Advertising Agency: Proximity BBDO, Brussels, Belgium
Creative Director: Chris Goossens
Art Director: Klaartje Galle
Copywriter: Thomas Renders
Online team: Derek Brouwers, Wouter Has, Bas D’Hooghe, Kris Van Herzeele

URL: http://www.ruadasflores7.com

As you all know, Tura, our dog and former creative advisor, left the agency. At Leo Burnett, Tura won every possible advertising award. So we thought: let’s use the space she left to help other dogs win another very important prize. A home. From today on, our website will work as a showcase for abandoned dogs of Lisbon. We will show a different dog every 15 days, its history and how it got to the kennel. And our goal is that, soon, he will be at your home. (Which, for a dog, is better than a Grand Prix.)

Advertising Agency: Leo Burnett, Lisbon, Portugal
Creative Directors: Erick Rosa, Luciana Cani
Art Director: Fabio Cristo
Copywriter: Carolina Markowicz
Illustrator: Fabio Cristo
Online designer: Leandro Reis

Advertising Advertising: BBDO, Brussels, Belgium
Creative Directors: Jan Dejonghe, Derek Brouwers
Art Director: Frederic zouag
Copywriter: Nicolas Gaspart
Accounts: Jochen Van Lysebetten, Hans Henderickx
Sound design: Raygun

URL: http://www.teletoon.com/en/tv/johnnyTest

Created by Toronto-based digital creative agency Kolody in partnership with Teletoon Canada, Johnny Test is based on the popular animated franchise of the same name. In the game, kids can choose to play as hero Johnny Test or his dog Dukey to sandwich baddies and slingshot each other around the colourful roller derby world. Multiple people can play the game together through an innovative feature that harnesses Bluetooth to allow users to pair mobile devices and combine screen real estate, making Roller Johnny the first iOS gaming experience with co-operative screen play, individual leaderboards and timed play.

Director Interactive: Gavin Friesen
Producer: Colin Turnbull
Producer: Mark Kolody
Creative Director: Chad Borlase
Interactive Production: Kolody

URL: http://www.youareyourwords.com

The site brings this concept to life in a very dynamic and personal way, by engaging people to create a self-portrait in their own words. Visitors to YouAreYourWords.comcan upload a photo or use their webcam to take a picture of themselves. They can then connect to Facebook or Twitter to pull in words from their social stream, or enter words that best define who they are. From there, Lollipop created a server-side application that composites a user’s words with their photo, creating a unique word-based self portrait.

Advertising Agency: Mechanica, USA
Creative Directors: Jim Garaventi, Libby Delana
Brand Director: Julie Carney
Executive Producer: Eric Freedman
Interactive Production Company: Lollipop

URL: http://mourningtweet.com

Advertising Agency: Ogilvy, Buenos Aires, Argentina
General Creative Director: Gaston Bigio
Interactive Director: Ramiro Dirube
Creative Director: Diego Sanchez
Interactive General Creative Directors: Gastón Schaefer, Martín Garrocho
Copywriter: Ignacio Jardon
Art Director: Diego Bertagni
Designer: Ariel Couzo

URL: http://www.theprostateczech.com

A Man. A Cause. A Finger. He moves like a heavy Central European fog: dense, mysterious, yet insistent.
It is whispered that he hails from Kladno, a proud Czech Republic city steeped in masculine traditions of steel mills and mining. Witnesses say he travels light, armed with latex gloves, a tracksuit, and very little patience. His methods? Unorthodox. His touch? Unforgiving. So contact your family doctor and get checked before you get Czeched.

Advertising Agency: Kirshenbaum Bond Senecal + Partners New York, USA
Co-Chief Creative Officers: Ed Brojerdi, Izzy DeBellis
Copywriter: Ash Tavassoli
Art Director: Andreas Baumert
Executive Director of Creative Technology: Matt Powell
Director of Technical Production: Evan Kantor
Technical Producer: Lauren Bickers
Lead Developer: Ron DeSilva
Front End Developer: Scott Nash
Video Production Company: Circle Productions
Video Producer: Karen Tameanko
Video Director: Jeffrey Zablotny

Hijackings of private social media accounts are an increasing problem in Sweden. It is a way for criminals to launch phishing attacks and spread computer viruses through hazardous links. The Internet Explorer 9 SmartScreen-filter protects you from attacks like these. But being cautious on the internet is nevertheless a good idea. This is why we have created Lurendrejaren (The Swindler).
It is a game that tests your ability to detect false status updates from your Facebook friends. In the game Lurendrejaren hijacks random status updates from your friends. Your job is to determine which ones.

