Archive for Print
February 19, 2013 at 12:33 · Filed under Print
“Like a burst of sunshine through a cool wisp of wind, it’s sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share. And how lush it feels at every sip, like an instant whiff of a fresh bouquet of flowers in spring! With a quick sharp jolt of tart and a sudden burst of sugary-citrusy-sweetness, it leaves your tongue tingling pleasantly. Then, it curls deliciously around your taste buds, tantalizing your imagination & ripples happily down your spine. Are you still with us? Great! Cause we would like you to try Fanta’s new taste, deliciously orange. Yes, right now! Just tear off a piece of this page pop in your mouth & enjoy a Fanta by tasting this ad!”
Taste, in every sense, is a personal thing. It has to be directly experienced to be completely understood, appreciated, sought for and subscribed to. For a beverage like Fanta which is relatively known for its unique orange taste, introducing a new “more orange-y” flavor – is undeniably, vague. No matter how much we described it. The product had to be tried, thus the necessary means of sampling. Enabling the audience to immediately and directly react and respond. Average and forgettable sampling was transformed into an innovative medium using print media to showcase the taste. This allowed for curious people to tear and try the new taste of Fanta straight from the print ad without having to drink it.
Advertising Agency: OgilvyOne Middle East, Dubai, United Arab Emirates
Creative Director: Fabian Roser, Sally Tambourgi
Art Director: Rodrigo Mavu
Copywriter: Louise Bolo
Illustrator: Nadine Hallak
Creative Technologist: Niv Baniahmad
Regional Director: Nabil Moutran
Account Director: Sevim Oezdel, Tarek Shawki
Account manager: Tara Page-Gelman
Client Service Director: Sean Hart
Media Manager: Omar Katerji
February 19, 2013 at 11:49 · Filed under Print
“One Day Togheter”
Advertising Agency: Komet, Switzerland
Creative Director: Thom Pfister
Copywriters: Antonia Bekiaris, Christoph Albrecht
Art Director: Roland Zenger, Joël Weber
Graphic Design: Natalia Funariu
Illustrator: Zora Gauch
Advisory Service: Simon Schatzmann, Emma Isolini
Client: Coiff your success
Photographer: Julia Saner, Alex Anderfuhren, Marc Asekhame, Jonas Weibel, Sam Konrad
February 19, 2013 at 11:48 · Filed under Print
The BSC Young Boys is the traditional soccer team of the city of Berne. Since 1898 the team moves its fans and takes them on emotional rollercoasters – every match is an experience. A new image campaign should communicate the team’s values and benefits for the supporters such as emotion, authenticity and experience. For that, real fans were photographed live at the matches in order to capture these unique moments of joy, excitement or cheering. The slogan “Moving Moments” underlines the message.
Advertising Agency: KOMET, Switzerland
Creative Director: Thom Pfister
Copywriters: Antonia Bekiaris, Christoph Albrecht
Art Director: Roland Zenger, Joël Weber
Graphic Design: Natalia Funariu
Advisory Service: Simon Schatzmann, Emma Isolini
Client BSC Young Boys: Alain Kappeler, Dominic Eichenberger, Roman Schenker, Daniel Moreno
Photographer: Fabian Unternährer
February 19, 2013 at 10:55 · Filed under Print
Advertising Agency: Ogilvy, Mumbai, India
National Creative Director: Abhijit Avasthi, Rajiv Rao
Creative Director: Tushar Pal, Ashish Naik
Art Director: Sagar Pednekar, Ashish Naik
Copywriter: Tushar Pal
Business Director: Vivek Verma
Photographer: A.J. Raina
Illustrator: Chetan Mahajan, Santosh Dhadve
Account Team: Preetish Gupta, Bindi Kanakia
February 19, 2013 at 10:31 · Filed under Print
“Free your inner carnivore.”
Advertising Agency: Ideia3, Brazil
Creative Director: Chico Salles
Art Director: André Lopes
Copywriter: Rodrigo Córes
Illustrator: Antonio Leolino, André Lopes, Jan Hlavnicka
Account manager: Mayara Rezende
February 19, 2013 at 10:29 · Filed under Print
Advertising Agency: Eleven Brandworks, Mumbai, India
Executive Creative Director: Prateek Bhardwaj
Creative Director: Abhishek Dey, Sambit Mishra
Art Director: Sanjog Karulkar
Copywriter: Navin Chawla
Illustrator: nishikant palande
February 19, 2013 at 10:24 · Filed under Print
“Good music. You know where it comes from.”
Advertising Agency: CCZ Publicidade, Brazil
Creative Directors: Claudio Freire, Giancarlo Zilli
Art Director: Luis Bacellar
Copywriter: Andre Goeldner
Image: Fuze Image
February 19, 2013 at 10:21 · Filed under Print
“I’m not afraid of no wasps.”
