Idea:
For each successful video on YouTube there is poorly made imitations. There are hundreds of bad imitations and video clip remakes. Some of these copies had millions of views. And we saw an opportunity behind all this: promoting Volkswagen original auto parts.

Strategy:
We looked for some copies of these videos with a considerable amount of views on YouTube and we placed banners promoting our product in them. When users clicked on the banner, they had a surprise: they were redirected from the copy to the original video and thus we managed to promote our product without taking anyone to visit a corporate site.

Results:
For each US$100 spent, we had almost 125,000 views and approximately 500 clicks.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Co-Creative Director Online: Luciana Haguiara, Sandro Rosa
Art Director: Sandro Rosa, Raul Arantes, Victor Britto
Copywriter: Andre Almeida; Luciana Haguiara
Technology Director: Fernando Boniotti
Project Manager: Ana Carolina Cintra
Media: Mauricio Val Cruz, Larissa Sanches
Planning: Chris Bock, Sabrina Lima Peralta e Karina Kanashiro
Approval: Herlander Zola, Carla Costa

Advertising Agency: Leo Burnett Lisboa
Executive Creative Director: Erick Rosa
Creative Director: Luciana Cani
Copywriter: Jaime Nascimento
Art Director: Thiago Cruz
Creative Assistant: Afonso Azevedo, Douglas Cardoso
Promo Creative: Thiago Carvalho, Luciana Cani
Account Director: Paula Lopes
Account Supervisor: Inês Almeida
Account Executive: Frederico Bento
Production Director: Cristina Almeida
Production: Hugo Lage
Photography: Corbis
Other Credits: Grand Union Portugal

Super Nanny is a TV show that helps desperate parents to deal with badly behaved children. We had to promote its new season to parents. So we created a fictitious line of toys that featured absurd ways to discipline children and put them in a place where we were sure to find our target – toy stores. By taking a closer look at the boxes, they’d find the message “There are better ways to discipline your child. Watch Super Nanny.”

Advertising Agency: Publicis, São Paulo, Brazil
Creative Director: Hugo Rodrigues; Kevin Zung
Art Director: Antonio Correa
Copywriter: Guilherme Nesti, Luis Felipe Figueiredo
Agency Producer: Rita Vilarim, Thiago Loureiro, Emerson Russo
Production Company: Farol Filmes
Sound Studio: Voicez

Advertising Agency: Woodong, Seoul, South Korea
Creative: Dongsoo Lim

Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn’t always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced “Bright Light”, it’s an application that helps people to get the most out of the sun and their sunglasses.

Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Directors: Eva Wallmark, Michal Sitkiewicz
Copywriter: Rickard Beskow

It’s known that women don’t like the fact that others can hear them
 while they are in the W.C. So in order to disguise these sounds they Flush and waste water. About 219,000,000 liters of water wasted every year, just from needless flushing. To raise awareness and conserve water Publics E-dologic, a leading interactive agency in Israel teamed up with THIRST global water awareness organization and came up with an innovative idea – meet The Thirst flusher app! Thirst Flusher will cover for you without wasting water.
Just set the sound, Hit the button And See how much water you saved. The result: Millions will be exposed and save water all around the world. So next time you’re on the way to the W.C remember to use Thirst flusher app. Now free at the APP store: http://itunes.apple.com/us/app/thirstflusher/id525420486?mt=8

Advertising Agency: Publicis E-Dologic, Israel
Chief interaction Manger: Enon Landenberg
Creatives: Aviv Stein
C.T.O : Yacov Zoaretz
Project Manager: Yogev Reinhold
Creative & art Director: Bechor Bar-Tur
Copywriters: Ilay Rotem, Idan Kligerman, Dana Blum
Designer: Alex Trublenkov

Advertising Agency: Ogilvy & Mather, Colombia
Chief Creative Officer: John Raúl Forero
Head Of Art: Juan Pablo Alvarez
Creative Director: Mauricio Guerrero, Diego Cárdenas, Luis Ramírez, Andrés Lamprea
Copywriter: Mauricio Guerrero, Juan Felipe Ardila
Art Director: Diego Cárdenas, Daniel Mora, Juan José Posada
Production Company: Ogilvy Action
Producer: Nicolás Bravo
Account Manager: Manuel Estrada
Film Director: Felipe Cortés
Postproduction: David Studio

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Kleyton Mourao
Copywriters: Roberto Kilciauskas, Pedro Guerra
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Flavia Fusco

Parking Douche: a way to stop wrong parking in your area through geo-location, IP targeting and FB shares

“Douche parking” is a huge problem in cities in Russia. Online city newspaper The Village (www.the-village.ru) has decided to stop it using digital media. The Village has created a free app that allows to take pictures of wrongly parked cars, recognize car number plates, the car model and color. The data is streamed live to banner ads that are targeted through IP addresses to locations where these cars were parked. These banners appear as pop-ups on web-sites, interrupting you while you’re trying to read an online article. When you roll your cursor over the banner it let’s you know that this particular car is annoying people in a certain street in your city right now. To remove the banner you simply share the douche in FaceBook.

Advertising Agency: Look At Media, Russia
Creative Director: Katya Bazilevskaya, Rob Ikki
Art Director: Vladimir Shreyder
Digital creatives: Alexey Artukhov, Vladimir Shreyder
Project manager: Alya Gabdurakhmanova
Technical Director: Alexander Rybyakov
Front end developer: Anton Platonov
Flash developer: Alexander Redinger
Mobile developer: Alexander Simonov

For the online launch of the new automatic version of Amarok, we created an automatic site. Just like in the pick-up, people could also choose their option of transmission. If the user chooses to browse in the automatic mode, Amarok identifies the obstacles in the corner of the screen without the person having to use the mouse or the keyboard. The webcam scans the face and the navigation occurs automatically, only with the eyes.

Making of: http://cargocollective.com/site_automatico

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Luiz Sanches
Creative Director: Andre Kassu, Marcos Medeiros
Co-Creative Director: Luciana Haguiara, Sandro Rosa
Art Director: Ricardo Pocci, Sandro Rosa, Guilherme Nunes
Copywriter: João Paulo Testa
Producer: Vetor Zero
Programming: On Interactive
Technology Director: Fernando Boniotti
Sound: cromo.sônica/Studio Tesis
UX: Vanessa Marques
Account: Vanessa Previero, Ana Beatriz Moreira Porto, Aline Macedo, Leilaini Holdorf e Roberta Prevedello
Project Manager: Ana Carolina Cintra

Advertising Agency: Academy of Art, San Francisco, USA
Creative: Edmund Boey
Photographer: Donnie Hoffman
Special Effects / Motion Graphic: Bruce Sullivan
Sound: Burce Sullivan, Dante Elias Sesin
Editor: Zack Sainz

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil

Advertising School: Miami Ad School, São Paulo, Brazil
Art Director: Juarez Rodrigues, Danilo Matos
Copywriter: Rainor Marinho

Advertising School: Berghs School of Communication, Stockholm, Sweden
Art director: Alexander Rehnby
Copywriter: Pontus Levahn

Problem
Absynthe Minded is a pretty big band in Belgium, but still an unknown act in the rest of Europe.
The most important thing for Absynthe Minded is airplay. Lot’s of airplay. We worked something out to get played on radio abroad.

