Advertising Agency: DDB, Sydney, Australia Executive Creative Director: Dylan Harrison Creative Directors: Steve Wakelam, Nick Pringle Digital Creative Director: Matt Grogan Digital Art Director: Ramon Rodriguez Managing Partner: Nicole Taylor Planning Director: Nick Andrews Business Management: Patrice Bougouin, Josette Addinall, Dave Murphy Project Director: Todd Osbourne Agency Producers: Brenden Johnson, Sam Meehan Digital Producer: Ellie Campbell Digital Design / Production: Per Thoresson, Mauricio Massaia, Marcio Puga, Orrr Production Manager: John Wood
Advertising Agency: DDB, Australia Executive Creative Director: Dylan Harrison Creative Directors: Steve Wakelam, Nick Pringle Digital Creative Director: Matt Grogan Digital Art Director: Ramon Rodriguez Managing Partner: Nicole Taylor Planning Director: Nick Andrews Business Management: Patrice Bougouin, Josette Addinall, Dave Murphy Project Director: Todd Osbourne Agency Producers: Brenden Johnson, Sam Meehan Digital Producer: Ellie Campbell Digital Design / Production: Per Thoresson, Mauricio Massaia, Marcio Puga, Orrr Production Manager: John Wood
The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you’re interested in buying a vehicle. In order to demonstrate this, we went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles directly to the public at a remarkably good price (via posters around the city, emailers and ‘for sale’ signs attached to their cars). When callers call the cellphone number (+27) 82 234 5800, they are greeted by one of our three fabricated characters: Clifford, Mike or Doris. However, these are merely pre-recorded messages made to sound as if the caller has in fact gotten through to them. Once the caller puts down the phone, they are immediately sent the following SMS: Before you consider buying a vehicle from anyone else, consult the Drive Times for new & used vehicles. Free every Thursday with the Cape Times. Know all about it.
Advertising Agency: Lowe Bull, Cape Town, South Africa Executive Creative Director: Kirk Gainsford Art Director: Romano Cardinal Copywriters: Natalie Rose, Chris De Villiers Client Services: Kyle Dewar, Claire Dodds Media partner: Strike Media Producer: Brian Scott Sound Studio: Sterling Sound Sound Engineer: Lorens Persson
Advertising Agency: Lowe MENA Dubai, UAE Creative Directors: Mark Lewis, Komal Bedi Sohal Art Director: Manosh Kumar Talukdar Group Account Director: Tej Desai Account managers: Anita Adaman, Prashob Ravi
Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Xanthe Hohalek
Art Director: John Baker
Copywriter: Chris Jones
Senior Producer: Mila Davis
Assistant Producer: Stephanie Dziczek
Production Co: Pytka
Director: Joe Pytka
EP: Tara Fitzpatrick
Editorial Co: Nomad Editorial
Editor: John Murray
EP: Susye Melega
Producer: Nicole Steele
VFX Co: QuietMan
VFX Artist: Johnnie Semerad
EP/Partner: Carey Gattyan
Music: Montell Jordan “This is How We Do It”
Advertising Agency: Dentsu, Canada
Executive Creative Director: Andy Manson
Interactive Creative Director: Peter Gomes
Art Director: Peter Gomes
Copywriter: Andy Manson
Producer: Dave Medlock, Cameron Moffat
Developer: SplitElement, Toronto
Digital Media Company: Bash Corp, Grassroots Advertising Inc.
Advertising Agency: Leo Burnett, Melbourne, Australia Creative Director: Jason Williams Art Director: Justin Nagorcka Copywriter: Sarah McGregor Director: Marcus Flack, David Schmidt / Liquid Creations
Advertising Agency: Z+ Comunicação, São Paulo, Brazil Creative Directors: Alan Strozenberg, Leo Macias Art Director: Elias Carmo Copywriter: Leandro Leal Illustrator: Gelmi
Advertising Agency: Dentsu, Brazil Creative Directors: Felipe Cama, Alexandre Lucas Copywriters: Alexandre Lucas, Gabriel Schmitt Art Directors: Felipe Cama, Estefânio Holtz Photographer: Rogerio Miranda Producer: Ricardo Lopez Art Buyer: Ana Luiza Rodrigues Account Supervisor: Renato Broggin Advertiser’s Supervisor: Isabella Prata Planners: Ira Finkelstein, Werner Lucksch Shaping: Studio Caio Morel
In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue and increase the number of complaints, the True Affection campaign has been launched. And a symbol was chosen to demonstrate people’s engagement: A HUG. Several Brazilian artists have joined the campaign and given their hugs. But we needed an even bigger impact to get people´s attention. We decided to think big. To give this hug we chose the greatest monument of Brazil, one of the seven wonders of the modern world: Christ the Redeemer, at Rio de Janeiro. For two days, the statue’s lights were turned off. Using map projections we have created the illusion that Christ was closing its arms.
Advertising Agency: Monumenta, Brazil Creative Directors: Carlos Grillo, Raphael Pontual, Frank Engelbert Art Directors: Cloves Menezes, Glauber Dorotheu Copywriter: Paula Cunha Planner: Fernando Torres Account Manager: Martha Leticia Ferreira Account Supervisor: Livia De França Producers: Rosely Youssef, Daniela Hemesath
