Advertising Agency: Ogilvy & Mather, Mexico VP and Creative Services Director: José Montalvo General Creative Director: Miguel Angel Ruiz Creative Director: Abraham Quintana Garay Art Director: Luis Mata, Jaime González Copywriters: César Said Pérez Rubio, Marina Arzate, Sergio Almazán Agency Producer: Juan Pablo Osio Web Specialist: Aarón Sánchez Production Co: Organika Accound Director: Paola Mayoral Account superisor: Pilar Troconis
Advertising Agency: Leo Burnett, Chicago, USA Global Creative Director: Mark Tutssel Executive Creative Director: Susan Credle Creative Directors: Dave Loew, Jon Wyville Art Director: Rainer Schmidt Copywriter: Tohru Oyasu Executive Producer: David Moore Producers: Christopher Cochrane, Stephen Clark Production Company: Psyop Typography: Siggi Eggertson Editorial: Whitehouse Editor: Tim Warmanen Music Company: Human
Advertising Agency: Leo Burnett, Chicago, USA Global Creative Director: Mark Tutssel Executive Creative Director: Susan Credle Creative Directors: Dave Loew, Jon Wyville Art Director: Rainer Schmidt Copywriter: Tohru Oyasu Executive Producer: David Moore Producers: Christopher Cochrane, Stephen Clark Production Company: Psyop Typography: Siggi Eggertson Editorial: Whitehouse Editor: Tim Warmanen Music Company: Human
Created by brazilian agency Loducca, Twipsum is an experimental website that generates filler text based on tweets. It works as the ‘old’ Lorem Ipsum, used in graphic design to demonstrate font and typography on the layout before putting the real text content. To get a custom Twipsum filler text, just type a Twitter account and the system will pull all words from the latest tweets and create the paragraphs for you to copy and paste into your comps. If you don’t use Twitter, the website suggests the accounts of famous people for you to play around. You can also hear parts of the filler text through Google Translate.
Advertising Agency: Loducca, Brazil Creative Directors: Guga Ketzer, André Faria, Cassio Moron, Marco Monteiro Creatives: Mariana Rocha, Mauricio Machado, Raphael Franzini Designers: Gustavo de Lacerda, Dude Tallia
Advertising Agency: Leo Burnett, Argentina General Creative Director: Seto Olivieri Creative Directors: Vidi Sibilla, Rodrigo Ruiz Production: Federico Puricelli, Luciano Molina Producer: argentinafoto Photographer: Juan Mathé Production Executive: Nano Tidone Retoucher: Diego Salas Account Executives: Pancho Funes, Luis Vizioli, Victoria Passadore
“If it’s stuck in your theet, it’s stuck in your head.”
Advertising Agency: Publicis, New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Creative Director: Kat Keeley
Copywriter: Yuri de Castro
Art Director: Adalberto Santana
Photographer: Jeremy Bales
Post Producer: Jeremy Bales, Adalberto Santana
CHALLENGE:
Tango, the first private mobile phone operator in Luxembourg and Vodafone partner, wanted to promote the new benefit of its roaming offer: a very low price for calls received when travelling abroad.
SOLUTION:
To get the attention of the concerned public during the summer holidays, we choose to rely on a representative element of holidays: the postcard. Unlike the postcard, which doesn’t leave enough space to detail the
journey, Tango roaming rates allow people to take their time on the phone without blowing their budget. The campaign shows cropped visuals of famous landmarks and holiday scenes, which reinforce the following
message: Take your time to tell everything. In addition to traditional medias usage, this campaign is conveyed by an original display giant postcards replacing the usual billboards but also through a postcard distribution network that covers strategic places such as travel agencies.
Tony Tango is an independent comedy feature film that follows Tony Tango, a Latin dance instructor from Miami with high cholesterol and an even higher belief in his own sex appeal, is a big fish in the small pond of his elderly dancing students. But when his family’s dance studio is in danger of falling into the hands of his archenemy, the cocky religious zealot Diego, he’s got to compete against the big boys in a high-stakes competition. To do that, he’ll need the help of his coach Sam, a disgraced former dancing legend, and his partner, the sweet but high strung Helena, who is infuriated at Tony after his dance lesson with her grandmother went devastatingly awry. Just 3 days we launched our new marketing campaign that it is specifically designed to create an online awareness of Tony Tango, and introduce to the online community to Tony. The campaign revolves around the Tony Tango Fan Page, there you will find 3 very “unique” dance lessons, Salsa, Tango and Merengue. In less than 2 minutes you will be a dance god, thanks to these “unique” video dance lessons. Also once you become a fan on the page, you can get access to 3 additional videos call the “Hip Tip”, here you will learn other aspects that will help you become a well rounded dancer.
