“SHS is a fashion brand with a teen core target (14-19)”
Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directosr: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator: Artout - Claudio Luparelli - Ajeje
Photographer: Riccardo Bagnoli
Agency: Ogilvy & Mather, Budapest, Hungary
Executive Creative Director: Dalbir Singh
Creative Director: Gabor Spielmann
Art Director: Eric Napier, Dalbir Singh
Copywriter: Dalbir Singh
Illustrator: Melinda Szentpetery, Amsterdam
“Helps build your child’s immunity.”
Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Sonal Dabral
Creative Director: Sonal Dabral
Copywriters: Tham Yin May, Renee Lim
Art Directors: Roy Wisnu, Eric Yeo
Photographer: Xuan Ong
Illustrator: Dee Dee
Account Supervisors: Lim Hui Tze, Michelle Li
An amusing documentary for the “Happiness Factory” of Coca-Cola (Silver Lion in Film category at Cannes Lions 2007), created by Wieden+Kennedy Amsterdam and produced by the Psyop, New York. Nice!
Gold in Direct category at Cannes Lions 2007
Brief: Treat Every Environment Special (TREES), a non-profit environmental organisation, launched a campaign to encourage paper recycling in the corporate sector and remind them the importance of saving the environment. Indifferent or burdened by daily operations, most employees ignore the need to recycle so TREES took it upon itself to constantly remind and educate them.
Solution: People are already aware of the need to save the environment but sometimes, they forget. We decided to communicate our message where paper waste is created most, the photocopier, where only one side of the paper is used. With that in mind, Finance/HR Directors were sent a direct mailer that contained small, clear stickers that has the message “please use both sides and recycle after” plus the company’s website address. They were asked to help place the sticker on the photocopier’s surface making the message easily duplicated on every paper that passed through the machine.
Result: Visits at the TREES website increased by 68% in the first three months of the campaign. In addition, the 150 Finance/HR Directors that received the direct mail pack were given a follow-up call after the campaign was launched. 113 of them informed TREES that they saved an average of 17% on paper costs.
Agency: Arc Worldwide, Kuala Lumpur, Malaysia
Executive Creative Directors: Yasmin Ahmad, Tan Kien Eng
Art Directors: Jaideep Mahajan, Yoong Seow Fong
Copywriters: Pauline Feliciano, Ha Wei Na
Production Manager: Ong Chee Hin
Client Servicing: Jaideep Mahajan
Agency : Leo Burnett, Paris, France
Creative Director : Stephan Ferens
Art Director : Stephane Santana
Copywriter : Edouard Capelle
Director : Henry Littlechild
Production Company : Bandits
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