Mini: Rocket
Advertising Agency: King James, Johannesburg, South Africa
Executive Creative Director: Alistair King
Creative Director: Adam Livesey, Matthew Brink
Art Director: Adam Livesey
Photographer: Des Ellis
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TechnoratiTippex: Bride, One night stand, Mom
This campaign for Tippex, the all-powerful remover of error, poses the question “What if Tippex could work for every mistake we made?
Advertising Agency: The Jupiter Drawing Room, Cape Town, South Africa
Executive Creative Director: Graham Victor Warsop
Creative Director: Tom Cullinan
Art Director: Dana Cohen
Copywriter: Shane Durrant
Photographer: Michael Meyersfeld
Illustrator: Wayne Troskie
SulAmerica Health Insurance: Torn money
“SulAmerica prevents you from doing the same with the resources of your company.”
Advertising Agency: MPM Advertising
Creative Directors: Aaron Sutton, Jorge Iervolino
Creative Team: Jose Arnaldo Suaid, Augusto Coelho, Luter Son and Daniel Bronfen
Production: Anelito Nobrega
Media: Daniel Chalfon, Gabriel Queiroz, Patricia Russo and Suellen Kiss
Attendance: Marcelo Passos, Waleska Bueno, Isabela Bevilacqua and Mariana Mozzaquatro
Approval: Zeca Vieira
Israel Gay Youth Organization: Closet
“It’s easier than you think.”
Advertising Agency: Gitam BBDO, Tel-Aviv, Israel
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Noam Laist
Copywriter: Orel Bitan
Reborn to be alive: Obituary
“One organ donor can save 8 lives.”
Advertising Agency: Duval Guillaume, Brussels, Belgium
Creative Directors: Katrien Bottez, Peter Ampe
Art Director: Yigit Unan
Copywriter: Robin Stam
Amnesty International: See no evil
Focus on the red cross for 30 seconds. Tilt your head back and stare at the ceiling, slowly blinking your eyes.
Advertising Agency: Lins, Malaysia
Creative Director: Eugene Yap
Art Directors: Eugene Yap, Yin Sau Lun
Copywriter: Sueann Kong
Illustrator: Chris, Azman & Anson
Nissan Altima SE-R: Chickens
“The 280-hp Nissan Altima SE-R. Make way.”
Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Creative Directors: Barney Goldberg, Steve Morris
Art Director: Sean Ohlenkamp
Copywriter: Maria Smith
Meltin’Pot: Beast, Car, Girls
Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Michele Mariani, Luca Cortesini
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Dario Digeronimo, Maria Meioli
Photographer: Eugenio Recuenco
MINI Clubman: False mirror
To launch the “Worlds Biggest MINI” – the MINI Clubman, DRAFTFCB Auckland created a teaser campaign playing on the idea of making stuff bigger by tricking up road side and foot traf?c street posters.
Advertising Agency: DRAFTFCB, Auckland, New Zealand
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriter: Hayley Marks
Editor: Will Pickering
Photographer: Fraser Clements
Osram: Energy Saver
This outdoor idea not only embraces the media at its disposal but also gives consumers a realistic world of advice to help tackle the current energy crisis in South Africa. The execution ensures that the consumer interacts with the message when a light is triggered by a sensor as they approach the bus stop – illuminating the shelter as well as the message, which reads: “Only use electricity when you need it”. This bus shelter is a strong reminder of how simple it is to save energy, by switching off a light when it’s not a use. And, so one of the world’s largest energy saving light bulb manufacturers, it shows that Osram is committed to educating consumers on just how easy it is to use energy.
Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Mango Fashion Awards: Giorgio Armani, Donatella Versace, Jean Paul Gaultier
Advertising Agency: Bassat Ogilvy & Mather, Barcelona, Spain
Creative Directors: Francesc Talamino, Isa Sánchez
Art Director: Francesc Talamino
Copywriter:isa Sanchez
Photographer: Garrigosa Studio
3D: Keytoon
Stihl chainsaws: Bridge cut
Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Art Director: Karen Maurice-O’Leary
Copywriter: Verity Butt
Photographer: Rory Carter
Retoucher: Gordon Moir
