Advertising Agency: DDB, New York, USA Chief Creative Officer: Matt Eastwood Senior Copywriter: John Downing Senior Art Director: Matt Knapp Senior Copywriter: Iggy Rodriquez Senior Art Director: Justin Carew Photographer: Sean Izzard Retoucher: Matt Bright
To promote Faber-Castell’s top-of-the-line range of “Artist Color Pencils”, we re-created well-known masterpieces such as Vincent Van Gogh’s “Terrace Cafe at Night” and Edvard Munch’s “The Scream” using thousands of color pencils as the medium itself.
Advertising Agency: Ogilvy & Mather, Singapore Chief Creative Officer: Steve Back Creative Directors: Troy Lim, Jon Loke Art Directors: David Stevanov, Kairong Ku, Si Hui Heng, Jon Loke Copywriters: Adeline Siow, Troy Lim Illustrators: Dash Kadam, Inessa Loh, Loh Yi Qi, Danny Ong, Alicia Tan, Joycie Koor, Brandon Sim Photographers: Jimmy Fok, Calibre Pictures Account Managers: Shirley Tay, Ng Hui Min Retoucher: Lay Leng
Advertising Agency: FCS Communication, Cuiabá, Brazil Creative Director / Copywriter: Severino Neto Art Director: Marcos Maia Illustrator: Rafael Braguini
Advertising Agency : Cheil Worldwide, Seoul, South Korea Executive Creative Director: Thomas hong-tack Kim Creative Director: Inhyang Moon Copywriter: Inhyang Moon Art Directors: Kakyoun Park, Keetae Ryu
Advertising Agency: Kempertrautmann, Hamburg, Germany Creative Directors: Heiko Freyland, Marcell Francke, Martin Poggenclaas Copywriter: Heiko Freyland Art Director: Marcell Francke Other credits: Alexander Weber, Michael Trautmann, Andrea Bison, Niklas Kruchten, Elisabeth Einhaus
Recipient of the embossed invitation is expected to use the needle to pierce his finger and reveal the secret message by blood which in this case includes a location, time and a special code. While the location and
time informations are the same, the code on every invitation is different. By using these informations, recipient could attend the grand premiere of Saw3D.
CORE IDEA &STRATEGY
The trap concept that has been used in SAW series is applied to the invitation in order to evoke the “SAW Experience” and to the recipients feel as they are one of the characters in the movie while leading them to the grand premiere of SAW3D. LET THE GAME BEGIN!
Advertising School: Miami Ad School, Istanbul, Turkey Creative Director: Zeynep Karahan Copywriter: Mustafa Ulker Art Director: Behzat Muratovic
NG-DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks’ star Dirk Nowitzki as their brand ambassador. Aim: to develop an innovative campaign for Basketball-Events across Germany that presents ING-DiBa as the direct bank of choice for the younger target group and attracts new customer interest. This target group in particular always has their smartphone with them. We set up a digital billboard that became a virtual basketball hoop for passers-by. The public was able to use the digital billboard to log in via a mobile website and throw a virtual basketball by moving their smartphones. A message was automatically displayed on their Facebook Wall and were then able to follow the streamed event live online and cheer for their player using likes. This was visually and acoustically transmitted to the digital billboard.ING-DiBa was able to demonstrate how easy and efficient banking can be in a very compelling way, and position itself as an innovation leader.
Advertising Agency: Media Contacts, São Paulo, Brazil
Creatives: Mateus Oliveira, Felipe Cirino e André Furtado
Creative Director: Luis Renato Constantino
Planner: André Furtado
Account: André Felix
Projects: Rubens Ermel
Approval: Marcel Buainain
“Handicap Car. Very different cars for not-that-different drivers.”
Advertising Agency: Publicis, Brussels, Belgium
Executive Creative Director: Paul Servaes
Creative Director: Alain Janssens
Associate Creative Director: Tom Berth, Geert De Rocker
Copywriter: Eric Piette
Art Director: Sophie Norman, Laurence Van De Putte
Designer: Christophe Vantricht
Photographer: Serge Leblon
Retoucher: L’Asile
Art Buyer: Laurence Maes
Account Director: Francis Lippens
Account Manager: Jonas De Wit, Julie Oostvogels
Planner: Annemie Goegebuer, Henk Ghesquière, Tom Theys
During the Salone Internazionale del Mobile in Milan, we organized a spectacular ambient media to publicize IKEA’s Bathrooms line. We set up a chemical toilet in the swish Tortona zone. From the outside it looked exactly like a chemical toilet but inside there was hidden space, a 20 m2 bathroom beautifully furnished by IKEA in fact. A pay-off clarified the point of initiative and suggested a visit to an IKEA store to discover IKEA’s bathroom lines: “Who said a bathroom should be just a loo?”
Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Serena di Bruno, Francesco Poletti
Art Director: Serena di Bruno
Copywriter: Francesco Poletti
Account Director: Silvia Cazzaniga
Account Supervisor: Matilde Dettin
Senior Strategic Planner: Gaetano De Marco
The Casinó Campione d’Italia stands out for its fun-based approach to the world of gaming. 50 taxis in Como, the nearest city to Campione, are turned into mobile roulette wheels, complete with ball.
Before starting, the customer lays a stake and tells the taxi-driver. When they reach their destination, if the customer has won they are given free admission to the Casinó and a dinner at one of its restaurants, and if they lose, free admission to the Casinó only.
Communication goals and strategies: To raise awareness of the Casinó Campione d’Italia brand by customizing in an unconventional manner the Como Taxi Consortium taxi fleet. To create a level of engagement between the passenger and the taxi-driver. To increase the number of admissions to the Casinó. More than simply raising local awareness, which is already considerable, this initiative recorded an increase in brand approval of 30%. This campaign has succeeded not only in enhancing brand equity, but also in significantly increasing admissions and attracting a considerable number of first time customers.
Advertising Agency: AdmCom, Bologna, Italy
Creative Director: Manuel Dall’Olio, Mirella Valentini, Massimo Valeri
Art Director: Manuel Dall’Olio
Copywriter: Enrica Gissi
Strategic Planner: Gianluca Boninsegna
Account: Emiliana Palazzi
Post Production: Alessandra Bigatti
Advertising Agency: McCann, Melbourne, Australia
Executive Creative Director: John Mescall
Creative Director: Annie Price
Art Director: Scott Hall, Matt Hine
Copywriter: Nathan Burley
Group Account Director: Adrian Mills
Account Director: Alec Hussain
Photographer: Stuart Crossett
“Nespresso. When you need to be awake. From R$ 490,00.”
Advertising Agency: Etco Ogilvy, São Paulo, Brazil Creative Directors: Tião Bernardi, Toni Rodrigues Art Director / Copywriter: Fabio Porto Illustrator: Renato Andrade
“70% of abused children turn into abusive adults. Donate at savethechildren.mx”
Advertising Agency: Y&R, México Chief Creative Officers: Rafael Barthaburu, Esteban Sacco Creative Director: Francisco Ferro Copywriter: Auber Romero, Gumaro Davila, Salvador Lara Art Directors: Jose Mario Muñoz, Oscar Chávez, Ana Segurajáuregui Head of Art: Oscar Cuevas, Francisco Hernandez Production company: Circo Films Executive Producer: Chon Alatorre Agency Producer: Ivonne Cortes, Adrian Ramos Photographer: Ale Burset Account manager: Alvaro Dopico
Advertising Agency: JWT, New York, USA Executive Creative Director: James Cooper Creative Director: Josh Shabtai User Experience Strategist: Jon Fishel Game Designer: Stevie Critoph Art Director: Ben Morejon Copywriter: Alex Schaeffer Concept Design: Tim Nolan Account Executives: Michael McKloskey, Tamara Taylor Director of Digital Production: Suzanne Molinaro Executive Producer: Jenn Mann Producer: Vishal Dheiman Director of Creative Technology: Martin Legowiecki Technical Director: Ricky Bacon Technical Lead: David Wu Developers: Manuel Munoz, Ken Jamieson, Dave Padovano, Eric Laquer, Jay Konopka Planners: Adrian Barrow, Mariam Dilawar Director of Music: Paul Greco Director of Audio Post-Production: Greg Tiefenbrun Sound Designer: Alan Friedman Quality Assurance: Will Creedle, Mishu Hassan, Sujay Debsikdar Director of Digital Business Operations: Dawn Rutkoski Analytics: Craig Stauber
