Mtv Gold is a brand new satellite channel devoted to playing golden songs from the 70’s, 80’s and 90’s. Mtv commissioned Mutado to create this channel identity from scratch – since it didn’t exist before. Due to my passion for vintage and humour, I dove straight into this new adventure.
The whole concept of the channel is based on vinyl records and a humorous re-interpretation of the most famous songs. We all remember the songs that made the history of popular music and we tried not to be too serious or celebratory but, rather, to work on song titles and visualize them in a different and unusual way. We utilized 2 things that we are very passionate about… characters and animation.
Mutado was in charge of creating the channel identity, bumpers, stings and all graphic elements for the launch on 1st October 2007. This is a work in progress but we’d like to show some of the stuff that has aired recently on Sky’s channel 705.
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Andrea Maggiori, Francesco Guerrera
Copywriter: Luca Gelmuzzi
Director: Andrew Hardaway
VFX: The Embassy
Production Company: Parco Film
Advertising Agency: TBWA\PHS, Helsinki, Finland
Art Director: Mikko Torvinen
Copywriter: Erkko Mannila
Production Company: Woodpecker Film, Helsinki
Film Director: Tommi Pietilainen
Production Company Producer: Jukka Valtanen
Advertising Agency: Jung von Matt, Berlin, Germany
Creative Directors: Mathias Stiller, Wolfgang Schneider, Jan Harbeck, David Mously
Art Director: Andreas Boehm
Copywriter: Maximilan Millies
Production Company: Frisbee Film, Berlin
Film Director: Till Franzen
Production Company Producer: Alexander Bickenbach
Agency Producer: Nadja Catana
Excessive speed was a factor in almost 30% of road fatalities in the Republic of Ireland between 1996 and 2004 and a factor in 24% of road fatalities between 1996 and 2005 in Northern Ireland.
This was the disturbing revelation made at the launch of «Mess» a new sixty seconds hard hitting anti-speeding TV advert from the Road Safety Authority, supported by Hibernian Insurance, and from the Department of the Environment, Northern Ireland, supported by Norwich Union.
Advertising Agency: Lyle Bailie International Limited, Belfast, Northern Ireland
Creative Directors: David Lyle, Julie Anne Bailie
Art Directors: David Lyle, Julie Anne Bailie
Copywriter: David Lyle, Julie Anne Bailie
Production Company: Russell Curran Productions, Dublin
Film Director: Syd Macartney
Production Company Producers: Carrie Hart, Russ Russell, Anne Marie Curran
Agency Producer: Sonia Laughlin
Music Production and Composer: Joe Glassman at Hum
Music Lyrics: David Lyle and Julie Anne Bailie
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