home! mail me! grab RRS 2.0 feed

ATG Swedish Horse Racing: The Race

horses

URL: http://www.racet.nu/?lang=eng

We wanted to engage a new younger audience in horse racing. So we invented The Race – The world’s most emotional game. The Race is a realtime multiplayer game where you compete against up to five other people on the net. But we wanted to involve more senses than usual to create an emotional response. In gameplay you can therefore use your voice (through the built-in microphone) to cheer your horse forward. We have also used the webcam to create an unusual photo finish where people can easily share evidence of their emotional response to the game with others. The design is inspired by the classic/retro Kentucky Derby which could be found at fun fairs in the past. Advertising Agency: Åkestam Holst, Sweden
Art Director: Björn Gustafsson, Jesper Holst
Copywriters: Patrick Dry, Mark Ardelius, Anders Byström
Digital Producer: Alex Picha
PR-Director: Martin Cedergren
Planner: Mikael Grenros
Production Manager: Ikka Norberg
Account Executive: Nico Hasselström
Speaker: pdhubba
Digital Production: From Stockholm With Love
Sound Production: Plan8
Producer: Alex Picha
Director: Nisse Axman
Director of Film / Photography: Oskar Törnros


Vote now!
 

Vodafone: Pro Self Employees


Vodafone presents Pro self employees, a tribute to those people who really do acrobatic things to maintain their business day by day.

Advertising Agency: Tangoº, Spain
Director: Antonio Mendez
Movie: Iván Mena Tinocco
Creative Directors: Jhota Juliá, Adrian Vall
Producer: Daniel Terry
Client Services: Idoia Moisen
3RUN: Parkour & FreeRunning


Vote now!
 

Ovación Sport Journal: Office, Bar, Taxi

office_2

bar_0

taxi_1

Advertising Agency: Punto Ogilvy, Uruguay
Creative Director: Vartán Chakiyian
Art Director: Gustavo Etchandy
Copywriter: Juan Marindia
Illustrator: Aldo Giovanetti
Photographer: Gastón Graña


Vote now!
 

P&G Bounty: Wine Bottle, Fish Tank, Soda Bottle, Egg

bounty_fish tank 3

bounty_soda 2

bounty_egg 1

“Always thirsty.”

Advertising Agency: Publicis, Dallas, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Group Creative Director: Bertrand Garbassi
Creative Director: Kat Keeley
Copywriter: Yuri de Castro
Art Director: Adalberto Santana
Photographer: Pict Estudio
Art Buyers: Lucy Raimengia, Samantha Jaffoni
Print Producer: Kristan Gabriel


Vote now!
 

T-Mobile: Let your machines communicate

Advertising Agency: Publicis, Amsterdam, The Netherlands
Creative Director: Marcel Hartog, Jeroen van Zwam
Art Director: Hans Bolleurs, Billy Witbraad
Copywriter: Vanessa Burgmans
Photographer: Red Larry Yellow Larry, Andreas Raumoberbayern, Xavi Llopart, Ulrich Nottroot, James Leftwich
Digital Artist: Brannie Agterhof
Digital Artist: Janneke Koning


Vote now!
 

Diadema City: Drugs

Advertising Agency: Paz Comunicação Estratégica, Brazil
Executive Creative Director: Haroldo Cardoso
Creative Director: Leonardo Parnes
Art Director: Rafael Gomes
Copywriter: Leonardo Parnes
Director: Einhart Jacome da Paz
Agency Producer: Paz


Vote now!
 

Volunteer Wildfire Services: Monkey, Crew Cut

volunteer wildfire services monkey small 17055

volunteer wildfire services crew cut small 84725

Advertsing Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Gavin Whitfield
Art Director: Gareth Cohen, Amelia Smit
Copywriter: Alex Goldberg
Digital Artist: Masters & Savant
Photographer: Images of Africa


Vote now!
 

