Advertising Agency: Dentsu, Brazil
Creative Directors: Felipe Cama, Alexandre Lucas
Copywriters: Alexandre Lucas, Gabriel Schmitt
Art Directors: Felipe Cama, Estefânio Holtz
Illustrator: Adriano Zagottis
Producer: Ricardo Lopez
Art Buyer: Ana Luiza Rodrigues
Account Supervisor: Renato Broggin
Advertiser’s Supervisors: Alexandre Natacci, Beto Lago
Planners: Ira Finkelstein, Werner Lucksch
Advertising Agency: Lowe Porta, Chile
Creative Directors: Gonzalo Baeza, Mariano Pérez
Art Directors: Mariano Pérez, Sergio Andrade
Copywriters: Gonzalo Baeza, Alejandro Calleja
Advertising Agency: Wieden+Kennedy, Portland, USA
Chief Creative Officers: Dan Wieden, John Jay
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Alberto Ponte, Ryan O’rourke
Art Director: Taylor Twist
Copywriter: Caleb Jensen
Agency Producer: Erika Madison
Advertiser’s Supervisors: Todd Pendleton, Meiwa Tei, Omar Johnson
Planners: Rebecca Stambanis, Chris Cummings
Account Supervisors: Karrelle Dixon, Alyssa Ramsey
Production Company: Imperial Woodpecker
Director: Stacy Wall
Producers: Doug Halbert, Dina Oberley
Editors: Robert Duffy, Healy Snow
Sound Design: Stimmung, Gus Koven, Jack Catlin, Ceinwyn Clark
Music: Jan Hammer
Post Production: Tony Smoller, James Allen, Rachel Kaminek
Advertising Agency: Goodby Silverstein & Partners, USA
With 188KW of power, the Volkswagen’s Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force. These eye-catching promoters wore branded t-shirts that supported our message and prompted people to test drive the new Golf R. For the price of a quarter-page magazine ad, we created an unusual activation that communicated the New Golf R’s extreme power in an interesting and amusing way.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Copywriter: Dean Paradise
Art Director: Emma Butlin
English Translation of Main Headlines:
1 – BLACK SEMI-NEW REVOLVER But you can call it a car in the hands of who speeds. Drive with responsibility. A warning by Ecovia, Ecocataratas and the Federal Highway Police.
2 – CHROME PLATED PISTOL But you can call it a car in the hands of who travels without using a seat belt…
3 – REVOLVER WITH A WOODEN GRIP But you can call it a car in the hands of who doesn´t keep a safe distance…
4 – SEMI-AUTOMATIC PISTOL But you can call it a car in the hands of who drinks…
Advertising Agency: Terremoto, Curitiba, Brazil
Chief Creative Officer: Ricardo Gandolfi
Creative Director: Ricardo Gandolfi
Art Director: Ricardo Hurmus
Copywriter: Ricardo Gandolfi
Planner: Ricardo Gandolfi
Account Manager: Ricardo Gandolfi
Account Supervisor: Ricardo Gandolfi
Advertising Agency: Yehoshua/TBWA, Tel Aviv, Israel
Chief Creative Director: Edo Kariv
Creative Leader: Amit Stoler
Copywriter: Nir Ambar
Art Director: Kobi Benwalid
Alon Hadad – Copywriter
Acount Vp: Erez Barkatz
Graphic Designer: Asaf Masud
Strategy Vp: Lior Aran
Supervisor: Michal Chervinsky
Advertising Agency: Marcel, Paris, France
Creative Director: Emmanuel Lalleve, Florent Imbert
Art Director: Nicolas Damiens
Copywriter: Julien Sens
Director: Laurent Gillot, Aurélia Vernhes
Sound Design: Sebastien Crueghe
Animation: Laurent Gillot & Aurélia Vernhes
Rational
Perfume: We took the classical cartoon cliche of the “smell hand” and change it into the “L” hand sign that stands for looser. Therefore our character is a looser because he cannot smell the lady’s perfume.
Roses: In this case we used the “smell hand” cliche from the old cartoons as a “going down” gesture. Therefore the actress is down because she cannot smell the flowers sent by the lover/admirer.
Pie: The “smell hand” now comes from a pie and makes fun of the kid who doesn’t notice it, although he is in search for goodies.
Advertising Agency: Centrade Saatchi&Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Art Director: Ionut Vlad
Copywriter: John Pallant, Andreea Bagita
Illustrator: Mihai Tenovici
Additional credits: Liana Petrascu, Ema Spirache, Corina Bratu
Advertisin Agency: SapientNitro, Australia
Art Director: Ken Roney
Copywriter: Bevan Lewis
Account Director: Cameron Parker
Account Manager: Kristina Dameglio
Executive Creative Director: Nancy Hartley, James Burchill
Advertising Agency: Scholz & Friends, Hamburg, Germany
Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Ralph Halder
Copywriter: Cyrill Wirz
Art Director: Thomas Berger
Photographer: Getty Images
