Here the print campaign.
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Film Directors: BI&BO
Production Company: (h)films
Music: “To build a home”, The Cinematic Orchestra
Bronze in Direct category at Cannes Lions 2007
Brief: Ariel Coldactive cleans your laundry at just 20 °C. A benefit that had to be communicated in a surprisingly convincing way. At the same time the mailing should help sell more Ariel Coldactive.
Solution: We sent a mysterious mailing containing a black piece of cloth, an unbranded bag of Ariel Coldactive washing powder, along with a message to wash the cloth at 20 °C. The trick: after washing the cloth, it turns pure white, literally revealing the benefit of Ariel Coldactive: It’s that easy to get your clothes pure and clean at only 20 °C.
Result: The mailing itself could be used as a voucher for a discount on Ariel Coldactive. More than 15% of them were actually returned for the discount. Many clients called Ariel to express how much they liked the mailing.
Agency: Saatchi & Saatchi, Frankfurt, Germany
Executive Creative Director: Burkhart von Scheven
Creative Directors: Florian Pagel, Eberhard Kirchhoff, Folker Wrage
Art Director: Anna-Marina Pirsch
Copywriter Philipp Böttcher
“Volkswagen Mobility. You need nobody else to move. Special features for disabled people, to give support to those who want to support themselves.”
Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Hugo Gallardo Dominguez
Copywriter: Bruno Vohwinkel
Photographer: Winkler + Noah
Agency: Selmore, Amsterdam, Netherlands
Executive Creative Director: Poppe van Pelt
Creative Director: Diederick Hillenius
Art Directors: Albert Vegers, Diederick Hillenius
Copywriters: Tomas Minken, Poppe van Pelt
Agency Producer: Suzanne van den Bouwhuijsen
Director: Jonathan Herman
Production Company: Bonkers
To commemorate the new NFL season, Nike launches it’s ‘Leave Nothing’ campaign, with a beautifully shot commercial by Michael Mann, arranged by longtime Nike brand machine, Wieden & Kennedy.
found at Computerlove
“Guitar lessons for beginners. Roots Revival Society. Call at 4818462065″
Agency: Euro RSCG, Delhi, India
Creative Director: Mani Jayaram
Art Directors: Aastha Seth, Navajyoti Pegu
Copywriter: Navajyoti Pegu
Illustrator: Aastha Seth
“Nature works wonders. Technology does too”
Agency: Y&R, Paris, France
Creative Director: Hervé Riffault
Art Director: Eric Thomé
Copywriter: Alexandre Hildebrand
Director: Jacob Delafon
Agency Producer: Valérie Montiel
Account Manager: Jean-Patrick Chiquiar, Pierre de la Caffinière, Thomas Antonietti
Advertising Manager: Jean-Paul Constant, Stéphan Ralaimongo, François Guion
Year: 2005
Agency: Lem, Shanghai, China
Creative Director: Michael Cheung
Art Director: Vivo
Copywriter: Michael Cheung
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