For this campaign, we encourage people to protest for interest on their bankaccount. SNS Bank is the first big dutch bank where consumers get interest on their normal bankaccounts. Everyone can join the protest with their Facebook or Twitter profile picture. When you’ve joined the protest, you start marching with your social account, to the landingpage and from the landingpage to several rich bannerformats, including a homepage takeover on Telegraaf.nl
Advertising Agency: bone, Utrecht, The Netherlands Creative Director: Joost van Liemt Art Director: Michael Kouwenhoven Copywriter: Dimitri Hubregtse Additional credits: Maarten Regterschot, Ruud Puylaert, Lennart Morselt, Janou Kessels, Bjorn van Spengen
“Have you ever wished there was an easy way for people to decipher when you’re being sarcastic in an email or tweet? This year’s BBH Barn interns have your answer: Sartalics, a reversed italics that will let people know when you’re being sarcastic.”
Advertising Agency: BBH NY, USA Art Director / Copywriter: Nathan Hoang Directors / Producers: June Kim, Blake Gilmore Voiceover: Peter Ostella Additional credits: BBH Barn Advisor Julie Levin
Athena, number one seller of men underwear in retail stores across France is launching its brand new line while anouncing its partnership with the French Athletics team. The brand strategy brought by EURO RSCG 360 brings a new playful spirit to the brand. Gone is the idealized image of the muscle man, welcome fun and humor for a campaign as colorful as the new boxers. 4 athletes strip down in the first step of the integrated campaign in a series of outdoor ads and a making of that reveals the naked truth about advertising.
Advertising Agency: Euro RSCG 360, France Advertiser’s supervisors: Dominique Seau, Anouk Ribard, Françoise Chauvin Agency’s CEO: Pascal Allard Agency’s Managing Director: Vincent Mayet Executive Creative Director: Hugues Pinguet Account supervisors: Vanessa Bernard-Granger, Anne-Flore Seringe Art Director: Thomas Derouault Copywriter: Dimitri Hekimian Art Buyer: Isabelle Baud Agency Producer: Christophe Demeure Photographer: Jean-Yves Lemoigne Retoucher: Asile Director: Agathe Riedinger Production Company: Marcassin Athletes: Renaud Lavillenie, Kevin Mayer, Martial Mbandjock, Romain Barras
Advertising Agency: Volt, Stockholm, Sweden Creatives: Anton Lipovskoy, Lina Johansson, Petter Nylind, Karl Andersson, Jörgen Berglund Account Manager: Ursula Borg Retouch: Staffan Kjellvestad
September 16, 2011 at 00:29 · Filed under Mobile, Web
“I bet you can QUIT” for the American Cancer Society is a platform which targets the friends of the smokers instead of the smokers themselves to quit smoking.
Advertising Agency: Ogilvy, New York, USA Art Director: Lisa Zeitlhuber Copywriter: Nicholas Partyka Instructor: Tara Lawall
September 15, 2011 at 12:48 · Filed under Film, Web
Advertising Agency: Radar Studios, Chicago, USA
Creative Director: Scott Small
Associate Creative Director: Joel Walker
Art Director: Adam Dubinsky
Copywriter: Joel Walker
Executive Producer: Joel Walker
Account Executive: Jaimie Flagg, Zack Stoller
Production Company: Radar Studios
Directors: Sam Macon
Director of Photography: Sam Macon
September 15, 2011 at 12:07 · Filed under Film, Web
Director: Saman Keshavarz
Producers: Ross Levine, Francis Pollara
VFX: Alessandro Schiassi
Cinematographer: Justin Gunrari
Editing: Nate Tam
Production Company: Paydirt Pictures
Rep & Special Thanks: Danielle Hinde (Doomsday Entertainment)
Executive Producers: Lanette Phillips, Jon Ker, Jeremy Barrett
September 13, 2011 at 12:47 · Filed under Ambient, Web
During one week, 29 August – 3 September, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled. Log onto Ariel’s Facebook page – www.facebook.com/arielsverige – and you can win clothes by controlling a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam in real time. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It´s easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift.
Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden Creative Director: Adam Kerj Art Directors: Gustav Egerstedt, Lisa Engardt Copywriter: Petter Dixelius Other credits: Erik Hiort af Ornäs Production company: B-Reel Event production: Atomgruppen
Brief:
Rhinos will be extinct within 10 years if they continue to be killed for their horns. The non-profit Forever Wild initiative, with zero budget, briefed us to raise awareness of the poaching issue and get people to sign an online petition that will be presented to the US Congress later this year.
Insight:
People don’t seem to have even a minute for serious messages, yet they spend hours on frivolous online distractions.
Solution:
For two weeks we created dozens of YouTube clips, remixed versions of each day’s most frivolous trending videos (and some all time classics). These Trojan Horses forced people who actively searched for these silly videos to confront the stark reality of how they were spending their time.
Results:
We knew we’d reach the conscience of some people, and piss off others. But the idea certainly touched a nerve. With $0 spent, signatures have so far increased by almost 300%. And it’s not over.
