It’s kissing for a cause. The Kiss-mas facebook app hangs mistletoe above your profile picture and encourages you to donate $1 to charity for every kiss you get. The agencies who created it will match the donation of whoever gets the most kisses by Christmas.
Advertising Agency: BooneOakley, USA Creative Director: David Oakley Associate Creative Director / Copywriter: Keith Greenstein Art Director: James Hoke Studio Manager: Eric Roch von Rochsburg Project Manager: Lindsey Gioutsus Digital Agency: Atypic Art Director: Michael Glasshoff Lead Developer: Michael Wuori Interactive Developer: Ashley Loomis Creative Director: Luis Costales Social Media Consultant: Misty Wuori
You know all those Debbie Downer-types on Twitter? The ones who complain about everything? Well now, thanks to G2, you can write them a haiku and tell them things will be all good. Haikus For Humbugs searches out humbuggy Tweets and lets you anonymously respond to them directly with a haiku (even if you’re not on Twitter). You can also post your 5-7-5 syllable masterpieces on the site or share via social media. In the spirit of anonymity, G2 also has decided to forego any branding on the site. Happy Holidays!!
Advertising Agency: G2, USA Creative Director: Lotus Child Senior Copywriter: Carrie Duick Art Director: Steve Lauria
SiriClaus is a web based iPhone app that helps parents answer all those tough questions kids have about Santa Claus. Users choose what type of answer they would like SiriClaus to respond with from four popular Santa questions. Mimicking the Siri experience, SiriClaus then gives the user a hilarious response to the question they chose. Some fun examples are below:
Q: Is Santa Claus real? A: Yes, but Santa Claus only comes when you pick up your toys. He doesn’t like tripping over your toys. Q: When is Santa coming? A: Santa isn’t coming because your messy room scared him away. Q: Is Santa bringing me what I wished for? A: No. Santa Claus’s records show that you have enough toys. Q: Have I been naughty or nice? A: Naughty. But maybe if you give your mom a foot rub Santa will change his mind.
Advertising Agency: Tribal DDB, San Francisco, USA Executive Creative Director: Keith Ciampa Associate Creative Director: Matt Klug Technology Director: Jared Stanley Senior Developer: Tyler Madison Senior Art Directors: Shawn Gurczak, Tony Zimney Senior Copywriter: Reid Hultman Copywriter: Justin Peele Digital Producer: Lisa Hubbert Broadcast Producer: Jessica Manning Editor: Eric Kuehnl
Brief: Organise a sampling event to mark the launch of OLW Crunchos – a new corn based snack with extra crunch.
Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event.
Solution: The Crunchometer – a machine that invited people to really sample the product.
Advertising Agency: JMW kommunikation, Stockholm, Sweden Creative Director: Joakim Karlsson Junior Creative Director: Samuel Garlöv Design: Samuel Garlöv Production: Mässbolaget
December 19, 2011 at 01:51 · Filed under Mobile, Web
Advertising Agency: Try/Apt, Oslo, Norway Art Director: Markus Lind Copywriter: Eva Sannum Designer: Espen Aaeng Developers: Christopher Aalholm, Kaja Kristiansen Acount Manager: Fred Kihle Project Manager: Linda Tillier
Fun quirky holiday website from Skittles that lets you create ‘Gif Raps’ of Christmas. It lets you choose an animated GIF and sync it to a Rap track you pick, personalize it and share with friends.
Advertising Agency: BBDO, Toronto, Canada Copywriter: Chris Joakim Art Director: Mike Donaghey Producer: Jennifer Morrison Creative Directors: Carlos Moreno, Peter Ignazi Director: Miles Jay Production Company: Family Style Line Producer: Liz Dussault Editor: Jon Eagan Development: Pixelpusher.ca/Fatbox.ca Online Producer: Amy Miranda, Ella Gruber Design: Scott Hiers Digital Production: Lunch Inc. Account service: Chitty Krishnappa, Bhreagh Rathbun Music: Apollo Studios Music Producer: Didier Tovel
The first digital highlighter of its kind allows users to highlight texts online, share them via social media sites and email or save them as PDF files. A bookmarklet solution allows the digital highlighter to work on any website with text, regardless of which browser is being used.
Advertising Agency: kempertrautmann, Hamburg, Germany Creative Directors: Heiko Freyland, Stefan Walz Copywriter: Heiko Freyland Art Director: Bastian Adam Production Company: BlueMars Account Managers: Elisabeth Einhaus, Niklas Kruchten, Dorothea Feurer Programmer: Christian Pappas, Andreas Seebald Production Manager: Matthias Muck Technical Developer: Sebastian Maus Technical Director: Tobias Kirchhofer Interactive Producer: Larissa Hube
Creative Directors: Oliver Drost, Christian Thron Art Director: Burkhard Müller Designers: Robin Janitz, Monika Weryha Copywriters: Svenja Eggers, Nils Kock, Sebastian Peters Motion Designer: Axel Rudolph, Markus Haken Programmer: Jannick Garthen Project Managers: Steffen Esders, Benjamin Fischer, Sophia Boddin
December 1, 2011 at 19:12 · Filed under Mobile, Web
BRIEF: Even though young Swedes know that condoms generally are a good idea, they aren’t very good at using them. Our target audience (Stockholmers, aged 20-30) has become more careless, and consequently HIV and other diseases are spreading in numbers. The problem, studies suggest, lies in attitude. Condoms are often seen as an embarrassing break, an inconvenience. Our brief from LAFA (Stockholm County Aids Prevention Programme) was to turn the target audience on to safe sex, making the condom part of the fun.
SOLUTION: We created “The Sex Profile” – a smartphone app that provided a personal sex graph based on rhythm, sound level and duration while having sex. Integrated with the app, the sex graphs were directly uploaded to the campaign site. With the question “How are you getting laid this summer?”, we invited the target group to get involved in the campaign. By handing out more than 50.000 free condoms we made it easier for the audience to talk about safe sex as well as practicing it. Every condom was marked with a QR code that made it possible to download and use the app directly. Based on statistics from the latest sex graphs we made numerous banners and outdoor posters with topical news, starting discussions in the target audience.
RESULTS: At the end of summer over 5.900 sex profiles were registered – which beat our goal with 590%. As many as 39% of young Stockholmers said they had become more positive to condom use than before. This exceeded our goal for the campaign with 98%.
Advertising Agency: Ester, Stockholm, Sweden CEO/Account Executive: Roger Kempe Creative Director: Lotta Mellgren Art Director: Emil Jonsson Copywriter: Magnus Ivansson Graphic designer: Michelle Christiansen Production Manager: Anna Wennerström Production company: Queensbridge Production company: Monterosa
If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases.
The new Peugeot RCZ is so unique, even Google Street View wanted to go for a ride. This website creates a custom stop motion animation of your route using Google Street View’s imagery.
Advertising Agency: Loducca, Sao Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Director: André Faria, Cassio Moron and Marco Monteiro
Art Director: Gregory Kickow, Mariana Rocha, Patrick Matzenbacher, Raphael Franzini, Renata El Dib, Thiago Bocatto
Copywriter: Gregory Kickow, Mariana Rocha, Patrick Matzenbacher, Raphael Franzini, Renata El Dib, Thiago Bocatto
