Banktrack: 10 Reasons Why Bankers Are Mostly Human
Advertising Agency: Latte Creative
Creative: Daniel Bird
Illustrator: Jaroslav Mrázek
Additional credits: Savage
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Archive for Web
Graubünden Tourism: Obermutten On Facebook
A campaign dedicated to the little and lovely mountain villages in the Canton of Graubünden, Switzerland.
Advertising Agency: Jung von Matt/Limmat, Switzerland
Creative Directors: Livio Dainese, Fernando Perez
Copywriters: Samuel Christ, Alain Eicher
PR / Consulting: Cyrill Hauser
Art Director: Maurus Zehnder
Graphic Designers: Laura Grümann, Bettina Veith
Art Buying: Erasmo Palomba
Camera: Jyri Pasanen
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Stockholm County Aids Prevention Programme: The Sex Profile
BRIEF: Even though young Swedes know that condoms generally are a good idea, they aren’t very good at using them. Our target audience (Stockholmers, aged 20-30) has become more careless, and consequently HIV and other diseases are spreading in numbers. The problem, studies suggest, lies in attitude. Condoms are often seen as an embarrassing break, an inconvenience. Our brief from LAFA (Stockholm County Aids Prevention Programme) was to turn the target audience on to safe sex, making the condom part of the fun.
SOLUTION: We created “The Sex Profile” – a smartphone app that provided a personal sex graph based on rhythm, sound level and duration while having sex. Integrated with the app, the sex graphs were directly uploaded to the campaign site. With the question “How are you getting laid this summer?”, we invited the target group to get involved in the campaign. By handing out more than 50.000 free condoms we made it easier for the audience to talk about safe sex as well as practicing it. Every condom was marked with a QR code that made it possible to download and use the app directly. Based on statistics from the latest sex graphs we made numerous banners and outdoor posters with topical news, starting discussions in the target audience.
RESULTS: At the end of summer over 5.900 sex profiles were registered – which beat our goal with 590%. As many as 39% of young Stockholmers said they had become more positive to condom use than before. This exceeded our goal for the campaign with 98%.
Advertising Agency: Ester, Stockholm, Sweden
CEO/Account Executive: Roger Kempe
Creative Director: Lotta Mellgren
Art Director: Emil Jonsson
Copywriter: Magnus Ivansson
Graphic designer: Michelle Christiansen
Production Manager: Anna Wennerström
Production company: Queensbridge
Production company: Monterosa
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ROM: Romanians Are Smart
URL: http://www.romaniansaresmart.com
If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases.
Advertising Agency: McCann Erickson, Romania
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Peugeot RCZ: View
URL: www.rczview.com
The new Peugeot RCZ is so unique, even Google Street View wanted to go for a ride. This website creates a custom stop motion animation of your route using Google Street View’s imagery.
Advertising Agency: Loducca, Sao Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Director: André Faria, Cassio Moron and Marco Monteiro
Art Director: Gregory Kickow, Mariana Rocha, Patrick Matzenbacher, Raphael Franzini, Renata El Dib, Thiago Bocatto
Copywriter: Gregory Kickow, Mariana Rocha, Patrick Matzenbacher, Raphael Franzini, Renata El Dib, Thiago Bocatto
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Playboy: Mariana Diarco
Advertising Agency: Grey Group, Buenos Aires, Argentina
Creative Director: Diego Rubio
Art Director: Franco Echevarría
Copywriter: Gustavo Botte
Interactive Director: Christian Krikorian
Designers: Gloria Parra, Cecilia Ognio
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McDonald’s: 30 Years of McDonald’s in Spain
URL: http://www.youtube.com/McDonaldsSpain
Advertising Agency: Nurun, Madrid, Spain
Creative Director: Pablo Dachefsky
Art Directors: Paco Fernández, Daniel Fernández, Jimena Catalina, Javier Valenzuela
Copywriter: Antonio Ramos, Héctor López
Photographer: Daniel Fernández
Additional credits: Toch Studio
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The Art of Shaving: The Reformed Troglodyte, The Gentleman Shaver
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Creative Director: Cesar Finamori, Kara Goodrich
Copywriter: Kara Goodrich, Dana Stalker
Director: Ben Briand
Producer: Kati Haberstock
Executive Producer: Peter Feldman, Scott Gardenhour
DoP: Eigil Bryld
Editing Company: Jump Editorial
Editor: Michael Saia
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Macy’s: Believe-o-Magic App
Advertising Agency: JWT, New York, USA
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Matt MacDonald
Creative Directors: Craig Love, Shayne Millington, Lea Ladera
Art Directors: Chad Baker, Joseph Merkeley
Copywriter: Emily Sander
Planner: Jonathan Fletcher
Directors of Digital Production: Suzanne Molinaro, Pam Scheideler
Director of Brand Production: Sergio Lopez
Director of Creative Technology: Martin Legowiecki
Executive Producer: Brenda Fogg, Robin Feldman
Producer: Catherine Christiansen
Production Design / QA: Jenny Horn, William Creedle, Mishu Hassan
Account Executives: Angela Rebong Brown, Elizabeth Fitzgerald
Business Director: Claire Capeci
Production Companies: Metaio, The Ebeling Group
Media Agency: MEC
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Pedigree: Dog Talk
Advertising School: Miami Ad School, Miami, USA
Art Director: Arvindh Lochan
Copywriter: John Nash
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Yoplait Greek: Greek4Good Mobile
In an effort to satisfy both curiosity and hunger, Yoplait Greek and Olson recently launched an advertising and augmented reality campaign Greek4Good in New York City and Chicago. Surrounded by Greek messages, people on the street can decode the messages via a mobile app and help their local food bank in the process.