Advertising Agency: JMW kommunkation, Stockholm, Sweden
Creative Director: Joakim Karlsson
Jr Creative Director: Samuel Garlöv
Copywriter: Samuel Garlöv
Web, design: Anders Stén
Digital planning: Niclas Strandh
PR: Thomas Hansen

A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website.

Agency: TBWA\Agency.com, Belgium
Creative Director Online: Gert Pauwels
Creative Director: Hendrik Everaerts
Art Director: Lander Janssens
Copywriters: Paul Van Oevelen, Bout Holtof
Account team: Bénédicte Ernst, Hadoum Ghassab
Online Project Manager: Tine Anthoon
Digital Project Coordination: Jan Bikkembergs, Stijn Dupas
Online Strategic Planner: Rindert Dalstra
Flash Development: Ken Kool, Diederik Vanderemoortele
HTML & PHP Development: Geert Broeders
Motion Graphics: Annelies Eskens

The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook. The results:
Reach: 1,200,767
Likes: +3,114
Engaged users: 15,347
Happy winners: 24

Advertising Agency: Rodolfo, Sweden
Creative Planner: Ludwig Jonsson
Art Director: Fredrik Achatius
Copywriter: Jonas Åkerlind
Account manager: Adam Lundberg

During the Jewish Holiday of Hanukkah, Latet, a humanitarian aid organization, wanted to create a unique fundraising event. In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet created a one-of-a-kind fundraising event– a street party inside Facebook. Famous celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them. Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated. The party self-promoted itself and reached 2 million unique users. Most importantly- Latet signed on 129 new volunteers. Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Directors: Sagi Blumberg, Roy Cohen
Art Director: Einat Dotan
Copywriter: Liron Ben-Yacov
Flash Designers: Noam Beeri, Itay Wolfson, Ohad Tsaroom, Roman Rozanov, Ilya Phatelevich, Ofri Aizenberg

Jeep Poland launched Jeep-in, a geolocalisation game, which turned Poland into a big treasure map. To play it people had to hit the off-road. Every player received a map with the exact location of the awards. To win you had to find the point, go there and Jeep-in (check-in). We’ve put the awards in the most remote and hard to get place in Poland. The player who scored the highest number of the most remote points won a Jeep Grand Cherokee.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Paweł Heinze, Krzysztof Iwiński
Copywriter: Kamil Kowalczyk
Art Director: Robert Chudzik
Interactive Designer: Paweł Żołyński
Programmer: Rafał Kostecki
Flash Developer: Paweł Kuliński, Andrzej Styś
Project Manager: Marcin Kryński
Account Executive: Tomek Orłowski

URL: http://stevejobsmomentofsilence.org

The Steve Jobs Moment of Silence is an 8 second silent audio file officially available on iTunes. The 8 seconds symbolise the 8 years Steve Jobs fought pancreatic cancer. This small break in our iTunes library will remind us to never forget the man who brought us the very device The Steve Jobs Moment of Silence will live on.

Advertising Agency: KNARF, New York, USA
Executive Creative Director: Frank Anselmo
Art Directors: Hyui Yong Kim, Bryan Wolff Schoemaker
Writers: Bryan Wolff Schoemaker, Hyui Yong Kim
Designers: Bryan Wolff Schoemaker, Hyui Yong Kim, Frank Anselmo
Client: Moment of Silence Inc.

For São Paulo’s 17th International Contemporary Art Festival, we created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson.

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Theo Rocha
Art Director: Fabiano de Queiroz Tatu
Copywriter: Thiago Espeche

Couple Up to Buckle Up – The 2 For 1 offer you need to be 2 to see. Scandinavian Airlines want their members to enjoy rather than stack air miles. We know couples usually book a trip when they take time to sit down together. Therefore we made them an offer that required just that.

