Advertising Agency: Man+Hatchet, London, United Kingdom
Producer: Simon Sanderson
Director: Will Tribble
Creative Director: Henry Cowling
Creatives: Rob Wakefield, Will Tribble
Animators: Chris Ollis, Once Were Farmers
Character Designers: Rob Cheetham, Chris Ollis
Sound Design / Music: Chris Green / Blurred Edge
Seeding: Never Say Media
Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with all of their friends.
The campaign was created by TBWA and broke quite some records. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website and the amount of fans tripled in 1 day.
Advertising Agency: TBWA, Brussels, Belgium
Creative Director: Jan Macken, Gert Pauwels
Creative team: Jasper Declercq, Ivo Mertens, Geert Verdonck, Menno Buyl, Chiara de Decker, Pol Sierens
Account team: Jochen De Greef, Marko Van Dyck
Strategy: Kacper Wozniak
Six months ago, Keri Pfeiffer made a Pinterest board detailing her perfect morning. We found her board. And decided to bring it to life. For real.
Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: April Lauderdale
Copywriter: Chad Temples
Production Company: Avocados & Coconuts
Director: Brandon Loper
Agency Production: Driver Media
Production: Erica Brugman
Advertising Agency: Leo Burnett, Warsaw, Poland
Executive Creative Director: Pawel Heinze
Creatives: Yigit Unan, Anna Gadecka
Account manager: Lukasz Zajaczkiewicz
Digital project mananger: Marcin Krynski
Programmmer: Pawel Kulinski
Animator: Pawel Zolynski
Advertising Agency: Arcos, Recife, Brazil
General Creative Director: Carlos Renato Rocha
Creative Directors: Carlos Renato Rocha, Berg Carvalho
Art Director: Thiago Reis
Copywriter: João Saraiva
Illustrator: Eugênio Lima
3D illustrator: Saulo Lísias
Web developer: David Vieira
Audio: Onomatopéia
Video: Três Caras
URL: http://www.toiletthink.it/eng_index.html
Short rationale: #ToiletThink is a Sieropositivo.it social campaign against HIV virus diffusion, dedicated to women. To let them think about the importance of protecting themselves. Always. With no exception.
“When you use a public toilet do you worry about infections?”
Advertising Agency: TBWA\, Milan, Italy
Executive Creative Director: Nicola Lampugnani, Francesco Guerrera
Creative Director: Gina Ridenti, Hugo Gallardo
Art Director: Federica Facchini, Mattia Montanari
Copywriter: Valentina Barone, Matteo Grandese
Digital Creative Director: Michele La Fiandra
Progect Manager: Raffaella Garzitto
Producer: Federico Fornasari (Industrial Strange)
Production Company: The Family
Director: Luca Lucini
Cinematographer: Marco Bassano
Editor: Marco Bonini
Executive Producer: Lorenzo Ulivieri
Producer: Tania del Pra, Tommaso Haimann, Barbara Callicchio
Music: Alessandro Branca (“Club” commercial subject)
Thanks to Zero, SPAM, Fleishmann Hillard, Peperoncino, Fondazione Forma per la Fotografia, The Kitchen
HP presented the new strapline “Making Memories Last” by creating an interactive experience during São Paulo’s biggest music fest. The HP Photoball was equipped with a wi-fi antenna and a HD camera, registeringfan’s reaction from an entirely new point of view. These images were transmitted in real time to the stage, FB fan page, and to over 3 millions viewers via live online broadcast.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa, Luiz Sanches
Creative Directors: Marcos Medeiros, Andre Kassu
Art Directors: Guiga Giacomo, Marcos Kothlar
Copywriter: Ricardo Wolff
URL: http://www.fabrica.com.br/timelinedepresente
Advertising Agency: Fábrica, São Paulo, Brazil
Creative Director: Daniel Santander
Vp of Innovation: Marisa Furtado
Creative Supervisor: Rubens Carvalho
Art Director: Diego Aneiros, Rafael Rosa
Online Creative Director: Carol Gleich
Account Manager: Janaina Zanardi
Advertising Agency: SEA team, London, UK
Digital creatives: Guus ter Beek, Pim van Bommel, Alwin Lanting
Production: Qreativ
Komen Eten is the Flemish version of Come Dine With Me, a format that is broadcast throughout the world. Everyone knows that at the end of the evening contestants give points in the back of the car that drives them home. We used this situation to create a surprising online commercial for the BIVV, the Belgian Institute for Road Safety. We launched the movie with the title “The first zero in Komen Eten” and had it posted on the YouTube channel of Vier, the network that broadcasts the programme. This way the surprise was complete for unsuspecting viewers. Now discover it for yourself.
