Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Directors: Heiko Freyland, Marcell Francke, Martin Poggenclaas
Copywriter: Heiko Freyland
Art Director: Marcell Francke
Other credits: Alexander Weber, Michael Trautmann, Andrea Bison, Niklas Kruchten, Elisabeth Einhaus
NG-DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks’ star Dirk Nowitzki as their brand ambassador. Aim: to develop an innovative campaign for Basketball-Events across Germany that presents ING-DiBa as the direct bank of choice for the younger target group and attracts new customer interest. This target group in particular always has their smartphone with them. We set up a digital billboard that became a virtual basketball hoop for passers-by. The public was able to use the digital billboard to log in via a mobile website and throw a virtual basketball by moving their smartphones. A message was automatically displayed on their Facebook Wall and were then able to follow the streamed event live online and cheer for their player using likes. This was visually and acoustically transmitted to the digital billboard.ING-DiBa was able to demonstrate how easy and efficient banking can be in a very compelling way, and position itself as an innovation leader.
Advertising Agency: Agenta agenturgruppe, Münster/Berlin, Germany
Advertising Agency: Media Contacts, São Paulo, Brazil
Creatives: Mateus Oliveira, Felipe Cirino e André Furtado
Creative Director: Luis Renato Constantino
Planner: André Furtado
Account: André Felix
Projects: Rubens Ermel
Approval: Marcel Buainain
Spoty is a digital service from Spotify which operates on Facebook and Twitter.
Advertising Agency: Miami Ad School, Istanbul, Turkey
Creative Director: Zeynep Karahan
Art Director: Emre Ünaylı
Copywriter: Berkin Dalgıç
URL: Flipbook
Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: Folker Wrage
Digital Creative Group Head: Kaan Ayçe
Art Director: Ant Sengelli
Copywriter: Asli Topçu
Multimedia Designer: Ozan Dündar
Account Director: Funda Hergül
Account Manager: Isil Uygur
Account Executive: Firat Alagözlü
Advertising Agency: LBi, New York, USA
Executive Creative Director: Cedric Devitt
Creative Directors: Emil Lanne, Kriston Rucker, Richard Bloom
Copywriter: Howard Hill
Art Director: Steven Alvarez
Other credits: John Garofalo, Paolo Yuvienco, Greg Ratner, Nikki Stevens, Matthew Lein, Christian DeArmond, Keith Conway, Dariza Garcia, Anbreen Khan, Frantz Dornevil, Michael Doody, Jonathan Isaac
Agency Producers: Sarah Kapoor, Dexter Liu
Account Executives: Jen Cameli, Patrick Craig
URL: http://www.facebook.com/TemptationsCanada/app_336395689744790
To celebrate the love Canadians have for their cats, the makers of TEMPTATIONSR have launched KittyCat Hijack, an app that enables users to shake a virtual pack of TEMPTATIONSR and see their webpage, including photos, copy and background, be taken over by cats. KittyCat Hijack is downloaded from the TEMPTATIONSR Canada Facebook page by dragging a virtual bag of TEMPTATIONSR treats to your bookmarks bar. Once installed, the bookmarklet can be launched on any webpage, including Facebook.
Advertising Agency: Proximity BBDO, Toronto, Canada
Executive Creative Director: John Gagne
Creative Director: Dave Stevenson
Directors Creative Technology: Jeff Vermeersch, Darrin Patey
Art Director: Jonathan MacArthur
Copywriter: Shiran Teitelbaum
Account Director: Catherine Klunder
Account Supervisor: Megan Epstein
Project Manager: Kristie Filippopoulos
Producer: Jessica Valentini
Director: Craig Goodwill
Production Company: Culture Creatives and Company
Media Buy: MediaCom
Public Relations: Fleishman-Hillard Canada
Nissan needed to boost test drives in Dubai on a banner-sized budget and attract new drivers. We looked to Dubai’s population of expats arriving daily and saw they shared the same challenge: finding a new home and buying a new car. So we teamed up with the most popular house-hunting site in the region and gave its search capabilities an upgrade – with a new media format. The HouseHunter Test-Drive ‘talks’ to the website’s search engine. When you search for a home, it matches your residence, budget range, selected neighborhood and family size with the Nissan for you.
Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Head Of Digital: Preethi Mariappan
Interactive Art Director: Felipe Galiano
Sr. Content Strategist: Melanie Clancy
Sr. Interactive Art Director: Rafael Guida
Graphics/Motion Designer: Juan Behrens
Sr. Flash Developer: Sarabjeet Singh
Account Director: Bassam Ayass
Account Executive: Iman Al Shaybani
“The Bigger Game” is a one time ambient surprise in Battlefield 3. Download an update on Children’s day. After the first round you start without weapons or armor, and when you eventually get killed you see that you played the previous round as a child. Donate with already connected account for the children in war zones and get your reward.
Advertising School: Miami Ad School, Germany
Art Director: Andreas Schwitter
Copywriter: Philip Hovensjö
URL: http://www.smalleststoreintheworld.com/banner/en/index.html
With city populations on the rise, living spaces are becoming increasingly limited. IKEA believes that no matter how cramped your space, there’s always a solution. To demonstrate this, we built an entire IKEA store in a 300 x 250 pixel web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. As with our full size stores, shoppers were able to browse by department, choose and buy any of our products on display.
For the launch of its brand new ad promoting its 2sec tents, the brand Quechua had the idea to show in preview its commercial on its Fan Page by leveraging the new Facebook Timeline. You only have to load the different images composing the ad by scrolling down; then once at the bottom, you just have to press shift + space or scrolling up in order to see the animatin begin like a stop motion. A simple but very original way to use Facebook timeline that gives the idea of the possibilities it offers.
Advertising Agency: Fred & Farid, France
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi
Art Directors: Paolo Montanari, Stefano Perrone
Copywriters: Paola Rolli, Matteo Maggiore
Advertising Agency: BBH, New York, USA
Creative Directors: Jessica Shriftman, Zac Sax
Art Director: Willy Wang
Other Credits: Rosemary Melchior, Dane Larsen, Brian Moore, Heidi Hackemer, Saneel Radia, Robert Weeks
Advertising Agency: Memac Ogilvy Label, Tunisia
Creative Director: Nicolas Courant
Copywriters: Mehdi Lamloum, Asma Kanzari, Yosri Mimouna
Art Director: Yassine Boughaba
Producer: Imed Marzouk
Director: Fedh Chabbi
Agency Producers: Moez Nemsi, Aziz M’Bazaia, Bedis Benamor
Other Credits: Gerald Heraud, Cherifa Benslamia
The time difference with Europe is no longer going to be a problem for the US fans of the UEFA Champions League. Heineken, along with the Vidal Partnership, has created Keep it Legendary; a set of tools that will help fans enjoy the best soccer in the world the way it’s meant to be: After work, with friends, and with beer.
Advertising Agency: The Vidal Partnership, USA
Chief Creative Officer: Gustavo Lauría
Executive Creative Director: Javier Fuentes
Creative Director: Álvaro Ramos
Associate Creative Directors: Carmelo Rodríguez, Willy Fernández-Lomana
Art Directors: Carmelo Rodríguez, Randy Díaz
Copywriters: Borja Eizmendi, Willy Fernández-Lomana
Account Director: Farah Burke
Planning Directors: Marco Vega, Jaime Dávila
Digital Producer: Alberto Ferrer
Director Digital: Brian Anderson
Brief:
Create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D.
Idea:
We also brought LEGO to a new dimension: By turning LEGO into music – with a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets we wanted to promote, integrated into four fascinating Star Wars worlds (Hoth, Tatooine, Endor and the Death Star).
Around the time of the premiere, the organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and order the sets built on the organ via a QR-Code and a microsite.
Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alex Schill
Executive Creative Director: Matthias Harbeck
Creative Director: Oliver Palmer, Alexander Rehm
Art Director: Andreas Balog, Marijo Sanje
Graphic Design: Anna Tracy Wodera
Copywriter: Nicolas Becker, Lorenz Langgartner
To reinforce Sky’s position as a cinematic authority, over the Christmas period, we realised a rich media campaign composed of high-impact formats in which cinematic Santas invade the pages in a spectacular fashion. Also, we released a Facebook Connect application that allows users to send truly spectacular greetings cards: a ‘Godfather’ Santa, Don Natale, is the carrier of a Christmas wish you can’t refuse.