Advertising Agency: CP+B, Miami, USA
Executive Creative Didrector: Gustav Martner
Creative Director:Tobias Carlson, Jonas Wittenmark
Copywriter: Annica Brinck
Business Director: Therese Olander
Content Manager: Michaela Winckler
Motion Designer: Jörgen Bengtsson, Daniel Svärd
Interactive Developer: Patrick Chan
Junior Interactive Developer: Bogdan Orlov
Creative Technology Director: Marcus Åslund
Email Marketing Director: Johan Björtin
Visual Designer: Hannah Willen
Senior Visual Design: Daniel Kvist
Visual Designer: Anders Svensson
Final Art: Petter Brink

Facebook introduced Timeline months before and started to roll out worldwide lately. So we started to see creative executions of Timeline. First of them is a really creative work by McCann Digital Israel for Israel Anti-Drug Authority. They created a page for a fictional addict, Adam Barak. We see his life and his lost chances because of his addiction side by side.

URL: https://www.facebook.com/Antidrugstimeline

Advertising Agency: McCann Digital, Tel Aviv, Israel

Advertising Agency: TBWA\, Vietnam
Executive Creative Director: Patrick Tom
Associate Creative Director: Fanindra Jain
Art Directors: Khanh Mai, Patrick Tom
Copywriter: Patrick Tom, Fanindra Jain
Designer: Tram Tran
Account management: Tan Nguyen

URL: http://stonecanoe.ca/merrylamort

To thank our clients for a great year, we wanted to spread a little fun this holiday season. So we set to work pushing the boundaries of HTML5 in Chrome, Firefox and iOS5, while adding a festive twist.

Advertising Agency: Stone Canoe, Toronto, Canada
Creative Director: James Cam
Developers: Michael Faust, Efehan Elbi

URL: https://market.android.com/details?id=com.sosbarnbyar.app_hjalpen

Advertising Agency: Åkestam Holst, Sweden
Executive Creative Director: Andreas Ullenius
Art Director: Björn Kusa
Copywriter: Patrick Dry
Planner: Lars Friberg
Account Manager: Jessica Söder
Account Director: Nico Hasselström
Film Editor: Oskar Törnros

URL: http://www.mccannlowe.be/BestApologies/video_en.html

North Koreans can be sad for many different reasons. When they lose their great leader, of course… But also when, as creative interns, they can’t deliver a good wishcard for their agency. Please kindly accept the most humble apologies of Kim DeJong, assistant creative trainee at McCann Lowe.

Advertising Agency: McCann Lowe, Brussels, Belgium
Creative Directors: Olivier Roland, Benoit Hilson
Copywriter: Jeremie Goldwasser
Art Director: Arnaud Piette
Webdesigners: Greg Pin, Gilles Deketelaere, Adrian Duquennoy

URL: http://www.unwrapthenight.com

Advertising Agency: Blast Radius, New York, USA
Project Manager: Talli Pinhasi
Creative Director: Marc Lucas
Art Director: Chuck Gibson
Copywriter: Ron Lam
Designer: Shawn Mahabair
Interaction Designer: Raymond Lo
Flash Developer: Spencer Campbell
Agency Producer: Holly Butler
Agency Production Service: Bullet
Production Company: Fake Love
Creative Director: Layne Braunstein
Director: Josh Horowitz
Post Producer: Peter Stanik
Sound Designer: Steven Milton
Technical Experience Director: Mark Handy
Technical Architect: Richard Kim
Senior Developer: Andrew Magalhaes
Interface Developer: Cherie Humphrey
BSA Director: Elaine Coopersmith
Project Coordinator: Jaeyoung Kim
Developer: Jarek Piorkowski
Senior Analytics Specialist: Jason Dong
Application Engineer: Jason Goodwin
QA Analyst: Josef Liu
Senior Interface Developer: Josue Salazar
Senior QA Analyst: Julien Escueta
Interface Developer: Machiko Murakami

URL: http://www.agencypeephole.com

Agency Peep Hole is a simple site that allows people from every agency around the world to share their party photos through Instagram. So amid the drinks, dancing and shenanigans of the parties, folks can take Instagram photos, tag them #agencypeephole and add them to the global party. The instruction manual is pretty simple.
First – Make sure you have Instagram. (iphone only for now)
Second – Shoot bad ass photos.
Three – Tag said bad ass photos with #agencypeephole in the comments section.

