In Asia, we encourage everyone to Let the World Wait and enjoy a Corona. To reinforce this message, and give people a reason to take time out of their busy lives, we’ve created The Corona Calendar. It’s a series of 365 coaster designs that depict an event, anniversary, or discovery that’s worth raising a beer to, for every day of the year. Now that’s a reason to celebrate.
Advertising Agency: TBWA, Singapore
Creative Directors: Gary Steele, Hagan de Villiers
Art Directors: Nuno Teixeira, Reginald Ocampo
Copywriter: James Holman
Designers: Nuno Teixeira, Gary Steele, Reginald Ocampo, Max Kitaev, Aaron Tan, Daphne Tann, Roger Tan, Cheng Guan Koh, Kevin Sim
Account Director: June Wee
Account Manager: Elyn Ong
Account Executive: Lauren Britton
Head of Production: Peter Short
Print Production: Peter Ng
FA Artist: Andrew Yeoh
Studio: Raul Davadilla
Studio Photographer: Renjie Teo
Producer: Haydn Evans
Advertising Agency: TAXI, Vancouver, Canada
Executive Creative Director: Kevin Barclay
Creative Director / Copywriter: Matt Bielby
Art Director: Tony Hird
Designer: Andrew Passas
Illustrator: Zara Picken
Photographers: Chad Jones, Tony Hird
Account Manager: Amber Foss
Advertising Agency: La Familia, Santiago, Chile
Executive Creative Director: Miguel Angel Barahona
Copywriter: Julio Bascur
Art Director / Illustrator: Victor Torres
Advertising Agency: Fischer América, Argentina
General Creative CEO: Fernando Fernández
Creative CEO: Diego Sica
Copywriter: Alvaro Lecumberri
Art Director: Alejandro Barredo
General Account Director: Javier Fernández
Account Director: Julieta Onofrio
Account Executive: Agustina Antig
Director of Activations: Esteban Morano
Production agency: Ani Suren
May 31, 2013 at 01:16 · Filed under Film, Web Film
Advertising Agency: Leo Burnett, USA
Global Creative Director: Shannon McGlothin
Creative Directors: Brandon Rochon, Adam Kennedy
Copywriter: Jaysn Kim
Account Director: Radim Svoboda
Account Director: Benjamin Haynes
Assistant Account Executive: Tom Jump Jr.
Executive Producer: Jennifer Dennis
Producer: Keith Jamerson
Production Company: HSI Productions
Director: Joseph Kahn
Editor: Chancler Haynes
Assistant Editor: Dustin Laforece
VFX: A52
Colorist: Paul Yacono
Lead Flame: Andy Rafael Barrios
2D Artists: Cameron Coombs, Enid Dalkoff, Jesse Monsour, Bruno Parenti, Matt Sousa
Editorial: Rock Paper Scissors
Artist: The Chicharones
Director of Photography: Chris Probst
Line Producer: Richard Weager
To prove that Hellmann’s goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display.
For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise.
From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann’s were included in the game “menu”, to guarantee that every time the shoppers play, the experience would be different. The lucky ones could
Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever’s head chefs and the engineers and tech team of the production company, Hungry Man Projects.
Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Marco Pupo
Art Director: Agustín Acosta
Production Company: Hungry Man Projects
Executive Producers: Alex Mehedff, Rodrigo Castello
Director: Gualter Pupo
Sound Production Company: Hilton Raw
Clients: Ana Paula Duarte, Fernando Kahane, Camila Hong
Advertising Agency: TBWA, Jakarta, Indonesia
Creative Group Head: Fajar Ibrahim
Art Director: Andreas
Copywriter: Erik
Illustrator: Syafruddin Arief
DOP: Danny Pratomo
Woodcut Artist : Sigit And Fitri
BRIEF & OBJECTIVES: Create a low budget communication concept that positions Amstel as the brand that brings out the liberal-minded spirit of Amsterdam. Connect with core target – keen professionals and make them choose Amstel over competitors in social gathering occasions. Through a small investment, to organize trial and to engage the target by making them feel liberated and released.
PROBLEM: Today, any keen professional with a smart device can’t really feel away from work and pressure. Even if he is at a liberating place he might still “not be there”. His smartphone helps him stay attached to work or to social networks , constantly receiving emails and notifications. Our conclusion: keen professionals have forgotten the true purpose of free time.
CREATIVE IDEA: Create the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. We remind people that drinking beer should stay pure and undiluted with other activities such as work and social activities such as Facebook, Tweeter , Instagram… Through a small investment we are organizing a fun and low cost trial of the brand, which successfully reduces stress in the biggest Bulgarian cities.
The activation now is subject of Bulgarian media.
Advertising Agency: NEXT-DC, Sofia, Bulgaria
Creative Directors: Momchil Zakhariev, Maria Todorova
Art Director: Evgenia Nikolova
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Account Management team: Dessy Vekilska, Hristo Petkov, Monika Simeonova
Advertising Agency: Publicis, Dallas, USA
Executive Creative Director: Shon Rathbone
Group Creative Director: Julia Melle, Eric Moncaleano
Art Director: Julius Prilianto
Producer: Holli Burlison