Dairy Farmers of Canada: Candles, Car, Construction, Doorknob, Eyeballs

Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected.

Advertising Agency: Due North Communications, Toronto, Canada
Creative Director: Karen Howe
Art Directors: Shawn Wells, Yilma Campbell, Mike Jones
Copywriters: David Gee, Sarah Watton, Dave Pigeon, Sam Zivot
Production Company: Hear Gear


Vote now!
 

Cruise Plus Brasschaat: Antartica, Fjord, Budapest

antartica_outdoor_1

fjord_outdoor_1

budapest_outdoor_1

Advertising Agency: Euro RSCG, Brussels, Belgium
Creative Director: Dominique Van Doormaal
Creatives: Heidi Van Damme, Sebastien Van Reet
Account Director: Jeannette Westerhout
Photographer / Retouching: Operation Panda
Graphic Designer: Alexandre Simionescu


Vote now!
 

Papersmith & Son: Good Paper

papersmith  sons

Advertising Agency: TBWA\Hunt\Lascaris\Cape town, South Africa
Creative Director: Liezl-Mari Long
Art Directors: Jessica Rohrer, James White
Copywriter: Dylan Rohleder
Illustrators: Jessica Rohrer, James White
Production: Tina Southgate
Production: Robert George
Client Service: Khanyisa Guga


Vote now!
 

SA Lotteries X Lotto Megadraw: Guy, Girl

print 2

print

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Directors: Greg Knagge, Geoff Robertson
Creatives: Andrew Slattery, Brenton Canty, Ollie Prenton, Jordan Hillier
Account Director: Bryce Coombe
Account Coordinator: Sophie Lindsay
Retouching: Paul Munzberg
Print Producers: Nicole Eleftheriou, Kirsty Allison
Finished Artist: Jeannette Meulders


Vote now!
 

TEMA —The Turkish Foundation for Combating Soil Erosion for Reforestation and the Protection of Natural Habitats: Homeless Birds

tema homeless birds

Advertising Agency: Markom Leo Burnett Istanbul, Turkey
Executive Creative Director: Idil Akoglu Ergulen
Creative Director: Guven Haktanir
Art Director: Nilgun Isci
Copywriter: Sibel Ergec
Head Of Strategy: Ozgun Ozkalay
Account Director: Basak Tetik


Vote now!
 

Olympikus: Goalie

37978_GOALIE

Advertising Agency: DCS, Porto Alegre, brazil
Executive Creative Director: Roberto Callage
Creative Director: Grace Meurer
Art Director: Diego Wortmann
Copywriter: Samir Arrage
Producer: Mariene Braga


Vote now!
 

White Collar Hippies: Terrorism, Sea Level, Nuclear

terrorism

sea level

nuclear1

Advertising Agency: BBDO, India
Chief Creative Officer: Josy Paul
Executive Creative Director: Rajdeepak Das
Creative Director: Sandeep Sawant, Rajdeepak Das, Josy Paul
Art Director: Sandeep Sawant, Manasi Sankhe, Rajdeepak Das
Copywriter: Yohan Daver, Josy Paul, Rajdeepak Das
Account Director: Luv Chaturvedi
Retoucher: Hitesh Shah, Sandeep Sawant, Vinayak Kurade, Sameet Koyande, Shankar Yelugu
Photographer: Avadhut Hembade


Vote now!
 

KFC: So Good


Advertising Agency: Ogilvy, Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Art Director: Alexa Craner
Copywriter: Irene Styger
Agency Producer: Liske Van Tubbergh
Production Company: Bouffant
Director: Erik Van Wyk
Producers: Shannon Gloyne, Melina McDonald
Executive Producer: Melina McDonald
DOP: Tim Pike
Sound: Universal/”Your Song” original by Ellie Goulding/Louis @ Produce Sound
Post Online: Sinister Post/Pudding/Blade
Post Offline: Upstairs Post


Vote now!