Idea
We’ve created The Most Exclusive Video Ever. A video that will play only when the new song of Absynthe Minded is played on radio.

Results
During two weeks time our song was played every hour somewhere in Europe. 212.000 people from abroad visited our website to see the video.
And that’s how a small Belgian band got on radio and blogs all over Europe, and engaged the right fans.

Advertising Agency: mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster
Art Director: Tim Arts, Stefan van den Boogaard
Producer: Emilie Kino, Jonathan Wieme

Wherever you are – in a library, store, coffee shop or elsewhere – the app will identify any book by its cover, count the number of pages, then determine density and format of the paper. The app will then show how much timber it took to produce the book and offers to opt for an electronic version of it.
As the purchase happens, a certain saved percentage is added to one of the trees in the app: you can grow five types of trees that are most commonly used in paper production.
Along with the purchase, a percentage of the proceeds can be donated to WWF by partner bookstores.

Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Grisha Sorokin
Art Director: Grisha Sorokin, Mikhail Derkach, Andrey Sergeev
Senior Account Manager: Marina Andzhich, Anna Evdokimova
Producer: Alexey Kolokolnikov

Advertising Agency: Young & Rubicam, Bogota, Colombia
Chief Creative Officer: Mauricio Rocha
Executive Creative Director: Julian Jaramillo, Tito Chamorro, Victor Osorio
Creative Director: Julian Nuñez, Ricardo Uribe
Art Director: Alejandro Narváez, Paola Avellaneda, Andrés Bolivar, Carlos Carrillo
Copywriter: Sebastián Sánchez, Ricardo Uribe, Julian Nuñez
Production company: Chilaut
Director: Miguel Vila

Advertising Agency: Tribu DDB, Panamá
General Creative Director: Manuel Bordé
Art Director: Diego Florez, Gabriel Arosemena, Juan Camilo Galindo, Andres Rivera, Manuel Cortés.
Copywriter: Manuel Bordé, Ioannis Kalormakis.
Account Supervisor: Argelis Barahona

Advertising Agency: Saatchi & Saatchi, Berlin, Germany
Executive Creative Director: Oliver Kapusta
Creative Director: Anne Petri
Art Director: Christopher Jones
Copywriter: Kathrin Schaller
Photographer:Stefan Grütter, Oliver Paffrath
Additional credits: KRANE & RABE, Saatchi & Saatchi Düsseldorf

This product was developed for Meta Real, an eating rehab and weight loss method that has been around for over 25 years, and is used exclusively by people that adhered to the method.

Advertising Agency: JWT, Sao Paulo, Brazil
Chief Creative Officer: Ricardo John, Roberto Fernandez
Creative Director/Copywriter: Ricardo John
Creative Director/Art Director/Illustrator: Roberto Fernandez
Copywriter: Fernando Duarte
Art Director: Gabriel Gariba
Producer: Rodrigo Alberini
Photographer: Regis Fernandez

A game for english students to practice their pronunciation skills with Google’s speech recognition service.

URL: http://www.easywaytest.com

Advertising Agency: Loducca, Brazil
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cássio Moron, Fábio Saboya
Creatives: Alex Adati, Raphael Franzini
Illustrator: Sérgio Filho
Account Services: Wilson Negrini

The television network laSexta commissioned us to launch their most important show of the season: Alcatraz. We decided to bring part of the incarceration experience into our viewers’ homes, and therefore created Alcatraz Delivery, an actual prison food delivery service. Orders could be placed by phone or on the web and were delivered by the prisoners in a police van, escorted by a policeman. In addition to the tray of disgusting prison food, we gave out a complete dossier of information about the series and its premier on laSexta.The country’s most important television bloggers and journalists received free deliveries and we even made a live delivery on one of the most popular television shows in Spain. Alcatraz was the most watched premier of the season with 4.8 million viewers.

URL: www.alcatrazdelivery.com

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Director: Fernando Martín, Javier Álvarez
Copywriter: Alejandro Hernán, Fred Bosch, Javier Martínez, Pouline Atencio
Art Directors: Alejandro Hernán, Fred Bosch, Javier Martínez, Pouline Atencio, Seve Ruiz
Interactive Creative: Alejandro Hernán, Fred Bosch, Javier Martínez, Pouline Atencio
Designer: Pouline Atencio
Head of PR: Sarah Okrent
Head of Programming: Victor Moreno
Programmer: Luis Marcano
Event Manager: Cristina Baixas, Nuria Silla
Group Account Director: Ricardo del Campo
Account Supervisor: Carmen Corujo
Account Exec: Jesús Colmenar
Producer: Álvaro Aparicio, Álvaro Queizan
Production Company: Exit

Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Directors: Heiko Freyland, Marcell Francke, Martin Poggenclaas
Copywriter: Heiko Freyland
Art Director: Marcell Francke
Other credits: Alexander Weber, Michael Trautmann, Andrea Bison, Niklas Kruchten, Elisabeth Einhaus

NG-DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks’ star Dirk Nowitzki as their brand ambassador. Aim: to develop an innovative campaign for Basketball-Events across Germany that presents ING-DiBa as the direct bank of choice for the younger target group and attracts new customer interest. This target group in particular always has their smartphone with them. We set up a digital billboard that became a virtual basketball hoop for passers-by. The public was able to use the digital billboard to log in via a mobile website and throw a virtual basketball by moving their smartphones. A message was automatically displayed on their Facebook Wall and were then able to follow the streamed event live online and cheer for their player using likes. This was visually and acoustically transmitted to the digital billboard.ING-DiBa was able to demonstrate how easy and efficient banking can be in a very compelling way, and position itself as an innovation leader.

Advertising Agency: Agenta agenturgruppe, Münster/Berlin, Germany

Advertising Agency: Media Contacts, São Paulo, Brazil
Creatives: Mateus Oliveira, Felipe Cirino e André Furtado
Creative Director: Luis Renato Constantino
Planner: André Furtado
Account: André Felix
Projects: Rubens Ermel
Approval: Marcel Buainain

Spoty is a digital service from Spotify which operates on Facebook and Twitter.

