Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Luciano Lincoln, Wilson Mateos, Guilherme Jahara
Creatives: Estêvão Queiroga, Daniel Ottoni, Fábio Benedetto
Art Directors: Daniel Ottoni
Copywriter: Estêvão Queiroga
Advertising School: Miami Ad School Europe, Berlin, Germany
Art Directors: Vanessa Krchova, Brian Cheung
Copywriter: Sara Burke
Illustrator: Jarett Fajardo
“The story can change, it depends on how you see it.”
Advertising Agency: FCS Communication, Cuiabá, Brazil
Creative Director: Severino Neto
Art Director / Illustrator: Dhiego Feitosa
Copywriter: Silene Ferreira
Advertising Agency: Noah’s Ark, Lagos, Nigeria
Executive Creative Director: Lanre Adisa
Associate Creative Directors: Abolaji Alausa, Arawore Yemi
Art Directors: Abolaji Alausa, Akinyele Lekan
Copywriter: Abolaji Alausa
Illustrator: Karo Akpokiere
Advertising Agency: Young & Rubicam, Bogota, Colombia
Chief Creative Director: Mauricio Rocha, Brian Fraser
Executive Creative Director: Tito Chamorro, Victor Osorio, Julián Jaramillo
Creative Directors: Jorge Millán, Diego Suárez
Art Director: Sergio Lizarazo, Lee Aldridge
Copywriter: Luis Miguel Herrera
Account Manager: Nick Elliott
Production: Anthony Borkett
Advertising Agency: Young & Rubicam, Bogota, Colombia
Chief creative director: Mauricio Rocha
Executive Creative Director: Tito Chamorro, Victor Osorio, Julián Jaramilo
Creative Directors: Juan Camilo Valdivieso
Art Director: Juan Sebastian Otoya, María Fernanda Pinzón
Copywriter: Juan Camilo Valdivieso, Andrés Celis
Photographer: Daniel Martínez Matallán
Advertising Agency: Y&R, Prague, Czech Republic
Creative Director: Jaime Mandelbaum
Art Director: Atila Martins
Copywriter: Martina Vesela
Head of Art: Marco Antonio do Nascimento
Retoucher: Furia
Illustrator: Marek Motalik
“Fighting the world’s big problems at the same time.”
Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Directors: Axel Eckstein, Frank Bodin
Art Director: Suzanne Friedli
Copywriter: Ivan Madeo
Graphics: Laurie Morard
Photographer: Lea Fischlin
“Control your car, control the road.”
Advertising Agency: Young & Rubicam, Colombia
VP Executive Creative Director: Mauricio Rocha
Executive Creative Director: Julián Jaramillo, Víctor Osorio, Tito Chamorro
Creative Director: Ricardo Uribe
Copywriter: Sebastián Sánchez, Carlos González, Ricardo Uribe
Art Director: Mauricio Cifuentes, Paola Avellaneda, Juan Ruiz, Alejandro Narváez
Photographer: Darío Mora
Artist: Diana Buitrago
Advertising Agency: Ampla Comunicação, Vitória/ES, Brazil
Creative Director: André Muhle
Art Director: Daniel Galvão
Copywriter: André Muhle
“Out of the hospital does not mean out of the woods.”
Advertising Agency: Cline Davis and Mann, New York, NY USA
Group Creative Director: Peter Jesse
Creative Director: Debra Polkes
Photographer: Garrigosa Studio
Postproduction / CGI: Garrigosa Studio
“Clothes left behind. Retro Boutique, Original Vintage Store.”
Agency: Ogilvy & Mather Argentina
General Creative Directors: Maximiliano Maddalena, Javier Mentasti
Head of Art: Diego Grandi
Creative Directors: Juana O’Gorman, Tamara Litovsky
Copywriter: Lucas Antunes
Art Director: Daniel Corrêa
Photography: Ale Burset
Image retouching: Diego Speroni
Responsible for the client: Milva Russo
Dogs use their mouths as humans use their hands. When they bite into something, they do it because they want to understand more about the object: taste, texture, temperature, etc. The bite represents 20% of a dog’s senses. This means that if his teeth aren’t healthy he can’t bite it. 20% of his world is gone. That’s why the dog can’t understand what some objects really are. With Dentastix you can keep his teeth healthy and his world complete.
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Art Director: Alex Daff
Copywriter: Mircea Andronescu
Illustrator: Jennifer Taylor / Paper Dog Studio
Art Buyer: Marina Shponko
Client Service: Maria Ustkachkinseva
Advertising Agency: Jung von Matt, Stuttgart, Germany
Art Director: Ralf Richter
Copywriter: Norman Scholl
Illustrators: The Broken Jug
“Nothing replaces a trip.”
Advertising Agency: Publicis, Madrid, Spain
Creative Director: Alexandre Okada
Copywriter: Felipe Cirino
Art Director: Manu Mazzaro
Photographer: Paola Vianna
“Use a number you’ll never forget.”
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Justin Gomes, Andrew Whitehouse
Art Director: Michael Lees-Rolfe
Copywriter: Simon Lotze
“Every kind of rock is on Ouï FM”
Advertising Agency: Leg agency, Paris, France
Creative Director: Gabriel Gaultier
Conceptor: Stéphane Richard, Virgile Lassalle
Copywriter: Virgile Lassalle
Art Director: Stéphane Richard, Caroline Lorin
Account: Thomas Kohn
Production: Catherine Candusso, Karine Diallo-Brière
Advertising Agency: DLC / Ogilvy, Puerto Rico
Executive Creative Director: Rafael Sepúlveda
Copywriters: Gabriel Ríos, Daniel Roman
Art Directors: Jennifer Zierenberg, Francis Fernández
Account Supervisor: Yanira Otero
3D Production: Reaktor Post
“If you hate mosquitoes.”
Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Copywriter: Céline Lescure
Art Director: Julian Brice
Head of Planning: Luc Wise
Print producer: Getty Images
Retoucher: La manufacture
Advertising Agency: M&C Saatchi, Sydney, Australia
Advertising Agency: M&C Saatchi, Geneva, Switzerland
Executive Creative Director: Ben Welsh
Creative Director: Olivier Girard, Graham Johnson, Oliver Devaris
Art Director: Graham Johnson
Copywriter: Oliver Devaris
Planner: Pippa Kulmar
Account Director: Miki Richardson
Photographer: Steve York
Art Buyer: Ben Nash
Unrecyclable plastics will turn black when scanned through X-ray. Based on this theory, Mitsubishi Electric has developed a scanning technology which makes it possible to blacken and withdraw only unrecyclable plastics from the pile instantly. It was Mitsubishi Electric’s opportunity to endorse its eco-friendly image by proposing to the consumers the technology. However, just by describing the technology concisely in the ad did not seem to move consumers’ heart. Thus we came up with a revolutionary newspaper ad, ”The TRANSCENDENT TRANSLUCENCY AD” for consumers to ”experience” and intuitively understand the value of the technology. This ad redefined the flimsiness of newspaper material as a fabulous tool to provide a solution to the client’s communication challenge and to the newspaper, a traditional mass media, as well.
“Can you tell which of these plastics are unrecyclable?
Unrecyclable plastics will turn black when scanned through X-ray.
We invented a revolutionary technology that exploits this nature of
unrecyclable plastics.”
Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Yoji Sakamoto
Art Director: Takayuki Murano
Copywriter: Kosuke Wakasugi
Photographer: Kazunari Koyama
Executive Creative Director: Yoshihisa Suzuki
Producer: Haruhiko Ishikawa
Designer: Kazuya Goto
