“When a tree falls, it takes other lives with it.”
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Ricardo d’Avila
Copywriter: Pernil
Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Copywriter: Uri Marek
Art Director: Moti Rubinstein
Account Superviser: Noa Heinman
Account Executive: Galit Ben-Yehuda
“The more you staple, the more trees are chopped. Save office paper.”
Advertising Agency: Firstell Communications, Shanghai, China
Chief Creative Officer: Murphy Chou
Creative Director: Yun Jin
Associate Creative Director: Jun Chen
Art Director: Murphy Chou, Yun Jin, Jun Chen, Kens Cao, Golden Huang, Lex Mao
Copywriter: Murphy Chou, Louis Lu
Illustrator: Murphy Chou, Yun Jin, Jun Chen, Kens Cao
Photographer: Ken Goh
Executive Media Director: Michelle Wang
Media Buyer: Lisa Shen
Published: December 2009
Advertising Agency: The Name, Rome, Italy
Creative Director: Carlos Anuncibay
Art Director: Carmen Matarrese
Copywriter: Filippo Testa
Published: January 2010
In China drinking unsafe water is common, especially in poorer and remote villages. There are about 300 million people with no access to clean drinking water and hence their lives are severely threatened. City folks could hardly relate to the situation. So Greenpeace urgently needs to raise awareness of this pressing issue among both local Chinese in big cities and foreign visitors. Target the city stickers with the message: Imagine if you had to drink contaminated water like your fellow citizens in the remote and poorer areas. Floor stickers – designed to resemble puddles of water – are placed in Beijing’s commercial and tourist districts. When pedestrians passes by and look down, they see the reflection of a poor child scooping from the poodle of dirty water and drinking it. The copy reads: “Every 17 minutes, a child in China dies from drinking polluted water”. During the campaign period, these floor stickers caught the attention of scores of pedestrians. They stopped to read the message and took note of the website address. There was a 20% increase in the number of hits on the Greenpeace website during the same period. Many curious passer-bys also took pictures of the “puddles” stickers.
Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Art Directors: Zhi Guo Zhou, Bin Bin Zhang, Gang Zhao, Ke Shen
Copywriter: Albion Li
Retouching: Alva Oh, Bin Bin Zhang
Photographers: Alex Kai Keong, Li Jian Zhang
Advertising Agency: Ogilvy & Mather, Beijing, China
Executive Creative Director: Doug Schiff
Creative Director: Yanyan Yang
Art Director: Fei Wang, Yanyan Yang, Yimeng Bai
Copywriter: Doug Schiff
Producer: Fei Wang, Doug Schiff, Yimeng Bai, Lulu Yang
Director: Fei Wangm, Doug Schiff
Production Company: Vigortime
Music: Kadri Gopalnath
“New type viruses appear continuously because the nature is revenged on humans for excessive exploitation.”
Advertising Agency: Shanghai J&J Advertising Co.Shanghai, China
Creative Director: Aaron Cheng
Art Directors: Apple Lee, Wang Xing
Copywriters: Aaron Cheng, Zhang Yunfan, Chen Rui
Advertising Agency: Scala JWT, Bucharest, Romania
Executive Creative Director: Mihai Cojocaru
Creative Catalyst: Angela Teodorescu
Art Director: Virgiliu Andone
Photographers: Andrei Orcula, Virgiliu Andone
Copywriter: Andreea Dragomir
Deforestation continues with the turn of a page. The global degradation and disappearance of the world’s forests has many causes including agricultural expansion, mining, plantation construction, infrastructure construction and forest fires. Greenpeace believes that global deforestation is primarily due to large-scale industrial logging. Industrial logging has become the greatest danger to forests, threatening more than 70% of the world’s endangered forests. We are experiencing an unprecedented rate of destruction of the world’s forest resources. We are utilizing journal pages and deforestation’s direct relevance to the rate of the destruction of the world’s forests to display the terrible result. The two pages’ varied lengths provide for an interesting magazine advertisement.
Advertising Agency: LINKSUS, Beijing, China
Creative Director: Polar.Qiao
Art Director: Polar.Qiao, Luo Ze
Copywriter: Han YuYang
Photographer: Hui Jing
“Not all traditions deserve to be preserved. Put an end to whaling in Japan.”
Advertising Agency: Leo Burnett, Hong Kong
Creative Directors: Connie Lo, Chong Kin, Yiu Man To
Art Directors: Kenny Ip, Jacky Tong
Copywriters: Chong Kin, Jove, Cheung
Illustrator: Thomas Ho
Photographer: Lewis Ho
Photo Retoucher: Bon Leung
“Stop the catastrophe. Greenpeace.”
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Nick Hine
Art Directors: Daniela Nedelschi, Jorg Riommi
Copywriters: Jorg Riommi, Daniela Nedelschi
Photographer: Carioca
Account Manager: Anca Manciu
Account Executive: Liana Petrascu
“Every signature helps save our seas.”
Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Directors: Mike Martin, Jen Maestre
Copywriter: Alison Hingle
Photographer: Dean Powell
Advertising Agency: Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Directors: Yaron Izhakov, Ben Sever
Art Directors: Ben Sever, Yaron Izhakov
Copywriter: Uri Marek
Advertising Agency: Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Directors: Yaron Izhakov, Ben Sever
Art Directors: Ben Sever, Yaron Izhakov
Copywriter: Uri Marek
Director: Ben Sever
Editing Company: Post Office
Post Production: Post Office
Animation Effects: Post Office
Sound Design Company: Post Office
Agency: Thamesdown, Czech Republic
Creative Director: Viktor Lelek
Art Director: Jan Pohl
Copywriter: Ivan Peterka
Production Company: Simply Sirena
Film Director: Kryštof Michal
Production Company Producer: Pavel Miler
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