This campaign was launched in an attempt to change the Norwegian law on sexual assault and rape. And it succeeded – the law is now about to change, as a direct consequence of the campaign.

Advertising Agency: TRY/Apt, Oslo, Norway
Art Directors: Egil Pay, Sara Hødnebø, Caroline Ekrem
Copywriters: Lars Joachim Grimstad, Sebastian Prestø, Anders Holm
Key Account Manager: Lars Mitlid
Project manager: Marte Heiersted
Production company: One Big Happy Family
Director: Hans Petter Moland

“Keep your thoughts off the road.”

Advertising Agency: Ogilvy, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Sraman Majumdar
Photography: Koppula Photography
Illustrators: Jhona, Anil, Siva
3D: Zoetropeican
Retoucher: Image Rom studio, Irfan
Account Management: Simi, Ramanan, Sandeep, Varun
Production: Vinayan
Additional Credits: Nidhin, Ramji, Ayelin, Leo, Raghu

Advertising Agency: Ogilvy & Mather, Shanghai, China
Chief Creative Officer: Graham Fink
Executive Creative Director: Francis Wee
Art Director: Ricky Richards
Account Supervisors: Louise Kuegler, Martin Murphy
Planner: Edward Bell
Advertiser’s Supervisors: Anubha Sahasrabuddhe, Yas Mallari, Shakir Moin, Leonardo O’Grady

Advertising Agency: Amén, Montevideo, Uruguay
Agency website: http://www.amen.com.uy
Chief Creative Director: Nacho Vallejo
Creative Director: Gabriel Lista
Art Director: Gustavo Etchandy
Copywriter: Juan Pablo Steneri
Photographer: Geo Eye

Advertising Agency: Steam Advertising, Amsterdam, The Netherlands
Creative Directors: Maarten Kuipers, Cyril Chermin
Art Director: Martijn van der Werf
Copywriter: Cyril Chermin
Illustrator: Robert Vulkers
Digital Imaging: Gerben Kruk

Which is uglier? The fact that Methane is found in dog poop and cigarette smoke, or that Urea is found in cat pee and cigarettes? #votePOOP or #votePEE at: thetruth.com #uglytruth

Advertising Agency: Arnold, New York, USA
Chief Creative Officer: Pete Favat
Creative Director: John Kearse, Meg Siegal
Art Director: James Stone
Copywriter: Brett Reese
Producer: Kevin Shale, Carron Pedonti
Assistant Producer: Tia Demelis, Ben Ouellette
Business Affairs: Maria Rougvie
Planner: Kelleen Peckham
Strategy: Gabrielle Rossetti
Marketing Producers: Paul Nelson, Tia Phillips, Raquel DaSilva
Production Company: Smuggler
Director: Henry-Alex Rubin
Cinematographer:
Editorial Company: Union
Editor: Lawrence Young
Colorist:
Sound Designer: Mike Secher
Music Recording: Artist: Mike Secher
Sound Engineer: Mike Secher
VFX: Brickyard

Adverrtising Agency: DDB, Brazil
Account Supervisor: Mônica de Carvalho, Andrei Croisfelt, Daniel Malavazzi, Marcelo Trivilato
Advertiser’s Supervisor: Eduardo Bernstein, Patrícia Cattaruzzi, Marcelo Assaf, Fábio Miranda
Executive Creative Director: Marco Versolato
Creative Director: Luciano Lincoln, Wilson Mateos
Copywriter: Una Rubia En El Avion
Art Director: Una Rubia En El Avion
Agency Producer: Gilberto Pires (Gibinha)
Producer: Mauricio Francini
Director: Rodrigo Garcia Saiz
Cinematographer/D.O.B.: Beto Casillas
Cameraman: Rodrigo Garcia Saiz/Beto Casillas
Editor: Jorge Hernandez
Prodution Designer/Art Director: Carlos Urdanibia
Editing Company: Central Films
Sound Design/Arrangement: TDL MUSIC
Sound Engineer: Jeronimo Villarroya

Advertising Agency: McCann, London, United Kingdom
Executive Creative Directors: Rob Doubal, Lolly Thomson
Art Director: Matt Statham
Copywriter: Chris McDonald
Account Director: Richard Pike
Account Manager: Michael Burgoyne
Account Executive: Saminder Khaneka
Managing Partner: Tom Rothenberg
Project Manager: Francois Camillieri
Producer: Danielle Connolly

Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Director: Jaime Mandelbaum
Creative Director: Matthew Edwards, Marco Antonio do Nascimento, Jaime Mandelbaum
Art Director: Marco Antonio do Nascimento
Copywriter: Marco Antonio do Nascimento
Retoucher: Furia
Photographer: Adam Bartas

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Creative Director: Daniel De León
Copywriter: Gino Bernabé
Art Director: Alejandro Bottas, Edher Espinoza
Head of Art: Christian Sánchez
Production: Michel Motte, Toshio Nakandakare
Photography: Alex Freundt / Latinstock
Retouch: Jose Catacora, Edher Espinoza
Digital Production: 3.0 Consulting Group
Video Production: Cine70
Video Director: Mauricio Hidalgo
Account Director: Manuel Ahumada
Account Executive: Karen Salkeld

Protoleaf is a Japanese gardening soil brand. Concerns about nuclear radiation from Fukushima had caused consumers to question soil safety â even in store-bought products. We wanted to let our stakeholders, including consumers and trade, recognize the surprising quality and safety of the product.What if the soil was so safe, you could actually eat it? To showcase our soil quality and safety, TBWAHAKUHOD opened “The Soil Restaurant” with a Michelin 3-star chef who created a full course meal using Protoleaf Soil as the main ingredient. The restaurant was open to the public and charged $110 per person.

Customers and Media ate it up: The Soil Restaurant was widely reported on in Japan, and the news spread to over 20 countries globally, including features on CNN and the Discovery Channel. With zero media investment, we clearly demonstrated the product safety to the world. Total free media exposure amounted to approximately US$8,900,000. As a result, consumers felt safe to buy soil again, and sales surged 130% versus the previous year. People could return to gardening and producing their own food.

