Philips Shaver: Giant Whisker
Nice guerrilla from Sao Paulo in Brazil. And below the end…
via Disruption
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TechnoratiPlayStation Portable: Guide Dog
Bronze in Press category at Cannes Lions 2007
Agency: TBWA\España, Madrid, Spain
Advertising Agency: TBWA, Madrid, Spain
Executive Creative Directors: Guillermo Gines, Juan Sanchez
Creative Directors: Bernardo Hernandez, Montse Pastor
Copywriter: Vicente RodrÃguez
Art Director: Ely Sanchez
Account Supervisor: Inés DIaz-Casariego
Advertiser’s Supervisor: Javier Martinez Avial
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Nike: Stadium Box
Gold in Promo category at Cannes Lions 2007
Objective: The brief was aimed at inspiring football-crazy kids to pursue their dreams of playing professionally.
Development: A limited number of Nike shoeboxes were transformed to house a stadium within by inserting a printed sheet of the stadium interior with embedded sound chips. So you could hear the crowd go wild when the box was opened.
Relevance: Nike took the opportunity to ride on their latest soccer boots, which were developed together with professional players for enhanced performance.
Outcome/Results: Great interest was generated for the soccer boots which led to word of mouth amongst the football-crazy kids. Nike’s position as the number one supporter was reinforced with their unrelenting belief in talent.
Agency: Publicis, Singapore, China
Regional Creative Director: Calvin Soh
Creatives: Loh Weicheng, Yvonne Chia
DI Artist: Jimmy Leow
Project Manager: Gwynn Wong
Associate Account Director: Jason Tan
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Snickers: Halloween
“It’s what you would want.”
Gold in Press category at Cannes Lions 2007
Agency: TBWA\CHIAT\DAY, USA
Executive Creative Director:Gerry Graf
Creative Director: Ian Reichenthal, Scott Vitrone
Art director:Marcus Rebeschini/Mathew Woodhams-Roberts
Copywriter:Robert Kleman/Nick Terzis
Photographer: Julian Wolkenstien/Shawn Michienzi
Retoucher: Trevor Bittinger/Brad Palm
Account Service: Lisa Leibman
Art Buyer: Hilary Frileck
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Calzaturificio Buttero: 101% Handcrafted
Silver in Outdoor category at Cannes Lions 2007
Agency: JWT, Paris, France
Executive Creative Directors: Andrea Stillacci, Pascal Manry
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Photographer: Riccardo Bagnoli
Illustrator: Claudio Luparelli
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Ariel: Love
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Creatives: Gaston Bigio, Jonathan Gurvit, Natalia Gioiosa, Pato Gómez, Gabriel Huici, Jorge Ponce Betti, Ignacio Zuccarino, Daniel Fierro
Director: Martin Hodara
Production: Palermo Films
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