Heineken: Speaker Crates

September 9, 2007 at 5:09 pm · Filed under Ambient & Outdoor

Agency: De Combinatie van Factoren, Amsterdam, The Netherlands
Art Director: Niels Streckfuss
Copywriter: Bas Boterman
Creation: Niels Streckfuss (art), Bas Boterman (copy)
Account: Jeroen Huisman, Lieke Spapens
Client: Heineken: Floris Cobelens, Robert Bernink

Objectives: Develop a premium that:
- Underwrites ‘music’ as one of the biggest sponsor properties of the Heineken Brand
- Is a big wannahave
- Supports the dynamics of the Heineken brand
- Fits the new Heineken theme: Serving the planet
- Increase sales during action period

Promotion:
The Heineken Speaker Crates are small speakers (68 x 115 x 87 mm) that look
like the crates in which Heineken sells 24 bottles of beer 30cl. The biggest
SKU (volume wise) in the Netherlands. You can add the Speaker Crates to
every PC (with a USB cable) or plug any MP3 player into them and use them
wherever you want (by inserting batteries). They are small but sound great!
The Heineken Speaker Crates come with 6 cans of Heineken 33cl in a special
pack. And are sold for no more than €9,95. The promotion runs from 20 august 2007.

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Bazooka gum: Crash

September 8, 2007 at 4:42 pm · Filed under Print/Poster

Agency: Duval Guillaume, Brussels, Belgium
Creative Directors: Katrien Bottez, Peter Ampe
Art Director: Christian Loos
Copywriter: Raoul Maris
Photographer: Marcel Veelo

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Ford Expedition: Animalandia

September 7, 2007 at 12:28 pm · Filed under Print/Poster

“New Expedition 4×4. More space inside, less outside.”

Agency: JWT, Mexico
General Creative Directors: Manuel Techera, Esteban Sacco, Enrique Codesido, Ignacio Zuccarino
Art Director: Esteban Sacco, Manuel Techera, Abraham Navarrete
Copywriter: Enrique Codesido, Ignacio Zuccarino
Digital Imaging: Estudio Temperley
Photographer: Ale Burset

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Mexican Red Cross: Antes y Después

September 7, 2007 at 12:23 pm · Filed under Ambient & Outdoor

Agency: JWT, Mexico
General Creative Directors: Manuel Techera, Esteban Sacco, Enrique Codesido, Ignacio Zuccarino
Art Director: Esteban Sacco, Manuel Techera
Copywriter: Enrique Codesido, Ignacio Zuccarino, Gabriel Bello

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Buenos Aires Zoo: Zoo Night

September 6, 2007 at 9:32 pm · Filed under Print/Poster

“Now we also open at night. Buenos Aires Zoo”

Agency: Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Director: Javier Campopiano
Art Director: Ari Senzacqua
Copywriter: Javier Campopiano
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Producers at the agency: Luli Dragan, Koko Puch
Advertiser Supervisors: Emilio Laugier, Laura Salles, Marcela Koumian

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C’est so Paris: Rugby World Cup

September 6, 2007 at 2:53 pm · Filed under Print/Poster

Agency: BDDP&Fils, Paris, France
Creative Directors: Manoëlle Van Der Vaeren, Guillaume Chifflot
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: Cedric Delsaux

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Canadian Red Cross: Know what to Do

September 6, 2007 at 2:26 am · Filed under Ambient & Outdoor

“Canadian Red Cross. Learn first aid. www.redcross.ca“

Saturday, September 8, marks World First Aid Day across the globe and the launch of an innovative “street casualty” public service campaign designed to grab Canadians’ attention about the importance of knowing first aid and CPR.

After an extremely successful Toronto launch of the first aid “Know What to Do” awareness campaign in 2006, the Red Cross made the decision to run it nationally this year.

So successful in fact, over 7,600 people saw the promotion over a two-day period. The campaign was also used as a teaching aid by Professor Jacques Perconte in his new media art program at the University of Paris, and will be featured in an upcoming “Emotional design - Products stirring emotions” exhibition at the Badisches Landes museum in Germany.

Created by Toronto’s Downtown Partners, unconventional life-size decals of a collapsed man and woman will be placed at the bottom of selected high-traffic Cineplex Odeon stairwells across Canada.

“Know what to do. Learn First Aid” calls to action a need for first aid training among the general public in order to react with the right steps in crisis situations.

Agency: Downtown Partners, Toronto, Canada
Creative director: Dan Pawych
Copywriter: Andy Linardatos
Art Director: Hylton Mann
Photographer: Frank Hoedl
Producer: Anne Marie Martignago
Production house: Westside Studios, Toronto
Account Director: Sheng Sinn

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Exterminex Pest Control: Evolve

September 4, 2007 at 3:18 pm · Filed under Print/Poster

“Destroy them before they evolve. Exterminex pest control.”

Agency: Saatchi & Saatchi, London, United Kingdom
Art Director: Steve Carlin
Copywriter: Joel Bradley
Illustrator: Steve Carlin

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