A2 Ella is an erotic boutique which sells just women’s products. The art was made with real plasticine.
“Men will never give you just pleasure.
Visconde de Pirajá Street, 437 – 3rd floor – Ipanema.”
Advertising Agency: Loja Comunicação, Rio de Janeiro, Brazil
Creative Director: Marcelo Giannini
Art Director: Ian Guimarães
Copywriter: Lucas Ribeiro
Photographer: Artluz Studio
Plasticine Craft: Alessandra Tissoni
“Follow the new.”
Advertising Agency: DDB, Brazil
Chief Executive Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Director: Sergio Valente, Marco Versolato
Copywriter: Caio Mattoso
Art Director: Rodrigo Mendes
Agency Producer: Rodrigo Pires (Gibinha)
Account Supervisor: Maristela Pati Correa, Tania Gomes Pena
Advertiser Supervisor: Marcelo Siqueira
Producer: Rino Siveiro
Director: Jarbas Agnelli/Doug Bello
Director of Photography: Jarbas Agnelli, Doug Bello, Sergio Prado
Editor: AD Studio Team
Editing Company: AD Studio
Sound Design: TDL Music
Post Production: AD Studio Team
Animation: AD Studio Team
PROBLEM
The problem is that it has no public support because of the prejudice people have towards prostitution. In order to get support, AMMAR needed to change the way in which people see sex workers. All this, with a very low budget and a strong media restriction.
IDEA
We reinvented the most popular communication media of the sex industry in Buenos Aires: Prostitute Calling Cards. We turned them into unfolding cards and placed them all over the city. When opened, the cards expose the real life of a sex worker, changing the picture people had of prostitution and increasing the awareness of this issue.
RESULTS
• Prostitute calling cards are being used for the first time ever, not as a communication media to promote prostitution but as a media to protect their rights.
• With a simple and cheap paper print, awareness was raised on this delicate issue.
• Visits to AMMAR’s site increased 30% and phone calls 45%.
• The subject was socially installed for its public discussion.
We reinvented the sex worker’s most iconic media to promote their protection.
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
“Cover up the old.”
Advertising Agency: Publicis Yorum, Istanbul, Turkey
Creative Director: Cevdet Kzzzlay
Art Director: Çetin Ural
Copywriter: Ali Bozkurt
Illustrator: Çetin Ural
“Don’t fear finding the perfect present
Joupi the go to shop for toys and presents”
Advertising Agency: EuroRSCG 360, France
Creative Director: Hugues Pinguet
Art Director: Vincent Boudgourd
Copywriter: Vincent Boudgourd
Illustrator: Marcel Gronez
“Do not be apart from who you love.
Always wear your seatbelt.”
Advertising Agency: Mota Comunicação, Fortaleza, Ceará, Brazil
Creative Directors: Orlando Mota, Diego Ribeiro
Art Director: Thomaz Fernandes
Copywriter: Rodrigo Santiago
Illustrator: Thomaz Fernandes
“America’s chili dog since 1916.”
Advertising Agency: Brunner, USA
Chief Creative Officer: Jay Giesen, Rob Schapiro
Executive Creative Director: Brett Compton
Copywriter: Brett Compton
Art Director: Scot Crooker
Producer: Jeff Wiggins
“It turned out better for us. We got the music.”
Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Erick Rosa
Creative Director: Luciana Cani
Art Director: Fábio Cristo
Copywriter: Pedro Ribeiro
Account Director: Tiago Reis
Account Executive: Beatriz Rebelo
Illustrator: Fábio Cristo, Fábio Galindro
Typographer: Fábio Cristo
Art Assistant: Douglas Cardoso
Client Responsible: Jorge Dias
“Your dairy cool off from inside out.”
Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Director: Stefania Siani, Federico Pepe
Deputy Creative Director: Valentina Amenta, Davide Fiori
Art Director: Valerio Mangiafico
Copywriter: Matteo Maggiore
Photographer: Francesco Van Straten
“Soft mattresses for sound sleep.”