Advertising Agency: Miami Ad School, Istanbul, Turkey
Creative Director: Zeynep Karahan
Art Director: Emre Ünaylı
Copywriter: Berkin Dalgıç

URL: Flipbook

Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: Folker Wrage
Digital Creative Group Head: Kaan Ayçe
Art Director: Ant Sengelli
Copywriter: Asli Topçu
Multimedia Designer: Ozan Dündar
Account Director: Funda Hergül
Account Manager: Isil Uygur
Account Executive: Firat Alagözlü

Advertising Agency: LBi, New York, USA
Executive Creative Director: Cedric Devitt
Creative Directors: Emil Lanne, Kriston Rucker, Richard Bloom
Copywriter: Howard Hill
Art Director: Steven Alvarez
Other credits: John Garofalo, Paolo Yuvienco, Greg Ratner, Nikki Stevens, Matthew Lein, Christian DeArmond, Keith Conway, Dariza Garcia, Anbreen Khan, Frantz Dornevil, Michael Doody, Jonathan Isaac
Agency Producers: Sarah Kapoor, Dexter Liu
Account Executives: Jen Cameli, Patrick Craig

URL: http://www.facebook.com/TemptationsCanada/app_336395689744790

To celebrate the love Canadians have for their cats, the makers of TEMPTATIONSR have launched KittyCat Hijack, an app that enables users to shake a virtual pack of TEMPTATIONSR and see their webpage, including photos, copy and background, be taken over by cats. KittyCat Hijack is downloaded from the TEMPTATIONSR Canada Facebook page by dragging a virtual bag of TEMPTATIONSR treats to your bookmarks bar. Once installed, the bookmarklet can be launched on any webpage, including Facebook.

Advertising Agency: Proximity BBDO, Toronto, Canada
Executive Creative Director: John Gagne
Creative Director: Dave Stevenson
Directors Creative Technology: Jeff Vermeersch, Darrin Patey
Art Director: Jonathan MacArthur
Copywriter: Shiran Teitelbaum
Account Director: Catherine Klunder
Account Supervisor: Megan Epstein
Project Manager: Kristie Filippopoulos
Producer: Jessica Valentini
Director: Craig Goodwill
Production Company: Culture Creatives and Company
Media Buy: MediaCom
Public Relations: Fleishman-Hillard Canada

Nissan needed to boost test drives in Dubai on a banner-sized budget and attract new drivers. We looked to Dubai’s population of expats arriving daily and saw they shared the same challenge: finding a new home and buying a new car. So we teamed up with the most popular house-hunting site in the region and gave its search capabilities an upgrade – with a new media format. The HouseHunter Test-Drive ‘talks’ to the website’s search engine. When you search for a home, it matches your residence, budget range, selected neighborhood and family size with the Nissan for you.

Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Head Of Digital: Preethi Mariappan
Interactive Art Director: Felipe Galiano
Sr. Content Strategist: Melanie Clancy
Sr. Interactive Art Director: Rafael Guida
Graphics/Motion Designer: Juan Behrens
Sr. Flash Developer: Sarabjeet Singh
Account Director: Bassam Ayass
Account Executive: Iman Al Shaybani

“The Bigger Game” is a one time ambient surprise in Battlefield 3. Download an update on Children’s day. After the first round you start without weapons or armor, and when you eventually get killed you see that you played the previous round as a child. Donate with already connected account for the children in war zones and get your reward.

Advertising School: Miami Ad School, Germany
Art Director: Andreas Schwitter
Copywriter: Philip Hovensjö

URL: http://www.smalleststoreintheworld.com/banner/en/index.html

With city populations on the rise, living spaces are becoming increasingly limited. IKEA believes that no matter how cramped your space, there’s always a solution. To demonstrate this, we built an entire IKEA store in a 300 x 250 pixel web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. As with our full size stores, shoppers were able to browse by department, choose and buy any of our products on display.

For the launch of its brand new ad promoting its 2sec tents, the brand Quechua had the idea to show in preview its commercial on its Fan Page by leveraging the new Facebook Timeline. You only have to load the different images composing the ad by scrolling down; then once at the bottom, you just have to press shift + space or scrolling up in order to see the animatin begin like a stop motion. A simple but very original way to use Facebook timeline that gives the idea of the possibilities it offers.

Advertising Agency: Fred & Farid, France

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi
Art Directors: Paolo Montanari, Stefano Perrone
Copywriters: Paola Rolli, Matteo Maggiore

Advertising Agency: BBH, New York, USA
Creative Directors: Jessica Shriftman, Zac Sax
Art Director: Willy Wang
Other Credits: Rosemary Melchior, Dane Larsen, Brian Moore, Heidi Hackemer, Saneel Radia, Robert Weeks

Advertising Agency: Memac Ogilvy Label, Tunisia
Creative Director: Nicolas Courant
Copywriters: Mehdi Lamloum, Asma Kanzari, Yosri Mimouna
Art Director: Yassine Boughaba
Producer: Imed Marzouk
Director: Fedh Chabbi
Agency Producers: Moez Nemsi, Aziz M’Bazaia, Bedis Benamor
Other Credits: Gerald Heraud, Cherifa Benslamia

The time difference with Europe is no longer going to be a problem for the US fans of the UEFA Champions League. Heineken, along with the Vidal Partnership, has created Keep it Legendary; a set of tools that will help fans enjoy the best soccer in the world the way it’s meant to be: After work, with friends, and with beer.

Advertising Agency: The Vidal Partnership, USA
Chief Creative Officer: Gustavo Lauría
Executive Creative Director: Javier Fuentes
Creative Director: Álvaro Ramos
Associate Creative Directors: Carmelo Rodríguez, Willy Fernández-Lomana
Art Directors: Carmelo Rodríguez, Randy Díaz
Copywriters: Borja Eizmendi, Willy Fernández-Lomana
Account Director: Farah Burke
Planning Directors: Marco Vega, Jaime Dávila
Digital Producer: Alberto Ferrer
Director Digital: Brian Anderson

Brief:
Create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D.

Idea:
We also brought LEGO to a new dimension: By turning LEGO into music – with a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets we wanted to promote, integrated into four fascinating Star Wars worlds (Hoth, Tatooine, Endor and the Death Star).
Around the time of the premiere, the organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and order the sets built on the organ via a QR-Code and a microsite.

Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alex Schill
Executive Creative Director: Matthias Harbeck
Creative Director: Oliver Palmer, Alexander Rehm
Art Director: Andreas Balog, Marijo Sanje
Graphic Design: Anna Tracy Wodera
Copywriter: Nicolas Becker, Lorenz Langgartner

To reinforce Sky’s position as a cinematic authority, over the Christmas period, we realised a rich media campaign composed of high-impact formats in which cinematic Santas invade the pages in a spectacular fashion. Also, we released a Facebook Connect application that allows users to send truly spectacular greetings cards: a ‘Godfather’ Santa, Don Natale, is the carrier of a Christmas wish you can’t refuse.

