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Evian: Live Young

Advertising Agency: BETC, Paris, France
Executive Creative Director: Rémi Babinet
Art Director: Agnes Cavard
Associate Art Director: Felix Falzon
Copywriter: Valérie Chidlovsky
Traffic: Elise Herfort
Photographer: Benni Valsson
Art Buyer: Nathalie Gruselle
Production: Isabelle Severi / Rita Prod
Print Producers: Sarah Belhadj, Annick Audoux
Media Strategy Director: Martine Picard
Media Agency: Havas Media International


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Boston 2013: Same Team

“Today, we are all in the same team
Boston 04.15.2013
Nike, Puma, New Balance, Adidas.”

Advertising Agency: Fast Mood, Paris, France
Creative Directors: Anthony Marques, Chloé Roux
Art Director: Chloé Roux
Copywriter: Anthony Marques


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Hemorio: Help

Advertising Agency: Heads Propaganda, Rio de Janeiro, Brazil
Creative Directors: Flavio Medeiros, Luis Christello, Kike Borell
Art Director: Luis Christello
Copywriter: Flavio Medeiros
Illustrator: Luis Christello


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Endangered Wildlife Trust: Fishing Boats

In the last 50 years we have devastated approximately 90% of large fish stocks in the world’s oceans. We have a small window of opportunity to save the last 10% before they are pushed to extinction. Halt the plunder of our seas – visit www.ewt.org.za

Advertising Agency: Lowe, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Dane Alexander
Intern Art Directors: Natasha Dobbs, Tammy Hart
Intern Copywriters: Lauren Rimmer, Phillip Black
Illustrator: Chris Eloff


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Mademsa Fan Heater 550: 16.30, 18.05

“Summertime, Anytime. Fan Heater 550, now with timer.”

Advertising Agency: Porta, Santiago, Chile
Chief Creative Officer: Kiko Carcavilla
Creative Director: Gonzalo Baeza, Mariano Pérez
Art Director: Manuel Manquepi, Jaime Cano
Copywriter: Hernán Ramos


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Gibson: Groupies, Campfire, Angels

Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Manuel Wenzel
Art Director: Hugo Gstrein
Copywriter: Moritz Schäfer
Additional credits: Niklas Frings-Rupp


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Guia Academica: Stripper, Farmer, Drunk

Stripper:
“The anal massages cure the hiccups”
Said by :
- Cassandra; Professional stripper
- Francis M. Fesmire; Doctor from the University of Tennessee.
Saying something without knowing the reason why, or to say something because you know
Academic Guide. To know what and where you should study

Farmer
“Cows with a name, produce more milk than cows with no name”
Said by :
Candido; a farmer with 20 cows.
- Catherine Douglas and Peter Rowlinson; Ph. D in veterinary school from Newcastle University, United Kingdom.
Saying something without knowing the reason why, or to say something because you know
Academic Guide. To know what and where you should study

Drunk
“It´s better to be hit with an empty bottle of beer, than a full one”
Said by:
- Fidel, the town´s boozer.
- Stephan Bolliger, Steffen Ross, Lars Oesterhelweg, Michael Thali y Beat Kneubuehl; Forensic Doctors of the University of Berna, Switzerland.
Saying something without knowing the reason why, or to say something because you know
Academic Guide. To know what and where you should study

Advertising Agency: Sancho BBDO, Bogotá, Colombia.
Chief Creative Officer: Hugo Corredor, Giovanni Martínez
Executive Creative Director: Oscar Muñoz, Diego Forero
Creative Director: Alejandro Camelo, Freddy Mendez
Copywriter: César Castano, Alejandro Camelo
Art Director: Juan David Rodríguez, Oscar Muñoz
Production Company: Good Mood
Photographer: Ale Burset
Producer: Martin Hillcoat
Account Supervisor: Mónica Nieto
Account Manager: Alejandra Hernández


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Electrolux Powermix Silent: Tomato, Carrot

Advertising Agency: Revolution, Brazil
Creative Directors: Emerson Braga, Edson Rosa
Art Director: Edson Rosa
Copywriter: Emerson Braga
Illustrators: Edson Rosa, Leonardo Pinho
Additional credits: Carlos Pereira, Renata Matos, Vitor Barros, Raphaelly Farini, Melina Romariz, Mylene Alves, Clarissa Mattos, Caio Batista, Joaquim Sousa


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Groove Bar: Amy vs Madonna, Kiss vs Queen, Guns N’ Roses vs AC/DC

“Cover band duels friday 10 pm.”

Groove Bar is one of the most famous live music bars in Salvador, Brazil. One of the main characteristics that make Groove Bar famous is the cover band duels that it promotes on fridays.

Advertising Agency: Propeg, Brazil
Chief Creative Officer: Ana Luisa Almeida
Creative Director: Ariston Quadros, Fabiano Ribeiro
Copywriter: Thiago Rezende, Minêu
Art Director: André Oki
Account Director: Michele Estevez
Client Team Director: Ulisses Schemes
Illustrator: João Victor Costa


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Radio Mix FM: Music to remember

“From 7 to 8 p.m. music to remember.”

Advertising Agency: Quê, Brazil
Creative Director: Eduardo Almeida
Copywriter: Felipe Mendes
Art Director: Rodrigo Ribeiro
Agency Producer: Álvaro Edir
Photographer: Iluminata


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Exito Water: Meat, Green Onion, Salmon

“Now in a new bottle with 7 layers to protect the flavor of the water in your fridge.”

