Snickers: DJ’s
Advertising Agency: BBDO, Puerto Rico
Creative Director: José Antillón
Copywriter: Ilia Márquez
Illustrator: Christopher Díaz
Additional credits: Ricky Gómez
Archive for Radio
ClearBlue: Radio Case
Lápiz created an interactive radio spot for P&G’s Clearblue pregnancy test product, which allows women – those who are eager to become pregnant and those who are not yet prepared to be mothers – the chance to hear their own point of view about pregnancy. It’s not easy to sell a product with such a dual nature; because women have mixed emotions about pregnancy. While some women are looking to become mothers, others aren’t yet prepared. With that in mind, Lápiz designed a radio spot that relates to both types of feelings, simultaneously. On the radio you hear two stories: through the right speaker you hear a woman who wants to get pregnant and through the left speaker you hear one who doesn’t. Based on your current mindset – yearning for pregnancy/not ready – you turn the speaker in your car to only play audio out of the right or left speaker, hearing the message that’s relevant to you. The intuitive campaign allows women to choose their own story, while communicating the benefits of using Clearblue.
Advertising Agency: Lápiz, USA
Chief Creative Officer: Laurence Klinger
Creative Directors: Maria Bernal, Pablo Ferrari
Art Director: Jorge Pomareda
Copywriter: Carlos Bretel
Art Director: Gaston Soto
Copywriter: Omar Sotomayor
Account Director: Elizabeth Papasakelariou
Senior Account Executive: Lucille Gratacos
Agency Producer: Ximena Aguirre
Planning: Ana Maria Matta
Sound Studio: Earhole Studios
Sound Engineer: Beto Santoyo
Israel Cancer Association: The Day the Radio Went Mono
To mark the breast cancer awareness month, on the 30th of October at 8:05 AM, all radio stations in Israel, broadcasted only through the right speaker, in order to convey how it feels like to lose one side.
Advertising Agency: Gitam BBDO, tel aviv, Israel
Chief Creative Officer: Guy Bar
Copywriter: Ran Allon
Art Director: Tamar Dvir
Content Executive: Eyal Saada
Account Executive: Idit Zemmer
Production: Noga Sagi, Tali Sasson, Jessica Kälbermann
Coop: Eco Radio Ad
Advertising Agency: Y&R, Milan, Italy
Group Executive Creative Director: Vicky Gitto
Art Director: Anna Taschini
Copywriter: GB Oneto, Francesco Cellini
Account: Isotta Enrici, Giulia Cappelli
Producer: Lisa Allegretti
Production Company: Eccetera
Executive Producer: Josè Bagnarelli
CYFRA+: Childproof Radio Commercial
Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk
Art Directors: Adam Marzec, Tytus Klepacz
Copywriters: Tytus Klepacz, Adam Marzec
Published: September 2010
Bonafont Water: The First 100% Recycled Radio Commercial
To showcase the first 100% recycled bottle, we create the firts 100% recycled radio commercial. We listened over 80 radio commercials made for bonafont over the last years and selected the words needed for our advertisement, without newly recording a single voice.
Advertising Agency: Young & Rubicam, Mexico
Creative Directors: Rafael Barthaburu, Esteban Sacco, Carlos Cantu
Copywriters: Carlos Cantu, Adani Vazquez, Carlos Carbajal
Production House: Prado Sur
Sound Design: Rocio Garcia
Aired: March 2011
Hot Wheels: Piano, Utensils
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriters: Gururaj Rao, Santosh Sonawane
Planning Director: Prabhakar Iyer
Agency Producer: Jackie Angel
Studio: BKP
Sound Engineer: Sebastian Vronski