Advertising Agency: Draftfcb, San Francisco, USA

Heineken wanted to introduce its new brand message: Open Your World during the Heineken Opener Festival 2011. To do that we created the U-Code, a new social tool that allowed people to open themselves. U-code is a special QR-code with information about you. People could scan your code, thanks to that they had a perfect icebreaker. It turned out that scanning a U-code is a great excuse to approach someone new. In the end, thousand of people opened themselves and some of them even started new friendships.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Heinze Iwinski
Copywriter: Anna Gadecka, Kamil Kowalczyk
Art Director: Yigit Unan, Nina Lupinska, Robert Chudzik
Account Manager: Jacek Pilachowski
Account Executive: Dominika Gowik
Photographer: Lukasz Murgrabia
Art Buyer: Monika Jaworska

There’s something about a physical book. There’s something about an ebook. Wouldn’t it be lovely to combine these two into a most wanted book: the App Book. An innovative combination of old and new media, with a physical book and a digital app that interacts with and adds to the written interviews. We created The Next Ten: a book that highlights the constant need for innovation to anticipate and respond to the expected challenges and opportunities of the coming 10 years. With inspiring Dutch thinkers – and doers – in a wide range of fields. People like Rem Koolhaas, Onno Ruding and Boris Veldhuijzen van Zanten talk about the business and social themes they believe will be relevant in the next 10 years, and the innovative ways they expect the business community and the world at large to respond to this rapidly changing world. They provide insight into changes that will affect how we live, how we work, how we view the world and how we interact. The App Book has been created in close collaboration with Accenture the Netherlands, celebrating its 10th anniversary with its sights set firmly on the future.

Advertising Agency: Fitzroy, Amsterdam, The Netherlands
Creative Director: Jur Baart
Art Director: Wouter Vanharen
Copywriter: Merlijn Vliet
Photographer: Tim Stet
Printing: Spinhex

Copywriter: Eugeniy Danilov

Advertising Agency: Mccann Digital, Israel
VP Creative: Nir Refuah
Creative Director: Ami Alush
Copywriters: Elav Horwitz, Daniel Barak
Art director: Nir Hersztadt

Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate’s paper wrapper. This trend had been celebrated in TV commercials for decades. A recent change to a plastic wrapper, meant people couldn’t use Lacta as a medium for love messages any more. Enter the mobile app by OgilvyOne Athens, that lets people compose messages on their smartphones and then send them to their loved ones, by selecting from their Facebook friends. The recipient gets notified to download the app in order to see the “hidden” message displayed on a Lacta chocolate through Augmented Reality, thus recreating the tradition in the modern age, while also driving sales of chocolates!

Advertising Agency: OgilvyOne Athens, Greece
Creative Director: Panos Sambrakos
Art Director: Konstantinos Penlidis
Copywriters: Konstantina Chatzaki, Fratzeska Galafti
Head of IT: Manolis Mavrikakis
Programmer: Angelos Veglektsis
Production Company: Elias Skenderidis, Dimitris Moutsatos / Warr
Account Director: Christina Alifakioti
Account Manager: Katerina Makridou-Oraiopoulou

Advertising Agency: BooneOakley, USA
Creative Directors: David Oakley, John Boone
Associate Creative Director / Art Director: Matt Klug
Associate Creative Director / Copywriter: Keith Greenstein
Account Director: Laura Wallace
Account Executive: Jennifer Yancey
Digital Strategist: Kyle J. Britt
Production Manager: Lindsey Gioutsos
Media Strategist: Kathryn Bolles
App Developers: Visuell
Creative Director: Aaron McCoy
Lead Developer: Denis Hennessy
Strategy: James Harlow
Designer: Mario Gill

URL: http://kiss-mas.org/facebook

It’s kissing for a cause. The Kiss-mas facebook app hangs mistletoe above your profile picture and encourages you to donate $1 to charity for every kiss you get. The agencies who created it will match the donation of whoever gets the most kisses by Christmas.

Advertising Agency: BooneOakley, USA
Creative Director: David Oakley
Associate Creative Director / Copywriter: Keith Greenstein
Art Director: James Hoke
Studio Manager: Eric Roch von Rochsburg
Project Manager: Lindsey Gioutsus
Digital Agency: Atypic
Art Director: Michael Glasshoff
Lead Developer: Michael Wuori
Interactive Developer: Ashley Loomis
Creative Director: Luis Costales
Social Media Consultant: Misty Wuori

Advertising Agency: Excentric, Lisbon, Portugal

URL: http://www.haikusforhumbugs.com

You know all those Debbie Downer-types on Twitter? The ones who complain about everything? Well now, thanks to G2, you can write them a haiku and tell them things will be all good. Haikus For Humbugs searches out humbuggy Tweets and lets you anonymously respond to them directly with a haiku (even if you’re not on Twitter). You can also post your 5-7-5 syllable masterpieces on the site or share via social media. In the spirit of anonymity, G2 also has decided to forego any branding on the site. Happy Holidays!!