Advertising Agency: TBWA\Hakuhodo, Tokyo, Japan
Executive Creative Director: Kazoo Sato
Creative Director: Tomoki Harada
Copywriter: Tomoki Harada, Chino Yamaguchi
Art Director: Keisuke Shimizu, Nozomi Imaoka

Advertising Agency: Cooch Creative, Perth, Australia
Art Director: Aleisha Zappia
Creative Director/ Copywriter: Ron Samuel
Photographer: Craig Kinder
Chief Executive Officer: Matt Hunt

“Chemistry. A Metter Of Music. ”

Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Luciana Cani
Art Director: Lincoln Guimarães
Copywriter: Jaime Nascimento
Illustration: Magma Image
Photographer: Miguel Ângelo
Producer: Gabriela Pinheiro

Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Director: Guillermo Santaisabel
Art Director: Cristina Rodriguez
Copywriter: Guillermo Santaisabel
Illustrator: Salamágica
Business Director: Gorka Lozano
Account Director: Javier Villalba

Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Director: Luis Di Lascio
Copywriter: Marc De La Cruz, Patri Pérez
Business Director: Gorka Lozano
Account Director: Javier Villalba

“Collision Prevention Assist. You see the danger coming.”

Advertising Agency: RMG Connect, Madrid, Spain
Creative Directors: Nacho Rojo, Nacho Herranz
Art Director: Nacho Rojo
Copywriter: Nacho Herranz

Advertising Agency: BBH, London, UK
Creative Director: David Kolbusz
Art Director: Carl Broadhurst
Copywriter: Peter Reid
Illustrator / Typographer: James Townsend
Art Buyer: Sally Green
Head of Art: Mark Reddy
Strategic Business Lead: Ngaio Pardon
Account Director: Alex Monger
Planners: Ida Siow, Lynsey Atkins

“Don’t let the junk food win. Or you’ll lose to yourself.
Nutritional, orientation and medical services for those in need.”

Advertising Agency: Art&C Comunicação, Brazil
Creative Director: George Wilde
Art Director / Illustrator: Flávio Jatobá
Copywriter: Rafael Paulino

Benefit Cosmetics placed their Temptation Telephone in Central London for one day only. Those brave enough to answer were rewarded with a once in a life time experience with unsuspecting members of the public taking to the stage at one of London’s most iconic venues, Café de Paris. Singing the Whitney Houston classic “I Wanna Dance With Somebody” in front of a packed house and accompanied by a live band. Where will the temptation telephone ring next and are you brave enough to answer?

Advertising Agency: Inkling, London, United Kingdom
Creative Directors: David Proudlock, Will Parkinson
Director: Charlie Inman
Copywriter: David Proudlock
Editor: Tim Symes
Colourist: James Willett
Sound: Jon Clarke
GFX: Alistair McColl

“The beauty of mixing ideas.
Don’t let appearances fool you: mixing our heads is the best way we know to find great ideas for your brand.”

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Strategic planner: Antonio Paolo

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Executive Creative Director: Karl Fleet
Art Director: Paul Stratton
Copywriter: Jeremy Egerton
Account Director: Erik de Ross
Agency Producer: Michelle Treloar
Studio: Natalie Dunn
Retouching: Paul Munzberg
Account manager: Carmel Alfano

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: Zac Lancaster
Copywriter: Tom Cunliffe
Account Director: Danielle Richards
Planner: Craig McLeod
Account manager: Katya Frolova

Advertising Agency: M&C Saatchi Abel, Johannesburg, South Africa
Photographer: Mark Lanning

Advertising Agency: Grey, New York, USA
President / Chief Creative Officer: Tor Myhren
Executive Creative Directors: Per Pedersen, Steve Krauss, Ari Halper
Creatives: Corel Theuma, Pieter Melief
Creative Reputation Manager: Rachel West
Account Director: Elizabeth Gilchrist
Assistant Account Executive: Cassie Novick
Graphic Services: Jay Green

Advertising Agency: Binder Visão Estratégica, Rio de Janeiro, Brazil
Creative Director: Marcos Apóstolo
Art Director: Marcus Saulnier
Copywriter: Gustavo Nogueira
Head of Art: Marcus Saulnier
Illustrator: Estúdio Ícone
Art Buyers: Bianca Repsold , Clara Queiroz
Account Executives: Lucas Daibert

Advertising Agency: Doubleyou, Spain
Creative Director: Jesús Revuelta
Senior Copywriter: Ximo Villalba
Designer: Marta Torredeflot
Account Director: Nuria Andrés
Account Executive: Bea Reboll
AV Producer: Irene Choclán
Digital Production: DoubleYou
AV Production Company: NonamePro
Events: SMM

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creative Director: Alexander Kalchev
Copywriters: Alexander Kalchev, Alexis Benbehe, Pierre Mathonat
Art Directors: Alexis Benbehe, Pierre Mathonat
Account Supervisors: Mathieu Roux, Olivier Massanella
Advertiser’s Supervisors: Richard Mathiau, Valerie Larousse
Production Company: Crac
Director: Alexander Kalchev
First ADs: Antoine Levi, Florent Michel
Producer: Pierre-Yves Bronsart
Music: Clement Tery
DOPs: Benjamin Roux, Romain Alary
Sound Production: THE

Advertising Agency: Driven, Ferndale, MI USA
Creative Directors: John Cymbal, Brian Cusac
Art Director: John Cymbal
Copywriter: Nick Marine
Photographer: Mitch Ranger
Retouching, Jamie Menary

“Turbo engine family car.”

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Director: Shani Gershi, Danny Yakobowitch
Creative Director: Sagi Blumberg
Art Director: Tamar Dvir
Copywriter: Yaron Perel
Creative Planning Manager: Ran Allon
Executive Client Manager: Elika Merhavi
Client Manager: Yonatan Regev
Client Executive: Odelya Stern
Executive Planning Manager: Noa Shelach-Sobol
Planning Manager: Lili Aharon
Production Manager: Noga Sagi
Agency Producer: Aviv Lahav
Photographer: Lior Nordman
Photo Retouch: Alex Melik-Adamov

Advertising Agency: Miami Ad School, Berlin, Germany
Advertising Agency: Miami Ad School, Miami, USA
Art Director: Eszter Kazinczy
Copywriter: Matteo Capaldi

Advertising Agency: Miami Ad School Berlin, Miami Ad School, Miami, USA
Art Director: Eszter Kazinczy
Copywriter: Matteo Capaldi

“Love him like you love yourself.”

