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Design… Not for the Faint of Heart

July 4, 2007 at 9:25 pm · Filed under Web/Viral

During a project for the American Institute Of Graphic Arts, the creative
team at Colle+McVoy discovered that many of the terms employed in graphic
design have an inherent dark side to them (”widow”, for example, or
“bleed”). With this in mind they developed “Design… Not for the Faint of
Heart”, a macabre site that tests the knowledge of students and young
designers across the world. Find all 25 design terms hidden in the grim
scene and win the poster. (t-shirts are also available.)

www.collemcvoy.com/findthe25designterms

Agency: Colle+McVoy
Client: AIGA/Colle+McVoy
Executive Creative Director: Mike Fetrow
Creative Director: Mike Caguin
Art Director: Nina Orezzoli
Copywriter John Neerland
Designer: Lindsey Aho
Interactive Designer: Grant Eull
Web Developer: Brian Litzinger
Aftereffects by: Amber Navarrete, Ben Cohen
Illustration by: James Campbell

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Amnesty International: Choose

June 14, 2007 at 11:02 am · Filed under Web/Viral

This is maybe the best and most effective artwork I ever saw. These interactive banner ads made for Amnesty International Turkey shows the most cruel scenes you can imagine. After seeing the scene the viewer is asked: Choose, stop or go on. Thes ads are published on Turkey’s most hitted web sites like CNN Turkey. They created amazing traffic at Amnesty’s web site and dramatically increased membership applications.

Agency: DDB&Co Turkey

These links shows the banners at CNN Turkey:

- Violence original banner
- Violence english banner

- Torture original banner
- Torture english banner

- Cruelty original banner
- Cruelty english banner

http://blogger.xs4all.nl/marcg/archive/2007/05/29/230126.aspx

via Houtlust

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BMW P.A.C.E “Pursuit across Europe”

May 1, 2007 at 1:48 pm · Filed under Web/Viral

BMW starts a race. P.A.C.E, the “Pursuit across Europe” is an exciting mixture of action and adventure, where users can explore new BMW technology like brake energy regeneration or electric power steering. The race takes place between Lisbon and Prague. Highlights are the hightech flash engine and the fascinating look, realized in cooperation with Interone Worldwide Hamburg and Dirk Hoffmann, a known artist from Hamburg.

You can find it on http://www.bmw-pace.com

Agency: Interone Worldwide Hamburg, Germany
Consulting: Franziska von Lewinski, Stefanie Knoren
Creation: Matthias SchÃ¤fer, Johannes MÃ¼cke, Axel Bergander, Sharon Moody
Art Direction: Patrik de Jong
Illustration: Dirk Hoffmann
Music: Christine Schulz
3D-Studio: Electric Umbrella
Programming: Torsten Sperling, Karsten GÃ¶tz, Thorsten Harders