Advertising Agency: Olson, USA
Chief Creative Officer: Dennis Ryan
Executive Creative Director: Chris Henderson
Creative Director: Brian Hurley
Art Directors: TJ Schaffer, Cameron High, Bethany Hall
Copywriters: Matt Burgess, Hillary Churchill, Thom Kordonowy, Amy Jarrard
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El Ciudadano: IPhone App
Advertising Agency: Prolam Y&R, Santiago, Chile
Creative Directors: Álvaro Becker, Francisco Cavada, Emerson Navarrete
Copywriters: Gonzalo Ferrada, Fernando Espinosa, Rodrigo Richards, Samer Zeidan, Joaquin Molina, Juan Pablo Fierro, Alejandro Torres
Production: Camila Moreno
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Gears of War 3: Butcher Shop
Gamers couldn’t wait to tear into the final installment of the game Gears of War 3. So to create excitement around the game’s launch Maclaren McCann and XBOX decided to oblige the gamer’s blood lust with an online and real world ARG (alternate reality game) to track down hundreds of pieces of freshly butchered hunks of Locust flesh.
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Mike Halminen, Sean Davison
Art Directors: Mike Halminen, Troy McGuinness
Copywriters: Cam Boyd, Dave Stubbs
Cinematographer: Brad Sayeau
Project Manager: Yvonne Tsang
Production Company: Edge Productions
Line Producer: Patricia Davidson
Editing Company: Edge Productions
Editors: Brad Sayeau, Walter Herrera, Ryan Markkula
Music Company: TA2 Music
Composer: Tyson Kuteyi
Technical Advisor: Andy Langs
Voiceover: Ron MacDonald
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Audi Magazine: Slide Track
To advertise the iPad version of Audi Magazine, we created an unlock racing track that led to a free download of the Magazine in the Apple Store.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches, Marcos Medeiros, André Kassu
Art Directors: Guiga Giacomo, Marcus Kawamura
Copywriter: Ricardo Wolff
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Amnesty International: IPhone Wallpaper Chains, IPhone Wallpaper Bars, IPad Ad Bars
In a campaign to recruit activists Amnesty International utilizes the ”slide to unlock”-function of the iPhone. Swedish agency Garbergs has created wallpapers for iPhones and iPads showing incarcerated prisoners. When unlocking the device the user unlocks the cell or chain that holds the prisoner captive. Amnesty International Sweden launches the campaign to raise awareness about the Amnesty Urgent Action Network and to get people to sign up to become SMS-activist (Texting activist). The campaign also includes ads in the iPad issue of Sweden’s largest newspaper DN, digital outdoor screens and traditional print ads. The International Secretariat of Amnesty has recently decided to promote the campaign globally. Download free wallpapers at http://m.amnesty.se/slidetounlock
Advertising Agency: Garbergs, Sweden
Art Director: Sebastian Smedberg
Digital Director: Magnus Hällsten
Digital Producer: Niklas Bergström
Account Director: Anna Frick
Account Manager: Malin Boustedt
Graphic Designer: Jacob Frisk
Copywriter: Per Forssberg
Photographer: Peter Alendahl, Adamsky
Retouch: Touchme
Repro: BT Repro
Music: Forevers’s gonna start tonight, Untitled 1
Web production: Public Class / Mobiento
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Groupon: GroupAid
GroupAid is a new platform that helps brands show their social commitment and lets people do good just by buying in a different way.
Advertising School: Miami Ad School, USA
Art Director: Shahak Shapira
Copywriter: Duncan Munge
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Helsingin Sanomat: NytCam
NytCam is a permanent online element of nyt.fi, the website of the Helsingin Sanomat newspaper’s weekly Nyt supplement Nyt means “now” and Helsingin Sanomat is the largest circulation daily in the Nordic countries. In November 2012 Nyt was completely redesigned, and the NytCam was added as a permanent feature of the nyt.fi website. The service broadcasts live HD webcam footage from around the city in the here and now. NytCam can be, for instance, in the kitchen of a Michelin-starred restaurant or at the surprise gig of a great band. The cameras stay in one place for varying lengths of time from a week or so to a longer while to just a few hours during a special event. People can suggest places they want the camera to go to. Where would you want the camera to peek? Have your say at nyt.fi/cam
Advertising Agency: 358 Helsinki, Finland
Creative Director: Ale Lauraéus
Strategist: Panu Nordlund
Copywriters: Valtteri Väkevä, Verneri Leimu
Designer: Iiris Ojanen
Client Team Director: Sonja Eiramo
Producer: Krista Durchman
PR Creative: Anna Lundqvist
Technical production: Byroo, Good Mood
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