Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples, Dré Labre, Chris Booth
Art Director: Joel Arbez
Copywriter: Rob Tarry
Broadcast Producer: Laura Rioux
Production Company: Radke Films
Director: Shawn Zeytinoglu
Editor: Daniel Pruger
Director of photography: Shawn Zeytinoglu
Line Producer: Dennis Beier
Post Production House: JMB Post
Audio House: Vapor
Account Services: Caleb Goodman
Advertising Agency: Marcel, Paris, France
Creative Director: Sebastien Vacherot
Copywriter: Sebastian Piacentini
Art Director: Bastien Grisolet
Account Manager: Shannon Eddy
TV Producer: Cleo Ferenczi
Director: Saiman Chow
Production Company: Blacklist
Executive Producer: Michael Neithardt
Producer: Patrick Gantert
Associate Producer: Sophie Gate
Compositor: Fred Kim
Animation: Studio Nos
Creative Directors: Mathew Amonson, Jeremy Bronson
Producer: John Bega
Stop Motion Director: Mathew Amonson
Animators: Mathew Amonson, Luca Vitale
Model Fabrication: Junko Shimizu, Zack Williams, Mathew Amonson
Director of Photography: Mathew Amonson
Sound Design: Antfood
Executive Producer: Sean McGovern
Production Service Company: Wam
Advertising Agency: Fabrica, Treviso, Italy
Advertising Agency: 72andSunny, Amsterdam, Netherlands
Creative Director: Carlo Cavallone, Eric Ravelo, Paulo Martins
Designer: Paulo Martins, Robert Nakata, Wendy Richardson
Brand Director: Judson Whigham
Brand Manager: Frederic Point
Print Producer: Maria Perez
Retouching: Loupe Digital Imaging
Retoucher: Gareth Jones, Guillaume Koening
Film Producer: Ellen Pot
Director: Sam Baerwald, Laurent Chanez
Prod. Co.: Identity
Exec Producer: Joe Masi
Line Producer: Claire Barnier
DOP: Arnaud Potier
Post Production: Mikros Image
Editor: Mario Battistel
Exec. Producer: Fabrice Damolini
Post Production: Elise Dutartre
Post Producer: Sandrine de Monte
Color Correction: Sebastien Mingam
Music and Audio Mix: Kouz Productions
Executive Producer: Gregoire Couzinier, Thomas Couzinier
Composer: Frederic Kooshmanian
Sound Engineer: Bruno Porret
Musician: Anne Gravoin, David Braccini, Emmanuel Blanc, Ericmaria Couturier
Creative Director: Michael Sheppard
Art Director: Ben Gelfand
Copywriter:Michael Sheppard
Photographer: Ben Gelfand
Advertising Agency: Conill Saatchi & Saatchi, USA
Production House: D’Avant Garde Media
Directors: Francisco Pugliese, Pablo Buffagni
Chief Creative Officer: Pablo Buffagni
Creative Director: Rafael Ramirez
Copywriter: Hernan Bacchi, Federico Hauri
Associate Creative Directot: Ana Testa
Art Directors: Carlos Godinez, Tony Rhi
Director of Production Services: Lourdes Caballero
Senior Broadcast Producer: Allan Rivera
Group Account Director: Beatriz del Amo
Account Executive: Cristina Lage
Executive Producer: D’avant-Garde Maria Pugliese
Producer: D’avant-Garde Ornella Jaramillo
DP: Tomas Morales
Production Designer: Victoria Velarde
Art Director: Diego Marini
Illustrator: Kiera Ormut-Fleishman, Michaela McKenny, Cara Rearick
Animation Company: Valins&Co
Creative Director: Scott Valins
Executive Producer: Mike Sullo
Lead Animator: Luis Aguirre
Compositor:: Mancel Lindsey
Music: MAS- Music and Strategy
Executive Producer: James Alvich
Composer: John J. Boyd, Eric v. Hackikian
URL: http://mtv.uol.com.br/themusicneverstops
To reinforce the MTV Brasil concept “the music never stops”, Loducca came up with a website that presents a new way to navigate through music videos on YouTube. For each video that you click to open, the website loads its related videos as a tree branch. One song leads to another, one video leads to another and the music never stops.
