Advertising Agency: King Solutions KB, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriters: Nicklas Karlsson, Hedvis Brudkner, Pontus Ekström
Art Directors: Josephine Wallin, Alexander Elers, Lotta Ågerup
Photographer: Peller Bergström
Account supervisor: Lina Söderqvist
Account Manager: Lena Ivarsson
Advertiser Supervisor: Fredrik Söderhielm
Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Christoph Everke
Copywriter: Cosimo Moeller
Art Director: Alexander Nagel
Account Supervisors: Christiane Broch, Nadine Wintrich
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Directors: Charles Morand, Frédéric Royer
Copywriter: Charles Morand
Photographer: Yann Lepape
Print production: Marie-France Capri, Gaël Cheval, Jean-Luc Chirio (Elysian Fields)
Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Chermine Assadian, Nayla Moubarak
Art Director: Joumana Ibrahim
Copywriters: Rana Najjar, Alex Kent
Photographer: Tiago Hoisel
Regional Executive Creative Director: Bechara Mouzannar
“Death comes faster than expected.”
Advertising Agency: Heye Group, Munich, Germany
Creative Director: Ulrich Luetzenkirchen
Art Director: Christian Woelky
Copywriters: Christine Deinhart, Stefan Amtmann
Illustrators: Christian Woelky, Florian Metz
Photographer: Mathias Remmling
Published: September 2009
“Your eyes deserve a better afterlife. Pledge them.”
Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: Gopi Prasannaa
Copywriter: Prakash
Illustrator: Gopi Prasannaa
“RO4541 Silence Force. 2100 Watt Vacuum Cleaner. Rowenta.”
Advertising Agency: Publicis, Frankfurt, Germany
Creative Director: Stefan Leick
Art Director: Christian Kuzman
Photographer: Achim Lippoth
Others: Katja Bonnert, Nicole Bangert, Johannes Rapp
Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Dr. Stephan Vogel, Christian Mommertz
Copywriter: Sabina Hesse, Albert S. Chan
Art Director: Sabina Hesse, Albert S. Chan
Photographer: Jo Bacherl
Illustrator: Painter: Remus Grecu
Art Buying: Valerie Opitz
Advertising Agency: DDB, Stockholm, Sweden
Creative Director(s): Andreas Dahlqvist
Copywriter(s): Magnus Jakobsson
Art Director(s): Fredrik Simonsson
Other(s): Account Manager – Daniel Sundin, Account Supervisor – Johan Östlund, Graphic Designer – Leif Blondell
“Tastes like already buttered.”
The headline “Tastes like already buttered” plays with the double-meaning of the proverb: Generally it means that something tastes great and in this context with the butter toast it implies that the toast has already been buttered.
Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Creative Director: Katja Luckas
Art Director: Ursel Barwinski
Copywriter: Verena Koschel
Photographer: Jost Hiller
Retoucher: Nicole Heese
Published: November 2009
“One of the most evil mass murders: the malaria mosquito.”
Advertising Agency: Serviceplan, Germany
Creative Directors: Maik Kähler, Christoph Nann, Alexander Schill, Axel Thomsen
Art Director: Maik Kähler
Copywriter: Christoph Nann
Photographer: Manuel Wolff
Illustrator: Manuel Wolff
Account Management: Sybille Stempel, Robin Ruschke, Stefanie Otten
Graphic Design: Manuel Wolff
“Get rid of the snore.”
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Sonic Choy
Art Director: Gloria Fung
Copywriter: Halo Cheng
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