Advertising Agency: Leg, Paris, France
Creative Director: Gabriel Gaultier
Art Director: Sebastien Pierre
Copywriter: Olivier Camensuli
Photographer: Luke Stephenson

Leo Burnett Colombia created “Cancer Tweets” for the Colombia’s League against Cancer to raise awareness about the importance of addressing the signs our bodies give us. The prevention campaign created awareness on Twitter so people could feel the silent way in which cancer acts and how easy it is to ignore it.

Seven accounts for the most lethal cancer types (breast, colon, prostate, cervical, lung and stomach) were opened on Twitter. The virtual cancers followed thousands of common people and sent subtle messages that were initially ignored, but as time passed, the cancer grew stronger and got tougher. Those who detected the messages early were able to control it and the virtual cancer stopped following them. But those who ignored the messages received final awareness advisories about how ignoring the symptoms could result in the progression towards terminal stages of cancer.

The act reached millions of people and got the entire country talking about cancer awareness. More than 9,733 social media users and even political leaders like Barack Obama suffered a virtual cancer.

Using the #CancerTweets hashtag, the campaign raised awareness about the importance of early detection because the best way to control cancer is to stop ignoring it.

Advertising Agency: Leo Burnett, Bogota, Colombia
Global Chief Creative Officer: Mark Tutssel
Executive Creative Director: Fernando Hernández, Mauricio Sarmiento
Creative Director: Carlos Oviedo, Alexis Ospina, Rafael Reina
Managing Director: Fernando Hernández, Mauricio Sarmiento
Account Director: Natalia Valencia
Art Director: Rafael Reina, Andres Lopez
Copywriter: Andrés Salamanca, Alexis Ospina

“BRing voice back.”

The internet has everyone trapped in its world wide web. We’re so busy trying to connect with our online acquaintances, that we’re disconnecting with those who matter: our family. Our online voice is getting louder and louder. So much so, it beginning to replace our real voice. As a brand that has always supported bonding between families, Vicks finds a new-age insight to tackle the good ol’ product benefit of bringing voice back.

Advertising Agency: Publicis, Singapore
International Creative Director: Erik Vervroegen
ECD: Ajay Thrivikraman
Copywriter: Nikhil Panjwani, Sonal Chharjerh
Art Director: Tam Ivy San
Producer: Annie Ang,Jasmine Ho
Photographer: Jeremy Wong (nemesis pictures)
Post: Procolor
Account Team: Ambba Kuthiala, Rakesh Hinduja

“Your heart is whatever you let inside.”

Advertising Agency: RAF Communicação, Natal, Brazil
Creative Director: James Williams
Art Director: James Williams
Copywriter: Saulo Sousa

Advertising Agency: Agencia Africa, Brazil
Chief Creative Officer: Sergio Gordilho
Creative Directors: Sergio Gordilho, Aricio Fortes, Paulo Coelho
Copywriters: Aricio Fortes, Rodrigo Da Mata
Art Directors: Paulo Coelho, Rafael Gil, Iron Brito
Planning: Ana Cortat
Client Services: Marcio Santoro, Cecilia Duarte, Manuela Ramalho, Marina Damato
Media: Luiz Fernando Vieira, Evandro Soares
Digital Strategy: FHits, UQBAR

Advertising Agency: 18 Feet & Rising, London, United Kingdom
Creative Director: Stephen de Wolf
Creatives: Alex Delaney & Oli O’neil
Agency Producer: Emily Hodgson
Executive Agency Producer: Julia Methold
Production Company: Blink
Production Company Producer: Tiernan Hanby
Executive Production Company Producer: James Bretton
Editor: Mark Aarons
Post Production Company: The Electric Theatre Company
Post Production Company Producer: Helen Sutermeister
VFX Supervisor: Andrew Stewart
Colourist: Steffan Perry @ Framestore
Sound Engineer: Tony Rapaccioli @ Wave Studios

Advertising School: Miami Ad School Europe, Berlin, germany
Art Director: Hugo Gstrein
Copywriter: Patrick Tamisiea
Tutors: Fedja Kehl, Niklas Frings-Rupp

Advertising Agency: Publicis, Brazil
Creative Director: Hugo Rodrigues, Kevin Zung
Copywriter: Guilherme Nesti
Art Director: Eduardo Pastor, Mauro Elton
Photographer: Thiago Antonovas
Illustrator: Big Studios
Producer: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Advertiser’s Supervisor: Fábio Barone
Account Manager: Gabriela Borges

Advertising Agency: Publicis, Brazil

Advertising Agency: Publicis, Sao Paulo, Brazil

Advertising Agency: Publicis, Brazil
Creative Director: Hugo Rodrigues
Copywriter: Douglas Peroni
Art Directors: Felipe Drummond, Silas Nogueira
Creative Director / Art Director: Kevin Zung
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Photographer: Thiago Antonovas
Account managers: Silvia Brihy, Ricardo Ferraroni

Advertising Agency: Publicis, Brazil
Creative Director: Hugo Rodrigues
Creative Director / Art Director / Copywriter: Leo Macias
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Photographer: Maurício Nahas
Illustrator: Boreal
Account manager: Joao Paulo Hessel

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Director: Hugo Rodrigues, Leo Macias
Copywriter: Hugo Rodrigues/Leo Macias
Art Director: Leo Macias
Typographer: Leo Macias
Art Buyer: Selma Momosse
Account Supervisor: Rafael Oliveira
Advertiser’s Supervisor: Alvaro Ferrioli

“Anador. Quick pain relief.”

Advertising Agency: Borghi/Lowe, São Paulo, Brazil
Executive Creative Director: José Borghi, Fernando Nobre
Creative Director: Fernando Nobre, Fabio Brigido
Art Director: Saulo Rocha
Copywriter: Guilherme Nesti
Illustrator: Pamplace

“One more piece of information and you may change your mind.”