Advertising Agency: 1337 Productions, Los Angeles, CA, USA Creative Directors: Andres De Oliveira, Maxx Maulion Art Director: Andres De Oliveira Copywriter / Illustrator: 1337 Productions Photographer: Jonathan Lawrence Director: Manolo Celi
Chupa Chups is all about a ‘Life Less Serious’. To emphasize this, we set out to create a huge piece of colorful sidewalk art in the middle of Amsterdam’s business district. Together with street artist Saša Ostoja, his dedicated crew and a group of super creative kids, we got all kinds of business folk involved in the creative process. Everyone was on their knees chalking away, contributing to the artwork and making life a little less serious. This effort was part of our ‘Chupa Stoep Art’ campaign, where we encouraged kids all over The Netherlands to make their sidewalks less serious with their own ‘Stoep Art’ (sidewalk art) creations.
Advertising Agency: WHYBIN\TBWA, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Craig Farndale, Connan James
Art Director: Kurt Strong, Matt West
Account Manager: Mark Wilson
“A devil that runs in circles can´t be faster than you. Fast Triathlon – 1000 minutes in 20.”
“Challenge your childhood friends. Fast Triathlon – 1000 minutes in 20.”
“You will train to face the best runners, even though they don´t exist. Fast Triathlon – 1000 minutes in 20.”
Advertising Agency: Minha Comunicação, Rio de Janeiro, Brazil Creative Director: Vitor Borges Art Directors: Bruno Henrique, Vitor Borges Copywriter: Vivian Lisboa Illustrator: Bruno Henrique Retouch: Mollow Studio
A mailing that demonstrates the promptness and simplicity of the Mercedes-Benz windshield repair services already while opening it. Just open the envelope and pull out the glass damage.
Advertising Agency: Drehmoment Agentur für kreatives Marketing, Hamburg, Germany Art Director: Eugen Trubatschow Copywriter: Christoph Rieckmann Additional credits: Graphics: Melanie Gabriel, Tim Glashoff
Advertising Agency: Bates, Oslo, Norway Art Director: Anders Aasheim Copywriter: Petter Andersen Account: Pål Trælvik Agency Producer: Steve St. Peter Production Company: Motion Blur Director: Henrik Sander Executive Producer: Espen Horn Production Manager: Cathrien Klem DoP: Askild Edvardsen Editor: Thomas Trælnes Music: Hand Clap song
Advertising Agency: Victors & Spoils, USA Executive Creative Director: Evan Fry Creative Director: Noah Clark Executive Producer: Eric Rasco Production Company: Tool Of North America Director: Geordie Stephens Executive Producers: Brian Latt, Oliver Fuselier Line Producer: Jeff Tanner Director Of Photography: Rogier Stoffers Editorial Company: Number Six Editor: Kevin Zimmerman Executive Producer: Crissy Desimone Music Company: Noiselab Music Sound Design Company: Soundelux DMG Sound Designer: Masanobu Tomita Visual Effects Company: Method Visual Effects Supervisor: Rob Hodgson Lead Flame: Pierre Laquerre Visual Effects Producers: Robert Owens, Cara Farnsworth Telecine: Co3 Colorists: Sean Coleman, Siggy Ferstl Account Director: Sarah Holbrook Aired: September 2011
Advertising Agency: Clemenger BBDO, Melbourne, Australia Creative Chairman: James McGrath Executive Creative Director: Ant Keogh Creative Director: Julian Schreiber, Tom Martin Creatives: Paul Reardon, Simon Bagnasco Group Account Director: Paul Mcmillan Photographer: David Rosendale Retoucher: Mike Mccall Senior Account Director: Brett Wiliiams Account manager: Elizabeth Bierre
As part of its work with Hell Pizza, Barnes, Catmur & Friends, Auckland came up with the concept of Mis-Fortune Cookies. Currently being sold through all 66 Hell Pizza stores these have darker messages than the traditional Chinese variety. You have been warned.
Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand Executive Creative Director: Paul Catmur, Daniel Barnes Copywriter: Paul Catmur, Jesse Stevens, Matt Weavers Account Director:Sally Willis