To create awareness for Young people not to do drugs and drive, three original songs were created by three top djs in Spain, Cristian Varela, Abel Ramos and Dani Moreno, for three real disabled people, Óscar, Jonathan and Jaime. The tracks are based on the very little movements they can do now to dance, so it sounds weird and quite undanceable for the rest of the people. But that is exactly the idea: that no one else has to dance to these songs, ever.
Advertising Agency: Publicis, Madrid, Spain
Executive Creative Director: Alexandre Okada
Creative Directors: Rafael Santamarina, Bitan Franco
Art Director: Anthony Caseiro
Director: Alex Juliá
DP: Marc Miró
Music: Cristian Varela, Abel Ramos, Dani Moreno, in collaboration with Lovemonk
Production Company: Igloo films
Premium distiller Jura is teasing fans of its whisky with a new campaign showing an artist’s impression of people tasting a thirty-nine-and-three-quarter-year old whisky, ahead of its launch next year. Creative agency Holler is behind the online and experiential campaign, called ‘Visual Taste of 39 ¾s’, which had its beginnings at the Jura Whisky Festival, where attendees were given an exclusive chance to taste the special tipple. Artist Robbie’s Brown Shoes, of the Puck Collective, was on hand to capture the reactions of the tasters and his creations are now being shown on Jura’s Facebook page, as well as distributed via Twitter.
A video of the event is being shown online and tweeters of a legal drinking age are in with a chance to win a vial of The 39 ¾ by retweeting it.
Advertising Agency: Holler, London, United Kingdom
August 7, 2013 at 01:09 · Filed under Ambient, Web
To launch its most recent line of notebook computers in São Paulo, the Korean multinational Samsung made use of some of the most talked about tech gadgets of the present moment: the infamous Drones. In the execution created by Agência TUDO, a member of Grupo abc, the brand new notebooks from Samsung’s Ativ line were carried on stage by Drones, flying above an audience of over 200 people.
The main objective was to impact the audience by demonstrating the mobility and lightness of the new notebooks. In addition to being responsible for the alluring effect of the notebooks’ arrival, the Drones also executed a choreography, which was synchronized to a projection on a huge screen behind the stage, a true ballet performance to entertain the guests during a video presentation of the products’ features.
Drones are unmanned, remotely piloted air vehicles. They were first idealized for military ends, inspired by German “flying bombs”, and by aircraft models controlled by radio. They are normally used in missions of military intelligence as artillery support in a battlefield; cruise missile control units; urban, oceanfront, environmental and boundary patrol activities; pursuit and rescue activities; among others, and were recently highlighted when they became useful as tools for providing press video coverage around the world.
Advertising Agency: Agência TUDO, São Paulo, Brazil
Creative Director: Rodolfo Barreto
Art Director: Francisco Zuccato
Copywriter: Andre Bueno
Additional credits: Bruno Mizzogutti (Planning), Cleber Paradela (Planning Director), Erica Scharz (Artistic Diretor), Iron Neto (Production Diretor), Antonio Costola (Production Manager) and Carla Carvalho (Account Manager)
August 5, 2013 at 16:05 · Filed under Outdoor, Web
Advertising Agency: Grey, Istanbul, Turkey
Executive Creative Directors: Ergin Binyıldız, Engin Kafadar
Deputy Creative Director: Erdinç Mutlu
Copywriter: Merve Selamet
Art Director: Kadir Özdemir
Jr. Copywriter: Ece Ok
Jr. Art Director: Çetin Yıldız
Graphics: Sinem Soykan, İsmail Aydın
Account Director: Elifsu Serin
Account Supervisor: Ömer Üstündağ
Agency Producers: Meltem Köse, Selim İpek
Production Company: F2.8
Come and curate the internet galaxy with us! Innovative, papercraft introduction video that is also a tutorial and brand image creation. Stress on the link between the paper world of libraries and the digital library of the web.
Wolf Rodeo – The first mobile controlled banner. Old Spice introduced a new wild collection of scents with an extensive campaign. Our task was to implement the “Unleash your wild side” idea into an online display campaign. But how can you let people really unleash their wild side when they are sitting in front of their computer? We created a mobile controlled in-banner game. The banner generates a unique QR code that connects your mobile with the banner. From this point on you control the wolf aiming to shake Mustafa off.
Advertising Agency: Kirowski Isobar, Budapest, Hungary
Creative Director: Márton Jedlicska
Chief Art Director: Dániel Deme
Art Director: Carlos Ramas
Copywriters: Tamás Simonyi, Bence Bodnár
Developers: András Pásztor, Csaba Tuncsik, Krisztián Nagy
Account Manager: Réka Oravecz
Motion Designer: Róbert Tóth
Editor: Gyula Tóth
TECHO, a volunteer-only organization that builds emergency housing for the poor was losing a lot of young members because they are not too aware of poverty around them. TECHO decided to make this problem visible so they created Pandora. A visual artist with a not-so-sensitive way to fight poverty: hiding it. They used social media to spread Pandoraâs artistic proposal. Everyone criticized her work. TECHO came out and announced it had created this fictitious artist. Negative comments were replaced by positives ones. Media coverage and free press increased, and volunteer call-ins increased.
Advertising Agency: Circus, Lima, Peru
Creative Director: Juan Carlos Gomez de la Torre
Art Director: Ifel Barrenechea
Copywriter: Jorge Puccini
Account Director: Ivana Chavez
Account Manager: Viviana Bedoya
Production Manager: Vanessa Diaz
Directors: Bacha Caravedo, Daniel Higashionna, Alvaro Luque
Digital Project Manager: Hugo Campodónico
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Creative Directors: Andreas Brunsch, Thomas Dempewolf, Tobias Heinze
Art Directors: Ciro-Andreas Buono, Patrick Mess, Kaloyan Yanev, Mark Köhler
Copywriters: Fabian Bill, Thomas Dempewolf
Managing partner: Reinhard Patzschke
Group Head Creation: Timm Weber
Idea: Fabian Bill
Digital concept: Niklas Rieger
Motion Design: Steven König
Project manager: Josephine Sagna, Cordula Möller
Agency producers: Patrick Cahill, Judith Uhrlau, Henriette Ahrens, Tim Felicetti
Final artwork: Mareike Dörries
Gollog Express is Gol Airlines’ delivery service that finds recipients fast, no matter where they are. To prove this in digital magazines we created an ad that combined geolocation with the Google Street View API. In the ad, the reader saw the street view image of the exact location he or she was at, followed by an animated hand delivering the Gollog package. The ad was featured in Veja, Brazil’s most influential weekly digital magazine.
Advertising Agency: AlmapBBDO, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, Andre Kassu, Bruno Prosperi, Renato Simões
Art Directors: Guiga Giacomo, Tiago Pinho
Copywriter: Ricardo Wolff