Wong Dog Food: Hand

May 5, 2010 at 10:13 · Filed under Ambient/Outdoor/Direct

The objective was to present a new line of dog food with full vitamins, so we were searching places where owners and their dogs spent a lot of time and we came up with an idea to put a few dogs in those places, but they had tied up in their neck a human arm so we can prove the power and strength of the new dog food.

Advertising Agency: Mayo Draft FCB, Peru
General Creative Directors: Ricardo Ortiz, Germán Garrido
Creative Director: Alejandro “Lato” La Torre
Art Director: Jorge Romero
Copywriter: Alejandro “Lato” La Torre
BTL Executive: Sandra Goicochea

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Royal Canin: Drooling dog

December 29, 2009 at 12:52 · Filed under Ambient/Outdoor/Direct

We booked two billboards placed face to face, each on one side of a small street. One of the billboards shows the close portrait of a dog (of the breed Gread Dane) on a plain white background. The dog looks directly to the billboard in front of him, he has a longing expression on his face, is magnetised of what he sees. The sight of the billboard he is faced with obviously makes his mouth water: his drool drops from his tongue and ponds beneath the billboard. (We created this puddle with jam sugar that dropped from a simple installation of a canister and a tube.) On the other side of the street the viewer sees, what fascinates the drooling dog: The huge picture of “Royal Canin Great Dane” dog food!

Advertising Agency: Heye & Partner, Hamburg, Germany
Creative Director: Karsten Kuhn
Copywriter: Jost Kaehler
Art Directors: Linda Tiemann, Julia Hellwege
Photographers: Dog: Holger Kirk; Packshot: Thomas Schmitz
Production Company: Media booking: OMG Outdoor GmbH, Hamburg; Printing: Staudigl-Druck GmbH & Co. KG, Donauwörth; Placarding: awk Außenwerbung GmbH, Hamburg
Agency Producer: Corinna Bonsen
Account Executives: Jana Kruse; Image Editing: Max Hornäk, Installation: André Martens

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Nutri Balance: Blind, Cards, Hand, Husband

June 10, 2009 at 12:28 · Filed under Print/Poster

“Bad food, bad dog. All the vitamins, all the flavor.”

Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher / Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
Published: April 2009

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Iams Dog Food: Frisbee

May 27, 2009 at 07:42 · Filed under Ambient/Outdoor/Direct

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Creatives: Vince Lagana, Steven Jackson, Luke Chess
Photographer: Marc the Phodographer

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Eno: Steak, Hotdog, Burger

February 16, 2009 at 22:34 · Filed under Print/Poster

Real cement and concrete was used to construct the food items to demonstrate how Eno relieves you from the heaviest of food.

Advertising Agency: Memac Ogilvy, Dubai
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Directors: Dalbir Singh, Rafael Rizuto
Copywriter: Till Hohmann
Photographer: Jimmy Fok
Prop Maker: Jay Hammond

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Pedegree Light

October 26, 2006 at 01:48 · Filed under Print/Poster

Ahahah, i love this campaign for Pedgree, light dog food for overweight dogs! Very very hilarious!

Agency: TBWA\Paris, France
Creative Director: Erik Vervroegen
Art Director: Jessica Gerard-Huet & Celine Artigau
Photographer: Vincent Dixon

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