty
Copywriter: Bernie Martin
Photographer: Simon Burch
Retoucher: Stanley’s Post


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CO-OP Financial Services: Does your bank dislike you?

Advertising Agency: O’Leary and Partners, Newport Beach, CA, USA
Executive Creative Directors: Deidre McQuaide, Eric Spiegler
Art Director: Jodi Jones
Copywriters: Ryan Simonson, Yama Rahyar


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CO-OP Financial Services: Laugh, Half Empty, Friend Request

banks 3

banks 2

banks 1

Advertising Agency: O’Leary and Partners, Newport Beach, CA, USA
Executive Creative Directors: Deidre McQuaide, Eric Spiegler
Art Director: Jodi Jones
Copywriters: Ryan Simonson, Yama Rahyar


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Jeep Compass: Compass Baby

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Advertising Agency: CumminsRoss, Australia
Executive Creative Director: Jason Ross
Art Director: Ed Howley, Toby Cummings
Copywriter: Ed Howley, Toby Cummings
Group Account Director: Magdalina Triantafyllidis
Photographer: Garry Moore
Chief Executive Officer: Sean Cummins
Account Manager: Andrew Stone


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Fondation Abbé Pierre: Cold

“Love keeps people close. Cold keeps them even closer.
8 million people suffer from the cold beacause they don’t have the means to heat their homes. ACT!”

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Olivier Moine
Art Director: Fabien Nunez
Copywriter: Romain Goehrs
Photographer: Marc Gouby
Print Producer: Marie D’Ovido


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Mesh: Texture

“Only 8 days left until the call for entries ADCI 2012 closes. Instead of wasting time with other people’s campaigns, make yours great. Submit them to adci.it/awards

Advertising Agency: Plancton
Creative Director: Alehandro Figuera
Art Director: José Canon
Copywriter: Paula Jamos
Illustrator: Freestyle


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The Cosmopolitan of Las Vegas: Penthouse, Banquet

penthouse_0

banquet

Advertising Agency: Fallon, Minneapolis, USA
Chief Creative Officer: Darren Spiller
Group Creative Director: Leon Wilson
Head of Art: Christy Peacock
Photographer: Nadav Kander
Designer: Nic Bergland
Print Producer: Jason Hall


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Arthur Mebius Photography: iPad

arthur_mebius_ipad_ad

“The Arthur Mebius Portfolio iPad is ready. Ask for it.”

Advertising Agency: New Message, Amsterdam, Netherlands
Creatives: Lennart Wienecke, Hugo Rütter
Photography: Arthur Mebius
Retouching: Stephan Lesger


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RTA Safety: BBM, Facebook, Twitter

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facebook_0

twitter

“The road is no place to socialise.”

Advertising Agency: Livingroom, UAE
Creative Directors: Martino O’Brien, Mansoor A. Bhatti
Art Director: Nisreen Shahin
Creative Director / Copywriter: Martino O’Brien
Copywriter: Priya Madhu
Illustrator: Fil Dunsky


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Edition Points Crime Novel Collection: Grandfather, Elevator, Glove, Surgeon

“Only the worst black novels.”

Advertising Agency: Marcel, France, Paris
Chief Creative Officer: Anne De Maupeou, Véronique Sels, Sébastien Vacherot
Executive Creative Director: Anne De Maupeou, Véronique Sels, Sébastien Vacherot
Copywriter: Gaëtan Du Peloux
Art Director: Youri Guerassimov
Art Buyer: Aurélie Lubot
Account Supervisor: Michel Kowalski
Advertiser’s Supervisor: Emmanuelle Vial, Catherine Lauprêtre
Account Manager: Cécile Henderyckx


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McDonald’s Big Mac: McDouble

“Now at McDonald’s. two for one after midnight.”

Advertising Agency: DDB, Stockholm, Sweden
Executive Creative Director: Andreas Dahlqvist
Copywriter: Daniel Vaccino
Art Director: Lisa Karlsson
Account Supervisor: Johan Thunmarker
Account Manager: Lina Tuikka, Dan Hammarberg And Johanna Törnblom
Designer: Christian Björnerhag, Mathias Mattsson, Patrik Oscarsson


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Time: Puzzle

“Only 10 days left until the call for entries ADCI 2012 closes. Instead of wasting time with other people’s campaigns, make yours great. Submit them to adci.it/awards

Advertising Agency: 800A
Creative Directors: James Flo, David Mogutu
Art Director: Will Bowl
Copywriter: Martin Fisher
Illustrator: Miru Pauln


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