Quercus: Total Warming
Advertising Agency: McCann Erickson, Lisboa, Portugal
Creative Director / Art Director: Diogo Anahory
Creative Director / Copywriter: Jose Bomtempo
Production Company: Seagulls Fly Brazil
Director: Flaviomac
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TechnoratiPlayStation 3: Matrioska
Advertising Agency: TBWA, Madrid, Spain
Creative Directors: Juan Sánchez, Guillermo Ginés, Montse Pastor
Art Director: Fran López
Copywriter: Peru Saiz
Illustrator / Photographer: Gonzalo Puertas
Hogar de Cristo: Box
Hogar de Cristo is a foundation that operates in the Guayaquil poor suburban areas, with the mission of helping people in extreme poverty to have a house where to live. A second goal is to relocate these people to rural areas, where they have more opportunity for development. Many of these needy people are homeless, living on the street, sleeping in a piece of cardboard. The purpose of this mailing is to request the cooperation of private companies to donate material or money contributions to this noble cause. The mailing consists of a closed cardboard box with no visible impression on the outside. When opened, you can see the blueprints printed on the inside. It’s accompanied with an explanation that invites active participation against the problem: “For you is a simple cardboard box. For others, a place to live”.
Advertising Agency: Maruri Grey, Ecuador.
Arjowiggins Paper: Classroom
“New Curious Ice Silver 200g. The heavier paper from Arjowiggins.”
Advertising Agency: EuroRSCG, São Paulo, Brazil
Creative VP: Jader Rossetto
Creative Directors: Rodrigo Corbari, Carlos Castelo
Art Director: Kleyton Mourão
Copywriter: Luciana Cardoso
Photographer: Guto Seixas
Energizer: Worshipped, Hot bikini models, Hollywood hunks, Awesome
“If you hate being Worshipped by fans, don’t buy new Energizer Advanced Lithium.”
“If you hate Hot Bikini Models, don’t buy new Energizer Advanced Lithium.”
“If you hate dating Hollywood Hunks, don’t buy new Energizer Advanced Lithium.”
“If you hate being an Awesome Spaceship Commander, don’t buy new Energizer Advanced Lithium.”
Advertising Agency: TBWA/Chiat/Day, Los Angeles, USA
Creative Directors: Jerry Gentile, Robin Fitzgerald
Art Director: Jera Mehrdad
Copywriter: Marcin Markiewicz
Illustrator: Antsandwich
WWF: Blood
“Don’t buy exotic animal souvenirs.”
Advertising Agency: LOWE GGK, Warsaw, Poland
Creative Directors: Kinga Grzelewska, Marcin Nowak
Art Directors: Giedymin Jab?o?ski, Maciek Trybek
Copywriter: Patryk Michon
Photographer: Igor Omulecki
Mr. Unlock: Car, Home front door, Office
Advertising Agency: Monday, Bangkok, Thailand
Chief Creative Officers: Wiboon Leepakpreeda, Passapol Limpisirisan
Creative Group Head: Nimit Songsri
Copywriter: Wikorn Rojarayanont
Photographers: Anuchai Secharunputong, Nok Pipattungkul, Remix Studio
Retoucher: Aunchai Secharunputong
Producers: Sakumnauy Srisaktrakool, Supattra Rattanakorn
Styx Underwear: We are not getting into your ass
Styx Underwear for men has a special character – offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a man?s rear end (buttocks). They use double sided page with just one big simple close-up image: mann’s bottom. When you open the magazine, you?ll just pull out (from the middle of the ass) the ordinary business card with headline: This is the only time we are getting into your ass.
Anti-Litter awareness: Rubbish
Everyday the rubbished found around the bus shelters was picked up and placed inside the bus shelter.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Deputy Creative Director: Karl W. Fleet
Creative: Simone Louis, Bradley Averill
Account service Tash Stichbury
Purell: You are what you touch
Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Michaela Brown
Copywriter: Allie Buckle
Designer: Jeffrey Oley
Account Director: Peter Bosilkovski
Tara magazine: Bag
“The magazine with more inside.”
Advertising Agency: Gyro, Stockholm, Sweden
Creative Directors: Nicolas Zander, Christina Gillberg
Art Director: Lina Mehlqvist
Copywriter: Ingemar Varp
Photographer: Pelle Bergström
Other additional credits: Magnus Flobecker, Johan Wallgren
Volkswagen Polo: Air
Advertising Agency: OwensDDB, Dublin, Ireland
Creative Director: Colin Murphy
Art Director: Gordon Bent
Copywriter: Adrian Cosgrove
Planner: Brendan McElroy