Advertising Agency: M&C Saatchi, Milan, Italy
Creative Director: Luca Scotto Di Carlo, Vincenzo Gasbarro
Senior Art Director: Giuseppe Bizzarro
Senior Copywriter: Fabio Pedroni
Art Director: Lorenzo Picchiotti
Copywriter: Livio Basoli
Head Of Interactive Development: Stefania Sabbatini
Web Designer: Francesco Bagnato, Oliviero Piccoli, Luca Carsenzuola
Account: Margherita Zanvit, Alessandra Bortone
Developer: Mauro Piccin, Giorgio Gramegna (Purple Network), Mauro Mazzei (Purple Network)
Video Post Production: Lorenzo Giovannini (Air Atlantis)
Production Company: (h)films
Director: Vincenzo Gasbarro

These posters come from the great love of H-57 for Star Wars and typography. We chose the three most important characters from the saga of George Lucas’ – Star Wars (Darth Vader, Yoda and a Stormtrooper) and decided to only use typographic elements for our project. Thanks to the appreciation and support of Lucasfilm, posters were put up for sale on ebay, donating the entire proceeds to the Make-A-Wish Italy, non-profit organization that realizes the wishes of children with serious illnesses. Each individual character had 300 copies printed on paper, which were then stamped and numbered. A large event was then held in Milan where the special limited edition posters printed on canvas were sold (11 copies per character). The whole project was made possible thanks to the passion and commitment of Lucasfilm and Make-A-Wish Italy and also the generosity of all those who bought the poster. Thanks to all.

Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Director: Matteo Civaschi, Gianmarco Milesi
Art Director: Anna Barisani, Alessandra Miatello, Elena Scanferla
Exhibition Manager: Francesco Guerrera (FirstFloorUnder.com)
Photographer: Alice Pedroletti, Luca Fontana
Account Director: Sabrina Di Gregorio
Motion Graphic: Matteo Inchingolo

The Your Music School is a school for vocal education in Hamburg. To generate more applicants for the school‘s vocal coaching courses we developed a new website. But what is so special about it? The website can be
navigated without a mouse but by using one‘s own voice. The eight menu items on the navigation are arranged on a scale. By singing the appropriate notes one can directly hit the desired menu item. The result: the users
can inform themselves about the school in a playfully way. The resulting fun led to an increase in notifications by almost 30 percent.

Advertising Agency: Red Rabbit, Hamburg, Germany
Creative Director: Andreas Geyer
Art Director: Alexander Kumfert
Technical Director: Daniel Vuljanic
Photographer: Christopher Koch
Account Manager: Christian Neumann-Semerow

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Supervisor: Fred Bosch
Copywriter: Fred Bosch, Juan García-Escudero
Art Director: Gilberto Barros
Digital Creative: Fred Bosch, Gilberto Barros, Juan García-Escudero
Head of Digital: Asier García
Head of Programming: Víctor Moreno
Programmer: Luis Marcano
Head of Online PR: Sarah Okrent
Animator: Lucas Pasquini

Advertising School: MiamiAdSchool, UK
Art Director /Copywriter: Lisa Zeitlhuber
Creative: Steven Rowing-Parker

IDEA: The Shake It Up campaign took basic human truths and asked people to shake them up. Using the TIC TAC VIEWR app, users could interact directly with the ads, which were also Augmented Reality markers. The AR experiences were all directly tied to the ad, and came with 3D graphics, SFX and music.

RESULTS: The app was downloaded over 11,000 times (11x the average branded app) and was played with, on average, for over 10 minutes. The campaign generated more than 250,000 new Facebook fans and the marketing mix helped deliver a 9% increase in sales compared to one year ago. All within the first 2 months of launch.

Advertising Agency: Merkley + Partners, New York, USA
CCO: Andy Hirsch
Creative Directors: Saks Afridi, Eddie Van Bloem
Art Director: Saks Afridi, Jessica Giles, Katie Willman, Alex Gross,
Copywriter: Eddie Van Bloem, Chris Schifando, Austin Hamilton, Amanda Cornwall
Illustrator: ilovedust
Additional credits: Total Immersion

Advertising Agency: Enfants Terribles, Milan, Italy
Executive Creative Directors: Mizio Ratti, Riccardo Quartesan
Art director: Marìka Mangafà
Copywriter: Hilija Russo
Strategic Planner Director: Valerio Franco
Photographer: Davide Bellocchio
Director: Marco Bechini
Assistant Director: Ambra Bechini
Photo production company: Mandala creative productions
Video production company: Gipsy Production

Advertising Agency: Enfants Terribles, Milan, Italy
Executive Creative Directors: Mizio Ratti, Riccardo Quartesan
Creative Directors: Hilija Russo, Marìka Mangafà
Digital Creative Director: Roberto Ramaglia
Art directors: Marìka Mangafà, Mariachiara Tirinzoni
Copywriters: Hilija Russo, Chiara Lazzaroni
Web designers: Roberto Ramaglia, Antonella Casimirro
Developers: Lorenzo Viscanti e Marco Marchini
Strategic Planner Director: Valerio Franco
Project Manager: Laura Giuntoni

Advertising Agency: JWT, Kiev, Ukraine
Creative Director: Vladislava Denis
Art Director: Denys Savchenko
Copywriter: Anna Geraskina
Producer: Natalya Pavlova, Alexander Cherniavsky
Planner: Pavel Kovalenko
Director: Olga Lanovyk, Stas Bespolit

We all know about the challenges our planet stands before. Challenges which may turn great waves and surfing into nothing but a memory. “Made by Waves” is a way for Quiksilver to put the waves back into the brand. By installing waverollers in Huntington Beach, CA. Quiksilver can produce all of there products with the help of wave power. Thereby creating a sustainable communication that stays true to Quiksilver’s nature and let’s them be come a rolemodel and inspiration for both the surf industry and a new generation of surfers.

Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Directors: Patrik Beskow, Daniel Lunde
Copywriter: David Alledal

Advertising Agency: Ogilvy, Cape Town, South Africa
Copywriter: Dean Paradise
Art Director: Emma Butlin
Associate Creative Director: Anthony Walton
Executive Creative Director: Chris Gotz

URL: https://www.facebook.com/DailiesSverige

Agency: Milk, Gothenburg, Sweden
Digital Creative: Axel Tagg
Art Director: Andreas Bergendahl, Martin Ohlsson
Copywriter: Anders Holmström, Niklas Moberg
Agency Producer: Emma Nilsson
Production Company: Pong
Account Manager: Ulf Nordstrand
Additional credits: Lundgren + Lindqvist

The creative folk over at Google have produced an awesome prank on Google Maps. Shortly after the “upgraded” Google Maps went live, Reddit users posted world landmarks and historic sites that could be viewed on the map: the Parthenon, Area 51, Mount Everest. You can also drag a viking looking dude onto Street Map view for a funky street level view.