Advertising Agency: G2, USA
Creative Director: Lotus Child
Senior Copywriter: Carrie Duick
Art Director: Steve Lauria

URL: http://siriclaus.com

SiriClaus is a web based iPhone app that helps parents answer all those tough questions kids have about Santa Claus. Users choose what type of answer they would like SiriClaus to respond with from four popular Santa questions. Mimicking the Siri experience, SiriClaus then gives the user a hilarious response to the question they chose. Some fun examples are below:

Q: Is Santa Claus real?
A: Yes, but Santa Claus only comes when you pick up your toys. He doesn’t like tripping over your toys.
Q: When is Santa coming?
A: Santa isn’t coming because your messy room scared him away.
Q: Is Santa bringing me what I wished for?
A: No. Santa Claus’s records show that you have enough toys.
Q: Have I been naughty or nice?
A: Naughty. But maybe if you give your mom a foot rub Santa will change his mind.

Advertising Agency: Tribal DDB, San Francisco, USA
Executive Creative Director: Keith Ciampa
Associate Creative Director: Matt Klug
Technology Director: Jared Stanley
Senior Developer: Tyler Madison
Senior Art Directors: Shawn Gurczak, Tony Zimney
Senior Copywriter: Reid Hultman
Copywriter: Justin Peele
Digital Producer: Lisa Hubbert
Broadcast Producer: Jessica Manning
Editor: Eric Kuehnl

Brief: Organise a sampling event to mark the launch of OLW Crunchos – a new corn based snack with extra crunch.

Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event.

Solution: The Crunchometer – a machine that invited people to really sample the product.

Advertising Agency: JMW kommunikation, Stockholm, Sweden
Creative Director: Joakim Karlsson
Junior Creative Director: Samuel Garlöv
Design: Samuel Garlöv
Production: Mässbolaget

URL: http://webguerillas.ch/xmas/

Advertising Agency: Webguerillas, Zurich, Switzerland

Advertising Agency: Try/Apt, Oslo, Norway
Art Director: Markus Lind
Copywriter: Eva Sannum
Designer: Espen Aaeng
Developers: Christopher Aalholm, Kaja Kristiansen
Acount Manager: Fred Kihle
Project Manager: Linda Tillier

URL: http://gifraptherainbow.com

Fun quirky holiday website from Skittles that lets you create ‘Gif Raps’ of Christmas. It lets you choose an animated GIF and sync it to a Rap track you pick, personalize it and share with friends.

Advertising Agency: BBDO, Toronto, Canada
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Producer: Jennifer Morrison
Creative Directors: Carlos Moreno, Peter Ignazi
Director: Miles Jay
Production Company: Family Style
Line Producer: Liz Dussault
Editor: Jon Eagan
Development: Pixelpusher.ca/Fatbox.ca
Online Producer: Amy Miranda, Ella Gruber
Design: Scott Hiers
Digital Production: Lunch Inc.
Account service: Chitty Krishnappa, Bhreagh Rathbun
Music: Apollo Studios
Music Producer: Didier Tovel

URL: http://www.devastatingexplosions.com

Advertising Agency: Wieden + Kennedy, Portland, USA

The first digital highlighter of its kind allows users to highlight texts online, share them via social media sites and email or save them as PDF files. A bookmarklet solution allows the digital highlighter to work on any website with text, regardless of which browser is being used.

Advertising Agency: kempertrautmann, Hamburg, Germany
Creative Directors: Heiko Freyland, Stefan Walz
Copywriter: Heiko Freyland
Art Director: Bastian Adam
Production Company: BlueMars
Account Managers: Elisabeth Einhaus, Niklas Kruchten, Dorothea Feurer
Programmer: Christian Pappas, Andreas Seebald
Production Manager: Matthias Muck
Technical Developer: Sebastian Maus
Technical Director: Tobias Kirchhofer
Interactive Producer: Larissa Hube

Advertising School: Miami Ad School, New York, USA
Copywriter: Lalita Salgaokar
Art Director: Freschta Sahibi
Instructor: Tara Lawall

Creative Directors: Oliver Drost, Christian Thron
Art Director: Burkhard Müller
Designers: Robin Janitz, Monika Weryha
Copywriters: Svenja Eggers, Nils Kock, Sebastian Peters
Motion Designer: Axel Rudolph, Markus Haken
Programmer: Jannick Garthen
Project Managers: Steffen Esders, Benjamin Fischer, Sophia Boddin

Advertising Agency: Latte Creative
Creative: Daniel Bird
Illustrator: Jaroslav Mrázek
Additional credits: Savage

A campaign dedicated to the little and lovely mountain villages in the Canton of Graubünden, Switzerland.

