Images of different women were placed on revolving doors. Every time the doors were turned it appeared as the guy is sleeping with a different girl.
Advertising School: Hanyang University, South Korea
Creative Director / Art Director: Dongmin Shin
Copywriter: Jinuk Seok
Art Director: Jeongin Nam
Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Directors: Antonio de Federico, Héctor Losa
Art Director: Pouline Atencio, Gilberto Barros
Copywriter: Roberto Luque
Group Account Director: Ricardo del Campo
Account Supervisor: Eduardo Gómez-Escolar
Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Erick Rosa
Creative Director: Luciana Cani
Art Director: Luciana Cani, Thiago Cruz
Copywriter: Erick Rosa, Steve Colmar, Carolina Markowicz and Pedro Pinho
Agency Production Director: Cristina Almeida
Production Company: Albiñana Films
Director: Ramses Albiñana
Cinematography: Ramon Grau
Executive Producer: Paola Maluf
Production Coordinator: Elisa Coelho
Production Director: Pedro Louro
Post-Production: Jimmy Egreja
Video Post-Production: Lightfilms
Audio Post-Production: Dizplay
Voices: Adelaide de Sousa and Albano Jerónimo
Music/Author: “Hours Last Stand” from Elvis Perkins (Courtesy of XL Records and BMG Crhysalis)
Client Contact: Patricia de Sousa Cipriano, President of Direction APCD.
Pack shot Image: Courtesy of VMI/Corbis
Advertising Agency: Tribu DDB, Panamá
General Creative Director: Manuel Bordé
Art Director: Diego Florez, Gabriel Arosemena, Juan Camilo Galindo, Andres Rivera, Manuel Cortés.
Copywriter: Manuel Bordé, Ioannis Kalormakis.
Account Supervisor: Argelis Barahona
A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies.
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Claudio Lima, Fred Saldanha
Creative Director: Danilo Janjacomo
Art Director: Fernando Saú
Copywriter: Luiz Vicente “Batatinha”Simões
Head of Production: Nana Bittencourt
Account Director: Ana Paula Perdigão
Account Supervisor: Fabiana Amorim
Approved by: Gian Martinez, Guido Rozales, Javier Lamelas, Javier Meza, Ana Paula Castelo Branco, Andrea Mota, Flavia Buchman, Rodrigo Gameiro
Production Company: HungryMan
Executive Producer: Alex Mehedff
Producer: Renata Dumont
Director: Gualter Pupo
Director of Photography: Fernando Young
Editor : Jair Peres
VFX House: HungryMan
VFX Technician: Rodrigo Oliveira
Post-Production: Hungry Man, Fullframe
Audio: S de Samba
Music Production: Dimi Kireeff, Marcio Chavemarin, Fernando Fesztock
Music Composer: Dimi Kireeff, Marcio Chavemarin
We invited people to experience the shock absorbing effect of the EVOC protective backpack.
Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Director: Michèle Imhof, Manfred Feiger, Michael Heindl, Andreas Peischl
Copywriter: Victor Haffling
Account Supervisor: Jens Goldmann
Advertising Agency: Saatchi & Saatchi, Berlin, Germany
Executive Creative Director: Oliver Kapusta
Creative Director: Anne Petri
Art Director: Christopher Jones
Copywriter: Kathrin Schaller
Photographer:Stefan Grütter, Oliver Paffrath
Additional credits: KRANE & RABE, Saatchi & Saatchi Düsseldorf
This product was developed for Meta Real, an eating rehab and weight loss method that has been around for over 25 years, and is used exclusively by people that adhered to the method.
Advertising Agency: JWT, Sao Paulo, Brazil
Chief Creative Officer: Ricardo John, Roberto Fernandez
Creative Director/Copywriter: Ricardo John
Creative Director/Art Director/Illustrator: Roberto Fernandez
Copywriter: Fernando Duarte
Art Director: Gabriel Gariba
Producer: Rodrigo Alberini
Photographer: Regis Fernandez
In Case of Emergency: Eat this Book.
While Land Rover vehicles can take on any obstacles in the desert, it cannot be said the same of their owners. Scorching temperatures, deadly animals and sinkholes are just a few things they might encounter. And when they venture deep into it, even the most experienced drivers can quickly succumb to the harshness of the desert. We wanted to create something that would cut through the clutter and that these people would like to keep. So we created a survival guide, which explained the basics for staying alive in the Arabian Desert, and packaged it in a way that would spur the attention of our target audience.
We researched every indigenous animal and plant, people could encounter in the Arabian Desert and how they could be used to survive. We studied the topography of the region to guide people to safety. We used a reflective packaging similar to army rations, which could be used to signal for help, and bound the book with a metal spiral, which could be used for cooking. Finally, we even took an extra step so that in case of emergency, people could always EAT the book. It was made out of edible ink and paper, and it had a nutritional value close to that of a cheeseburger.
We sent the book to 5,000 existing customers, gave it away as a supplement to the cars’ manual and made it freely available in sports shops.