All the national media, online and offline, picked up the movie immediately. Facebook and Twitter joined in. Even the federal police tweeted the video. After two days it was still the top video on Twitter and YouTube.
Advertising Agency: Proximity BBDO, Belgium
Creative Director: Chris Goossens
Art Director: Thierry Wiebking
Copywriters: Bart Van Goethem, Robby Cap
Managing Director Client Service: Isabel Peeters
Marketing Manager: Jochen Lysebettens
Online editor: Robbie Bardijn
BIVV-contact: Tom Dedecker
Advertising Agency: Gitam BBDO, Israel
Executive Creative Director: Shani Gershi
Creative Directors: Karmel Abuzlaf, Sagi Blumberg
Art Director: Eitan Cohen
Copywriter: Arnon Rotem
Creative Planning Manager: Ran Allon
Executive Digital manager: Guy Poreh
Digital Client Manager: Amit Gurevich
Digital Studio manager: Karin Mazor
Digital Designer: Hezi Yosef
Flash Programmers: Roman Rozanov, Ilya Phatelevich
Executive Client Manager: Elika Merhavi
Client Manager: Yonatan Regev
Client Executive: Odelya Stern
Executive Planning Manager: Noa Shelach-Sobol
Planning Manager: Lili Aharon
Planner: Amir Biran
Agency Production Manager: Noga Sagi
Agency Producer: Tali Sasson, Yarden Bitton
Studio Manager: Shlomi Bar
Photoshop Artists: Alex Melik-Adamov, Ariel Vitkon
Studio Designers: Einat Vainstock, Sima Ben-Haim
Advertising Agency: DMJX Creative Communication, Copenhagen, Denmark
Creative Directors: Jeppe Kuld, Tobias Løvschall-Wedel
Art Director: Jeppe Kuld
Copywriter: Tobias Løvschall-Wedel
Advertising Agency: BBDO, Atlanta, USA
Executive Creative Director: Cabot Norton
Art Director: Chris Cavalieri
Copywriter: Scott Biear
Agency Producer: Matt Silliman
In this made for internet pre-roll ad, the sauce from McDonald’s new Spicy Thai McBistro sandwich drips and ignites the playhead below. We watch as a spark moves along with the timing of the video player until it ignites the whole frame.
Advertising Agency: Cossette, Toronto, Canada
Creative Directors: David Daga, Matthew Litzinger
Art Director: Angela Sung
Copywriter: Rachel Abrams
Director: Common Good
A tough nut to crack! How do you get people to actually think it is cool to wear a bike helmet. Nutcase Bike Helmets gave the answer with this piece of untraditional activation marketing.
Advertising Agency: Ogilvy, Denmark, Copenhagen
Creative Director: Jakob Staalby
Art Director: Amanda Kruse Larsen
Copywriter: Kenneth Hamann
Our client, Cape Town Tourism, briefed us to come up with an on-line campaign that also promotes the unexpected side of Cape Town. All the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor, Lonely Planet, Expedia, or even Google. So we thought, we can’t send everyone to Cape Town, so let’s send their Facebook profiles instead. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves.
Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jaques Massardo, Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Art Director: Matthew Pullen
Copywriter: Dean Paradise
Business Unit Director: Adrian Varkel
We decided to turn the campaign idea “good intentions don’t save lives” on its head and make people’s intentions count for once. Through a Facebook-app people create a post asking their friends for likes and donate 1 kroner to Doctors without Borders for each like they get. Each collection runs for 48 hours and only likes from your own Facebook-friends count. By setting a maximum amount you can make sure not to go bankrupt – or decide to donate more if your friends are too slow. At the end of each donation people can post a picture saying thank you to all the friends who helped them donate. The donation solution – which is actually now a permanent solution – is still running. So what are you waiting for? Sign up and turn your friends’ likes into donations! www.msf.dk/likes
Advertising Agency: Konstellation, Copenhagen, Denmark
Digital producer: Christina Krog Madsen
Creative Director: Thomas Pries
Prototyping: Kristian Rix
Design: Michael Victor-Hansen
Programming: Rasmus Schlünsen, Mads Sülau Jørgensen
Client Services Director: Nicolai Elmqvist