The Hematology Institute of Bahia needed to raise the number of blood donors. Since most Brazilians donate blood to close people and relatives we created a web banner integrated with a Facebook app. When connected to the social network the app randomly searched for one user’s friend. The banner’s message was customized with the following question: “If (friend’s name) needed blood now would you donate?”. The campaign concept concluded: “To donate you don’t need to know. Look for a blood bank in your city and donate.”

Advertising Agency: Propeg, Brazil
Creative Directors: Fabiano Ribeiro, Ariston Quadros
Art Director: Bruno Lage
Copywriter: Junior Lisboa
Additional credits: Lilia Lopes, Vitor Barros, Mateus Simões, Eder Galindo, Maria Luiza Fraga, Caio Leão

Interactive Radio Advertisement Releasing a Coffee Aroma Via Voice Recognition Technology

Advertising Agency: Cheil Worldwide, Seoul, South Korea
Creative Director: Thomas Hong-tack Kim
Art Director: Seok-jin Shin
Copywriter: Song-ha Lee

Advertsing Agency: MRM, Santiago, Chile
Executive Creative Director: Cristian Leon
Creative Director: José Uribe
Copywriters: Juan Hidalgo, Sebastián Chahuan
Art Director: Nicolas Gonzalez

To educate young people of the importance in preventing AIDS, Quê agency and radio MIX developed an action on Facebook on 1st December, World Day to Combat AIDS. Through a “failure” of Facebook that was exploited by hackers to get some extra hits on their sites, the agency posted on the profile of the radio two videos with sexy appeal, with a woman and a man respectively. Drawn by curiosity, surfers clicked on the video and were surprised by a message at the end: “With HIV is like that: you get distracted, get the virus and shares without even realizing it. Take a look to your wall. Prevent always, December 1, World Day to Combat AIDS. ” The viral idea was shared automatically in the user profile, which ignored the possibility that video is a “virus”. It was so shared that Facebook has come to overturn the action. Yet obtained in only 6 hours more than 6000 views and over one million people affected.

Advertising Agency: Quê, Brazil
Cretive Director: Eduardo Almeida
Art Director: Luke Buléd
Copywriter: Milena Zindeluk
Account Maneger: Tatiana Soter, Denise Rodrigues and Marcia Perdomo
Planner: Luren Alves, Bruno Altieri
Media: Fatima Rendeiro, Mario Raposo, Rafael Machado, Moraes Elaine, Caroline Hildebrandt and Camilla Araujo.

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Director: Jyrki Poutanen, Timo Silvennoinen
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Graphic designer: Kim Takala, Piia Seppälä, Joni Lyytikäinen
Web development: Heikki Lehto, Karolina Hurmerinta
Client director: Petteri Lillberg
Agency producer: Niina Huttunen, Yrjö Haavisto
Production Company: Anima Boutique

Advertising Agency: Leo Burnett, Detroit, USA
Global Executive Creative Director: Peter McHugh
Creative Director: Glen Hilzinger, Bob Veasey
Creative Services Director: Tony Booth
Operations Director: Rick Bennington
Copywriters: Rob Thiemann, Mike Davis
Creative Technologist: John McClaire
Producers: Jennie Hochthanner, Erik Zaar

Advertising Agency: Saatchi & Saatchi, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi, Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Supporting Creative Team: Antonio Gigliotti, Micaela Trani, Nico Marchesi, Riccardo Catagnano, Davide Vismara, Sonia Cosentino, Anselmo Tumpic, Elena Cicala, Fabio D’alessandro, Manuel Musilli, Antonio Di Battista, Tommaso Zago, Eliana Frosali, Antonio Tardio, Daniele Barone, Emanuele Quadri, Giulio Frittaion, Marco Dispenza, Massimo Paternoster, Alberta Schiatti, Raffaele Bellezza
Account Handler: Silvia De Lalla, Maria Virginia Faedo, Michele Calvo, Francesca D’Anselmo, Raffaella Rosati, Elisabetta Lanti, Ivana Costa, Laura Rosari, Lucia Ramazzotti, Nadia Santini, Francesca Bertocco, Giorgia Buoncristiani, Giulia Giuffrida, Lucia Lafuenti, Enzo Apollonio, Flavia Gajo, Ilaria Lorenzetti, Elsa Gnudi, Simona Boracchia, Sandro Amabili, Tim Smit, Francesca Fazzi, Rossella Sarugia,
Production Company: Akita, Made, Mercurio, Catsound, Sing Sing, Networks, Castadiva Pictures,
Myavalon, Band, Top Digital, Disc 2 Disc, Flippermusic
Directors: Luca Maroni, Bosi e Sironi, Nadia De Paoli, Xavier Mairesse, Jose Pratt, Leone Pompucci,
Photographers: Davide Bodini, Mecanique Generale, Matteo Cremonini, Platinum, Boudwjin Smit, Lorenzo Scolari,
Post Production: Balalò, Rebelicon, Matteo Tranchellini
Art Buyer: Rossana Coruzzi
Producers & Traffic: Raffaella Scarpetti, Erica Lora Lamia, Silvana Gabelli, Sabrina Sanfratello, Ella Elliot, Alberto Greco, Lorena Scarazzati, Nadia Taglia, Livia Pompili, Angela Ferrante, Roberto Rubini
PR: Rachele Dottori
Web Development: Silvio Coco, Dario Cataldi,

Advertising Agency: Mizbala, Israel
Design Agency: Hooligans
Executive Creative Director: Dori Ben Israel Kario
Copywriter: Peter Jay
Managing Partners: Max Shcherbakov, Sahar Lewenstein
Design: Miriam Moshinsky
Project Manager: Yaarit Rosenfeld
Coding: Guy Tzaban
White Square Festival PR Manager: Evgeniya Leonova
PR Agency: Ronnie Hassid, Ofir Auslander
Forbes Publishers: Rafi Rosenfeld, Nir Barzilay
Forbes Editor-in-chief: Simon Tetro

Meet smartphone Nokia E6 full functionality during its great journey around the world. Starting from Warsaw, Poland, throughout all Jules Verne “Around the World in 80 days” cities, prove that Nokia E6 has a reliable battery that allows you to travel around the world without recharging. Travelogue: https://www.facebook.com/1Battery