Advertising Agency: Publicis Salles Chemistri, Brazil
Creative Directors: Hugo Rodrigues, Alessandro Cassulino
Copywriter: Adriana Martins
Art Directors: Kevin Zung, Silas Nogueira
Illustrators: Julius Ohta, Estudio Fuzion
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Paula Schubach
Advertiser’s Supervisor: Astrid Vasconcelos
Account Manager: Marcos Vinício

Because your world is your baby’s canvas.”

Advertising Agency: Ogilvy & Mather Chicago, United States
Chief Creative Officer: Joe Sciarrotta
Group Creative Directors: Dave Metcalf, Chris Turner
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Art Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Illustrator/3D: Scott Giannini, Giannini Creative
Photographer: Tony D’Orio

“One story. Two points.”

Advertising Agency: Draftfcb, Sao Paulo, Brazil
Creative Director: Joanna Monteiro, Max Geraldo
Copywriter: Felipe Cirino
Art Director: Manu Mazzaro, Felipe Petroni, Liliana Mafra
Photographer: Paulo Barros
Illustrator/Image Retouch: Open The Door, Daniel Toni
Art Buyer: Tina Castro, Daniel Gonçalves
Account Supervisor: Stefano Pieroni
Advertiser’s Supervisor: Jessica Gonzalez

“For unbearable joint pain.”

Advertising Agency: Publicis, Indonesia
Chief Creative Officer: Kike Gutierrez
Executive Creative Director: Maulana Sagala, Afianto
Creative Director: Arief Mardianto
Copywriter: Maulana Sagala
Art Director: Jefri Novalino
Associate Creative Director: Andrea HIdayatullah
Senior Art Director: Rudi Cahyadi
Retoucher: Chub Nokkaew
Photographer: Nurulita
Print Producer: Adityas

Advertising Agency: Ogilvy & Mather, Sao Paulo, Brazil
Creative VP: Anselmo Ramos
Executive Creative Director: Roberto Fernandez
Creative Director: Fabio Seidl
Copywriter: Fabio Seidl
Art Director: Guto Kono
Illustration/Digital Artists: Zombie Studios

Advertising Agency: Tapsa Y&R Madrid, Spain
Chief Creative Officer: Tute Ostiglia
Creative Director: Adrián Rios
Copywriter: Juan Cenóz
Illustrator: Ricardo Salamanca

In a little over one century we have already lost half of the tropical forest the world once had. And there are still many countries in which deforestation continues. By purchasing PEFC certified wood products, you contribute to sustainable forest management worldwide. And help countries like Brazil stay nice and green.

Advertising Agency: JWT, Amsterdam, Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriters: Maarten Vrouwes, Friso Ludenhoff
Designers / Illustrators: Kyoko Takeshita, Robert Harrison, Ronald Mica
Producer: Paul de Groot

“The world has less time left. Travel now.”

Advertising Agency: BBDO, Mumbai, India
Chief Creative Officer: Josy Paul
Executive Creative Director: Rajdeepak Das
Creative Directors: Sandeep Sawant, Josy Paul, Rajdeepak Das
Copywriters: Yohan Daver, Josy Paul, Rajdeepak Das, Sandeep Sawant
Art Directors: Sandeep Sawant, Rajdeepak Das, Yohan Daver, Josy Paul
Account Manager: Keegan D’mello

Advertising Agency: DDB DM9JaymeSyfu, Makati, The Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Assoc. Creative Director: Aste Gutierrez
Copywriter: Aste Gutierrez
Art Director: Biboy Royong
Illustrator: Allan Montayre
Producer: Sheila Villanueva
Photographer: Ruel Arnedo
Account Director: Fin Neric

“The fastest way to transfer money. Western Union. See the demo for yourself. Walk toward this image from about 40 feet.”

Advertising Agency: McCann Worldgroup, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Akshay Kapnadak, Rahul Mathew
Copywriter: Rahul Mathew
Art Director: Akshay Kapnadak
Production Manager: Robert Joseph
Retoucher: Harshal Pandere

Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Group Executive Creative Director: Joji Jacob
Creative Director/Art Director: Thomas Yang
Creative Director/Copywriter: Andrew Hook
Art Director: Chris Soh
Photographer: Allan Ng
Typographer: Celeste Anning
Account Executive: Sandy Lee
Digital Imaging: Digitalis
Photography Studio: The Republic Studios, Singapore

The final qualifier for the World Cup – a must-win to earn a World Cup berth. As an official sponsor and supplier, adidas Japan K.K. wanted to turn the event into an opportunity to make a connection with its audience using the unifying theme of football. The objective was to create an event that Unites and Engages football fans throughout Japan in support of their national team and generate dynamic connections among football fans in support of their team.

Advertising Agency: TBWA\HAKUHODO, Japan
Executive Creative Director: Kazoo Sato
Associate Creative Director: Takahiro Hosoda
Copywriter: Motonori Sugiyama
Art Director: Hirohumi Nakajima, Keisuke Shimizu
Experience Designer: Kaname Aratame
Production Company: ROBOT Communications

“Tobias Music Festival. Our children’s voice used in the right way.”

Advertising Agency: Alucine Propaganda, São Paulo, Brasil
Client: Tobias de Aguiar High School
Creative Director: José Fernando
Art Director: Eduardo Borges
Copywriter: Minêu
Illustrator: Minêu

To promote awareness of World Parkinson’s Day-April 11, 2013, We invited 18 different Parkinson’s patients to write our ads in their own handwriting. Each patient wrote the message ‘Today is World Parkinson’s Day’ and signed their name under the headline. Their shaky handwriting created a graphic and self-explanatory way to express the degenerative effects of the disease and its effect on the lives of 20,000 patients in Israel.