Advertising Agency: Loducca, Sao Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cassio Moron, Marco Monteiro
Creatives: Mariana Rocha, Raphael Franzini
Web Development: WQTi
Advertising Agency: Publicis, London, United Kingdom
Creative Director: Paul Burch and Paul Quarry
Agency Producer: Mays Al – Ali
Production Company: Film Club Productions
Post Production Company: Film Club, th1ng, Framestore
Director: Vida Vega
Editor: Danny McGuiness
Producer: Sue Loughlin
Exposure: TV, in Italy, Germany, the Netherlands
Writer: Jeroen Houben, Tim Arts, Stefan van den Boogaard
Director: Jeroen Houben, Tim Arts, Stefan van den Boogaard
Production: Jeroen Houben, Jessie Mentjox
Director of Photography: Dick Merx
Gaffer: Mick van Herk
Light assistence: Roel Neuraij, Kiki van Herk
Boom-operator: Louk Voncken
Productie assistence: Maarten Kuypers, Olya van Poppel
1st assistent director: Marèl Jap-Sam
Set-Dresser: Marianne Lock
Styling: Laurence Mensink
Make-up: Iris Zuidema
Editor: Wouter van Luijn
Music: Joris Titawano
Titel sequence: Jurjen Versteeg
‘Gulp’ is a short film created by Sumo Science at Aardman, depicting a fisherman going about his daily catch. Shot on location at Pendine Beach in South Wales, every frame of this stop-motion animation was shot using a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics. The film has broken a world record for the ‘largest stop-motion animation set’, with the largest scene stretching over 11,000 square feet.
Advertising Agency: Wieden+Kennedy, London, United Kingdom
Art Director: David Bruno, Tom Seymour
Copywriter: David Bruno, Tom Seymour
Prod. Company: Aardman Animations
Director: Ed Patterson, Will Studd
Brief Explanation:
MTV Brazil Was Undergoing Several Transformations. The Generation Who Had Grown Up With The Station Was Giving Way To A Younger One, With New References. Our Greatest Challenge Was To Show The Historic Importance Of MTV To These New Viewers, While Showing A Path To Be Followed, Signalling The Ever Pioneering Character Of The Station.
Describe The Brief From The Client:
MTV Was About To Celebrate Its 21st Anniversary In Brazil. We Needed A Film That Would Communicate The Auspicious Event And Recall The Station’s Great Moments, Positioning It To The Audience With The Concept “The Music Never Stops”.
Description Of How You Arrived At The Final Design:
Balloons Are A Worldwide Icon For Celebration. The Idea Was To Tell The Stories And Show The Characters Of MTV’s 21 Year’s Existence With Balloons. The Essential Ingredients In The Implementation Were Simplicity And A Wealth Of Detail, Two Apparently Contradicting Factors.
Indication Of How Successful The Outcome Was In The Market:
The Film Was Shown On Several Movie Theatres And On MTV Itself, Generating Thousands Of Comments On Specialized Websites And Definitely Positioning MTV As The Station Where Music Never Stops.
Advertising Agency: Loducca Sao Paulo, Brazil
Creative: Dulcidio Caldeira, Andre Faria, Guga Ketzer
Creative Director: Cassio Moron, Marco Monteiro, Pedro Guerra
General Creative Director: Guga Ketzer
Executive Creative Producer: Sid Fernandes, Ana Luisa Andre
RTV: Karina Vadasz
Production: Paranoid
Director: Duldicio Caldeira
Photography: Alexandre Ermel
Animation / Illustration: Daniel Semanas / Paranoid Lab
Executive Producer: Egisto Betti
Final Art: Sindicato VFX
Sound Track: Hilton Raw
Results and Effectiveness: The goal was 10,000 coupon downloads over 3 months. Week one, we got 13,707. We collected over 2.5 million Likes from users, 20,000 new Facebook friends, and chicken orders went up 30% almost immediately. According to the cable company, in the first month 1 million households tuned in and stayed tuned in for an average of 8.2 minutes. It was the number 2 trending topic on Twitter and has earned over 36 million free media impressions. Tons of earned media with skyrocketing sales, and we even created a new revenue stream for cable companies. What more could you ask for?
Creative Execution: Our solution was a TV channel dedicated to showing delicious rotisserie chicken 24 hours a day, 7 days a week. The campaign began with a teaser video, posted to youtube.com and swisschalet.com. The next day a press release went out to the subscriber website Media In Canada. After the press release hit, word was spreading. “Swiss Chalet” and “rotisserie” both became trending topics on twitter. We responded instantly and used what the public was saying about the rotisserie channel to create a new online video, showcasing quotes from actual tweets. Next came the TV, newspaper, online, and billboard campaign. Simultaneously, people across the country were seeing a television spot, banners ads, and in some cities they saw print ads and billboards as well. All of that culminated in the actual airing of the channel, at which point coupon downloads and sales both skyrocketed.
Insights, Strategy and the Idea: Founded in 1958 and with 300 restaurants across the country, Swiss Chalet is a Canadian institution. People across the country identify it with delicious rotisserie chicken. But how do we push that thought even further into the public consciousness? We give rotisserie chicken something that’s never been done before – it’s own cable channel. We bring it into the homes of people across Canada and make it famous. Its relevance to Swiss Chalet is unquestionable. In Canada, Swiss Chalet owns rotisserie chicken. How was it relevant to the target audience? It put an end to that age-old question “what do you want to watch?”