The initial response was very positive. And the client was so happy with the concept that they asked us to include the book as an insert in the next edition of a car magazine, with a 70,000 circulation.
Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director/Illustrator: Joseph Bihag
Copywriter: Guillaume Calmelet
Designer/Copywriter: Khaled Said
Retoucher: Gitten Tom
Head Of Production: Amin Soltani
Producer: Leng Panganiban
Account Supervisor: Sarah Locke
Account Manager: Pierre Farra
Photographer: Mojtaba Komeili
“If you stop, someones else stops too.”
Advertising Agency: La Facultad, Ecuador
Creative Team: Henry Hill, Sebastián Villagómez, Andrés Freile, Diego Aguilar, Xavier Barona, Miguel Salazar, Oswaldo Cano
Retouching: Andrés Freile, Sebastián Villagómez, Diego Aguilar
Account supervisor: Christian Freire
Account director: Ana Isabel Bejarano
Additional Credits: Luis Riera, Santiago Zumárraga, Paulino Pachacama, Cristina González, Xavier Prado
Advertising Agency: Artwork, Lima, Perú
Creative Directors: Joe Gusukuma, Oscar Takahashi
Art Director: Oscar Takahashi
Copywriter: Joe Gusukuma, Angello Maicelo
Illustrator: Oscar Takahashi
Account Director: Nao Akamine
“Nothing’s quicker.”
Advertising Agency: Y&R, New Zealand
Creative Director: Scott Henderson
Executive Creative Director: Josh Moore
Art Director: Tony Haigh, Lisa Dupre
Copywriter: Tony Haigh, Lisa Dupre
Planner: Jason Wells
Client Team Director: Kate Symes, Lisa Li
Photographer: Danny Eastwood
Retoucher: Cream Studios
Designer: Tim O’Neill
Account Manager: Steph Patton
“Help us remove the violence from children’s lives.”
Advertising Agency: Long Play 360, Brazil
Creative Director: Fernando Luna
Art Director: Ricardo Catach
Copywriter: Nelson Doretto
Photographer: Fabio Mattos
A game for english students to practice their pronunciation skills with Google’s speech recognition service.
URL: http://www.easywaytest.com
Advertising Agency: Loducca, Brazil
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cássio Moron, Fábio Saboya
Creatives: Alex Adati, Raphael Franzini
Illustrator: Sérgio Filho
Account Services: Wilson Negrini
Advertising Agency: Mayo Draft FCB, Peru
Executive Creative Director: Humberto Polar
Copywriters: Jose Antonio González, Jefferson Cortavarria
Art Director: Norberto Noriega
Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Brijesh Parmar
Photographer: Amol Jadhav
Brand Partner: Sushma Singh
Brand Associate: Adya Thakur
Advertising Agency: Alma DDB, USA
Chief Creative Officer: Luis Miguel Messianu
Executive Creative Directors: Diego Yurkievich, Hernan Cerdeiro
Art Director: Hernan Pettinaroli
Copywriter: Julian Milanesi
Producer: Diego Colombo
Production Manager: Mimi Cossio
Photographer: Michael Bailey
Group Account Director: Ana Eberhard
VP Planning / Insights: Marta Insua
“Protect your children from the other versions.”
Advertising Agency: Sancho BBDO, Bogota, Colombia
VP Creative: Hugo Corredor, Giovanni Martinez
Creative Director: Oscar Muñoz, Freddy Méndez
Art Director: Oscar Muñoz, Rigo Abello
Copywriter: Cesar Castaño, Freddy Méndez
Illustrator: Carlos Ribero, Juan David Rodriguez
“Play God. Photoshop Workshop.”
Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Director: Pedro Cappeletti, Guy Costa, Alexandre Scaff
Art Director: Lucas Heck, Eduardo Longa Nose
Copywriter: Gui Camargos
Photographer: Imagebank
Advertising Agency: TBWA, Paris, France
Director: Emma Luchini
Executive Creative Directors: Philippe Simonet, Eric Holden, Remi Noel
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Producer: Maxime Boiron
DoP: Laurent Tanguy
Sound Design: Benoit Dunaigre
Agency Producer: EMMA
Agency Producer: Virginie Chalard
Editing Company: Reepost
Post production: Coralie Duarte / Reepost
Editor: Benjamin Favreul
“Make your english clear.”
Advertising Agency: dim&canzian, São Paulo, Brazil
Creative Directors: Michele Dim D’Ippolito, Guilherme Facci
Art Directors: Thiago Martinhão, Michele Dim D’Ippolito
Copywriter: Paulo Marcussi, Michele Dim D’Ippolito
Illustrator: Sattu
Media Director: Marcio Canzian
Media Supervisor: Mauricio Belchior
Accounts: Marina Pardo, Cristiane Bender
“When your baby cries, every second lasts an eternity. Hipoglós, The best baby rash cream.”
Advertising Agency: Grey 141, Sao Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Director: Pedro Cappeletti
Art Director: Ricardo Sarno, Patrícia Medeiros
Copywriter: Pedro Lazera
Art Buyer: Cris Medeiros
Account Manager: Raquel Alvares