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, Israel
Creative Director: Kobi Barki
Art Director: Liat Zur
Copywriter: Kobi Barki, Efrat Abudi

Advertising Agency: Alkemy, Milan, Italy
Executive Creative Directors: Giorgio Cignoni, Federico Ghiso
Photographer: Andrea Melcangi

Company: Gitam BBDO, Tel-Aviv, Israel
Client: Israeli Rett Foundation
Executive Creative Director: Danny Yakobowitch
Creative Director: Moshe Saikevich
Creative Planning Director: Ran Allon
Copywriter: Saar Ben Yoav
Art Director: Evgeni Zlatopolsky
V.P. Client Services: Elika Merhavi
Account Supervisor: Asaf Vishkin
Account Manager: Sara Avraham
Executive Digital Manager: Guy Poreh
Digital Client Manager: Amit Gurevich
Digital Project Manager: Amichay Katan
Planning Manager: Lili Aharon
Digital Studio Manager: Karin Mazor

“Arno. The perfect mix no matter the ingredients.
New Arno. Mixer Deluxe”

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Alexandre Abrantes
Art Directors: Alessandro Cassulino, Rodrigo Panucci
Photographer: Pedro Dimitrow
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Ana Flávia Back
Advertiser’s Supervisor: Eliana Leonhardt
Account Managers: João Paulo Hessel, Fábio Simão, Gleidys Salvanha
Post Production: Burti Hd, Arizona

“More than one world to know. Afs International educational experience.”

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Creative Directors: Patricio Elfi, Juan Pablo Carrizo
Art Director: Juan Ignacio Peirano
Copywriter: Guido Freiberg
Illustrator: Martín Orza

Advertising Agency: Draftfcb, Hamburg, Germany
Creative Directors: Patrik Hartmann, Michael Okun
Art Directors: Vitali Nazarenus, Markus Schmidt
Copywriters: Saemi Sebastian Bouchareb, Verena Kessler
Account Executives: Susanne Knauff, Sabine Classen
Agency Producers: Estelle Bolin, Holger Siegle
Graphic Designers: Semjon Janzen, Elena Balzer
Animators: Petra Delitsch, Patrick Günther, Renato Klieger, Florian Weyh, Marc Goecke, Michael Gottschalk, Babette Kahn, Julian Sarnes, Markus Geerts / Optix Digital Pictures
Producer: Thomas Harig / Optix Digital Pictures
Audio Engineers: Matthias Brattik, Vanessa Dankers / Loft Tonstudios
Producer: Christoph Hallmann / onehousemedia
Editor: Malte Schlieker / onehousemedia
Cinematographer: Sebsatian Wagner / onehousemedia
Programmer: Ben von der Recke / Akryl digital Agency

“No text is worth the risk. Don’t text and drive.”

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Director: Otávio Mello
Art Director: Hugo Luquetti
Copywriter: Daniel Donato
Illustrator: Heitor Satyro

Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Paco Cabrera, Sergi Perez
Art Director: Daniel Ubach
Copywriter: Anace Moreno
Photographer: Alexis Mire
Business Director: Gorka Lozano
Account Supervisor: Veronica Coz

Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Director: Alba Ciércoles, Elisabet Capdevila
Copywriter: Andres Travi
Illustrator: Ignasi Font
Business Director: Gorka Lozano
Account Director: Javier Villalba
Account Supervisor: Ester Vall

“All the muscles you need.”

Advertising Agency: Publicis, Brussels, Belgium
Worldwide Creative Director: Erik Vervroegen
Executive Creative Director: Erik Vervroegen, Paul Servaes
Copywriter: Kwint De Meyer
Art Director: Daniel Van den Broucke
Photographer: Nadav Kander
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Account Manager: Jonas De Wit
Production: l’Adresse& legend LA pour Elysian fields
DTP: Frederic Dupont

Advertising Agency: Ponce, Buenos Aires, Argentina
Copywriter: Nicolás Chanseaud
Art director: Nachito Pérez de Muro
Creative Directors: Mario Crudele, Lucas Cambiano
Production Company: Park Pictures, Labhouse
Director: 300 ml
Executive Producer: Flora Fernandez Marengo
Producer: Maria Jose Garofali
DOP: Lula Carvalho
AD: German Zecchi
Production Designer: Julain Romera
Editor: Marcelo Moraes
Post Production: Che Revolution Post

Summary of the Campaign
Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration, and this number grows to 35% at indian children
In essence, this means they have no official identity. With the upcoming presidential election, our job was to work with UNICEF, to make our candidates commit to this.
Presidential campaigns are sensible to media topics. So, we need to do a message with big media impact.
Soccer is the favorite spot in Paraguay. The Paraguayan soccer selection matches has high rating in tv and radios.
In association with 2 tv channels and 4 radios which conveyed the party Uruguay vs Paraguay for Brazil 2014 world cup qualifying, Unicef generated brand content to send a big message to presidential candidates.
Unicef generated “No name match”: during the opening minutes of Uruguay vs Paraguay soccer match (Paraguayan last chance to keep alive the chances to go to Brazil 2014 World Cup), 2 tv channels and 4 highest rated radios broadcasted live the game without saying the player´s names.
After that, our message was reveal:
Like these players, we all need a name and nationality.
In Paraguay, before the year, 1 of 4 children is not enrolled in the civil registration
What does your candidate think about that? Ask him

The Situation
Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration, and this number grows to 35% at indian children.
In essence, this means they have no official identity. With the upcoming presidential election, our job was to work with UNICEF, to make our candidates commit to this.

The Goal
In Paraguay, social awareness is not as respected as the law. So, Unicef needs the commitment of presidential candidates to work in children registration if they were elected.

The Strategy
Soccer is the favorite spot in Paraguay. The Paraguayan soccer selection matches has high rating in tv and radios. The strategy was send a message throws a soccer match.
In association with 2 tv channels and 4 radios which conveyed the party Uruguay vs Paraguay for Brazil 2014 world cup qualifying, Unicef send a big message to presidential candidates.

Execution
Unicef generated “No name match”: during the opening minutes of Uruguay vs Paraguay soccer match (Paraguayan last chance to keep alive the chances to go to Brazil 2014 World Cup), 2 tv channels and 4 highest rated radios broadcasted live the game without saying the player´s names.
After that, our message was reveal:
Like these players, we all need a name and nationality.
In Paraguay, before the year, 1 of 4 children is not enrolled in the civil registration
What does your candidate think about that? Ask him
Once the message was sent, we activate celebrities on social media to reply the same message using #nonamematch

Results
- It was viewed by 4.000.000 from 7.000.000 Paraguayans
- With an investment of U$S 5.000, we got a U$S 800.000 worth of earned media
- Free Publicity worth U$S 200.000
- UNICEF got to an agreement with the presidential candidates, where each one of them committed to generate specific actions for children and teenagers if they were to be elected.