Advertising Agency: BBDO, Canada
Executive Creative Director: Carlos Moreno, Peter Ignazi
Art Director: Doug Bramah, Sungho So, Alice Blastorah
Copywriter: Frank Macera, Kurt Hagan
Agency Producer: Tracey Azzopardi
Production House: Radke Films
Director: Craig Brownrigg (Radke Films)
Production House Producer: Miriana DiQuinzio
Cinematographer: Tico Poulakakis
Editing House: Ricochet Post production
Editor: Gord Koch
Art Director: Jonathan Guy
Copywriter: Johnny Pavacic
Flash Developer: Edward Ayoub
Advertising Agency: R/GA, USA
Chief Creative Officer: Nick Law
Executive Creative Director: Taras Wayner
Creative Director: Colin Kim, Jason Hoff
Art Director: Saulo Rodrigues
Copywriter: Jason Hoff
Producer: Nigel Goodman
We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads “Natural Energy” & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Creative Directors: Siavosh Zabeti, Alexander Kalchev
Art Directors: Alexander Kalchev, Siavosh Zabeti
Copywriters: Siavosh Zabeti, Alexander Kalchev
Director: Johnny Hardstaff
Account Director: Julie Régis
Agency Producers: Guillaume Cossou, Florence Gabet
Production Company: Unit9
Executive Producer: Piero Frescobaldi
Producer: Michelle Craig
Production Design: Alex Marden
Installation / Special Build: Artem UK
Sound Production Company: THE
Editing Company: Final Cut
Editor: Ed Cheesman
Grading: MPC
On October 27th 2010, Thousands Of Unsuspecting Passengers Arriving At Heathrow’s Terminal 5 Were Given A Welcome Home To Remember. People Were Greeted By A 300 Strong Choir And Vocal Orchestra Singing A Medley Of Songs, Completely A-cappella, To Welcome Them Back Into The Country.
Advertising Agency: Saatchi & Saatchi, London , United Kingdom
Executive Creative Director: Paul Silburn/Kate Stanners
Creative Director: Sound Design – Ben Leeves @ Grand Central
Art Director: Rick Dodds
Copywriter: Stephen Howell
Advertiser’s Supervisor: Post Production
Planner: Tom Gibson
Account Manager: Laura Mills/Anna Mills
Account Supervisor: Sarah Galea
Producer: James Faupel
Art Buyer: Editing – Spencer Ferzst/Patric Ryan @ Marshall Street Editors
Illustrator: Production Company – Smuggler
Photographer: Director – Henry-Alex Rubin
Typographer: Production
Co Producer: Ray Leakey
Business Leader: Charles Pym
Music Director: Shai Fishman
Advertising Agency: Leo Burnett, Melbourne, Australia
Executive Creative Director: Jason Williams
Copywriter: Andrew Woodhead, Elle Bullen
Art Director: James Orr
Directo: Tov Belling
Agency Producer: Mandy Celms
Producer: David Leadbetter
Advertising Agency: Memac Ogilvy, Dubai, United Arab Emirates
Executive Creative Director: Steve Hough
Creative Director: Ramzi Moutran
Art Director: Sascha Kuntze, Jeremy Southern
Copywriter: Jeremy Southern, Sascha Kuntze
URL: http://bulletproof.amnesty.fr/en.html
La Chose, Paris created this new game to help raise money for Amnesty International. “Bulletproof” challenges players to stop bullets from hitting a man sentenced to death. The game is available in 5 languages for $.99 in the app store. By purchasing this game, you help amnesty remains independant, and you make your iphone bulletproof. On http://bulletproof.amnesty.fr/en.html people can watch the trailer, download the game, check the number of downloads (updated every week) and comment the campaign on Facebook.
Advertising Agency: La Chose, Paris, France
Creative Director: Pascal Grégoire
Art Director: Guillaume Ganty
Copywriter: Victor Sidoroff
Account manager: Mickael Krikorian
Agency producers: Nicolas Buisset, Maeva Caron
PR: Barka Zerouali
Game Studio: Mobigame
Game developers: David Papazian, Matthieu Malot
Film production company: Wanda
Director: Wilfrid Brimo
Producer: Claude Fayolle
Published: April 2011
The 1 billionhungry project
THE PROBLEM: 1 billion people suffering hunger
THE IDEA: An on line petition to push politicians to act againsy hunger
THE GOAL: 1 million signatures, to be delivered in november to the world leaders
THE COMUNICATION PLATFORM:
To give birth to a global movement of angry people that will blow the whistle on hunger
Advertising Agency: McCann Erickson, Rome, Italy
Creative Director: Marco Carnevale, Alessandro Sciortino
Copywriter: Alessandro Sciortino
Art Director: Francesco Basile
Sign the petition: http://www.1billionhungry.org
Saatchi&Saatchi Tel Aviv launched «The Impos si ble Brief», a contest which aims to find a creative solution to the israeli-palestinian conflict. Our idea was to create the first fight that leads to a truce.
Advertising Agency: McCann Erickson, Rome, Italy
Copywriter: Alice Bottaro
Art Director and Animation: Francesco Basile