Advertising Agency: Rediffusion Y&R, Mumbai, India
Creative Directors: Anisha Sarin, Sanket Pathare
Art Director / Copywriter: Prasad Jindam
Illustrator: Nishikant Palande
“Non original part.”
Advertising Agency: Artwork, Lima, Perú
Creative Directors: Joe Gusukuma, Oscar Takahashi
Art Director: Oscar Takahashi
Copywriters: Joe Gusukuma, Gustavo Makino
Illustrator: Frank Delgado
Account Director: Nao Akamine
Designers: Luis Leon, Jussy Montero
“Suspense in more detail. 13th Street now in HD”
Advertising Agency: Sra Rushmore, Madrid, Spain
Art Director: Pablo G. Cattaneo
Copywriter: David Titos
Photographers: Javier Peñas, Alberto Escudero
Retouchers: Reves Digital, Andrés Espinosa
Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creatives: Mark Campion, Adam Collins
Planner: Alex Fennemore
Account Director: Brooke Curtis
Photographer: Johanna Parkin
Retouchers: John Proudfoot, Stuart Westcott
“Now we are 7 billion. For better. Or for worse.”
Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Directors: Erick Rosa
Creative Director: Luciana Cani
Art Director: Thiago Arrighi
Copywriter: Carolina Markowicz
Illustrator: Thiago Arrighi
Account Director: Tiago Reis
Account Executive: Beatriz Rebelo
Client Contact: Gonçalo Cavalheiro, Inês Mourão
“For extra tough stains.”
Advertising agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Executive creative director: Ben Sever
Art Director: Ale Feldman
Copywriter: Oded Nadir
Photographer: Yisrael Cohen
Agency Producer: Dana Caro
Head of Account management: Maya Cohen
Account Executive: Yael Eichenwald
Planner Director: Uri Oren
Planner: Pnina Wiessman
Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Prasad Patil
Copywriter: Piyush Gupta
Retoucher: Happy Finish
Brand Partner: Sushma Singh
Brand Associate: Adya Thakur
Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Prasad Patil
Copywriter: Piyush Gupta
Illustrator: Santosh Harmalkar
Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Directors: Antonio de Federico, Héctor Losa
Art Director: Pouline Atencio, Gilberto Barros
Copywriter: Roberto Luque
Group Account Director: Ricardo del Campo
Account Supervisor: Eduardo Gómez-Escolar
“If you stop, someones else stops too.”
Advertising Agency: La Facultad, Ecuador
Creative Team: Henry Hill, Sebastián Villagómez, Andrés Freile, Diego Aguilar, Xavier Barona, Miguel Salazar, Oswaldo Cano
Retouching: Andrés Freile, Sebastián Villagómez, Diego Aguilar
Account supervisor: Christian Freire
Account director: Ana Isabel Bejarano
Additional Credits: Luis Riera, Santiago Zumárraga, Paulino Pachacama, Cristina González, Xavier Prado
Advertising Agency: Artwork, Lima, Perú
Creative Directors: Joe Gusukuma, Oscar Takahashi
Art Director: Oscar Takahashi
Copywriter: Joe Gusukuma, Angello Maicelo
Illustrator: Oscar Takahashi
Account Director: Nao Akamine
“Nothing’s quicker.”
Advertising Agency: Y&R, New Zealand
Creative Director: Scott Henderson
Executive Creative Director: Josh Moore
Art Director: Tony Haigh, Lisa Dupre
Copywriter: Tony Haigh, Lisa Dupre
Planner: Jason Wells
Client Team Director: Kate Symes, Lisa Li
Photographer: Danny Eastwood
Retoucher: Cream Studios
Designer: Tim O’Neill
Account Manager: Steph Patton
“Help us remove the violence from children’s lives.”
Advertising Agency: Long Play 360, Brazil
Creative Director: Fernando Luna
Art Director: Ricardo Catach
Copywriter: Nelson Doretto
Photographer: Fabio Mattos