Advertising Agency: M&C Saatchi, Milan, Italy
Creative Director: Luca Scotto Di Carlo, Vincenzo Gasbarro
Senior Art Director: Giuseppe Bizzarro
Senior Copywriter: Fabio Pedroni
Art Director: Lorenzo Picchiotti
Copywriter: Livio Basoli
Head Of Interactive Development: Stefania Sabbatini
Web Designer: Francesco Bagnato, Oliviero Piccoli, Luca Carsenzuola
Account: Margherita Zanvit, Alessandra Bortone
Developer: Mauro Piccin, Giorgio Gramegna (Purple Network), Mauro Mazzei (Purple Network)
Video Post Production: Lorenzo Giovannini (Air Atlantis)
Production Company: (h)films
Director: Vincenzo Gasbarro
These posters come from the great love of H-57 for Star Wars and typography. We chose the three most important characters from the saga of George Lucas’ – Star Wars (Darth Vader, Yoda and a Stormtrooper) and decided to only use typographic elements for our project. Thanks to the appreciation and support of Lucasfilm, posters were put up for sale on ebay, donating the entire proceeds to the Make-A-Wish Italy, non-profit organization that realizes the wishes of children with serious illnesses. Each individual character had 300 copies printed on paper, which were then stamped and numbered. A large event was then held in Milan where the special limited edition posters printed on canvas were sold (11 copies per character). The whole project was made possible thanks to the passion and commitment of Lucasfilm and Make-A-Wish Italy and also the generosity of all those who bought the poster. Thanks to all.
Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Director: Matteo Civaschi, Gianmarco Milesi
Art Director: Anna Barisani, Alessandra Miatello, Elena Scanferla
Exhibition Manager: Francesco Guerrera (FirstFloorUnder.com)
Photographer: Alice Pedroletti, Luca Fontana
Account Director: Sabrina Di Gregorio
Motion Graphic: Matteo Inchingolo
The Your Music School is a school for vocal education in Hamburg. To generate more applicants for the school‘s vocal coaching courses we developed a new website. But what is so special about it? The website can be
navigated without a mouse but by using one‘s own voice. The eight menu items on the navigation are arranged on a scale. By singing the appropriate notes one can directly hit the desired menu item. The result: the users
can inform themselves about the school in a playfully way. The resulting fun led to an increase in notifications by almost 30 percent.
Advertising Agency: Red Rabbit, Hamburg, Germany
Creative Director: Andreas Geyer
Art Director: Alexander Kumfert
Technical Director: Daniel Vuljanic
Photographer: Christopher Koch
Account Manager: Christian Neumann-Semerow
Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Supervisor: Fred Bosch
Copywriter: Fred Bosch, Juan García-Escudero
Art Director: Gilberto Barros
Digital Creative: Fred Bosch, Gilberto Barros, Juan García-Escudero
Head of Digital: Asier García
Head of Programming: Víctor Moreno
Programmer: Luis Marcano
Head of Online PR: Sarah Okrent
Animator: Lucas Pasquini
Advertising School: MiamiAdSchool, UK
Art Director /Copywriter: Lisa Zeitlhuber
Creative: Steven Rowing-Parker
IDEA: The Shake It Up campaign took basic human truths and asked people to shake them up. Using the TIC TAC VIEWR app, users could interact directly with the ads, which were also Augmented Reality markers. The AR experiences were all directly tied to the ad, and came with 3D graphics, SFX and music.
RESULTS: The app was downloaded over 11,000 times (11x the average branded app) and was played with, on average, for over 10 minutes. The campaign generated more than 250,000 new Facebook fans and the marketing mix helped deliver a 9% increase in sales compared to one year ago. All within the first 2 months of launch.
Advertising Agency: Merkley + Partners, New York, USA
CCO: Andy Hirsch
Creative Directors: Saks Afridi, Eddie Van Bloem
Art Director: Saks Afridi, Jessica Giles, Katie Willman, Alex Gross,
Copywriter: Eddie Van Bloem, Chris Schifando, Austin Hamilton, Amanda Cornwall
Illustrator: ilovedust
Additional credits: Total Immersion
