Advertising Agency: BBH, New York, USA
Photographer: Hans Gissinger
Executive Creative Director: Kevin Roddy
Creative Director: William Gelner, Matt Ian, Amee Shah
Art Director: Andre Massis
Copywriter: Jordan Kramer
In Australia, Stella Artois was the #1 international draught beer. But the brand had a long way to go before it caught up with local brews such as Crown Lager or Victoria Bitter. So Foster’s created a new sales team to concentrate on selling Stella Artois. Although this team was aware of Stella Artois’ origins, it didn’t have a good understanding of the brand’s character or its association with film. Their job was to produce a sales presenter that would get the team excited about Stella Artois, and make it easier to sell the beer to pub and bar managers. Foster’s was expecting a brochure, or a folder with loose-leaf pages. They gave them 50 customised Sony PlayStation PSPs instead. The PSPs were delivered in hand-stitched black velvet drawstring bags. The machines were rebranded with a Stella Artois logo on the reverse of the case, and they also modified the operating systems and icon sets to reflect the brand. Then they installed the Stella Artois films and artwork, plus short presentations on the history of the brand. And because PSPs are wi-fi capable, Foster’s can load up new material quicker than new pages can be printed for a loose-leaf folder. Foster’s analysis has shown that every sales representative who was given a PSP met all their sales targets for the relevant quarter. Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster’s is now reviewing further rollout of the tool.
Advertising Agency: Rivet, Australia.
“Built for the everyday adventurer.”
Advertising Agency: Ogilvy, Sydney, Australia
Executive Creative Director: Bruce Matchett
Art Director: Liam Hillier
Copywriter: Dominic McCormack
Retoucher: Electric Art
Photographer: Andreas Smetana
A sand glass 12 meter high and 8 meter wide. Big enough to hide a car in it and that’s exactly what BMW did for the countdown of the launch of the new BMW 7 series. The sand glass is filled with silver balls which pass through and uncover the new BMW.
Check the video here: BMW 7 series
Advertising Agency: MAB, Berlin, Germany
found at directdaily
“Help small artists to become great. Buy prints from famous portuguese artists and help APCC build an art education youth center. You can invest in 35 works of reputation artists at exceptional prices while helping thousands of children develop their artistic skills.”
Advertising Agency: Euro RSCG, Lisbon, Portugal
Creative Director: José Alfredo Neto
Art Director / Illustrator: Sofia Silva
Copywriter: Filipa Silva
Advertising Agency: La Mesa, Santiago, Chile
Creative Director: Sebastián Katz
Art Director: Cristián Guerrero
Copywriter: Raúl Torres
Illustrator: Nelson Daniel
Advertising Agency: Saatchi & Saatchi, Singapore
Executive Creative Director: Andy Greenaway
Creative Director: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Richard Copping
Copywriters: Rolando Cordova, Gian Carlo
Illustrator: Lee Chin Wee, Niharika Hukku
Retoucher: Niharika Hukku, Deedee Ferninandus Oen
“See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.”
Advertising Agency: Richter7, USA
“IKEA. Spend less. Live more.”
This campaign was created to promote IKEA’s refresh and redecorate range, which helps people achieve the look they want for their home with simple, quick, affordable changes. The objective for the campaign was to demonstrate that is it easy and affordable to make your home feel fresh and rejuvenated. They wanted to inspire them with what is possible. Putting this through the filter of demonstrating that IKEA understands real life at home the campaign proposition developed was – Change a lot for a little. The creative idea was Small Change, Big Difference. The idea that you don’t have to do or spend a lot to make a big difference to the way your home looks and feels. This idea was manifested in an integrated campaign. A live installation in Sydney, Perth and Brisbane that changed daily to show how new cushions, lighting, blankets and rugs can completely transform a room, even when the furniture remained the same. The change was shown each day at the campaign microsite. A competition which could be entered via SMS or at the campaign site enabling people to win the makeover each day, with the entire room contents available at the end of each week in each state. Daily press ads and radio spots with tips to inspire people about how easy and affordable it is to make changes themselves.
Advertising Agency: Host, Sydney, Australia
Creative Team: Jonothan Kneebone, Pete Baker, Luke Crethar, Scott Timbrell
“Genuine Volkswagen Accessories®”
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Massimo Valeri
Copywriter: Vicky Gitto
This ‘mobile’ on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s ‘24-7’ online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.
Advertising Agency: Ogilvy & Mather, Beijing, China.
“Your donation creates more clean water.”
Advertising Agency: BBDO, Toronto, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Linda Carte
Copywriter: Rachel Abrams
Photographer: Rebecca Nixon
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