Advertising Agency: ONIRIA/TBWA, Paraguay
Chief Executive Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Jorge Tercarioli, Arturo Valiente
Creative: Jorge Tercarioli, Daniel Achával, Camilo Guanes, Arturo Valiente, René López, Jorge Collar, Sergio Sevega
Planner: Rodrigo Weiberlen
Producer: Poli Achával
Other Credits: Metropolis Films, El Bagre Productora, LFZ, Inthependiente

Advertising Agency: Heads Propaganda, Brazil
Creative Director: Flávio Medeiros
Copywriter: Gabriel Lepesteur
Art Director: Fernando Maciel
Account Supervisor: Letícia Machado
Account Manager: Flávia Cotrim
Art Buyer: Vanessa Arruda
Producer: Alexandre Godinho
Photographer: Manipula

Advertising Agency: Artplan, Sao Paulo, Brazil
Executive Creative Director: Roberto Vilhena
Creative Director: Rodrigo Moraes
Copywriter: Tiago Trindade, Rodrigo Sanches
Art Director: Diogo Barbosa, Guilherme Grotti
Account Director: Guilherme Juliani, Viviane Sade
Account Manager Fernanda Cunha
Media: Lilian June, Karla Villela, Andréa Ferreti, Adriana Muniz
Planner: Katia Barros, Aline Alonso
Art Buyer: Vivian Tomaz
Graphic Production: Bruno Werner

The story behind a painting can be as fascinating as the painting itself. That’s what the ad and poster campaign created by DDB Brasil for MASP’s (São Paulo Museum of Art) guided tours shows.

The ad pieces use the comic books language to tell the real story of important paintings in the museum’s collection. The pieces, painted by masters such as Van Gogh, Renoir and Modigliani are shown as comics.

Each narrative emulates the respective artist’s style, as if it had been taken out of the artist’s sketchbook. Many frames were inspired by real paintings and sketches. The copy also makes historical references with real quotes from the authors and characters from the piece. “A painting is just a part of the story”, the campaign was designed to reach both laymen and those who already have an interest in the story of the arts.

The idea is to convey to both audiences that to admire a painting on the wall can be just a part of the full experience – and thus promote the Guided Tours service that features the detailed story of the paintings in MASP’s collection, the trajectory of their artists and the historical contextualization of each piece.

Advertising Agency: DDB, Brazil
Executive Creative Director: Marco Versolato
Creative Director: Luciano Lincoln, Wilson Mateos
Copywriter: Marco Abrucio
Art Director: Ulisses Razaboni
Account Supervisor: Mônica de Carvalho, Daniel Malavazzi
Advertiser’s Supervisor: Paulo Donizete Martinez
Art Buyer: Clariana Costa, Alessandra Salles
Illustrator: Estudiorama
Maockup: Mockup10 (Hugo Miguel)
Photographer: Sergio Prado
Graphic Prduction: Clariana Costa, Anelito Nóbrega
Less: 24\7id

Advertising Agency: Artplan, São Paulo, Brazil
Executive Creative Director: Roberto Vilhena
Creative Director: Rodrigo Moraes
Copywriter: Frederico Cruz, Tiago Trindade
Art Director: Felipe Branquinho, Rodrigo Moraes
Account Director: Ana Paula Sanchez
Account Supervisor: Evelyn Silvestre
Photographer: Gabriel Bianchini
Ilustrator: Good Images
Media: Keyla Silva
Art Buyer: Vivian Tomaz
Graphic Production: Bruno Werner

“Texing and driving don’t mix.”

Advertising Agency: Publicis, Mexico
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Héctor Fernández Maldonado
Creative Director: Jessica Apellániz, Luis Enríquez “Madruga”
Copywriter: Jessica Apellániz
Art Director: Bastien Grisolet, Luis Enríquez “Madruga”
Photographer: Adolfo Fiori, Fhmtcgi : Jef Prod

“Bye Bye Daydreams.”

Advertising Agency: Leo Burnett, Berlin, Germany
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Andreas Laeufer
Creative Director: Axel Tischer, Gabriel Mattar
Copywriter: Rodrigo Linhares
Art Director: Felipe Cury
Illustrator: Halil Mete
Account: Lennart Wittgen

Like last year, Renault has taken up the cause to toot the horn for the European Week of Courtesy on the Road. And the most courteous act we can do on the road is to give way to others. Like giving up a parking spot. This is literally what Renault is doing – giving up its place in the press. The brand has given up a full page ad in Belgian daily newspapers to VW Golf and to Nissan Juke.

Advertising Agency: Publicis, Brussels, Belgium
Creative Director: Paul Servaes
Art Director: Alain Janssens
Copywriter: Eric Piette
Account Director: Francis Lippens

Advertising Agency: DoubleYou, Barcelona, Spain
Creative Director: Jesús Revuelta
Copywriter: Ximo Villalba
Art Director: Dani Requena
Designer: Marta Torredeflot
Client Services Director: Jordi Pont
Account Director: Luis Ortiz
Account Manager: Álvaro Rojo
Production Manager: Daniel del Amor
Interactive Director: Sara Mayoral
Interactive Front-End developer: Nahuel Scotti
Java Developer: Just Canals
Multimedia: Mauricio Pellegrinetti

The Limited Edition KIT KAT White was so popular, they were running out fast. The challenge for JWT, Sydney was to make the love for the product outlast the product itself, to promote talkability of the brand. We created The Final Fifty: 50 unique pieces of poster art made from the last 50 bars off the production line. Each one was hand crafted by renowned illustrator Mike Watt, who turned the melted chocolate from the final bars into preserved timeless works of art that were showcased online and in an exhibition.

Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Mark Harricks
Creative Director: John Lam
Art Director / Copywriter: John Koay
Illustrator: Mike Watt
Photographer: Matt Townsley
Director: Jesse Mcelroy
Head of print production: Trent Henderson

E-commerce rivalry is very high. Hence all competitors have to reduce costs wherever possible. Online stores of home appliances are special as they also deliver goods, assembly and mount them. DAM is a logistic company which does not only deliver home appliances but also provides its assembly and mounting. Goal: to be spotted by major online stores selling home appliances. Idea: To give online stores original presents which will literally show DAM’s competitive advantage over its rivals. Solution: We used LEGO bricks to assembly toy washing machines which were placed on a DAM-branded pedestal. Them these authentic pieces were placed into stylized carton boxes and later delivered to prospective clients.