Advertising Agency: Ogilvy Cape Town
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Producer: Iris Vinnicombe
Social Media Manager: Chris Rawlinson
Production company: Platypus Productions
September 11, 2011 at 11:06 · Filed under Mobile, Web
The Village is a magazine that focuses on city’s life, its infrastructure and transportation. In Moscow traffic incidents are one of the critical problems that takes away thousands of people’s live annually. In fact, in spite of car accidents happening daily, they come unnoticed by the majority. Why? Because all their consequences and traces are quickly taken care of and cleaned. So only a few passers-by and drivers can see the deformed cars, the injured and the bodies of the dead people. To attract people’s attention to the critical problem of traffic safety we launched the Death Revealer campaign. We developed an iPhone app Death Revealer that enables one to become instantly aware of all road traffic incidents that ever happened in the city – thanks to GPS, Google Maps and augmented reality. To release our App we developed an ambient program featuring the classic white outlines with red QR code.
Advertising Agency: Leo Burnett, Moscow, Russia Creative Director: Mikhail Kudashkin Creative Interactive Director: Grigory Sorokin Art Director: Mikhail Derkach Interactive Designer: Andrey Sergeev
Advertising School: Miami Ad School Europe, Hamburg, Germany Instructor: Tara Lawall / BBH New York Art Director: Yasmina Boustani Copywriter: Katharina Schmitt
Advertising Agency: Ogilvy & Mather, Mexico VP and Creative Services Director: José Montalvo General Creative Director: Miguel Angel Ruiz Creative Director: Abraham Quintana Garay Art Director: Luis Mata, Jaime González Copywriters: César Said Pérez Rubio, Marina Arzate, Sergio Almazán Agency Producer: Juan Pablo Osio Web Specialist: Aarón Sánchez Production Co: Organika Accound Director: Paola Mayoral Account superisor: Pilar Troconis
Created by brazilian agency Loducca, Twipsum is an experimental website that generates filler text based on tweets. It works as the ‘old’ Lorem Ipsum, used in graphic design to demonstrate font and typography on the layout before putting the real text content. To get a custom Twipsum filler text, just type a Twitter account and the system will pull all words from the latest tweets and create the paragraphs for you to copy and paste into your comps. If you don’t use Twitter, the website suggests the accounts of famous people for you to play around. You can also hear parts of the filler text through Google Translate.
Advertising Agency: Loducca, Brazil Creative Directors: Guga Ketzer, André Faria, Cassio Moron, Marco Monteiro Creatives: Mariana Rocha, Mauricio Machado, Raphael Franzini Designers: Gustavo de Lacerda, Dude Tallia
Tony Tango is an independent comedy feature film that follows Tony Tango, a Latin dance instructor from Miami with high cholesterol and an even higher belief in his own sex appeal, is a big fish in the small pond of his elderly dancing students. But when his family’s dance studio is in danger of falling into the hands of his archenemy, the cocky religious zealot Diego, he’s got to compete against the big boys in a high-stakes competition. To do that, he’ll need the help of his coach Sam, a disgraced former dancing legend, and his partner, the sweet but high strung Helena, who is infuriated at Tony after his dance lesson with her grandmother went devastatingly awry. Just 3 days we launched our new marketing campaign that it is specifically designed to create an online awareness of Tony Tango, and introduce to the online community to Tony. The campaign revolves around the Tony Tango Fan Page, there you will find 3 very “unique” dance lessons, Salsa, Tango and Merengue. In less than 2 minutes you will be a dance god, thanks to these “unique” video dance lessons. Also once you become a fan on the page, you can get access to 3 additional videos call the “Hip Tip”, here you will learn other aspects that will help you become a well rounded dancer.
Advertising Agency: 1337 Productions, Los Angeles, CA, USA Creative Directors: Andres De Oliveira, Maxx Maulion Art Director: Andres De Oliveira Copywriter / Illustrator: 1337 Productions Photographer: Jonathan Lawrence Director: Manolo Celi
Creative people love to win awards. A lot of awards! That’s why Jung von Matt introduces a tool to store them in a nicer way: The Award Shelf app. You can organise your awards on the shelf, share them, add descriptions and create a PDF with a list of your prizes. Of course, you can also apply for a job at Jung von Matt!
Advertising Agency: Jung Von Matt/Alster, Germany Creative Director: Martin Strutz Art Directors: Tommy Norin, Andres Maldonado Copywriter: Salvatore Russomanno Technical Director: Nils Döhrig Web Developers Marcel Berger, Philipp Timmalog Project Management: Ila Miers, Steffen Heidweiler, Eva Dittberner
We turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. We then asked Norway to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car car stopped on your spot, it would be yours.
Advertising Agency: Try/Apt, Oslo, Norway Art Directors: Markus Lind, Thorbjørn Ruud Copywriters: Anders Holm, Petter Bryde, Sebastian Prestø, Eva Sannum Flash: Knut Skåla, Emil Jonsson Developer: Anders Stalheim Øfsdahl Account managers: Ole Hustad, Morten Polmar Project managers: Cecilie Fasbender, Cathrine Wennersten Sound: Plan8 3D: Gimpville
