Advertising Agency: Y&R, Milan, Italy
Group Executive Creative Director: Vicky Gitto
Art Director: Anna Taschini
Copywriter: GB Oneto, Francesco Cellini
Account: Isotta Enrici, Giulia Cappelli
Producer: Lisa Allegretti
Production Company: Eccetera
Executive Producer: Josè Bagnarelli
Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk
Art Directors: Adam Marzec, Tytus Klepacz
Copywriters: Tytus Klepacz, Adam Marzec
Published: September 2010
To showcase the first 100% recycled bottle, we create the firts 100% recycled radio commercial. We listened over 80 radio commercials made for bonafont over the last years and selected the words needed for our advertisement, without newly recording a single voice.
Advertising Agency: Young & Rubicam, Mexico
Creative Directors: Rafael Barthaburu, Esteban Sacco, Carlos Cantu
Copywriters: Carlos Cantu, Adani Vazquez, Carlos Carbajal
Production House: Prado Sur
Sound Design: Rocio Garcia
Aired: March 2011
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriters: Gururaj Rao, Santosh Sonawane
Planning Director: Prabhakar Iyer
Agency Producer: Jackie Angel
Studio: BKP
Sound Engineer: Sebastian Vronski