Advertising Agency: TWIGA, Moscow, Russia
Creative Director: Mikhail Elagin
Art Director: Grant Abovyan
Copywriter: Sergey Fedorov
Designer: Mikhail Chebanu

Advertising Agency: Leo Burnett, Berlin, Germany
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Andreas Laeufer
Creative Director: Axel Tischer, Gabriel Mattar
Art Director: Gabriel Mattar
Copywriter: Ricky Lupo
Agency Producer: Gabriele Sanchez-Palacio
Account Manager: Lennart Wittgen
Production Company: Tony Petersen Film GMBH
Producer: Fabian Barz
Director: Zoran Bihac
D.O.P: Felix Leiberg
Lighting: Theo Lustig
Editor: Ilka Risse
Editing Company: First Eight Berlin
Music: Artist/Title Fritz Ratwg @ You Guys Music
Sound Design/Arrangement: Hesse Studios Berlin
Post Production: Arri Mitte Berlin

“Makes yummy, not dummy.”

Advertising: Grey, Indonesia
Executive Creative Director: Randy Rinaldi
Art Director: Yohanes Chayadi
Copywriter: Bramuhadi Satria
Client Team Director: Ms. Ly Min
Agency Producer: Iman Soesanto
Photographer: Artli Ali
Typographer: Yohanes Chayadi
Digital Imaging Artist: Heru Suryoko

Advertising Agency: FHV BBDO, Amsterdam, Netherlands
Creative Director: Mark Muller, Martin Cornelissen
Art Director: Thomas Overweg
Copywriter: Tim Visser
Client Service Director: Peggy Wijtzes
Account Manager: Christine Van Der Schilden
Strategy Executive: Vincent Seeber
Technical Director: Sebastian Kersten
Technical Director: Eric Lammertsma
Manager Marketing/communications: Peter Zijlstra

Coca-Cola Singapore and the Singapore Association for the Deaf (SADeaf), set off on a life-changing experience to deliver a Christmas message with a difference. According to an article by Chinese publication Lianhe Zaobao, an estimated 8% of Singapore’s population is hearing-impaired. Clearly at Christmas, a time of joy for seemingly evervyone – many were being left out.
Instead of bringing joy, carols like “Silent Night” were an ironic and bitter reminder of how society disregards the hearing impaired. The deaf somehow lived a world apart from society, and this was made all the more apparent, when the songs we all take for granted, have never even been heard by them.
Coca-Cola, partnered up with the SADeaf to bridge the gap and bring the magic of Christmas alive for all with a unique event: the ‘Sign’-Along Carols. In the weeks leading up to Christmas, the Hearing learnt to sign and the Deaf learnt to sing. Local celebrities, volunteers and online tutorial videos were all used to teach and encourage more to learn. And on Christmas Eve on Orchard Road Singapore, they made the true meaning of Christmas a message loud enough to be heard by everyone.
The event captured the attention of people of all ages on the street. Hundreds of volunteers signed up for sign language courses and $4,500 was raised in just one night (the average contribution being only $500 a month). “Coca-Cola has always been a catalyst for bringing people together,” said Gill McLaren, General Manager, Coca-Cola Singapore. The most beautiful thing about the ‘Sign’-Along Carols was the positive response from the people who watched and talked about sign language for the first time.

Advertising Agency: OgilvyAction, Kuala Lumpur, Malaysia
Executive Creative Director: Daniel Comar, Nuno Lemos
Art Director: Jarrod Reginald
Copywriter: Michelle Lim-Chua, Elissa Azizi
Photography: Jesse Lung (Untold Images)
Design: Kenny Foo, Elle Poon
Account Supervisor: Mahesh Neelakantan
Account Manager: Tammy Tan
Production Company: Director’s Think Tank
Producer: Patminder Singh (Director’s Think Tank)
Director: Maurice Noone (Director’s Think Tank), Tan Wei Peow (Director’s Think Tank)
Editing: Eva Zahar (Director’s Think Tank)
Music: Danny Lim (Two Am)
Post Production: SEQ

Advertising Agency: Y&R, Argentina
Executive Account Director: Eugenia Slosse
Executive Creative Directors: Martín Mercado, Darío Rial, Diego Tuya, Martín Goldberg
Art Director: Damián Garófalo
Copywriter: Silvio Caielli
Production company: Lindatv
Account Director: Ariadna Barcia
Photographer Producer: Fernando Costanza

Advertising Agency: Y&R, Argentina
Photographer Producer: Fernando Costanza
Executive Creative Directors: Martín Mercado, Diego Tuya, Darío Rial, Martín Goldberg
Art Director: Martín Stuart
Copywriter: Alejandro Devoto
Account Director: Ariadna Barcia
Photographer: Buena Vista Fotografía
Retoucher: Daniel Romanos

We modified adshels around the city by swapping their regular neon tubes with IKEA’s new range of LED lights.This way we made the product the medium and demonstrated that IKEA can turn ordinary things into something extra-ordinary.

Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Director: Lukas Grossebner
Art Director: Mike Nagy
Copywriters: Lukas Grossebner, Mike Nagy
Accountant: Anna Maria Pankiewicz
Production: MXR

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Guilherme Nesti
Art Directors: Eduardo Pastor, Felipe Drummond
Photographer: Thiago Antonovas
Illustrator: Leonardo Dolfini
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Ana Flávia Back
Advertiser’s Supervisors: Stefania Granito, Marcela Iglesias
Account Manager: Fábio Simão
Post Production: Burti Hd And Arizona

“Your favourite peanut butter, now with honey. Spread something new.”

Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Robin Heisey, Jeff Hilts, Pat Pirisi
Art Director: Aya Refaeli-Bernardo
Copywriter: Greg Gray
Photographer: Philip Rostron / Instil Productions
Print producer: Victor Carvalho

“Terror also has a spot in the 140 Characters Film Festival. Festival of short films inspired by tweets.”