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Officer: Hugo Corredor, Giovanni Martinez
Creative Director: Andrés Marantá, Juan Gómez
Art Director: Andrés Marantá, Edwin Pineda
Copywriter: Juan Gómez, Freddy Ospina
Account Director: Natalia Perez
Photographer: Natalia Perez
Illustrator: Platinum FMD


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Hot Wheels: Dolly

“He is a knock-out.”

“He is a knock-out.”

“He is a stealer.”

Advertising Agency: I&S BBDO, Tokyo, Japan
Creative Director: Keiichi Uemura
Art Director: Keiichi Uemura
Copywriter: Tatsuro Kumaki
Photographer: Kentauros Yasunaga
CG: Kazuyo Oi


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BBC World News: What you see only tells half the story

Advertising Agency: RKCR/Y&R, London, United Kingdom
Executive Creative Director: Toby Talbot
Creative Directors: Ted Heath, Paul Angus
Art Director: Gustavo Kopit
Copywriter: Barnaby Blackburn
Illustrators: Lee Aldridge, Gustavo Kopit
Typographer: Barnaby Blackburn


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Cruz Roja Colombiana: Balloons

“Blood saves.”

Advertising Agency: TBWA, Colombia
Creative Director: Jaime Cueto
Art Director: Jaime Jurado
Copywriters: Jairo Rodriguez, Jaime Cueto
Illustrator: Jaime Jurado


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Pymes Magazine: Guide Dog, Alarm Clock, Wine

“Being an entrepreneur is to see a business where nobody saw it before.”

Advertising Agency: ADN Comunicación, Buenos Aires, Argentina
Creative Director: Cristobal Oviedo
Art Directors: Cristobal Oviedo, Gastón Gandara
Copywriters: Cristobal Oviedo, Santiago Ibarra
Illustrator: Ezequiel Volpato


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Delo.ua: News briefly

It’s quite difficult for a businessman to follow the latest news without getting lost in massive information flows. Delo.ua makes the life of a businessman easier by providing the most important business news in brief. We use a non-standard ad format, stamps, to emphasize the importance and briefness of every news story on the web site. Each news story had its own stamp. A series of stamp/news were published in the press. We impressed our smart audience and inspired people to collect them. People began to generate a new free direct media! They started to use our stamps in correspondence thus sharing important news from delo.ua.

Advertising Agency: Leo Burnett, Ukraine
Creative Director: Tatiana Fedorenko
Senior Art Director: Denys Savchenko
Copywriters: Volodymyr Navrotskyi, Sergey Artemenko
Illustrators: Daria Skrybchenko, Denis Loveyko, Maria Plotnikova
Client Service Director: Kseniya Morozova
Senior Account Manager: Anna Olkhovets
Producer: Kateryna Denysenko


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David Pagura Advertising Photography: Advertising Camera

Advertising Agency: Kanter BE&C, Rosario, Argentina
Creative Director: Maximiliano Kanter
Photographer: David Pager


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Innocence in Danger: Girl, Boy

“Sexual predators can hide in your child’s smartphone.”

Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: Sébastien Boutebel
Photographer: Fabrice Robin
Retoucher: Fred Witzgall chez LES DÉMONS
Head of planning: Luc Wise
Print producer: Capucine Lhermitte
Art buyer: Johanna Warlus


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Colsubsidio Book Exchange: Peter Pan and The Werewolf, Rapunzel and Don Quixote, Alice in Wonderland and The Sword in the Stone

“Come with a story and leave with another.”

Advertising Agency: Lowe/SSP3, Bogota, Colombia
Chief Creative Officer: Jose Miguel Sokoloff
Creative Director: Gustavo Marioni, Carlos Camacho, Jaime Duque
Copywriter: Mario Lagos
Art Director: Andres Lancheros, Guillermo Siachoque, Sebastian Pelaez
Account Director: Carlos Obando
Agency Producer: Sonia Llanos
Chief Executive Officer: Francisco Samper
Account manager: Natalia Bermudez, Paola Cortes
Retoucher: La Lupa
Photographer: Javier Crespo


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Stop Accidents: Happy Faces

Advertising Agency: Grey, London, United Kingdom
Global Creative Director: Alejandro Arriagada
Creative Directors: Aleix Bou, Bernat Motger
Copywriter: Aleix Bou
Art Director: Bernat Motjer
Photographer: Getty Images
Managing Director: Bastian Kuehl
Account supervisor: Marta Diez
Agency Producer: Giorgio Mugnai
Alejandro Arriagada › Global Creative Director


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Seat Leon: Nightmare

“A dream on the road is always a nightmare.”

Advertising Agency: Grey, London, United Kingdom
Global Creative Director: Alejandro Arriagada
Creative Directors: Aleix Bou, Bernat Motger
Creative Supervisor: Marta Diez
Copywriter: Aleix Bou
Art Director: Bernat Motjer, George Holland
Illustrator: Drasik
Managing Director: Bastian Kuehl
Account supervisor: Marta Diez
Agency Producer: Giorgio Mugnai


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Bisolax: Shit

“For treatment of the constipation, because shit is not worth collecting.”

Advertising Agency: Kingkong Bangkok, Bangkok, Thailand
Creative Director: Eaknarong Vijittissadee
Art Director: Eaknarong Vijittissadee, Athipon Vijittissadee, Lalita Boratisa
Copywriter: Eaknarong Vijittissadee, Jittipa Tanasiripong
Photographer: Jeans, Paapniyom


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