“Kids cry, but it’s not the shampoo’s fault.”
Advertising Agency: BBDO, Chile
Executive Creative Director: Jorge Espinoza
Creative Director: Rodrigo Peralta
Copywriter: Carlos Ojeda
Art Director: Leo Rocha, Roberto Nawrath, Paulina Gonzalez
Illustrator: Miguel Vergara, La Mano Estudio
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Director: Jaume Badia
Art Directors: Silvia Cutillas, Alba Ciércoles
Copywriter: Andres Travi
Photographer: Marc Díez
Production: Joan Gamper
Account Director: María José Moreno
Advertising Agency: kevinandcarl.com, United States of America
Creative Director/ Copywriter: Kevin Miles
Creative Director/ Art director: Carl Koestner
Photographer: Dan Goldberg, Alexandria Koestner
Retoucher: Giannini Creative
Advertising Agency: Jamshop, Adelaide, Australia
Creative Director: Jim Robinson
Art Director: Kent O’Halloran
Copywriter: Johnny Velis
Account Director: Kate Zealand
Photographer: Richard Lyons
Advertising Agency: el Taier/ Tribu DDB, Guatemala
Creative Directors: Jorge Solórzano, José Contreras
Art Directors: Victor Pardo, Walter López
Copywriter: José Contreras
Photographer: Mario Guerra
Additional credits: Raul Pineda
Advertising Agency: Fischer América, Argentina
General Creative Director: Fernando Fernández
Creative Director: Diego Sica
Art Director: Alejandro Barredo
Copywriter: Alvaro Lecumberri
General Account Direction: Javier Fernández
Account Direction: Sergio García Fontenla
Account Executive: Juan Palmeiro
Chief of Graphic Production: Adrián Sarno
Illustration : Ani Suren
“One glance is enough. News briefly.”
Advertising Agency: Leo Burnett, Ukraine
Creative Director: Tatiana Fedorenko
Art Directors: Sergii Molokovich, Denys Savchenko
Copywriters: Volodymyr Navrotskyi, Pavel Mandryk
Photographer: Dmitry Pochitalin
Post production: Jekyll n’ Hyde
Client Service Director: Kseniya Morozova
Senior Account Manager: Anna Olkhovets
Advertising Agency: BBDO, Lisbon, Portugal
Creative Director: Rui Silva
Art Director: Eduardo Tavares
Copywriters: Felippe Motta, João Silva, Rui Silva
Illustrator: Andreas Scheiger
Typography: Andreas Scheiger
Advertising Agency: BBH Asia Pacific, Singapore
Executive Creative Director: Scott McClelland
Creative Director: Peter Callaghan
Art Directors: Uni Lee, Kenneth Foo
Copywriters: Angie Featherstone, Daniel Foo
Visualizer: Heng Loong Loh
Head of Print: Brell Chen
Print Producer: Lesley Chelvan
Head of Operations: Andy Nethercleft
Head of Print: Brell Chen
Print Producer: Lesley Chelvan
FA Artist: Sok Wah Leow
Retouching: Wellcom
Illustration: Amanacliq & Ars Thanea
Business Director: David Webster
Associate Account Director: Sheila Melbye
Account Executive: Jade Cheng
Planning Director: Sandy Burns
Advertising Agency: Ogilvy&Mather, Kiev, Ukraine
Creative Director: Alexandra Doroguntsova
Art Directors: Taras Dzendrovskii, Tatiana Shapoval
Copywriter: Evgeniya Dzubenko
Producer: Irina Pigal
Production: BelkaStrelka
Photographer: Evgenij Krylov
Post production: Dmitriy Shishkin
Managing director: Victor Ishkov
Senior account manager: Jana Karymova
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Director: Guillermo Santaisabel
Art Director: Alvaro Guzman, Daniel Macho
Copywriter: Daniel Rodriguez, Juan Antonio Carrillo
Illustrator: David De Ramón (The Mushroom Company)
Business Director: Gorka Lozano
Account Director: Javier Villalba
Advertising Agency: Grey 141, São Paulo, Brazil
Creative Director: Pedro Cappeletti, Daniel Perez Pallares
Art Director: Lucas Heck
Copywriter: Tchelo Nogueira
Illustrator: Sergio Albiac
“Reaches impossible places.”
Advertising Agency: Borghi/Lowe, Brazil
Executive Creative Director: Jose Borghi, Fernando Nobre
Creative Director: Fernando Nobre
Creative Director: Fabio Brigido
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Illustrator: Walfrido Monteiro
Global Creative Director: Edgard Gianesi
Advertising Agency: LewLaraTBWA, Brazil
Chief Creative Officer: Manir Fadel
Executive Creative Director: Mariana Sá
Creative Director: Cesar Herszkowicz
Art Director: Ary Nogueira
Copywriter: Igor Cabó, Toni Rodrigues
Art Director: Leonardo Claret
Photographer: Paola Vianna
Advertising Agency: BEI Confluence, New Delhi, India
Art Director: Sonu Chandra
Copywriter: Manish Ranjan
Advertising Agency: Leo Burnett, Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Keeratie Chaimoungkalo
Creative Director: Ariyawat Juntaratip
Art Director: Sarut Yungcharoen, Ariyawat Juntaratip, Sompat Trisadikun
Copywriter: Pathida Akkarajindanon, Fuad Ahmad
Account Executive: Sipparee Mongkolsri
Agency Producer: Sarawut Lertkittipaporn
Photographer: Chub Nokkaew
Retoucher: Chub Nokkaew
Computer Artist: Chub Nokkaew
Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Executive Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
Art Director: Tiago Bastos
Copywriter: Mário Cintra
Illustrator: Tiago Bastos
Print Production: Zezinho Lima
Account Supervisor: Cíntia Mourão
Advertiser’s Supervisors: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Gallucci, Fábio Requer
Account Managers: Daniela Ferreira, Mirelly Rosa
Planners: Marcello Magalhães, Tiago Lara
Unfiltered news is the new print campaign by Reforma Newspaper —the most important journal in México. The idea tries to communicate that, in this daily, readers can find news 100% real and complete, without any kind of censorship. All readers will experience news, like if they were talking face to face with the protagonists. The campaign ran during last year and early 2013, every ad was made with real news and published right in the moment that the new has happening.
“Reforma. Unfiltered News.”
Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernández Maldonado
Creative Director: Agustín Esteban
Copywriter: Ángel Rodríguez
Art Director: Agustín Esteban
Agency Producer: Claudia Shelley
Photographers: Getty Image, Enrique Covarrubias