Advertising Agency: JWT, Warsaw, Poland
Creative Director: Mariusz Pitura
Senior Art Director: Michal Sek
Copywriter: Radek Dudzic
Account Manager: Piotr Wildner
Account Executive: Magdalena Mackiewicz
Account Director: Magdalena Klimaszewska
Logistic Partner: Flower Travel
Patron of the project: The Polish Jules Verne Society
Phileas Fogg: Paweł Hammer – Flower Travel
Postproduction Studio: Lunapark
Sound Studio: Spot

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Daniela Radice
Art Director: Simone Adami
Copywriter: Federico Castelli
Creative Digital Specialist: Marco Papale
Account Director: Belinda Hall
Account Planner: Marco Bandini
Account Manager: Mariella Tilena
Web Designer: Giulio Cuscito
Senior Digital Project Manager: Alberto Conni
System Design: Gianluca Cirone
System Design and Software Development: Timothy Van Der Gen
Flash Development and System Design: Pesce Juri

Advertising Agency: AlmapBBDO, São Paulo, Brazil
General Creative Director: Luiz Sanches
Creative Director: Renato Simões
Co-creative Director: Luciana Haguiara e Sandro Rosa
Art Director Tiago Marcondes
Copywriter: Flavia Figueiredo; Marcelo Pignatari
Operations Director: Gustavo Burnier
Project Manager: Rafael Puls
Tecnology Director: Fernando Boniotti
Producer company: Colmeia
Audio: MCR produtora

Advertising Agency: TAG.CREATIVE, Russia
Creative Director / Copywriter: Eugeniy Danilov
Designer: Kseniya Apresyan

The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci.
During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Raul Arantes, Julio Andery
Copywriters: Luciana Haguiara, Rynaldo Godin
Technology Director: Fernando Boniotti
Producer Company: Vetor Zero

Advertising Agency: Muse, Amsterdam, Netherlands

Since the catastrophe in spring 2011 Japan have lost 36 percent of their tourists. In order to bring them back Japan need to show that now, one year later, it’s both a safe and beautiful country to visit. We created a campaign where we get existing tourists to share their photos to the rest of the world. And thereby helping Japan to change its image.

Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Director: Michal Sitkiewicz, Eva Wallmark, Kristofer Salsborn
Copywriter: Rickard Beskow

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Cicero Souza
Copywriter: Ricardo Porto

Advertising Agency: Grey, Group Buenos Aires, Argentina
Creative Director: Diego Rubio
Creatives: Franco Echevarría, Gustavo Botte

We needed to help launch our ‘Share a Coke’ campaign with a bang. With activity going live across TV, OOH, Radio and Digital, we needed a little something extra to capture people’s attention – an idea with mass appeal that would create buzz, disrupt, excite and truly engage our target in the sharing and connecting of our campaign. On each night of our launch weekend, we unveiled an interactive digital projection over Sydney’s iconic, heritage listed Coca-Cola sign. We then handed it over to the public, inviting passerbys to text their friend’s name to see it up in lights. People could also share this iconic moment virtually with friends via Facebook and email. The event was a hit and helped launch our campaign with a bang.

Despite healthy brand tracking data, 50% of teens and young adults hadn’t even enjoyed a ‘Coca-Cola’ in the previous month alone. We had to increase product consumption amongst the masses while targeting 24 year-olds, and get people talking about ‘Coke’ again. ‘Coca-Cola’ has always been an integral part of people coming together. But in our new digital world, the way we connect had changed. We had to jump start some real conversations – with people you may have lost touch with, or were yet to meet. So after 125 years of putting the same name on every bottle of ‘Coke’, we tried something new. We printed the 150 most popular Australian names on ‘Coke’ bottles, invited Australians to ‘Share a Coke’ with one another, and once more became part of people coming together with the best conversation starter of all – a first name.

URL: http://fallingdominoes.com

Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands
Global Creative Director: Jackie Jantos
Executive Creative Director: Eric Quennoy, Mark Bernath
Creative Director: Eric Quennoy, Mark Bernath
Art Director: Daniel Maxwell, Nacho Guijarro
Copywriter: Daniel Maxwell, Ivan Cash
Planner: Amanda Feve
Digital Producer: Arnaud Ronquillo
Project Manager: Emma Williamson
Creative Developer: Hugo Dechesne
Global Senior Brand Manager: AJ Brunstein

Design: Digitaria

To watch all videos go to http://www.youtube.com/ilpontedelsorriso

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi, Luca Lorenzini, Luca Pannese
Art Directors: Luca Pannese, Alessandro Orlandi
Copywriter: Luca Lorenzini
Production company: Movie Magic International
Director: Gigi Cassano:
DOP: Alessandro Bolzoni
Sound Engineer: Tiziano Crotti
Casting supervision: Face & Place
Mix and Music: Disc to Disc
Video post-production: Band
Film Editor: Stuart Greenwald
Web production: Silvio Coco
Voiceover artis: Guido Ruberto
Account handler: Francesca Fazzi

What happens when you wear balaclavas to job interviews and extort your prospective employers? You get a job, as this young creative team found out.

Art Director: Andrew Grinter
Copywriter: Lee Spencer-michaelsen

Advertising Agency: DDB, USA
Chairman: Bob Scarpelli
Chief Creative Officer: Ewan Patterson
Executive Creative Director: Joe Cianciotto
Group Creative Director: Barry Burdiak
Creative Director: John Hayes
Copywriter: Jeff Scardino
Art Director: Diego Rionda, Ryan Murphy
Director of Digital Production: Paul Sundue
Senior Producer, Digital: Laura Perrotta
Management Supervisor: Veronica Parker
Account Supervisor: Alexis Dorenter
Vocals: Angelina Singleton
VO: Paul Caron
Talent: Alfonso Ribeiro
Production: Atomic Mouse
Animation: Davi-T.com
Audio: Click 3X
Video: Hayden 5

Director: Erich Weiss
Director of Photgraphy: Dom Savini
Production Company: WeHolden

Background: Handheld Culture (www.handheldculture.com) is an electronic book store that wanted to raise awareness of what they offer, encourage people to read more, and drive sales. Challenge: Hong Kong people work long hours and don’t have much time to read. In order to sell their electronic books, Handheld Culture, first needed to find extra time for Hong Kong people to read. Insight: Hong Kong people never waste a second if they can help it: except when they are queuing. As Hong Kong is so crowded people are constantly queuing: in shops, for entertainment, transportation and even for seats in restaurants. Could queuing time be used for reading? Creative Solution: Handheld Culture felt that queues could provide the sales medium they needed. So they used restaurant queue number tickets as a promotional medium. They put short quotes from 100 good books on different tickets along with QR code that allowed queuing customers who were bored waiting to access and download the entire book on their phone or mobile device. Result: Maxim’s Catering also supported the read culture and and provided the medium without charging any cost. Within 1 week, 110,000 restaurant queue tickets were distributed, leading to a 22% click rate increase on Handheld Culture’s site and a 5% increase in sales.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Kym Ma
Art Director: Kym Ma
Copywriter: Kristie Chen, Jeff Tsang
Retoucher / Designer / Typographer: Kym Ma

Advertising Agency: Duval Guillaume Modem, Berchem, Belgium
Creative Director: Geoffrey Hantson, Katrien Bottez, Lansen Walraet
Copywriter: Jan Schoofs
Art Director: Toon Leysen, Kevin Put
Account: Dimitri Mundorff
Production: The Parking Lot, Steven Pauwels, Bart Vermijlen
Media Planner: Kris Hoet, Maarten Van Herck
Contact: Esther Lautenschutz

To promote its fanpage ‘People Protectors’ on Facebook, AXA offers people the possibility of « sending their LIKE to Benin (Africa) » and thus, show their support to a project that aims at building wells of drinking water and change the LIFE of people. A way to express how concrete is your support to this project when you LIKE it.

