The time difference with Europe is no longer going to be a problem for the US fans of the UEFA Champions League. Heineken, along with the Vidal Partnership, has created Keep it Legendary; a set of tools that will help fans enjoy the best soccer in the world the way it’s meant to be: After work, with friends, and with beer.
Advertising Agency: The Vidal Partnership, USA Chief Creative Officer: Gustavo Lauría Executive Creative Director: Javier Fuentes Creative Director: Álvaro Ramos Associate Creative Directors: Carmelo Rodríguez, Willy Fernández-Lomana Art Directors: Carmelo Rodríguez, Randy Díaz Copywriters: Borja Eizmendi, Willy Fernández-Lomana Account Director: Farah Burke Planning Directors: Marco Vega, Jaime Dávila Digital Producer: Alberto Ferrer Director Digital: Brian Anderson
Create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D.
We also brought LEGO to a new dimension: By turning LEGO into music – with a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets we wanted to promote, integrated into four fascinating Star Wars worlds (Hoth, Tatooine, Endor and the Death Star).
Around the time of the premiere, the organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and order the sets built on the organ via a QR-Code and a microsite.
Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alex Schill
Executive Creative Director: Matthias Harbeck
Creative Director: Oliver Palmer, Alexander Rehm
Art Director: Andreas Balog, Marijo Sanje
Graphic Design: Anna Tracy Wodera
Copywriter: Nicolas Becker, Lorenz Langgartner
To reinforce Sky’s position as a cinematic authority, over the Christmas period, we realised a rich media campaign composed of high-impact formats in which cinematic Santas invade the pages in a spectacular fashion. Also, we released a Facebook Connect application that allows users to send truly spectacular greetings cards: a ‘Godfather’ Santa, Don Natale, is the carrier of a Christmas wish you can’t refuse.
Advertising Agency: M&C Saatchi, Milan, Italy
Creative Director: Luca Scotto Di Carlo, Vincenzo Gasbarro
Senior Art Director: Giuseppe Bizzarro
Senior Copywriter: Fabio Pedroni
Art Director: Lorenzo Picchiotti
Copywriter: Livio Basoli
Head Of Interactive Development: Stefania Sabbatini
Web Designer: Francesco Bagnato, Oliviero Piccoli, Luca Carsenzuola
Account: Margherita Zanvit, Alessandra Bortone
Developer: Mauro Piccin, Giorgio Gramegna (Purple Network), Mauro Mazzei (Purple Network)
Video Post Production: Lorenzo Giovannini (Air Atlantis)
Production Company: (h)films
Director: Vincenzo Gasbarro
These posters come from the great love of H-57 for Star Wars and typography. We chose the three most important characters from the saga of George Lucas’ – Star Wars (Darth Vader, Yoda and a Stormtrooper) and decided to only use typographic elements for our project. Thanks to the appreciation and support of Lucasfilm, posters were put up for sale on ebay, donating the entire proceeds to the Make-A-Wish Italy, non-profit organization that realizes the wishes of children with serious illnesses. Each individual character had 300 copies printed on paper, which were then stamped and numbered. A large event was then held in Milan where the special limited edition posters printed on canvas were sold (11 copies per character). The whole project was made possible thanks to the passion and commitment of Lucasfilm and Make-A-Wish Italy and also the generosity of all those who bought the poster. Thanks to all.
Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Director: Matteo Civaschi, Gianmarco Milesi
Art Director: Anna Barisani, Alessandra Miatello, Elena Scanferla
Exhibition Manager: Francesco Guerrera (FirstFloorUnder.com)
Photographer: Alice Pedroletti, Luca Fontana
Account Director: Sabrina Di Gregorio
Motion Graphic: Matteo Inchingolo
The Your Music School is a school for vocal education in Hamburg. To generate more applicants for the school‘s vocal coaching courses we developed a new website. But what is so special about it? The website can be
navigated without a mouse but by using one‘s own voice. The eight menu items on the navigation are arranged on a scale. By singing the appropriate notes one can directly hit the desired menu item. The result: the users
can inform themselves about the school in a playfully way. The resulting fun led to an increase in notifications by almost 30 percent.
Advertising Agency: Red Rabbit, Hamburg, Germany
Creative Director: Andreas Geyer
Art Director: Alexander Kumfert
Technical Director: Daniel Vuljanic
Photographer: Christopher Koch
Account Manager: Christian Neumann-Semerow
Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Supervisor: Fred Bosch
Copywriter: Fred Bosch, Juan García-Escudero
Art Director: Gilberto Barros
Digital Creative: Fred Bosch, Gilberto Barros, Juan García-Escudero
Head of Digital: Asier García
Head of Programming: Víctor Moreno
Programmer: Luis Marcano
Head of Online PR: Sarah Okrent
Animator: Lucas Pasquini
IDEA: The Shake It Up campaign took basic human truths and asked people to shake them up. Using the TIC TAC VIEWR app, users could interact directly with the ads, which were also Augmented Reality markers. The AR experiences were all directly tied to the ad, and came with 3D graphics, SFX and music.
RESULTS: The app was downloaded over 11,000 times (11x the average branded app) and was played with, on average, for over 10 minutes. The campaign generated more than 250,000 new Facebook fans and the marketing mix helped deliver a 9% increase in sales compared to one year ago. All within the first 2 months of launch.
Advertising Agency: Merkley + Partners, New York, USA
CCO: Andy Hirsch
Creative Directors: Saks Afridi, Eddie Van Bloem
Art Director: Saks Afridi, Jessica Giles, Katie Willman, Alex Gross,
Copywriter: Eddie Van Bloem, Chris Schifando, Austin Hamilton, Amanda Cornwall
Additional credits: Total Immersion
We all know about the challenges our planet stands before. Challenges which may turn great waves and surfing into nothing but a memory. “Made by Waves” is a way for Quiksilver to put the waves back into the brand. By installing waverollers in Huntington Beach, CA. Quiksilver can produce all of there products with the help of wave power. Thereby creating a sustainable communication that stays true to Quiksilver’s nature and let’s them be come a rolemodel and inspiration for both the surf industry and a new generation of surfers.
Advertising School: Berghs School of Communication, Stockholm, Sweden Art Directors: Patrik Beskow, Daniel Lunde Copywriter: David Alledal
Agency: Milk, Gothenburg, Sweden
Digital Creative: Axel Tagg
Art Director: Andreas Bergendahl, Martin Ohlsson
Copywriter: Anders Holmström, Niklas Moberg
Agency Producer: Emma Nilsson
Production Company: Pong
Account Manager: Ulf Nordstrand
Additional credits: Lundgren + Lindqvist
The creative folk over at Google have produced an awesome prank on Google Maps. Shortly after the “upgraded” Google Maps went live, Reddit users posted world landmarks and historic sites that could be viewed on the map: the Parthenon, Area 51, Mount Everest. You can also drag a viking looking dude onto Street Map view for a funky street level view.
The Hematology Institute of Bahia needed to raise the number of blood donors. Since most Brazilians donate blood to close people and relatives we created a web banner integrated with a Facebook app. When connected to the social network the app randomly searched for one user’s friend. The banner’s message was customized with the following question: “If (friend’s name) needed blood now would you donate?”. The campaign concept concluded: “To donate you don’t need to know. Look for a blood bank in your city and donate.”
Advertising Agency: Propeg, Brazil Creative Directors: Fabiano Ribeiro, Ariston Quadros Art Director: Bruno Lage Copywriter: Junior Lisboa Additional credits: Lilia Lopes, Vitor Barros, Mateus Simões, Eder Galindo, Maria Luiza Fraga, Caio Leão