TV spot for Paso de los Toros, the tonic water of Pepsico, claiming to “cut out the sweetness of St.Valentine’s Day”.
Advertising Agency: BBDO, Buenos Aires, Argentina
Executive Creative Directors: Ramiro Rodriguez Cohen / Rodrigo Grau
Creative Directors: Gabriel Huici / Jorge Ponce Betti
Art director: Gabriel Huici
Copywriter: Jorge Ponce Betti
Account Director: Daniel Albamonte
Account Executive: Cecilia Pacifico
Planning: Florencia Leonetti
Head of Production: Verónica Zeta
Producer: Jimena Oliva
Production company: Landia
Director: Matías Moltrasio
Editor: Tomas Elizondo
Post production company: Reino Buenos Aires
Sound: La Casa Post
Music: Animal Music
Advertisers’ supervisors: Federico Bluthgen, Santiago Murray, Soledad Azarloza
Adverting Agency: Nolin BBDO Montreal, Canada
Creative Director: Cher Campbell
Art Director: Jeffrey Limon
Copywriter: Christopher Jones
Agency Producers: Anne-Josée Simard, Alexandre Pellerin
In conjunction with the opening of the 2010 Canadian International Autoshow, smart Canada is educating urban dwellers regarding one of the many benefits of driving a smart fortwo. A head-turning marketing initiative in downtown Toronto has wedged a giant shoehorn behind a smart fortwo, visually illustrating that the less than 3 metre smart fortwo can park almost anywhere. The display, parked in various high traffic downtown locations, also imparts the message: “Fits into tight places”, and prompts onlookers to visit “thesmart.ca.” The idea aims to demonstrate that just like your favorite pair of shoes, the smart fortwo can comfortably fit into any lifestyle. The smart fortwo is the most fuel-efficient two-seater in Canada, and it boasts a spacious interior, a 5-star crash safety rating and great agility to dart through traffic while avoiding potholes and other urban hazards. This unique and larger-than-life display playfully conveys that the intelligently designed smart fortwo is the ultimate tool to conquer the city. The ambient initiative will continue throughout the duration of the 2010 Canadian International Autoshow.
Advertising Agency: BBDO, Toronto, Canada
Creative Director: Ian Mackellar
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Photographer: Shang Hoon
Prop Builder: Haralds Gaikis –Uplis Ltd.
Published/Released: February 2010
For a premium Russian Brand of chilled chicken meat, 100% natural and organic, they created the name Kurshavel which is a humorous crossing between chicken (“kur” means “chicken” in Russian) and premium (it sounds like Courchevel, the hip and famous Frensh ski resort). To develop the logo they invited a designer who definitely knw more about the subject than anybody else. After a short briefing session the chicken designer discussed the style of the future logo with their designer. A copious lunch followed and the master set out to work. Inspired by classical music, the master spent several hours over the canvas, in pursuit of calligraphic perfection. As everybody expected, it turned out to be a masterpiece. All they had to do was to slightly rearrange it… and the logo was born. No chicken was harmed during the work and prodo, their client, received the most authentic logo there is.
Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Alexey Zhuchkov
Art Director: Sergey Tsarkov
To introduce the new Mortein All Insect Killer Aerosol Can in a memorable way. The artwork of the packaging as the front page solus ad in leading daily. The way a newspaper is delivered transformed their 2D ad into a 3D replica of the product – automatically. The day the ad was released, over 400,000 household got Mortein paper cans as a reminder of their favourite weapon against insects.
Advertising Agency: Euro RSCG Advertising, Gurgaon, India
Creative Director: Satbir Singh
Art Directors: Kamal Bhatnagar, Neha Sidhra
Copywriters: Kamal Bhatnagar, Abhishek Chaswal
Photographers: Kamal Bhatnagar, Ajit Singh Padam
Published: January 2009
During the month of February, users of the subway in São Paulo can help Abrinq Foundation take the children of the streets through the book’s vending machines located in five subway stations. The “vending machine of good” created by Giovanni+Draftfcb in partnership with the 24X7 Cultural, aims to raise funds for Abrinq Foundation through donations.
The campaign works as follows: a row exclusive on the vending machine was dedicated to the Abrinq Foundation. Here, we see pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00. The main title explains: “With your help we can get these children of the streets”. Just insert the money in the machine and remove the chosen child who, in fact, is a showcase of the institution giving thanks. Click here to see the movie: http://www.youtube.com/watch?v=riTM9tcIzyA
Founded in 1990, the Abrinq Foundation is a nonprofit institution that aims at raising awareness about issues related to the rights of children and adolescents, promoting human rights and citizenship. The Foundation’s challenge for 2010 is to serve 300 thousand children.
Advertising Agency: Giovanni + Draftfcb, Sao Paulo, Brazil
Creative directors: Adilson Xavier, Ricardo John
Head of art: Benjamin Yung Jr
Art Director: Bruno Brasil
Art buyer: Tina Castro
Photographer: Felipe Hellmeister
Producer: Edgardo Pasotti
Client services: Tina Castro
February 11, 2010 at 10:03 · Filed under Print/Poster
Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative DirectorLiam Wielopolski
Art Director: Mbuso Ndlovu
Copywriter: Sebastian Schneider
Hard Times features a variety of characters from The Simpsons, most notably greedy billionaire C. Montgomery Burns. As Mr. Burns faces the loss of his fortune and worldly belongings, he learns to appreciate lifes simple pleasures like friends and family. The commercial was first shown during Super Bowl XLIV (44) 2010.
Advertising Agency: Wieden+Kennedy, Portland, USA
Creative Directors: Hal Curtis, Sheena Brady
Senior Agency Producer: Matt Hunnicutt
Production Companies: Gracie Films, Film Roman
Director: David Silverman
Producers: James L. Brooks, Matt Groening, Al Jean, Denise Sirkot, Richard Raynis
Art Director: Dima Malanitchev
Animation Producer: Tom Klein
Production Manager: Jaspreet Dhillon
Music Composers: Hans Zimmer, Michael Levine
February 10, 2010 at 13:04 · Filed under Print/Poster
“Repairs hands that work for a living. On The Job.”
Advertising Agency: Dentsu, New York, USA
Creative Directors: Paul Laffy, Bruno Corbo, Aaron Frisch, Arun Nemali
Art Director: Aaron Frisch
Copywriter: Arun Nemali
Illustrator: Kilato
Photographer: Vincent Dixon
Published: January 2009
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