How it works ?
You become fan of the page
You send your like in one click
You watch it transfom itself in water
You see how people use it in a village in Benin

According to what time you send your like, you see 3 different people using the water, to make you feel you are connected in live with Benin.

URL : http://www.facebook.com/axapeopleprotectors

Advertising Agency: Marcel, Paris, France
Creative Directors: Florent Imbert, Emmanuel Lalleve
Copywriter: Xavier Le Boullenger
Art Director: Julien Simons
Creatives Assistants: Sophie Steinmetz, Christine Porteboeuf

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Erick Loi
Copywriter: Dario Villa
Additional Credits: The Supporters

Brazilian airline company GOL created an online campaign to make its Facebook page jump from 12k fans to over 200k in less than three days – becoming number 1 in the category. During the Valentines’ weekend a series of images containing empty seats were uploaded on the company’s wall, without warning. The first users to see the images and comment the seat numbers won a pair of return tickets to any of GOL’s destinations.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Guiga Giacomo, Ricardo Pocci, Renato Fernandez
Redator: Ricardo Wolff, Marcelo Pignatari

The main idea was to create a New Year’s greeting which would tell our clients that we are at home in the online world. We sent our clients Outlook requests for meeting with happiness. Since many of them synchronize Outlook with their smartphones, our meeting and at the same time our New Year’s greeting appeared on their phones just before midnight of the New Year.

Advertising Agency: Istropolitana Ogilvy, Bratislava, Slovakia
Creative Directors: Peter Darovec, Brano Bezak
Art Directors: Vladimir Durajka, Michal Moravec
Copywriters: Brano Bezak, Peter Darovec
Account Team: Slavo Danko

In 2011, Telecom Telefonica became Colombia’s National Soccer teamâs Official Sponsor. But by that time, Colombians had stopped believing in their team. Young & Rubicam, Bogota had to find a message of optimism to people know that Telefonica stood behind the team 100%.
We made an open call to every woman in Colombia named Gloria. And for an entire day, the âgloryâ was theirs. They showed their love and admiration for Colombias soccer players, and the whole country came together to form a unified symbol to support their national team.

Advertising Agency: Young & Rubicam, Bogota, Colombia
General Creative Director: Mauricio Rocha
Creative Directors: Victor Osorio, Tito Chamorro, Julián Jaramillo, Jorge Millán, Diego Suárez
Art Directors: Johanna López, Alejandro Narváez, Leonardo Carrasco
Copywriters: Sergio Tenjo, Sebastián Sánchez, Jhon Meza,
Account Director: Alvaro Dopico
Account Executive: Juliana Vallejo

Spotify Jukebox is a mobile app that allows you to choose the music that plays in your favorite venues.

Advertising School: Miami Ad School, New York, USA
Art Director: Michael Malz
Copywriter: Rodrigo Barbosa

For one day every 4 years women can pop the question to their loved ones! It is believed this tradition was started in 5th century Ireland when St. Bridget complained to St. Patrick about women having to wait for so long for a man to propose. According to legend, St. Patrick said the yearning females could propose on this one day in February during the leap year.Voltaire Diamonds have put together some of the world’s most interesting wedding facts and stats to prepare the women out there who have big plans on the 29th of February.

Advertising Agency: Simply Zesty, UK
Creative Director: Aaron Goodliffe

In order to spread the Havaianas Kids Princesses collection we created a new version of fairy tales, an online multiplayer game with enchanted soap bubbles.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Director: Luciana Haguiara, Sandro Rosa
Art Director: Ricardo Pocci
Copywriter: Gabriela Guerra
Illustration: Estudiorama
Producer: Um Studio
Technology Director: Fernando Boniotti
Sound: cromo.sônica
Account: Cristina Chacon, Joana Campanelli

Advertising Agency: Young & Rubicam, Bogotá, Colombia
Creative director: Mauricio Rocha, Tito Chamorro, Víctor Osorio, Julián Jaramillo, Juan Camilo Valdivieso
Copywriter: Juan Camilo Valdivieso, Andrés Celis, Julián Nuñez
Art Director: Sebastián Otoya, María Fernanda Pinzón, Andrés Bolivar, Irene Cruz, Gerardo Torres.
Programer: Carlos Carrillo, Cristina Posada

URL: http://www.womensaidgifts.org.uk

This Valentine’s Day, advertising agency Grey London has teamed up with national charity Women’s Aid to offer shoppers something a little more interesting than the usual chocolates or flowers with some truly magical, once-in-a-lifetime gifts. The Women’s Aid Cabinet of Dreams features nine extraordinary Valentine’s gifts that, literally, money can’t buy! Designed by Grey and displayed majestically in bell-jars in a Soho shopfront 3D installation, each gift has its own unique interpretation and illustration from one of London’s top artists or collectives, including Rob Ryan, Kyle Bean, Fred Butler, The Last Tuesday Society, Nicole Mueller, Suck & Chew, Francesca Mair, Marie-Louise Jones and Charlotte Brown. Shoppers can “purchase” the gifts by texting the number next to each item, and donate an amount between £2 and £20 to Women’s Aid. The purchase will then be sent via text to the recipient who will be informed of the donation and their unique present. While £10 can buy a simple bouquet, for Women’s Aid it would be a valuable contribution towards providing lifesaving services, with the added extra of being a truly romantic and unique gift.

Advertising Agency: Grey, London, UK
Creatives: Lex Firth, Clemmie Telford
Planner: Talula White
Photographer: Marco Mori
Retoucher: Hogarth

To mark a Global Day of Action on Revolutions in Middle East and North Africa, Amnesty International Portugal is giving these protesters a voice, setting their words free and amplifying their message through social media networks. We’re launching the Freedom Dictionary project, a collective dictionary that holds 155 thousand words. These words will be set free by people, through the internet. To take part in this project, just go to www.freedomdictionary.org, choose a word and share using social media networks. The chosen word will bear the name of the person who released it, crediting those who choose to participate.
On World Press Freedom Day, 11 copies of the dictionary will be printed and mailed to eleven countries where revolutions are taking place. 
The names of the people who released the words will also be featured on the printed version. Words that are not released will not be printed in the dictionary, being replaced by a blank space.