Advertising Agency: Sancho BBDO, Bogota, Colombia
Creative VPs: Hugo Corredor, Giovani Martínez
Creative Directors: Andrés Norato, Claudia Murillo
Art Directors: Claudia Murillo, Oscar Correa
Copywriter: Andrés Norato
Account Managers: Monica Nieto, Lucha Ortíz

“Rock classes now also for kids.”

Advertising Agency: Yeah!, Curitiba, Brazil
Creative Director: Sandro Serzedello
Art Directors: Bruno Regalo, Mariane Silvestre
Copywriter: Fabiano Teixeira

URL: http://marginsmedia.com

Advertising Agency: ACW Grey, Tel-Aviv, Israel
Executive Creative Director: Tal Riven
Copywriter: Kobi Cohen
Art director: Karin Gross
Special projects Producers: Yael Hermesh, Galit Siman-Tov
Post production Producer: Roni Brand
Digital Producer: Ofer Klein
Media Company: MediaCom
Sound company: Signal Music & Sound Ideas
Sound Editor: Roy Dotan
Narrator: Bobby Lax
Original Music: Tomer Biran
Video Editors: Snowball VFX

Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Ampe
Creative Team: Rom&John
Account Director: Sylvie De Couvreur
Account Manager: Maxime Tys
Head of Strategy: Dominique Poncin
TV Producer: Brigitte Verduyckt
Director: Manu Coeman
Production: Latcho Drom
Sound: Sonicville
Media buyer: MediaCom

Challenge:
Everyday more than 200 channels compete for the viewers’ attention on Pay TV.
How could the Discovery Channel stand out among so many options?

Idea:
We decided to use the remote controls in our favor. So we created a special button that transports viewers directly to the Discovery Channel, turning it into an easy and handy choice. The remotes were produced in partnership with a major Pay TV operator in Brazil and are being delivered to each of its new customers.

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Director: Alessandro Cassulino, Hugo Rodrigues
Art Director: Antonio Correa, Kevin Zung
Copywriters: Luis Felipe Figueiredo
Production Company: Margarida Filmes
Audio Production: MugShot

Advertising Agency: Publicis, Brazil

Advertising Agency: AlmapBBDO, Brazil
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros e Andre Kassu
Co Creative Directors: Luciana Haguiara e Sandro Rosa
Art Director: André Leotta e Pedro Rocha
Copywritter: Leo Avila
Production Company: The GoodFellas

Advertising Agency: 11:21, Brazil
Creative Director: Gustavo Bastos
Art Director: Leandro Barbosa
Copyrighter: Gustavo Bastos
Production Company: Onzevintewood
Director/Editor: Kaike Bastos
Account Manager: Rodrigo Lagrotta
Media: Bianca Brandão
Aproved by: Eloy Braz, Roberto Faria, Sergio Rangel

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Director: Hugo Rodrigues, Kevin Zung
Copywriter: Margit Junginger
Art Director: Widerson Souza
Illustrator: Zombie Studio
Art Buyer: Selma Momosse
Account Supervisor: Silvia Brihy
Advertiser’s Supervisor: Glen Valente, Priscila Stoliar
Account Manager: Ricardo Ferraroni

“85 Seconds” is the story of a couple that meets in their childhood, separate when teenagers and meet again when adults. Each one’s life possibilities and the meeting are told in a minute and a half, only with a sound track, no dialogues. From beginning to end, a counter shows the seconds of the film. In the end, it accelerates until it reaches the total Getty Images videos, but in time: 63,103,983 seconds. The campaign concept signs the film: “63 million seconds of videos. Infinite possibilities.”

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros, Renato Simões e Bruno Prosperi
Creation: Marcos Kotlhar, Sophie Schoenburg
Agency Producer: Vera Jacinto, Rafael Motta, Charles Nobili
Production Company: ZOLA
Director: João Simi e Marcos Kotlhar
Head of Art: Gustavo Vockos
Research: Marcos Kotlhar, João Simi, Procuradoria de Filmes, Beto Araújo, Sacha Bastos, Gustavo Vockos
Motion: Marcos Kotlhar, João Simi, Daniel Lemos, Rafael França
Music: Satélite
Music Producer: Kito Siqueira, Roberto Coelho
Editor: Beto Araújo e Sacha Bastos
Executive Producer: Jimmy Palma
Post Production: CLAN vfx
Project Manager: Markinhos Fagundes, Claudio Costa
Production: Amelinha Lobo, Pedro Bueno
Account Supervisor: Cristina Chacon, Tássia Massumi Nishida
Media: Paulo Camossa, Patricia Moreton
Advertiser’s Supervisor: Renata Simões

A special action has been surprising those looking for the off-road Tiguan, from Volkswagen, on the internet: a release published on several portals, Facebook and the brand’s institutional sites informs everyone that the car ran away from its own site to travel the world. The announcement takes the users to the Tiguan site, which was replaced by a fake Error 404 page (http://tiguan.vw.com.br/eng/) saying that the car took off to enjoy life and that to find it you have to click “search.” When doing that, the person is directed to the Pinterest social network where he/she will see all the model photos published on the web around the world: http://pinterest.com/search/pins/?q=Tiguan+vw

Created by AlmapBBDO, the “Not Found” action reinforces Volkswagen off-road model concept, the SUV with a high level of safety, comfort and drivability. The fake page will replace the information about the Tiguan and its image on Volkswagen’s institutional site, the VW portal Premium site, the brand’s Brand Channel and even the model’s page. In it, the phrase “If you want to enjoy life with it, click here” will take the user to a map of Brazil where he/she can locate the closest dealership to find the Volkswagen Tiguan.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Luiz Sanches
Digital Creation Director: Luciana Haguiara and Sandro Rosa
Art Director: Sascha Piltz, Sandro Rosa
Copywriter: Pedro Cavalcanti
Digital Production Director: Fernando Boniotti
Programmer: Thalles Freitas
Digital Producer: ON Interactive
Account Executive: Gustavo Burnier, Filipe Bartholomeu, Thiago Godoy, Aline Padovani and Vanessa Silva
Media: Paulo Camossa, Brian Crotty, Fábio Urbanas, Kauê Lara Cury, Raphael Vignola, Larissa Andrade