Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Executive Creative Director: Tzur Golan
Chief Creative Officer: Gideon Amichay
Creative Director: Yaneev Avital
Copywriter: Oz Frenkel
Art Director: Nathan Freifeld
Photographer: Menachem Reiss
“When you stop in place for disabled, you make his life more difficult.”
In Brazil, the disregard for the parking spaces for disabled people is very great. The main excuse used by motorists is: “but it’s only a minute.” So to educate motorists that he is only doing it even more difficult the lives of physically disabled people, was created the following action: In normal parking spaces, was made a 3D illustration of an obstacle that shows you how difficult life even more of a disability.
Advertising Agency: Beats Below, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Felipe Cleto
Copywriter: Sulivan Cruz
Advertising Agency: Lowe Roche, Toronto, Canada
Creative Directors: Mark Biernacki, Steph Mackie
Art Director: Sean Ohlenkamp
Copywriter: Rob Sturch
Producer: Liz Walker
Production Company: Head Gear Animation
Audio Production: Grayson Matthews Music & Sound
As part of an experiment in a very crowded Lima district in Peru, we deliberately left a wallet containing $100 to try to test people’s honesty.
Advertising Agency: McCann, Erickson, Peru
Creative Directors: Ricardo Mares, Nicolás Romano, Mauricio Fernandez
Art Director: Ricardo Toyohama
Copywriter: Giacomo Ferruzo
Filmmaker: Alejandro Ugás / La Fórmula
Additional credits: Anggelo Franceschi
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Aurimas Kadzevicius
Copywriters: Vilius Gostevicius, Antonio Bechtle
Production company: Phantom
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Aistis Baltusnikas
Copywriter: Vilius Gostevicius
Copywriter: Antonio Bechtle
Illustrator: Dalia Karpaviciute
Advertising Agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Copywriter: Ilan Nachmias
Art Director: Shlomi Yerushalmi
Agency producer: Dana Caro
Head of Account management: Maya Cohen
Account Director: Einat Danon
Account Executive: Lital Kedmi
Planner Director: Dr. Uri Oren
Planner: Pnina Wiesman
Advertising Agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Copywriter: Oded nadir
Art Director: bat hen dori /Eran Peretz
Agency producer: Dana Caro
Head of Account management: Maya Cohen
Account Director: Einat Danon
Account Executive: Lital Kedmi
Planner Director: Dr. Uri Oren
Planner: Pnina Weisman
Advertising Agency: DDB, London, UK
Group Creative Director: Guy Bradbury
Creative Directors: Chris Lapham, Aaron McGurk
Copywriter: Neil McGuirk
Art Director: Darren O’Beirne
Photographer / Illustrator: Kiran Master
Head of Art: Grant Parker
Art Buyers: Julie Hughes, Helen Parker
Designer: Pete Mould
Retouching: Stuart Calder
Director: Finn McGough
Production Company: HOME.corp
Agency TV Producer: Sarah Browell
Producer: Trine Pillay
Editor: Mark Burnett / Speade
Post Production: Moving Picture Company
Media agency: BBVS
Media planner: Sandie O’Sullivan
PR agency: Good Relations
Social Team: Will Francis
Account Director: Tamsine Foggin
Account Executive: Angharad Thomas
Planning Director: Richard Hill
Account Planner: Elaine Miller
Project Managers: Alex Coxhill, Brenda Petersen
Advertising Agency: BBH, London, UK
Animation: John Robertson / Passion Pictures
Creatives: Richard McGrann, Kevin Stark, Andy Clough, Adrian Rossi, Nick Kidney, Alex Grieve
Producers: Matt Towell, Ruben Mercadel
To promote new UK band Dry the, River FOAM /Sony Music Creative Xavier Barrade created 3D paper-craft horse posters in collaboration and fly posted them across London. Barrade designed the horses in 3D with Google Sketch Up before printing out and assembling the component parts. Each horse took around 35 hours to build.
Advertising Agency: FOAM, Sony Music Creative, London, United Kingdom
Creative Directors: Phil Clandillon, Steve Milbourne
Creative Xavier Barrade
Producer: Simon Poon Tip
Director: Ricky Stanton
Screenprinting: Bob Eight Pop
“Less visits to the pump.”
Advertising Agency: Nasta/Ogilvy, Asunción, Paraguay
Creative Director: Horacio Ruidias
Art Director: Iron Lobo
Copywriter: Ernesto Facetti
Illustrator: Edgar Arce
Additional credits: Lulu España, Moni Ríos
“Listen to your gut. Taste is king.”
Advertising Agency: Interone, Munich, Germany
Executive Creative Directors: Marco Mehrwald, Thomas Pakull
Creative Director: Shin Oh
Art Director: Christopher Grouls
Copywriters: Christopher Grouls, Benjamin Lüttgen
Post Production: Zehentner & Partner
Account Executives: Katharina Aschauer, Tony Bergmann
The principal challenge was to stand out during the World Cup 2010 Season with a very low budget. The objective was to create free press by highlighting the brand and making it possible to reach everybody’s attention. Our strategy was to fuse both things men love the most: Soccer and Women. So we created the “sexiest billboard” to appeal to men. We got amazing results, as we were able to get everybody’s attention on our brand, generating millions and millions of dollars in free press.
Advertising Agency: Biedermann McCann, Asunción, Paraguay
Executive Creative Director: Federico Perie
Creative Directors: Oscar Vera, Marcos Valdez, Ale Rebull
Art Director: Ale Rebull
Copywriter: Oscar Vera
“Stories that stay with you”
Advertising Agency: Kitchen, Oslo, Norway
Art Directors: Ole Henrik Stubberud, Heidi Mittun-Kjos
Copywriter: Elin Dørum Bengtsson
Illustrator: Bjørn Brochmann
Photographer: Massimo Leardini