URL: ‪http://www.freedomdictionary.org

Advertising Agency: Torke Lisbon
Chief Creative Officer: André Rabanea
Digital Production Company: Wiz Interactive
Creative Director: Nuno ‘Ninja’ Mendes and Frederico Roberto
Creative Supervisor: Bob Ferraz
Copywriter: Bob Ferraz
Art Director: José Sobral and Rui Pica
Art Assistant: Joana Mateus
Developer: Luís Dias
Creative Project Manager: Pedro Patrício and Frederico Ferreira
Editor: Tiago Soares
Music: Kaazim Zareb, Tareeq Sahraawee

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Agency Producer: Iris Vinnicombe
Editor: Ric Shields / Craig Glenday
IT: Nicky van der Walt
Music and Sound: TheWorkRoom
Social Media Manager: Chris Rawlinson
Production company: Platypus Productions

Advertising Agency: Proximity BBDO, Brussels, Belgium
Creative Director: Chris Goossens
Art Director: Klaartje Galle
Copywriter: Thomas Renders
Online team: Derek Brouwers, Wouter Has, Bas D’Hooghe, Kris Van Herzeele

URL: http://www.ruadasflores7.com

As you all know, Tura, our dog and former creative advisor, left the agency. At Leo Burnett, Tura won every possible advertising award. So we thought: let’s use the space she left to help other dogs win another very important prize. A home. From today on, our website will work as a showcase for abandoned dogs of Lisbon. We will show a different dog every 15 days, its history and how it got to the kennel. And our goal is that, soon, he will be at your home. (Which, for a dog, is better than a Grand Prix.)

Advertising Agency: Leo Burnett, Lisbon, Portugal
Creative Directors: Erick Rosa, Luciana Cani
Art Director: Fabio Cristo
Copywriter: Carolina Markowicz
Illustrator: Fabio Cristo
Online designer: Leandro Reis

Advertising Advertising: BBDO, Brussels, Belgium
Creative Directors: Jan Dejonghe, Derek Brouwers
Art Director: Frederic zouag
Copywriter: Nicolas Gaspart
Accounts: Jochen Van Lysebetten, Hans Henderickx
Sound design: Raygun

URL: http://www.teletoon.com/en/tv/johnnyTest

Created by Toronto-based digital creative agency Kolody in partnership with Teletoon Canada, Johnny Test is based on the popular animated franchise of the same name. In the game, kids can choose to play as hero Johnny Test or his dog Dukey to sandwich baddies and slingshot each other around the colourful roller derby world. Multiple people can play the game together through an innovative feature that harnesses Bluetooth to allow users to pair mobile devices and combine screen real estate, making Roller Johnny the first iOS gaming experience with co-operative screen play, individual leaderboards and timed play.

Director Interactive: Gavin Friesen
Producer: Colin Turnbull
Producer: Mark Kolody
Creative Director: Chad Borlase
Interactive Production: Kolody

URL: http://www.youareyourwords.com

The site brings this concept to life in a very dynamic and personal way, by engaging people to create a self-portrait in their own words. Visitors to YouAreYourWords.comcan upload a photo or use their webcam to take a picture of themselves. They can then connect to Facebook or Twitter to pull in words from their social stream, or enter words that best define who they are. From there, Lollipop created a server-side application that composites a user’s words with their photo, creating a unique word-based self portrait.

Advertising Agency: Mechanica, USA
Creative Directors: Jim Garaventi, Libby Delana
Brand Director: Julie Carney
Executive Producer: Eric Freedman
Interactive Production Company: Lollipop

URL: http://mourningtweet.com

Advertising Agency: Ogilvy, Buenos Aires, Argentina
General Creative Director: Gaston Bigio
Interactive Director: Ramiro Dirube
Creative Director: Diego Sanchez
Interactive General Creative Directors: Gastón Schaefer, Martín Garrocho
Copywriter: Ignacio Jardon
Art Director: Diego Bertagni
Designer: Ariel Couzo

URL: http://www.theprostateczech.com

A Man. A Cause. A Finger. He moves like a heavy Central European fog: dense, mysterious, yet insistent.
It is whispered that he hails from Kladno, a proud Czech Republic city steeped in masculine traditions of steel mills and mining. Witnesses say he travels light, armed with latex gloves, a tracksuit, and very little patience. His methods? Unorthodox. His touch? Unforgiving. So contact your family doctor and get checked before you get Czeched.

Advertising Agency: Kirshenbaum Bond Senecal + Partners New York, USA
Co-Chief Creative Officers: Ed Brojerdi, Izzy DeBellis
Copywriter: Ash Tavassoli
Art Director: Andreas Baumert
Executive Director of Creative Technology: Matt Powell
Director of Technical Production: Evan Kantor
Technical Producer: Lauren Bickers
Lead Developer: Ron DeSilva
Front End Developer: Scott Nash
Video Production Company: Circle Productions
Video Producer: Karen Tameanko
Video Director: Jeffrey Zablotny

Hijackings of private social media accounts are an increasing problem in Sweden. It is a way for criminals to launch phishing attacks and spread computer viruses through hazardous links. The Internet Explorer 9 SmartScreen-filter protects you from attacks like these. But being cautious on the internet is nevertheless a good idea. This is why we have created Lurendrejaren (The Swindler).
It is a game that tests your ability to detect false status updates from your Facebook friends. In the game Lurendrejaren hijacks random status updates from your friends. Your job is to determine which ones.

Advertising Agency: JMW kommunkation, Stockholm, Sweden
Creative Director: Joakim Karlsson
Jr Creative Director: Samuel Garlöv
Copywriter: Samuel Garlöv
Web, design: Anders Stén
Digital planning: Niclas Strandh
PR: Thomas Hansen

A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website.

Agency: TBWA\Agency.com, Belgium
Creative Director Online: Gert Pauwels
Creative Director: Hendrik Everaerts
Art Director: Lander Janssens
Copywriters: Paul Van Oevelen, Bout Holtof
Account team: Bénédicte Ernst, Hadoum Ghassab
Online Project Manager: Tine Anthoon
Digital Project Coordination: Jan Bikkembergs, Stijn Dupas
Online Strategic Planner: Rindert Dalstra
Flash Development: Ken Kool, Diederik Vanderemoortele
HTML & PHP Development: Geert Broeders
Motion Graphics: Annelies Eskens