Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Hernán Ponce, Hernán Ibarra, Walter Aregger
Creative Directors: Analía Rios, Ricardo Armentano
Art Director: Pedro Losada
Copywriter: Antonio De Federico
Advertiser’s Supervisor: Pablo Gazzera/Tomas Marcenaro/Santiago Hunt/Fernando Laratro
Account Supervisor: Nestor Ferreyro
Photographer: Martin Sigal
Client Services Director: Vanina Rudaeff

“The Lane Assist by Volkswagen. It’s alert, when you’re not.”

Advertising Agency: DDB Germany, Düsseldorf, Germany
Creative Directors: Alexander Reiss, Oliver Kapusta
Art Director: Gabriel Nuñez-Lagos
Copywriter: Shahir Sirry
Photographer: Strehlau + Ferfers, MAGROUND
Post Producer: TONIC
Published: March 2009

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Mauro Manieri
Art Director: Hilde Capra
Copywriter: Mauro Manieri

Advertising Agency: DDB, Brazil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara
Copywriter: Adriano Matos
Art Director: Rodrigo Tórtima
Photographer: Rodrigo Ribeiro, Getty Images
Art Buyers: Clariana da Costa, Carmen Castilho, Carolina Galastri
Account Supervisor: Eduardo Megale
Advertiser’s Supervisor: Maria Luiza Gonçalves
Producers: Edson Harada, Nereu Marinho

Advertising Agency: TBWA\CHIAT\DAY New York, USA
Chief Creative Officer: Mark Figliulo
Creative Directors: Rob Baird, John Matejczyk
Copywriters: Jonathan Marshall, Ryan Ebner
Executive Producer Of Media Arts: Matt Bijarchi
Pre Production Company: E-Graphics
Art Directors: Dave Sakamoto, Brad Wood
Director Of Print Services: Evan Curren
Printer: Circle Graphics
Media Agency: Mediavest/Kinetic

“High blood cholesterol will do the same to your arteries. Watch what you eat.”

Advertising Agency: Fischer, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Fabiano Bomfim
Copywriter: Sandro Porto
Photographer: Claus Stellfeld
Producer: Sonia Saldanha
Released: March 2009

Advertising Agency: Thename, Rome, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Emanuele Pulvirenti
Copywriter: Filippo Testa
Photographer: Marco Biondi

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Director: Mariano Serkin/Maxi Itzkoff
Creative Directors: Lucas Panizza, Norberto Vatrano
Copywriter: Lucas Panizza
Advertiser’s Supervisor: Marcelo Mastrangelo
Account Supervisor: Valeria Magrini
Producer: Adrian Aspani
Art Buyer: Leandro Puch
Art Director: Norberto Vatrano
Illustrator: Bruno Tortolano
Photographer: Malcu/Cato

Advertising Agency: BBDO Proximity, Singapore
Executive Creative Director: Jagdish Ramakrishnan
Copywriter: William Mathovani
Advertiser’s Supervisor: Patricia Ho
Account Manager: Lim Lee Huang
Art Director: Andrian Pranata/Ivan Hady Wibowo
Photographer: Sebastian Siah – Shooting Gallery
Retoucher: Reina Teo (wishing Well – The Imaging Station)/Wei Xin

Advertising Agency: Fischer, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
Advertiser’s Supervisor: Carlos Carvalho
Planner: Marcio Beauclair
Account Manager: Joana Sousa
Account Supervisor: Vera Rhodes
Art Buyer: Sonia Saldanha
Photographer: Krypton Photo (fred Van Zeller)

Advertising Agency: Leo Burnett, Lisbon, Portugal
Agency website: http://www.leoburnett.pt/
Executive Creative Director: Chacho Puebla
Art Director: Luciana Cani
Copywriter: Pedro Ribeiro
Illustrator: Bruna Guerreiro
Creative Advisor: Tura

“The art of frightening.”

Advertising Agency: Jung von Matt Spree, Berlin, Germany
Creative Directors: Perter Gocht, Christian Kroll
Art Director: Ingo Otte
Copywriter: Liliane Huebner
Photographer: Oliver Rheindorf
Art Buying: Marjorie Jorrot
Published: April 2009

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Francesco Poletti
Art Director: Serena Di Bruno
Photographer: Joan Garrigosa

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Art Directors: Cristiana Boccassini, Flavio Mainoli
Copywriters: Bruno Bertelli, Paolo Cesano
Illustrator: Manlio Truscia

“Red is fire. It is the temperament that smoulders in wild eyes. Colours made powerful – with colour management software from basICColor. basICColor. Powerful colour.”