Advertising Agency: Jung von Matt/Limmat, Switzerland
Creative Directors: Livio Dainese, Fernando Perez
Copywriters: Samuel Christ, Alain Eicher
PR / Consulting: Cyrill Hauser
Art Director: Maurus Zehnder
Graphic Designers: Laura Grümann, Bettina Veith
Art Buying: Erasmo Palomba
Camera: Jyri Pasanen

BRIEF: Even though young Swedes know that condoms generally are a good idea, they aren’t very good at using them. Our target audience (Stockholmers, aged 20-30) has become more careless, and consequently HIV and other diseases are spreading in numbers. The problem, studies suggest, lies in attitude. Condoms are often seen as an embarrassing break, an inconvenience. Our brief from LAFA (Stockholm County Aids Prevention Programme) was to turn the target audience on to safe sex, making the condom part of the fun.

SOLUTION: We created “The Sex Profile” – a smartphone app that provided a personal sex graph based on rhythm, sound level and duration while having sex. Integrated with the app, the sex graphs were directly uploaded to the campaign site. With the question “How are you getting laid this summer?”, we invited the target group to get involved in the campaign. By handing out more than 50.000 free condoms we made it easier for the audience to talk about safe sex as well as practicing it. Every condom was marked with a QR code that made it possible to download and use the app directly. Based on statistics from the latest sex graphs we made numerous banners and outdoor posters with topical news, starting discussions in the target audience.

RESULTS: At the end of summer over 5.900 sex profiles were registered – which beat our goal with 590%. As many as 39% of young Stockholmers said they had become more positive to condom use than before. This exceeded our goal for the campaign with 98%.

Advertising Agency: Ester, Stockholm, Sweden
CEO/Account Executive: Roger Kempe
Creative Director: Lotta Mellgren
Art Director: Emil Jonsson
Copywriter: Magnus Ivansson
Graphic designer: Michelle Christiansen
Production Manager: Anna Wennerström
Production company: Queensbridge
Production company: Monterosa

URL: http://www.romaniansaresmart.com

If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases.

Advertising Agency: McCann Erickson, Romania

URL: www.rczview.com

The new Peugeot RCZ is so unique, even Google Street View wanted to go for a ride. This website creates a custom stop motion animation of your route using Google Street View’s imagery.

Advertising Agency: Loducca, Sao Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Director: André Faria, Cassio Moron and Marco Monteiro
Art Director: Gregory Kickow, Mariana Rocha, Patrick Matzenbacher, Raphael Franzini, Renata El Dib, Thiago Bocatto
Copywriter: Gregory Kickow, Mariana Rocha, Patrick Matzenbacher, Raphael Franzini, Renata El Dib, Thiago Bocatto

Advertising Agency: Grey Group, Buenos Aires, Argentina
Creative Director: Diego Rubio
Art Director: Franco Echevarría
Copywriter: Gustavo Botte
Interactive Director: Christian Krikorian
Designers: Gloria Parra, Cecilia Ognio

URL: http://www.fanwagen.com

Advertising Agency: Achtung!, Netherlands

URL: http://www.youtube.com/McDonaldsSpain

Advertising Agency: Nurun, Madrid, Spain
Creative Director: Pablo Dachefsky
Art Directors: Paco Fernández, Daniel Fernández, Jimena Catalina, Javier Valenzuela
Copywriter: Antonio Ramos, Héctor López
Photographer: Daniel Fernández
Additional credits: Toch Studio

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Creative Director: Cesar Finamori, Kara Goodrich
Copywriter: Kara Goodrich, Dana Stalker
Director: Ben Briand
Producer: Kati Haberstock
Executive Producer: Peter Feldman, Scott Gardenhour
DoP: Eigil Bryld
Editing Company: Jump Editorial
Editor: Michael Saia