Advertising Agency: Proximity BBDO, Brussels, Belgium
Creative Director: Chris Goossens
Art Director: Klaartje Galle
Copywriter: Thomas Renders
Online team: Derek Brouwers, Wouter Has, Bas D’Hooghe, Kris Van Herzeele
URL: http://www.ruadasflores7.com
As you all know, Tura, our dog and former creative advisor, left the agency. At Leo Burnett, Tura won every possible advertising award. So we thought: let’s use the space she left to help other dogs win another very important prize. A home. From today on, our website will work as a showcase for abandoned dogs of Lisbon. We will show a different dog every 15 days, its history and how it got to the kennel. And our goal is that, soon, he will be at your home. (Which, for a dog, is better than a Grand Prix.)
Advertising Agency: Leo Burnett, Lisbon, Portugal
Creative Directors: Erick Rosa, Luciana Cani
Art Director: Fabio Cristo
Copywriter: Carolina Markowicz
Illustrator: Fabio Cristo
Online designer: Leandro Reis
Advertising Agency: Marketel Mccann Erickson, Canada
Creative Director: Sébastien Pelletier
Art Directors: Marie-Pier Blanchette, Nicolas LeBlanc
Copywriter: Étienne Mérineau
Interactive Production: Marketel Digital
Advertising Advertising: BBDO, Brussels, Belgium
Creative Directors: Jan Dejonghe, Derek Brouwers
Art Director: Frederic zouag
Copywriter: Nicolas Gaspart
Accounts: Jochen Van Lysebetten, Hans Henderickx
Sound design: Raygun
URL: http://www.teletoon.com/en/tv/johnnyTest
Created by Toronto-based digital creative agency Kolody in partnership with Teletoon Canada, Johnny Test is based on the popular animated franchise of the same name. In the game, kids can choose to play as hero Johnny Test or his dog Dukey to sandwich baddies and slingshot each other around the colourful roller derby world. Multiple people can play the game together through an innovative feature that harnesses Bluetooth to allow users to pair mobile devices and combine screen real estate, making Roller Johnny the first iOS gaming experience with co-operative screen play, individual leaderboards and timed play.
Director Interactive: Gavin Friesen
Producer: Colin Turnbull
Producer: Mark Kolody
Creative Director: Chad Borlase
Interactive Production: Kolody
URL: http://www.youareyourwords.com
The site brings this concept to life in a very dynamic and personal way, by engaging people to create a self-portrait in their own words. Visitors to YouAreYourWords.comcan upload a photo or use their webcam to take a picture of themselves. They can then connect to Facebook or Twitter to pull in words from their social stream, or enter words that best define who they are. From there, Lollipop created a server-side application that composites a user’s words with their photo, creating a unique word-based self portrait.
Advertising Agency: Mechanica, USA
Creative Directors: Jim Garaventi, Libby Delana
Brand Director: Julie Carney
Executive Producer: Eric Freedman
Interactive Production Company: Lollipop
Advertising Agency: Ogilvy, Buenos Aires, Argentina
General Creative Director: Gaston Bigio
Interactive Director: Ramiro Dirube
Creative Director: Diego Sanchez
Interactive General Creative Directors: Gastón Schaefer, Martín Garrocho
Copywriter: Ignacio Jardon
Art Director: Diego Bertagni
Designer: Ariel Couzo
URL: http://www.theprostateczech.com
A Man. A Cause. A Finger. He moves like a heavy Central European fog: dense, mysterious, yet insistent.
It is whispered that he hails from Kladno, a proud Czech Republic city steeped in masculine traditions of steel mills and mining. Witnesses say he travels light, armed with latex gloves, a tracksuit, and very little patience. His methods? Unorthodox. His touch? Unforgiving. So contact your family doctor and get checked before you get Czeched.