Advertising Agency: BBDO, Warsaw, Poland
Creative Director: Michał Nowosielski
Art Director / Copywriter: Magdalena Kramer
Photographer: Nick&Chloe
Production House: Photoby.pl
Retoucher: HappyFinish
February 19, 2013 at 10:19 · Filed under Print
Advertising Agency: Think Factory, Bangkok, Thailand
Executive Creative Director: Aniruth Assawanapanon
Art Directors: Somchai Wanitphaisarn-Meng, Aniruth Assawanapanon
Copywriter: Ittikron kananont-Bank
Retoucher: Montage Studio
Photographer: Sunhouse
February 19, 2013 at 10:18 · Filed under Print
“The Power of the Hi-Fi club.”
Advertising Agency: Involve!, Oslo, Norway
Creative Director / Art Director: Jørgen Marthinsen
Copywriter: Espen Aarbake Johnsen
Illustrator: ByHands
February 19, 2013 at 10:09 · Filed under Print
Advertising Agency: Grey Dot, Mexico
Creative Director: Damián Campa
Art Directors: Israel Arrieta, Enrique Guzmán, Adrián Ruiz
Copywriter: Jimena Morales
February 18, 2013 at 23:39 · Filed under Print
“Your lungs are more sensitive than you think. Stop smoking.”
Advertising Agency: Pagú Propaganda, Goiânia, Brazil
Creative Director / Copywriter: Sussy Côrtes
Art Director / Illustrator: Murilo M. Santos
Approval: Andressa Cunha
February 18, 2013 at 23:39 · Filed under Print
“Let the Valentine’s Day memories stay only on your mind.”
Advertising Agency: Havas Worldwide, İstanbul, Turkey
Executive Creative Director: Ediz Kurtbarlas
Creative Group Head: Arzu Emre Özbek
Art Director: Ali Can Savaş
Copywriter: Şeyma Keklik
Photographer: Emre Göloğlu / Rpresenter
February 18, 2013 at 18:43 · Filed under Print
Advertising Agency: RC Comunicação, Belo Horizonte/Brazil
Executive Creative Director: Guilherme Araújo
Art Director: Rodrigo Spotorno
Copywriter: Gustavo Costa
Art Buyer: Bruno Retes
Illustration: Rodrigo Spotorno
February 18, 2013 at 12:08 · Filed under Print
“Nothing else as adventurous.”
Advertising Agency: AMC, Dubai, UAE
Creative Director / Art Director: Imran Mohideen
Copywriter: Samir K Shaji
Additional credits: Nadine Gharz, Yasser Aqel
February 18, 2013 at 09:50 · Filed under Print
Advertising Agency: Loud, Sydney, Australia
Creative Director: Joe Van Trump
Art Director: Mo Shono
Planner: Russell Naughton
Account Director: Chris Costin
Account manager: Anna Willis
February 18, 2013 at 09:45 · Filed under Print
Advertising Agency: Untlited, Singapore
Executive Creative Director: Elliot Townson
Art Director: Devon Ripley
Copywriter: Elliot Townson
February 18, 2013 at 09:43 · Filed under Print
Advertising Agency: Livingroom, United Arab Emirates
Creative Director: Mansoor Bhatti
Art Director: Cynthia Wong, Lara Bizri, Nisreen Shahin
Copywriter: Umer Razzak
Photographer: Rebecca Handler
Digital imaging: Rebecca Handler
Wardrobe Stylist: Brandy Joy Smith
Makeup Artist: Jennifer Lombardo
Hair Stylist: Akira Yamane
February 18, 2013 at 09:35 · Filed under Print
Advertising Agency: Special Group, New Zealand
Creative Directors: Rob Jack, Tony Bradbourne
Producers: Brendon Eastlake, Jules Pakenham
Account Director: Michael Redwood
Photographer: Jez Smith
February 18, 2013 at 09:34 · Filed under Print
Advertising Agency: BÜRO, Istanbul, Turkey
Creative Directors: Ilker Zaharya, Esra Ayas Özalp
Art Director: Nilüfer Abaylı
February 18, 2013 at 09:33 · Filed under Print
Advertising Agency: BÜRO, Istanbul, Turkey
Creative Directors: Ilker Zaharya, Esra Ayas Özalp
Art Director: Esra Ayas Özalp
Copywriter: Ceren Orun
Illustrator: Kaan Özsoy
February 18, 2013 at 05:43 · Filed under Print
Advertising Agency: BETC, Paris, France
Creative Director: Florence Bellisson
Art Director: Lea Rissling
Copywriter: Gabrielle Attia
Photographer: Miles Aldridge