Advertising Agency: Jung von Matt/Elbe GmbH, Hamburg, Germany
Creative Directors: Andreas Ottensmeier, Harald Gasper, Sascha Hanke
Art Director: Roman Mitterer
Copywriters: Dirk Winkler, Christine Graf
Published: June 2009

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolfgang Schneider, Mathias Stiller
Creative Directors: David Mously, Jan Harbeck
Copywriter: Nicolas Linde
Account Supervisors: Frank Lotze, Ilan Schaefer, Ina Neumann, Melanie Ebensperger, Simone Buchcik
Art Buyer: Marjorie Jorrot
Art Director: Duc Nguyen
Photographer: Dirk Heinrich
Agency Producer: S. Hannemann
Media Agency: Wall Ag
Final Artwork: C. Von Bartkowski

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Art Director: Wisit L./Nopadol S./Gumpon Laksanajinda/Watchara Tansrikeat/Kornthon Anantananukun/Yod Kosol
Copywriter: Yod Kosol
Account Manager: Peerajet Sringean
Account Supervisor: Siratha Suksawang
Illustrator: Anuchai Secharunputong; Remix Studio
Photographer: Anuchai Secharunputong; Remix Studio
Agency Producer : Paiboon Suwansangroj
Image Composer : Anuchai Secharunputong; Remix Studio

Advertising Agency: Y&R, Bangkok, Thailand
Executive Creative Director: Marcus Rebeschini
Creative Director: Phayungsak Jaruphun
Copywriter: Sittichai Okkararojkij
Advertiser’s Supervisor: Ratanawadee Lertviriyavanich ( Account Director)
Planner: Patcharin Tanchaiekkul
Account Manager: Kanang Wichitsakonkit
Account Supervisor: Tida Vibulvanich ( Managing Partner )
Art Director: Kittisak Poonnotok
Illustrator: Marcus Thyer (retoucher)/Cave (retouch Company)
Photographer: Boonsunh Chalard/Nat Sakhonbut
Agency Producer: Amornmarn Rattanarakpinyo
Production House: Sunhouse Studio

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Creative Director: Matthias Spaetgens/Michael Winterhagen
Copywriter: Stephan Schaefer
Advertiser’s Supervisor: Martin Lessenthin
Account Manager: Joris Jonker
Art Buyer: Kirsten Rendtel
Art Director: Marc Ebenwaldner
Photographer: Hans Starck
Graphic: Dominika Dobrzalski/Heidrun Kleingries/Lisa-Marie Schroeder
Postproduction: Appel Grafik

Advertising Agency: Publicis Brasil Comunicação, São Paulo, Brazil
Chief Creative Officer: Hugo Rodrigues
Executive Creative Director: Hugo Rodrigues
Creative Director: Hugo Rodrigues/Tony Goes
Copywriter: Rodrigo Strozenberg
Advertiser’s Supervisor: Andres Lefebvre
Account Manager: Karin Kimura
Account Supervisor: Karin Kimura
Art Buyer: Selma Momosse
Art Director: Fabio Onofre
Illustrator: Gelmi
Photographer: Pedro Dimitrow/Gelmi

The first news channel available live on iPhone.

Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Advertiser’s Supervisor: Nathalie Lenfant
Account Manager: Anne Guillaume
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Directors: Dimitri Guerassimov, Romain Galli
Photographer: Owen Franken/Corbis

Advertising Agency: Lowe, Kuala Lumpur, Malaysia
Executive Creative Director: Ng Heok Seong
Creative Director: Ng Heok Seong
Copywriter: Mohan Prabhakar
Advertiser’s Supervisor: Yeong Tze Kuen
Account Supervisor: Ong Bee Lin/Nicole Wong
Producer: Eddie Lee
Art Director: Joseph Lee
Illustrator: Desmond Phang
Photographer: Hoch/Studio Pashe

“Instant hold.”

Advertising Agency: DDB Germany, Düsseldorf, Germany
Creative Directors: Alexander Reiss, Oliver Kapusta
Art Director: Markus Rittenbruch
Copywriter: Shahir Sirry
Photographer: Christian Stoll

Advertising Agency: DDB China Group Shanghai, China
Chief Creative Officer: Michael Dee
Creative Director: Jody Xiong
Art Directors: Jody Xiong, Jacky Xiao
Copywriter: Jason Jin
Photographer: Zhang Xin Hua

Fundraising to support the war victims of Georgia

Advertising Agency: Ogilvy, Stockholm, Sweden
Creative Director: Björn Ståhl
Copywriters: Björn Persson, Mikael Ström
Account Manager: Carmen Recarey
Account Supervisor: Kristiina Müllersdorf
Art Director: Attila Kiraly

Advertising Agency: The Allotment, United Kingdom
Creative Director: Giles Mosley

Advertising Agency: LOWE INDONESIA Jakarta, INDONESIA
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Copywriter: Anton Jaya
Advertiser’s Supervisor: Lusi Suwito/Eka Sugiarto
Planner: Krismalina Sinaga
Account Supervisor: Eby Karsono/Irma Jeanette
Art Director: Andruya Andrus
Illustrator: Evan (magic Cube)
Photographer: Jeremy Wong (nemesis Picture

Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Júlio Andery, Rodolfo Sampaio, Sergio Valente
Art Director: Benjamin Yung Jr
Copywriter: Arício Fortes

In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. ‘We Are Animals’ developed by FFL Paris (Fred & Farid) for Wrangler, is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.

Advertising Agency: FRED & FARID, Paris, France
Executive Creative Director: Fred & Farid
Advertiser’s Supervisor: Giorgio Presca
Art Directors: Juliette Lavoix/Pauline De Montferrand
Photographer: Ryan Mcginley

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Directors: Rémi Babinet, Florence Bellisson
Art Director: Cyril Arandel
Copywriter: Véronique de Surmont
Producer: Florence Douaud
Account Manager: Muriel Fagnoni, Valérie Albou, Christel Aquilon, Audrey Fraboulet
Photographer: Benni Valsson
Art Buyer: Isabelle Mocq
Advertising Manager: Philippe Berlan, Claude Hérail, Gaëlle Licoys, Virginie Boudet