Advertising Agency: Kirshenbaum Bond Senecal + Partners New York, USA
Co-Chief Creative Officers: Ed Brojerdi, Izzy DeBellis
Copywriter: Ash Tavassoli
Art Director: Andreas Baumert
Executive Director of Creative Technology: Matt Powell
Director of Technical Production: Evan Kantor
Technical Producer: Lauren Bickers
Lead Developer: Ron DeSilva
Front End Developer: Scott Nash
Video Production Company: Circle Productions
Video Producer: Karen Tameanko
Video Director: Jeffrey Zablotny
Hijackings of private social media accounts are an increasing problem in Sweden. It is a way for criminals to launch phishing attacks and spread computer viruses through hazardous links. The Internet Explorer 9 SmartScreen-filter protects you from attacks like these. But being cautious on the internet is nevertheless a good idea. This is why we have created Lurendrejaren (The Swindler).
It is a game that tests your ability to detect false status updates from your Facebook friends. In the game Lurendrejaren hijacks random status updates from your friends. Your job is to determine which ones.
Advertising Agency: JMW kommunkation, Stockholm, Sweden
Creative Director: Joakim Karlsson
Jr Creative Director: Samuel Garlöv
Copywriter: Samuel Garlöv
Web, design: Anders Stén
Digital planning: Niclas Strandh
PR: Thomas Hansen
A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website.
Agency: TBWA\Agency.com, Belgium
Creative Director Online: Gert Pauwels
Creative Director: Hendrik Everaerts
Art Director: Lander Janssens
Copywriters: Paul Van Oevelen, Bout Holtof
Account team: Bénédicte Ernst, Hadoum Ghassab
Online Project Manager: Tine Anthoon
Digital Project Coordination: Jan Bikkembergs, Stijn Dupas
Online Strategic Planner: Rindert Dalstra
Flash Development: Ken Kool, Diederik Vanderemoortele
HTML & PHP Development: Geert Broeders
Motion Graphics: Annelies Eskens
The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook. The results:
Reach: 1,200,767
Likes: +3,114
Engaged users: 15,347
Happy winners: 24
Advertising Agency: Rodolfo, Sweden
Creative Planner: Ludwig Jonsson
Art Director: Fredrik Achatius
Copywriter: Jonas Åkerlind
Account manager: Adam Lundberg
During the Jewish Holiday of Hanukkah, Latet, a humanitarian aid organization, wanted to create a unique fundraising event. In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet created a one-of-a-kind fundraising event– a street party inside Facebook. Famous celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them. Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated. The party self-promoted itself and reached 2 million unique users. Most importantly- Latet signed on 129 new volunteers. Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011.
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Directors: Sagi Blumberg, Roy Cohen
Art Director: Einat Dotan
Copywriter: Liron Ben-Yacov
Flash Designers: Noam Beeri, Itay Wolfson, Ohad Tsaroom, Roman Rozanov, Ilya Phatelevich, Ofri Aizenberg
Jeep Poland launched Jeep-in, a geolocalisation game, which turned Poland into a big treasure map. To play it people had to hit the off-road. Every player received a map with the exact location of the awards. To win you had to find the point, go there and Jeep-in (check-in). We’ve put the awards in the most remote and hard to get place in Poland. The player who scored the highest number of the most remote points won a Jeep Grand Cherokee.
Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Paweł Heinze, Krzysztof Iwiński
Copywriter: Kamil Kowalczyk
Art Director: Robert Chudzik
Interactive Designer: Paweł Żołyński
Programmer: Rafał Kostecki
Flash Developer: Paweł Kuliński, Andrzej Styś
Project Manager: Marcin Kryński
Account Executive: Tomek Orłowski
URL: http://stevejobsmomentofsilence.org
The Steve Jobs Moment of Silence is an 8 second silent audio file officially available on iTunes. The 8 seconds symbolise the 8 years Steve Jobs fought pancreatic cancer. This small break in our iTunes library will remind us to never forget the man who brought us the very device The Steve Jobs Moment of Silence will live on.
Advertising Agency: KNARF, New York, USA
Executive Creative Director: Frank Anselmo
Art Directors: Hyui Yong Kim, Bryan Wolff Schoemaker
Writers: Bryan Wolff Schoemaker, Hyui Yong Kim
Designers: Bryan Wolff Schoemaker, Hyui Yong Kim, Frank Anselmo
Client: Moment of Silence Inc.
For São Paulo’s 17th International Contemporary Art Festival, we created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson.
Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Theo Rocha
Art Director: Fabiano de Queiroz Tatu
Copywriter: Thiago Espeche
